Segments - Blanket Market by Types (Regular Blanket and Electric Blanket), Materials (Wool, Polyester, and Cotton), Distribution Channels (Online and Offline), Applications (Hospital, Household, Hotel, and Others), End-users (Residential and Commercial) and Regions (Asia Pacific, North America, Europe, Latin America, and Middle East & Africa) - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast 2023 – 2031
The global blanket market was valued at USD 7.88 Billion in 2022 and is projected to reach USD 12.54 Billion by 2031, expanding at a CAGR of around 5.3% during the forecast period, 2023 – 2031. A blanket is a piece of woollen soft cloth that is specifically used to keep body temperature warm while sleeping or taking rest. The material used to manufacture blankets is made up of cotton, wool, or polyester. Electric blankets introduced in the market are trending and gaining popularity amid consumers, owing to its multiple benefits.
Rising consumer awareness about blankets is associated with the frequent launch of blankets with multiple patterns and quality. The global blanket market is anticipated to propel the consumption of decorative and luxury products mainly in emerging economies.
Factors such as rising adoption of various types of blankets in hospitals and hotels across the globe, increasing adoption of electric blankets in multiple regions and countries, growing preferences in terms of patterns, colors, brands, categories, and types of blankets, and increasing popularity and advertisement through multiple social media platforms globally are driving the global blanket market.
High cost of blankets, especially electric blankets, are the key factors that hamper the market growth.
Increasing R&D activities and consumer preferences towards blankets across emerging economics are estimated to create opportunities in the global blanket market in the coming years.
The report on the global blanket market includes an assessment of the market, size, share, trends, segments, and regional markets. Overview and dynamics have been included in the report.
Attributes |
Details |
Report Title |
Blanket Market - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast |
Base Year |
2022 |
Historic Data |
2016–2021 |
Forecast Period |
2023–2031 |
Segmentation |
By Types (Regular Blanket and Electric Blanket), Material (Wool, Polyester, and Cotton), Distribution Channels (Online and Offline), Applications (Hospital, Household, Hotel, and Others), End-users (Residential and Commercial) |
Regional Scope |
Asia Pacific, North America, Latin America, Europe, and Middle East & Africa |
Report Coverage |
Company Share, Market Analysis and Size, Competitive Landscape, Growth Factors, and Trends, and Revenue Forecast |
Key Players Covered in the Report |
Pendleton Woolen Mills; Urbanara; Faribault Woolen Mill; Biddeford Blankets LLC; Hudson’s BayCompany (HBC); American Blanket Company; Medline industries, Inc.; and Kanata Blanket Co. |
In terms of types, the blanket market is bifurcated into regular blanket and electric blanket. The electric blanket segment constituted a significant market share in 2020 and is projected to expand at a rapid rate during the forecast period. Increasing benefits and additional technological features of electric blankets such as battery power with USB socket and mobile charging outlets that are light in weight, along with other features such as washable in machine, robust in nature, and waterproof attract the attention of individuals.
Based on materials, the blanket market is fragmented into wool, polyester, and cotton. The cotton segment is anticipated to expand at a rapid rate during the forecast period, owing to increasing demand for blankets of soft and plush material that are light in weight and easy to carry as well. Electric blankets are covered with cotton sheets, which are removed and washed easily.
On the basis of distribution channels, the blanket market is segregated into online and offline. The online segment is expected to hold a significant share of the market during the forecast period, due to increasing consumer engagement on social media platforms. Development in technology and domestic and international business on online platforms increased drastically. Social media allows customers to explore multiple variety and category of blankets on various platforms where they compare, buy, and explore a variety of blanket patterns in terms of colors, patterns, and shades, which helps them to purchase accordingly. Additionally, detailed information about the blanket and its specification are displayed on the e-commerce platform, which attracts the attention of consumers.
Based on applications, the blanket market is fragmented into hospital, household, hotel, and others. The household segment is anticipated to expand at a rapid rate during the forecast period, owing to increasing preference of consumers towards blankets of high quality and latest technology for use in households.
On the basis of end-users, the blanket market is bifurcated into residential and commercial. The residential segment is anticipated to expand at a rapid rate during the forecast period.
Increasing trend of luxurious blankets, owing to rising demand for light-weight and soft blankets, is anticipated to boost the blanket market. It is associated with the rising urbanization, changing lifestyle, and increasing adoption of decorative blankets.
In terms of regions, the global blanket market is split into North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa. North America constituted a significant share of the market in 2020, due to mergers and acquisitions conducted by key market players. Moreover, rising adoption of blankets in hotels and hospitality industries and increasing penetration of electric blankets in North America boosted the market in the region.
Key players in the global blanket market include Pendleton Woolen Mills, Urbanara, Faribault Woolen Mill, Biddeford Blankets LLC, Hudson’s BayCompany (HBC), American Blanket Company, Medline industries,Inc., and Kanata Blanket Co. These players engage in mergers & acquisitions, collaborations, agreements, and partnerships to strengthen their geographical presence.