Report Description
Global Liquid Detergent Market Outlook 2031:
The global liquid detergent market size was valued at USD 34.96 Billion in 2022 and is projected to reach USD 54.23 Billion by 2031, expanding at a CAGR of 5% during the forecast period 2023 - 2031. Increasing sales of automatic washing machines, which demand for the use of liquid detergents for washing purpose is expected to drive the liquid detergents market.
The changing lifestyle of people majorly in developing economies leads to the inclusion of automated products, which includes washing machine, is boosting the market.
Introduction to Liquid Detergents:
A detergent is a surfactant or a mixture of surfactants, which includes cleansing properties when diluted. Detergents are available in two forms namely, powder and liquid. Liquid detergents are complex mixtures of surfactants used for effective cleaning of dirt and grease.
A liquid detergent is made by mixing dry powdered detergent in a solution of water and chemicals, which is a soluble material that helps water and detergent to blend together properly. Various brands of liquid detergents are available in the market through various distribution channels. Liquid detergents are majorly used for cleaning clothes.
A good quality liquid detergent cleans the clothes completely without harming the fabric of the clothes, while removing dirt and stains. Moreover, these detergents rinse off the clothes effectively.
Liquid Detergent Market Trends, Drivers, Restraints, and Opportunities:
- Technological advancements in the field of liquid detergent are expected to fuel the market.
- Increasing adoption of electric appliances such as dishwashers and washing machines for cleaning purposes is anticipated to drive the market.
- Growing spending of millennials on household care products propels the liquid detergents market.
- Competition for small manufacturers and distributors from big players is expected to create opportunities in the market.
- High prices of liquid detergents product are projected to hinder the market.
- High availability of low-price substitutes for branded liquid detergents restricts the market.
- Rising awareness about the benefits of wearing clean and washed clothes and growing brand awareness through social media platforms are anticipated to create opportunities for key players in the market.
- Increasing concern about environmental sustainability leads to the production of eco-friendly liquid detergents, which is creating growth opportunities in the market.
Scope of the Global Liquid Detergent Market Report:
The report on the global liquid detergents market includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.
Attributes
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Details
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Report Title
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Liquid Detergents Market - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast
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Base Year
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2022
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Historic Data
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2016-2021
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Forecast Period
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2023–2031
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Segmentation
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Nature (Organic and Conventional), Applications (Laundry, Dishwashing, Tableware, Clothing, Toilet, and Others), Sales Channels (Online Sales, Supermarkets & Hypermarkets, Departmental & Convenience Stores, and Independent Grocery Stores), and End-users (Residential and Commercial)
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Regional Scope
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Asia Pacific, North America, Latin America, Europe, and Middle East & Africa
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Report Coverage
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Company Share, Market Analysis and Size, Competitive Landscape, Growth Factors, and Trends, and Revenue Forecast
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Key Players Covered in the Report
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Church & Dwight Co., Inc., Unilever, Amway India Enterprises Pvt. Ltd., Reckitt Benckiser Group PLC, Procter & Gamble, Colgate-Palmolive Company, The Clorox Company, GODREJ GENTEEL, Henkel AG & Co. KGaA, Blue Chem India, ACURO ORGANICS LIMITED, Sun Chemicals, NIRMA, and Akzo Nobel N.V.
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Liquid Detergents Market Segment Insights:
Organic segment to hold dominant market share
On the basis of nature, the liquid detergent market is bifurcated into organic and conventional. The organic segment accounted for a major share of the market in 2021 and this trend is expected to continue in the coming years. Demand for products made from natural ingredients is rising globally.
The production of liquid detergents from natural materials make them organic, which is projected to fuel the market. As consumers are becoming concerned about natural products used to manufacture products such as liquid detergents, they are seeking mild and natural alternatives that are skin- and environmentally-friendly.
Dishwashing segment to grow at a rapid pace
In terms of applications, the market is segmented into laundry, dishwashing, tableware, clothing, toilet, and others. The dishwashing segment is anticipated to grow at a rapid pace owing to the increasing penetration of automatic dishwasher and rising consumer awareness about products.
Online sales to lead the market in the forecast period
Based on sales channels, the liquid detergent market is classified as online sales, supermarkets & hypermarkets, departmental & convenience stores, and independent grocery stores.
