Liquid Detergents Market

Global Liquid Detergent Market

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Debadatta

Author:

Debadatta Patel

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Fact-checked by:

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Editor:

Aman Singh

Global Liquid Detergent Market Outlook 2031:

The global liquid detergent market size was valued at USD 34.96 Billion in 2022 and is projected to reach USD 54.23 Billion by 2031, expanding at a CAGR of 5% during the forecast period 2023 - 2031. Increasing sales of automatic washing machines, which demand for the use of liquid detergents for washing purpose is expected to drive the liquid detergents market.

The changing lifestyle of people majorly in developing economies leads to the inclusion of automated products, which includes washing machine, is boosting the market.

Liquid Detergent Market Outlook

Introduction to Liquid Detergents:

A detergent is a surfactant or a mixture of surfactants, which includes cleansing properties when diluted. Detergents are available in two forms namely, powder and liquid. Liquid detergents are complex mixtures of surfactants used for effective cleaning of dirt and grease.

A liquid detergent is made by mixing dry powdered detergent in a solution of water and chemicals, which is a soluble material that helps water and detergent to blend together properly. Various brands of liquid detergents are available in the market through various distribution channels. Liquid detergents are majorly used for cleaning clothes.

A good quality liquid detergent cleans the clothes completely without harming the fabric of the clothes, while removing dirt and stains. Moreover, these detergents rinse off the clothes effectively.

Liquid Detergent Market Trends, Drivers, Restraints, and Opportunities:

  • Technological advancements in the field of liquid detergent are expected to fuel the market.
  • Increasing adoption of electric appliances such as dishwashers and washing machines for cleaning purposes is anticipated to drive the market.
  • Growing spending of millennials on household care products propels the liquid detergents market.
  • Competition for small manufacturers and distributors from big players is expected to create opportunities in the market.
  • High prices of liquid detergents product are projected to hinder the market.
  • High availability of low-price substitutes for branded liquid detergents restricts the market.
  • Rising awareness about the benefits of wearing clean and washed clothes and growing brand awareness through social media platforms are anticipated to create opportunities for key players in the market.
  • Increasing concern about environmental sustainability leads to the production of eco-friendly liquid detergents, which is creating growth opportunities in the market.

Scope of the Global Liquid Detergent Market Report:

The report on the global liquid detergents market includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.

Attributes

Details

Report Title

Liquid Detergents Market - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast

Base Year

2022

Historic Data

2016-2021

Forecast Period

2023–2031

Segmentation

Nature (Organic and Conventional), Applications (Laundry, Dishwashing, Tableware, Clothing, Toilet, and Others), Sales Channels (Online Sales, Supermarkets & Hypermarkets, Departmental & Convenience Stores, and Independent Grocery Stores), and End-users (Residential and Commercial)

Regional Scope

Asia Pacific, North America, Latin America, Europe, and Middle East & Africa

Report Coverage

Company Share, Market Analysis and Size, Competitive Landscape, Growth Factors, and Trends, and Revenue Forecast

Key Players Covered in the Report

Church & Dwight Co., Inc., Unilever, Amway India Enterprises Pvt. Ltd., Reckitt Benckiser Group PLC, Procter & Gamble, Colgate-Palmolive Company, The Clorox Company, GODREJ GENTEEL, Henkel AG & Co. KGaA, Blue Chem India, ACURO ORGANICS LIMITED, Sun Chemicals, NIRMA, and Akzo Nobel N.V.

Liquid Detergents Market Segment Insights:

Organic segment to hold dominant market share

On the basis of nature, the liquid detergent market is bifurcated into organic and conventional. The organic segment accounted for a major share of the market in 2021 and this trend is expected to continue in the coming years. Demand for products made from natural ingredients is rising globally.

The production of liquid detergents from natural materials make them organic, which is projected to fuel the market. As consumers are becoming concerned about natural products used to manufacture products such as liquid detergents, they are seeking mild and natural alternatives that are skin- and environmentally-friendly.

Liquid Detergent Market Nature

Dishwashing segment to grow at a rapid pace

In terms of applications, the market is segmented into laundry, dishwashing, tableware, clothing, toilet, and others. The dishwashing segment is anticipated to grow at a rapid pace owing to the increasing penetration of automatic dishwasher and rising consumer awareness about products.

Liquid Detergent Market Application

Online sales to lead the market in the forecast period

Based on sales channels, the liquid detergent market is classified as online sales, supermarkets & hypermarkets, departmental & convenience stores, and independent grocery stores.

