The global home bedding market size was USD 95.9 Bn in 2022 and is likely to reach USD 182 Bn by 2031, expanding at a CAGR of 7.7% during 2023–2031. The market is propelled by the growth of the hospitality and real estate industries.
Consumer awareness about stylizing household bedding in line with home decoration has grown significantly in the recent years. This is supported by continuous upgrades in the homecare, decor, and furniture industries with the use of new material and technological integrations. Furthermore, growing realization of the importance of bedding comfort in relation to good sleep, overall health, and well-being is driving the demand for home bedding. The use of e-commerce by key players in the industry has led to the wide-scale availability of bedding products with innovative features such as temperature control.
- For instance, ALLIED Home Bedding, a company based in the US, is using 37.5 Technology in their bedding. This technology helps in maintaining the ideal temperature in various products such as pillows, blankets, mattresses, and comforters. This innovation is intended to help reduce disruptions during sleep and aid in maintaining longer sleep cycles.
Home bedding products include bed covers, pillow covers, bed sheets, and duvet covers come in this category. Bed covers can be classified into three main parts namely, fitted, top, and pillowcases. A fitted sheet is the first layer placed on the bedding, as it covers the mattress with the help of elastic bands around the edges.
The flat sheets are put on top of the fitted sheets and often have a decorative trim at the head portion of the bed. Pillowcases are sheet covers that protect the pillow from sweat and wear & tear. Choosing the right bedding improves sleep cycles, thus enhancing the health of the mind and body.
Home bedding is referred to as the removable and washable items used by people to improve their sleep environment. In simple terms, home bedding includes bedclothes or bed linen placed above the mattress of a bed to protect the mattress from dirt particles, hygiene, warmth, and for improving the esthetics of the room.
An ideal home bedding is essential for providing the users with warmth, comfort, and insulation during sleep. Using quality bedding products at home leads to the benefits such as improved sleep and enhanced skin health. Growing awareness about bedding comfort and the importance of sleep on health has been driving the demand for high-quality affordable bedding in the recent years. Consumers are looking for luxury bedding that offer support and comfort while complementing the decoration of the modern home.
The market report finds that the COVID-19 pandemic has had a positive impact on the growth of the home bedding market. The lockdown imposed by the various governments globally led to people staying at their homes with remote work arrangements. During the lockdown, people stayed at home, thus driving the sale of home bedding products over e-commerce platforms, as people started paying attention to creating cozy home environments and boosting comfort.
Home Bedding Market Dynamics
Major Drivers
Expansion of the housing real estate industry is estimated to increase the demand for bedding during the forecast period. Factors such as the expansion of the urban and semi-urban housing sectors, the development of real estate industry globally, changes in lifestyle, and increasing consumer preferences for luxury bedding are driving the demand for home bedding products.
High demand for natural and eco-friendly products is anticipated to propel the market. Growing environmental awareness among consumers has increased the demand for home bedding products that are manufactured using eco-friendly alternatives, such as bamboo or organic cotton.
Production and use of biodegradable and organic materials are highly beneficial for skin health, as they have anti-fungal properties. Thus, bedding manufacturers are opting for such options to meet customer demands, which in turn, is propelling the market.
Existing Restraints
High cost of logistics is anticipated to hinder the market during the forecast period. Premium bedding is costly, which limits their accessibility to the low- to mid-income consumer section.
The logistical cost incurred due to the shipment and packaging processes increase the price of bedding. The rising trend of online shopping further increases the need for logistics platforms, thus boosting the cost of bedding.
Emerging Opportunities
Large investments made by people in real estate and high consumer preference for improving lifestyle are driving the demand for residential luxury bedding. Increasing awareness among customers about the quality sleep and the overall well-being is one of the major factors that is likely to create opportunities in the market.
- As per the American Sleep Apnea Association, around 70 million people suffer from various sleep-related issues in the US. There has been a constant rise in sleep deprivation problems for the last 30 years.
Scope of the Home Bedding Market Report
The market report includes an assessment of the market trends, segments, and regional markets. Overview and dynamics have also been included in the report.
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Attributes
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Details
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Report Title
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Home Bedding Market - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast
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Base Year
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2022
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Historic Data
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2016–2021
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Forecast Period
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2023–2031
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Segmentation
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Product Type (Mattresses, Blankets, Bed Linens, Pillows, and Others), and Distribution Channel (Offline and Online)
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Regional Scope
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Asia Pacific, North America, Latin America, Europe, and Middle East & Africa
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Report Coverage
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Company Share, Market Analysis and Size, Competitive Landscape, Growth Factors, Market Trends, and Revenue Forecast
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Key Players Covered in the Report
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American Textile Company; Beaumont & Brown; Bombay Dyeing; Tempur Sealy International, Inc.; Crane & Canopy Inc.; Pacific Coast Feather Company; Peacock Alley; PORTICO HOME; Purple Innovation, LLC; Delilah Home; Sleep Number; and The White Company
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Home Bedding Market Segment Insights
Product Type Segment Analysis
Based on product type, the home bedding market is divided into mattresses, blankets, bed linens, pillows, and others. The bed linens segment is projected to hold a dominant share of the market during the projection period due to the increasing awareness about its impact on sleep and overall health.
