Global Liquid Detergent Market Outlook 2031:
The global liquid detergent market size was valued at USD 34.96 Billion in 2022 and is projected to reach USD 54.23 Billion by 2031, expanding at a CAGR of 5% during the forecast period 2023 - 2031. Increasing sales of automatic washing machines, which demand for the use of liquid detergents for washing purpose is expected to drive the liquid detergents market.
The changing lifestyle of people majorly in developing economies leads to the inclusion of automated products, which includes washing machine, is boosting the market.
Introduction to Liquid Detergents:
A detergent is a surfactant or a mixture of surfactants, which includes cleansing properties when diluted. Detergents are available in two forms namely, powder and liquid. Liquid detergents are complex mixtures of surfactants used for effective cleaning of dirt and grease.
A liquid detergent is made by mixing dry powdered detergent in a solution of water and chemicals, which is a soluble material that helps water and detergent to blend together properly. Various brands of liquid detergents are available in the market through various distribution channels. Liquid detergents are majorly used for cleaning clothes.
A good quality liquid detergent cleans the clothes completely without harming the fabric of the clothes, while removing dirt and stains. Moreover, these detergents rinse off the clothes effectively.
Liquid Detergent Market Trends, Drivers, Restraints, and Opportunities:
- Technological advancements in the field of liquid detergent are expected to fuel the market.
- Increasing adoption of electric appliances such as dishwashers and washing machines for cleaning purposes is anticipated to drive the market.
- Growing spending of millennials on household care products propels the liquid detergents market.
- Competition for small manufacturers and distributors from big players is expected to create opportunities in the market.
- High prices of liquid detergents product are projected to hinder the market.
- High availability of low-price substitutes for branded liquid detergents restricts the market.
- Rising awareness about the benefits of wearing clean and washed clothes and growing brand awareness through social media platforms are anticipated to create opportunities for key players in the market.
- Increasing concern about environmental sustainability leads to the production of eco-friendly liquid detergents, which is creating growth opportunities in the market.
Scope of the Global Liquid Detergent Market Report:
The report on the global liquid detergents market includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.
Liquid Detergents Market - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast
Nature (Organic and Conventional), Applications (Laundry, Dishwashing, Tableware, Clothing, Toilet, and Others), Sales Channels (Online Sales, Supermarkets & Hypermarkets, Departmental & Convenience Stores, and Independent Grocery Stores), and End-users (Residential and Commercial)
Asia Pacific, North America, Latin America, Europe, and Middle East & Africa
Company Share, Market Analysis and Size, Competitive Landscape, Growth Factors, and Trends, and Revenue Forecast
Key Players Covered in the Report
Church & Dwight Co., Inc., Unilever, Amway India Enterprises Pvt. Ltd., Reckitt Benckiser Group PLC, Procter & Gamble, Colgate-Palmolive Company, The Clorox Company, GODREJ GENTEEL, Henkel AG & Co. KGaA, Blue Chem India, ACURO ORGANICS LIMITED, Sun Chemicals, NIRMA, and Akzo Nobel N.V.
Liquid Detergents Market Segment Insights:
Organic segment to hold dominant market share
On the basis of nature, the liquid detergent market is bifurcated into organic and conventional. The organic segment accounted for a major share of the market in 2021 and this trend is expected to continue in the coming years. Demand for products made from natural ingredients is rising globally.
The production of liquid detergents from natural materials make them organic, which is projected to fuel the market. As consumers are becoming concerned about natural products used to manufacture products such as liquid detergents, they are seeking mild and natural alternatives that are skin- and environmentally-friendly.
Dishwashing segment to grow at a rapid pace
In terms of applications, the market is segmented into laundry, dishwashing, tableware, clothing, toilet, and others. The dishwashing segment is anticipated to grow at a rapid pace owing to the increasing penetration of automatic dishwasher and rising consumer awareness about products.
Online sales to lead the market in the forecast period
Based on sales channels, the liquid detergent market is classified as online sales, supermarkets & hypermarkets, departmental & convenience stores, and independent grocery stores.
The online sales channels segment is expected to grow due to the increasing use of e-commerce platforms making such products easily available and offering their delivery to the door. However, the supermarkets & hypermarkets segment is anticipated to dominate the market, in terms or revenue.
Commercial segment to show a substantial rise
On the basis of end-users, the market is bifurcated into residential and commercial. The commercial segment is projected to dominate the market during the forecast period. Expanding laundry services and hotel, restaurants, and catering (HORECA) industries worldwide demand for liquid detergent, which in turn, is expected to propel the liquid detergent market.
Asia Pacific to witness a significant growth
In terms of regions, the global liquid detergent market is divided into Asia Pacific, North America, Latin America, Europe, and Middle East & Africa. North America is the largest homogenous region for the liquid detergent market with high product consumption. The market in Europe is expected to grow significantly owing to the rising sale of automatic dishwashers in the region.
Asia Pacific is anticipated to expand at a rapid pace and dominate the global market during the forecast period due to increasing household income, rapid urbanization, rising middle class population, easy access to goods through the developments in retail channels, and surging adoption of washing machines.
The global liquid detergents market has been segmented on the basis of
- Online Sales
- Supermarkets & Hypermarkets
- Departmental & Convenience Stores
- Independent Grocery Stores
- Asia Pacific
- North America
- Latin America
- Middle East & Africa
- Church & Dwight Co., Inc.
- Amway India Enterprises Pvt. Ltd.
- Reckitt Benckiser Group PLC
- Procter & Gamble
- Colgate-Palmolive Company
- The Clorox Company
- GODREJ GENTEEL
- Henkel AG & Co. KGaA
- Blue Chem India
- ACURO ORGANICS LIMITED
- Sun Chemicals
- Akzo Nobel N.V.
Key players in the market include Church & Dwight Co., Inc., Unilever, Amway India Enterprises Pvt. Ltd., Reckitt Benckiser Group PLC, Procter & Gamble, Colgate-Palmolive Company, The Clorox Company, GODREJ GENTEEL, Henkel AG & Co. KGaA, Blue Chem India, ACURO ORGANICS LIMITED, Sun Chemicals, NIRMA, and Akzo Nobel N.V. These players are introducing new products in the market to maintain their geographical presence.