The online sales channels segment is expected to grow due to the increasing use of e-commerce platforms making such products easily available and offering their delivery to the door. However, the supermarkets & hypermarkets segment is anticipated to dominate the market, in terms or revenue.
Commercial segment to show a substantial rise
On the basis of end-users, the market is bifurcated into residential and commercial. The commercial segment is projected to dominate the market during the forecast period. Expanding laundry services and hotel, restaurants, and catering (HORECA) industries worldwide demand for liquid detergent, which in turn, is expected to propel the liquid detergent market.
Asia Pacific to witness a significant growth
In terms of regions, the global liquid detergent market is divided into Asia Pacific, North America, Latin America, Europe, and Middle East & Africa. North America is the largest homogenous region for the liquid detergent market with high product consumption. The market in Europe is expected to grow significantly owing to the rising sale of automatic dishwashers in the region.
Asia Pacific is anticipated to expand at a rapid pace and dominate the global market during the forecast period due to increasing household income, rapid urbanization, rising middle class population, easy access to goods through the developments in retail channels, and surging adoption of washing machines.
Segments
The global liquid detergents market has been segmented on the basis of
Nature
Applications
- Laundry
- Dishwashing
- Tableware
- Clothing
- Toilet
- Others
Sales Channels
- Online Sales
- Supermarkets & Hypermarkets
- Departmental & Convenience Stores
- Independent Grocery Stores
End-users
Regions
- Asia Pacific
- North America
- Latin America
- Europe
- Middle East & Africa
Key Players
- Church & Dwight Co., Inc.
- Unilever
- Amway India Enterprises Pvt. Ltd.
- Reckitt Benckiser Group PLC
- Procter & Gamble
- Colgate-Palmolive Company
- The Clorox Company
- GODREJ GENTEEL
- Henkel AG & Co. KGaA
- Blue Chem India
- ACURO ORGANICS LIMITED
- Sun Chemicals
- NIRMA
- Akzo Nobel N.V.
Competitive Landscape
Key players in the market include Church & Dwight Co., Inc., Unilever, Amway India Enterprises Pvt. Ltd., Reckitt Benckiser Group PLC, Procter & Gamble, Colgate-Palmolive Company, The Clorox Company, GODREJ GENTEEL, Henkel AG & Co. KGaA, Blue Chem India, ACURO ORGANICS LIMITED, Sun Chemicals, NIRMA, and Akzo Nobel N.V. These players are introducing new products in the market to maintain their geographical presence.
Table Of Content
1. Executive Summary
2. Assumptions and Acronyms Used
3. Research Methodology
4. Liquid Detergents Market Overview
4.1. Introduction
4.1.1. Market Taxonomy
4.1.2. Market Definition
4.2. Macro-Economic Factors
4.2.1. Industry Outlook
4.3. Liquid Detergents Market Dynamics
4.3.1. Market Drivers
4.3.2. Market Restraints
4.3.3. Opportunity
4.3.4. Market Trends
4.4. Liquid Detergents Market - Supply Chain
4.5. Global Liquid Detergents Market Forecast
4.5.1. Liquid Detergents Market Size (US$ Mn) and Y-o-Y Growth
4.5.2. Liquid Detergents Market Size (000’ Units) and Y-o-Y Growth
4.5.3. Liquid Detergents Market Absolute $ Opportunity
5. Global Liquid Detergents Market Analysis and Forecast by Applications
5.1. Market Trends
5.2. Introduction
5.2.1. Basis Point Share (BPS) Analysis by Applications
5.2.2. Y-o-Y Growth Projections by Applications
5.3. Liquid Detergents Market Size and Volume Forecast by Applications
5.3.1. Laundry
5.3.2.
Dishwashing
5.3.3.
Tableware
5.3.4.
Clothing
5.3.5.
Toilet
5.3.6.
Others
5.4. Absolute $ Opportunity Assessment by Applications
5.5. Market Attractiveness/Growth Potential Analysis by Applications
6. Global Liquid Detergents Market Analysis and Forecast by End Users
6.1. Market Trends
6.2. Introduction
6.2.1. Basis Point Share (BPS) Analysis by End Users
6.2.2. Y-o-Y Growth Projections by End Users
6.3. Liquid Detergents Market Size and Volume Forecast by End Users
6.3.1. Residential
6.3.2.