Consumer prefer purchasing bed linens that are highly durable, comfortable, and cost-effective. The availability of a wide range of premium bedding products on various platforms is expected to increase the demand for these products.
The blankets segment is anticipated to expand at a significant pace during the forecast period owing to their rising demand worldwide, especially in cold climate countries such as Russia, Canada, the UK, and the US.
High demand for products made from organic raw materials due to the lack of pesticides and allergens, which makes them a healthy option. This, in turn, is projected to fuel the segment. Moreover, manufacturers are engaging in R&D to offer novel products made from unique materials, such as weighted blankets to increase their market share, thus driving the segment.
- As per an article published by the National Institute of Health in June 2021, people suffering from Autism Spectrum Disorder (ASD) and Attention deficit hyperactivity disorder (ADHD) often face sleep problems that affect their emotional, social, and cognitive functioning. Studies have shown that the use of weighted blankets helps such people relax and sleep soundly throughout the night. As a result, weighted blankets are frequently used by adults and children with ASD and/or ADHD for improving their emotional and physical health.
Distribution Channel Segment Analysis
In terms of distribution channel, the home bedding market is bifurcated into offline and online. The offline segment is anticipated to expand at a rapid pace during the forecast period, as it is highly preferred by customers.
The offline segment offers direct access to the product, providing shoppers with a first-hand look at the bedding product. This helps the customers with the ease of inspection of the bedding material’s quality. Furthermore, attractive discounts offered by hypermarkets and supermarkets increase sale, thus boosting the segment.
The online segment is projected to register considerable revenue during the forecast period owing to their affordable prices, attractive offers, availability of a wide range of choices, and convenience of delivery at home. Most of the online platforms such as Amazon and eBay have their own supply chain for delivery, which cuts out the middle-man role of retail stores, thereby decreasing the cost of bedding products significantly. Online platforms offer huge discounts and off-season sales, which drive the segment.
Regional Analysis
In terms of region, the global home bedding market is classified as Asia Pacific, North America, Latin America, Europe, and Middle East & Africa. Asia Pacific is expected to dominate the market during the projection period owing to increased innovation in technology and material.
Factors such as high demand for home bedding and rise in disposable income are attracting manufacturers from all over the world to invest in this region. Thus, the demand for luxury bedding has significantly increased in the recent past.
The market in Europe is projected to expand significantly due to the growth of the bedding industry for Home Décor and Home Textiles (HDHT). Countries such as Germany and France hold major share of the market in Europe and their share is expected to grow in the coming years due to the increasing demand for these products. Furthermore, marketing strategies such as product placement and celebrity-brand collaboration aid in enhancing the customer’s recognition of the brand and helps in promoting the quality and comfort of provided by luxury bedding products.
Segments
The home bedding market has been segmented on the basis of
Product Type
- Mattresses
- Blankets
- Bed Linens
- Pillows
- Others
Distribution Channel
Region
- Asia Pacific
- North America
- Latin America
- Europe
- Middle East & Africa
Key Players
Competitive Landscape
Key players competing in the global home bedding market are American Textile Company; Beaumont & Brown; Bombay Dyeing; Tempur Sealy International, Inc.; Crane & Canopy Inc.; Pacific Coast Feather Company; Peacock Alley; PORTICO HOME; Purple Innovation, LLC; Delilah Home; Sleep Number; and The White Company.
These companies adopt numerous development strategies such as collaboration, product launches, mergers, acquisitions, partnerships, R&D, and production expansion to cater to customers worldwide. These players are required to constantly overcome hindrances such as the fluctuating prices of raw materials, and competition from emerging local brands. The adoption of natural materials for manufacturing bedding, research, and innovation for the development of fabrics and weaving techniques are further aiding the market players to increase their consumer base and grow their revenue share in the market. For instance,
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In January 2022, the bedding products manufacturer, Sleep Number, announced the release of several latest upgrades to its prominent 360 Smart Bed line. These upgrades are expected to help with identifying potential sleep issues such as sleep apnea and insomnia through cutting-edge biometric sensors and sleep-tracking technology.
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In December 2021, a US-based manufacturer of sheet material, Delilah Home, shipped its first collection of hemp bedding products. The company transformed the hemp strands into sheets by using a non-harmful process to reduce them to a material line surface. The assembly of the product is done by a family-run manufacturing plant located in Portugal.
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