The online sales channels segment is expected to grow due to the increasing use of e-commerce platforms making such products easily available and offering their delivery to the door. However, the supermarkets & hypermarkets segment is anticipated to dominate the market, in terms or revenue.

Commercial segment to show a substantial rise

On the basis of end-users, the market is bifurcated into residential and commercial. The commercial segment is projected to dominate the market during the forecast period. Expanding laundry services and hotel, restaurants, and catering (HORECA) industries worldwide demand for liquid detergent, which in turn, is expected to propel the liquid detergent market.

Asia Pacific to witness a significant growth

In terms of regions, the global liquid detergent market is divided into Asia Pacific, North America, Latin America, Europe, and Middle East & Africa. North America is the largest homogenous region for the liquid detergent market with high product consumption. The market in Europe is expected to grow significantly owing to the rising sale of automatic dishwashers in the region.

Asia Pacific is anticipated to expand at a rapid pace and dominate the global market during the forecast period due to increasing household income, rapid urbanization, rising middle class population, easy access to goods through the developments in retail channels, and surging adoption of washing machines.

Liquid Detergent Market Region

Segments

The global liquid detergents market has been segmented on the basis of

Nature

  • Organic
  • Conventional

Applications

  • Laundry
  • Dishwashing
  • Tableware
  • Clothing
  • Toilet
  • Others

Sales Channels

  • Online Sales
  • Supermarkets & Hypermarkets
  • Departmental & Convenience Stores
  • Independent Grocery Stores

End-users

  • Residential
  • Commercial

Regions

  • Asia Pacific
  • North America
  • Latin America
  • Europe
  • Middle East & Africa

Key Players

  • Church & Dwight Co., Inc.
  • Unilever
  • Amway India Enterprises Pvt. Ltd.
  • Reckitt Benckiser Group PLC
  • Procter & Gamble
  • Colgate-Palmolive Company
  • The Clorox Company
  • GODREJ GENTEEL
  • Henkel AG & Co. KGaA
  • Blue Chem India
  • ACURO ORGANICS LIMITED
  • Sun Chemicals
  • NIRMA
  • Akzo Nobel N.V.

Competitive Landscape

Key players in the market include Church & Dwight Co., Inc., Unilever, Amway India Enterprises Pvt. Ltd., Reckitt Benckiser Group PLC, Procter & Gamble, Colgate-Palmolive Company, The Clorox Company, GODREJ GENTEEL, Henkel AG & Co. KGaA, Blue Chem India, ACURO ORGANICS LIMITED, Sun Chemicals, NIRMA, and Akzo Nobel N.V. These players are introducing new products in the market to maintain their geographical presence.