Commercial
6.4. Absolute $ Opportunity Assessment by End Users
6.5. Market Attractiveness/Growth Potential Analysis by End Users
7. Global Liquid Detergents Market Analysis and Forecast by Region
7.1. Market Trends
7.2. Introduction
7.2.1. Basis Point Share (BPS) Analysis by Region
7.2.2. Y-o-Y Growth Projections by Region
7.3. Liquid Detergents Market Size and Volume Forecast by Region
7.3.1. North America
7.3.2. Latin America
7.3.3. Europe
7.3.4. Asia Pacific
7.3.5. Middle East and Africa (MEA)
7.4. Absolute $ Opportunity Assessment by Region
7.5. Market Attractiveness/Growth Potential Analysis by Region
7.6. Global Liquid Detergents Demand Share Forecast, 2019-2026
8. North America Liquid Detergents Market Analysis and Forecast
8.1. Introduction
8.1.1. Basis Point Share (BPS) Analysis by Country
8.1.2. Y-o-Y Growth Projections by Country
8.2. North America Liquid Detergents Market Size and Volume Forecast by Country
8.2.1. U.S.
8.2.2. Canada
8.3. Absolute $ Opportunity Assessment by Country
8.4. North America Liquid Detergents Market Size and Volume Forecast by Applications
8.4.1. Laundry
8.4.2.
Dishwashing
8.4.3.
Tableware
8.4.4.
Clothing
8.4.5.
Toilet
8.4.6.
Others
8.5. Basis Point Share (BPS) Analysis by Applications
8.6. Y-o-Y Growth Projections by Applications
8.7. North America Liquid Detergents Market Size and Volume Forecast by End Users
8.7.1. Residential
8.7.2.
Commercial
8.8. Basis Point Share (BPS) Analysis by End Users
8.9. Y-o-Y Growth Projections by End Users
8.10. Market Attractiveness/Growth Potential Analysis
8.10.1. By Country
8.10.2. By Product Type
8.10.3. By Application
8.11. North America Liquid Detergents Demand Share Forecast, 2019-2026
9. Latin America Liquid Detergents Market Analysis and Forecast
9.1. Introduction
9.1.1. Basis Point Share (BPS) Analysis by Country
9.1.2. Y-o-Y Growth Projections by Country
9.1.3. Latin America Average Pricing Analysis
9.2. Latin America Liquid Detergents Market Size and Volume Forecast by Country
9.2.1. Brazil
9.2.2. Mexico
9.2.3. Rest of Latin America
9.3. Absolute $ Opportunity Assessment by Country
9.4. Latin America Liquid Detergents Market Size and Volume Forecast by Applications
9.4.1. Laundry
9.4.2.
Dishwashing
9.4.3.
Tableware
9.4.4.
Clothing
9.4.5.
Toilet
9.4.6.
Others
9.5. Basis Point Share (BPS) Analysis by Applications
9.6. Y-o-Y Growth Projections by Applications
9.7. Latin America Liquid Detergents Market Size and Volume Forecast by End Users
9.7.1. Residential
9.7.2.
Commercial
9.8. Basis Point Share (BPS) Analysis by End Users
9.9. Y-o-Y Growth Projections by End Users
9.10. Market Attractiveness/Growth Potential Analysis
9.10.1. By Country
9.10.2. By Product Type
9.10.3. By Application
9.11. Latin America Liquid Detergents Demand Share Forecast, 2019-2026
10. Europe Liquid Detergents Market Analysis and Forecast
10.1. Introduction
10.1.1. Basis Point Share (BPS) Analysis by Country
10.1.2. Y-o-Y Growth Projections by Country
10.1.3. Europe Average Pricing Analysis
10.2. Europe Liquid Detergents Market Size and Volume Forecast by Country
10.2.1. Germany
10.2.2. France
10.2.3. Italy
10.2.4. U.K.
10.2.5. Spain
10.2.6. Russia
10.2.7. Rest of Europe
10.3. Absolute $ Opportunity Assessment by Country
10.4. Europe Liquid Detergents Market Size and Volume Forecast by Applications
10.4.1. Laundry
10.4.2.
Dishwashing
10.4.3.
Tableware
10.4.4.
Clothing
10.4.5.
Toilet
10.4.6.
Others
10.5. Basis Point Share (BPS) Analysis by Applications
10.6. Y-o-Y Growth Projections by Applications
10.7. Europe Liquid Detergents Market Size and Volume Forecast by End Users
10.7.1. Residential
10.7.2.