Liquid Detergent Market Key Players

1. Executive Summary
2. Assumptions and Acronyms Used
3. Research Methodology
4. Liquid Detergents Market Overview
  4.1. Introduction
     4.1.1. Market Taxonomy
     4.1.2. Market Definition
  4.2. Macro-Economic Factors
     4.2.1. Industry Outlook
  4.3. Liquid Detergents Market Dynamics
     4.3.1. Market Drivers
     4.3.2. Market Restraints
     4.3.3. Opportunity
     4.3.4. Market Trends
  4.4. Liquid Detergents Market - Supply Chain
  4.5. Global Liquid Detergents Market Forecast
     4.5.1. Liquid Detergents Market Size (US$ Mn) and Y-o-Y Growth
     4.5.2. Liquid Detergents Market Size (000’ Units) and Y-o-Y Growth
     4.5.3. Liquid Detergents Market Absolute $ Opportunity
5. Global Liquid Detergents Market Analysis and Forecast by Applications
  5.1. Market Trends
  5.2. Introduction
     5.2.1. Basis Point Share (BPS) Analysis by Applications
     5.2.2. Y-o-Y Growth Projections by Applications
  5.3. Liquid Detergents Market Size and Volume Forecast by Applications
     5.3.1. Laundry
     5.3.2. Dishwashing
     5.3.3. Tableware
     5.3.4. Clothing
     5.3.5. Toilet
     5.3.6. Others
  5.4. Absolute $ Opportunity Assessment by Applications
  5.5. Market Attractiveness/Growth Potential Analysis by Applications
6. Global Liquid Detergents Market Analysis and Forecast by End Users
  6.1. Market Trends
  6.2. Introduction
     6.2.1. Basis Point Share (BPS) Analysis by End Users
     6.2.2. Y-o-Y Growth Projections by End Users
  6.3. Liquid Detergents Market Size and Volume Forecast by End Users
     6.3.1. Residential
     6.3.2. Commercial
  6.4. Absolute $ Opportunity Assessment by End Users
  6.5. Market Attractiveness/Growth Potential Analysis by End Users
7. Global Liquid Detergents Market Analysis and Forecast by Region
  7.1. Market Trends
  7.2. Introduction
     7.2.1. Basis Point Share (BPS) Analysis by Region
     7.2.2. Y-o-Y Growth Projections by Region
  7.3. Liquid Detergents Market Size and Volume Forecast by Region
     7.3.1. North America
     7.3.2. Latin America
     7.3.3. Europe
     7.3.4. Asia Pacific
     7.3.5. Middle East and Africa (MEA)
  7.4. Absolute $ Opportunity Assessment by Region
  7.5. Market Attractiveness/Growth Potential Analysis by Region
  7.6. Global Liquid Detergents Demand Share Forecast, 2019-2026
8. North America Liquid Detergents Market Analysis and Forecast
  8.1. Introduction
     8.1.1. Basis Point Share (BPS) Analysis by Country
     8.1.2. Y-o-Y Growth Projections by Country
  8.2. North America Liquid Detergents Market Size and Volume Forecast by Country
     8.2.1. U.S.
     8.2.2. Canada
  8.3. Absolute $ Opportunity Assessment by Country
  8.4. North America Liquid Detergents Market Size and Volume Forecast by Applications
     8.4.1. Laundry
     8.4.2. Dishwashing
     8.4.3. Tableware
     8.4.4. Clothing
     8.4.5. Toilet
     8.4.6. Others
  8.5. Basis Point Share (BPS) Analysis by Applications
  8.6. Y-o-Y Growth Projections by Applications
  8.7. North America Liquid Detergents Market Size and Volume Forecast by End Users
     8.7.1. Residential
     8.7.2. Commercial
  8.8. Basis Point Share (BPS) Analysis by End Users
  8.9. Y-o-Y Growth Projections by End Users
  8.10. Market Attractiveness/Growth Potential Analysis
     8.10.1. By Country
     8.10.2. By Product Type
     8.10.3. By Application
  8.11. North America Liquid Detergents Demand Share Forecast, 2019-2026
9. Latin America Liquid Detergents Market Analysis and Forecast
  9.1. Introduction
     9.1.1. Basis Point Share (BPS) Analysis by Country
     9.1.2. Y-o-Y Growth Projections by Country
     9.1.3. Latin America Average Pricing Analysis
  9.2. Latin America Liquid Detergents Market Size and Volume Forecast by Country
      9.2.1. Brazil
      9.2.2. Mexico
      9.2.3. Rest of Latin America
   9.3. Absolute $ Opportunity Assessment by Country
  9.4. Latin America Liquid Detergents Market Size and Volume Forecast by Applications
     9.4.1. Laundry
     9.4.2. Dishwashing
     9.4.3. Tableware
     9.4.4. Clothing
     9.4.5. Toilet
     9.4.6. Others
  9.5. Basis Point Share (BPS) Analysis by Applications
  9.6. Y-o-Y Growth Projections by Applications
  9.7. Latin America Liquid Detergents Market Size and Volume Forecast by End Users
     9.7.1. Residential
     9.7.2. Commercial
  9.8. Basis Point Share (BPS) Analysis by End Users
  9.9. Y-o-Y Growth Projections by End Users
  9.10. Market Attractiveness/Growth Potential Analysis
     9.10.1. By Country
     9.10.2. By Product Type
     9.10.3. By Application
  9.11. Latin America Liquid Detergents Demand Share Forecast, 2019-2026