Commercial
10.8. Basis Point Share (BPS) Analysis by End Users
10.9. Y-o-Y Growth Projections by End Users
10.10. Market Attractiveness/Growth Potential Analysis
10.10.1. By Country
10.10.2. By Product Type
10.10.3. By Application
10.11. Europe Liquid Detergents Demand Share Forecast, 2019-2026
11. Asia Pacific Liquid Detergents Market Analysis and Forecast
11.1. Introduction
11.1.1. Basis Point Share (BPS) Analysis by Country
11.1.2. Y-o-Y Growth Projections by Country
11.1.3. Asia Pacific Average Pricing Analysis
11.2. Asia Pacific Liquid Detergents Market Size and Volume Forecast by Country
11.2.1. China
11.2.2. Japan
11.2.3. South Korea
11.2.4. India
11.2.5. Australia
11.2.6. Rest of Asia Pacific (APAC)
11.3. Absolute $ Opportunity Assessment by Country
11.4. Asia Pacific Liquid Detergents Market Size and Volume Forecast by Applications
11.4.1. Laundry
11.4.2.
Dishwashing
11.4.3.
Tableware
11.4.4.
Clothing
11.4.5.
Toilet
11.4.6.
Others
11.5. Basis Point Share (BPS) Analysis by Applications
11.6. Y-o-Y Growth Projections by Applications
11.7. Asia Pacific Liquid Detergents Market Size and Volume Forecast by End Users
11.7.1. Residential
11.7.2.
Commercial
11.8. Basis Point Share (BPS) Analysis by End Users
11.9. Y-o-Y Growth Projections by End Users
11.10. Market Attractiveness/Growth Potential Analysis
11.10.1. By Country
11.10.2. By Product Type
11.10.3. By Application
11.11. Asia Pacific Liquid Detergents Demand Share Forecast, 2019-2026
12. Middle East & Africa Liquid Detergents Market Analysis and Forecast
12.1. Introduction
12.1.1. Basis Point Share (BPS) Analysis by Country
12.1.2. Y-o-Y Growth Projections by Country
12.1.3. Middle East & Africa Average Pricing Analysis
12.2. Middle East & Africa Liquid Detergents Market Size and Volume Forecast by Country
12.2.1. Saudi Arabia
12.2.2. South Africa
12.2.3. UAE
12.2.4. Rest of Middle East & Africa (MEA)
12.3. Absolute $ Opportunity Assessment by Country
12.4. Middle East & Africa Liquid Detergents Market Size and Volume Forecast by Applications
12.4.1. Laundry
12.4.2.
Dishwashing
12.4.3.
Tableware
12.4.4.
Clothing
12.4.5.
Toilet
12.4.6.
Others
12.5. Basis Point Share (BPS) Analysis by Applications
12.6. Y-o-Y Growth Projections by Applications
12.7. Middle East & Africa Liquid Detergents Market Size and Volume Forecast by End Users
12.7.1. Residential
12.7.2.
Commercial
12.8. Basis Point Share (BPS) Analysis by End Users
12.9. Y-o-Y Growth Projections by End Users
12.10. Market Attractiveness/Growth Potential Analysis
12.10.1. By Country
12.10.2. By Product Type
12.10.3. By Application
12.11. Middle East & Africa Liquid Detergents Demand Share Forecast, 2019-2026
13. Competition Landscape
13.1. Global Liquid Detergents Market: Market Share Analysis
13.2. Liquid Detergents Distributors and Customers
13.3. Liquid Detergents Market: Competitive Dashboard
13.4. Company Profiles (Details: Overview, Financials, Developments, Strategy)
13.4.1. Church & Dwight Co., Inc.
13.4.2.
Unilever, Amway India Enterprises Pvt. Ltd.
13.4.3.
Reckitt Benckiser Group PLC
13.4.4.
Procter & Gamble
13.4.5.
Colgate-Palmolive Company
13.4.6.
The Clorox Company
13.4.7.
GODREJ GENTEEL
13.4.8.
Henkel AG & Co. KGaA
13.4.9.
Blue Chem India
13.4.10.
ACURO ORGANICS LIMITED
13.4.11.
Sun Chemicals
13.4.12.
NIRMA
13.4.13.
Akzo Nobel N.V.