10. Europe Liquid Detergents Market Analysis and Forecast
  10.1. Introduction
     10.1.1. Basis Point Share (BPS) Analysis by Country
     10.1.2. Y-o-Y Growth Projections by Country
     10.1.3. Europe Average Pricing Analysis
  10.2. Europe Liquid Detergents Market Size and Volume Forecast by Country
     10.2.1. Germany
     10.2.2. France
     10.2.3. Italy
     10.2.4. U.K.
     10.2.5. Spain
     10.2.6. Russia
     10.2.7. Rest of Europe
  10.3. Absolute $ Opportunity Assessment by Country
  10.4. Europe Liquid Detergents Market Size and Volume Forecast by Applications
     10.4.1. Laundry
     10.4.2. Dishwashing
     10.4.3. Tableware
     10.4.4. Clothing
     10.4.5. Toilet
     10.4.6. Others
  10.5. Basis Point Share (BPS) Analysis by Applications
  10.6. Y-o-Y Growth Projections by Applications
  10.7. Europe Liquid Detergents Market Size and Volume Forecast by End Users
     10.7.1. Residential
     10.7.2. Commercial
  10.8. Basis Point Share (BPS) Analysis by End Users
  10.9. Y-o-Y Growth Projections by End Users
  10.10. Market Attractiveness/Growth Potential Analysis
     10.10.1. By Country
     10.10.2. By Product Type
     10.10.3. By Application
  10.11. Europe Liquid Detergents Demand Share Forecast, 2019-2026
11. Asia Pacific Liquid Detergents Market Analysis and Forecast
  11.1. Introduction
     11.1.1. Basis Point Share (BPS) Analysis by Country
     11.1.2. Y-o-Y Growth Projections by Country
     11.1.3. Asia Pacific Average Pricing Analysis
  11.2. Asia Pacific Liquid Detergents Market Size and Volume Forecast by Country
     11.2.1. China
     11.2.2. Japan
     11.2.3. South Korea
     11.2.4. India
     11.2.5. Australia
     11.2.6. Rest of Asia Pacific (APAC)
  11.3. Absolute $ Opportunity Assessment by Country
  11.4. Asia Pacific Liquid Detergents Market Size and Volume Forecast by Applications
     11.4.1. Laundry
     11.4.2. Dishwashing
     11.4.3. Tableware
     11.4.4. Clothing
     11.4.5. Toilet
     11.4.6. Others
  11.5. Basis Point Share (BPS) Analysis by Applications
  11.6. Y-o-Y Growth Projections by Applications
  11.7. Asia Pacific Liquid Detergents Market Size and Volume Forecast by End Users
     11.7.1. Residential
     11.7.2. Commercial
  11.8. Basis Point Share (BPS) Analysis by End Users
  11.9. Y-o-Y Growth Projections by End Users
  11.10. Market Attractiveness/Growth Potential Analysis
     11.10.1. By Country
     11.10.2. By Product Type
     11.10.3. By Application
  11.11. Asia Pacific Liquid Detergents Demand Share Forecast, 2019-2026
12. Middle East & Africa Liquid Detergents Market Analysis and Forecast
  12.1. Introduction
     12.1.1. Basis Point Share (BPS) Analysis by Country
     12.1.2. Y-o-Y Growth Projections by Country
     12.1.3. Middle East & Africa Average Pricing Analysis
  12.2. Middle East & Africa Liquid Detergents Market Size and Volume Forecast by Country
     12.2.1. Saudi Arabia
     12.2.2. South Africa
     12.2.3. UAE
     12.2.4. Rest of Middle East & Africa (MEA)
  12.3. Absolute $ Opportunity Assessment by Country
  12.4. Middle East & Africa Liquid Detergents Market Size and Volume Forecast by Applications
     12.4.1. Laundry
     12.4.2. Dishwashing
     12.4.3. Tableware
     12.4.4. Clothing
     12.4.5. Toilet
     12.4.6. Others
  12.5. Basis Point Share (BPS) Analysis by Applications
  12.6. Y-o-Y Growth Projections by Applications
  12.7. Middle East & Africa Liquid Detergents Market Size and Volume Forecast by End Users
     12.7.1. Residential
     12.7.2. Commercial
  12.8. Basis Point Share (BPS) Analysis by End Users
  12.9. Y-o-Y Growth Projections by End Users
  12.10. Market Attractiveness/Growth Potential Analysis
     12.10.1. By Country
     12.10.2. By Product Type
     12.10.3. By Application
  12.11. Middle East & Africa Liquid Detergents Demand Share Forecast, 2019-2026
13. Competition Landscape
  13.1. Global Liquid Detergents Market: Market Share Analysis
  13.2. Liquid Detergents Distributors and Customers
  13.3. Liquid Detergents Market: Competitive Dashboard
  13.4. Company Profiles (Details: Overview, Financials, Developments, Strategy)
     13.4.1. Church & Dwight Co., Inc.
     13.4.2. Unilever, Amway India Enterprises Pvt. Ltd.
     13.4.3. Reckitt Benckiser Group PLC
     13.4.4. Procter & Gamble
     13.4.5. Colgate-Palmolive Company
     13.4.6. The Clorox Company
     13.4.7. GODREJ GENTEEL
     13.4.8. Henkel AG & Co. KGaA
     13.4.9. Blue Chem India
     13.4.10. ACURO ORGANICS LIMITED
     13.4.11. Sun Chemicals
     13.4.12. NIRMA
     13.4.13. Akzo Nobel N.V.

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