US Residential Luxury Bedding Market

US Residential Luxury Bedding Market Outlook

The US residential luxury bedding market was valued at USD 425.7 Million in 2018 and is projected to reach USD 542.8 Million by 2028, expanding at a CAGR of 3.1% during the forecast period. Demand for residential luxury bedding is driven by the high purchase of luxury bedding due to rising use of organic materials, increasing presence of luxury bedding products along with different functional benefits, high popularity of e-commerce, and sustainability concerns regarding synthetic fibers.

Residential luxury bedding is made of natural materials such as cotton and silk, which are anti-microbial and don’t use chemicals. They are used for decorative purposes for aesthetic beauty and comfort. Bedding and luxury sheets are less abrasive to touch and soft, due to ample threads, efficient weaving, and rawness of materials. Luxury bedding offers benefits such as peace of mind and aids in deep sleep, which is expected to be a major factor for increasing the demand among consumers, which in turn, drives the residential luxury beddings market.

US Residential Luxury Bedding Market Dynamics

Different brands of luxury bedding offer luxurious options under the organic collection. Organic luxury bedding products are expected to be extremely comfortable, due to use of low chemical additives. These luxury bedding products are naturally grown, free of toxic pesticides, and undergo an environmentally safe bleaching, dyeing, and finishing process with conventionally grown cotton.

Organic luxury bedding is expected to provide several benefits such as quality sleep from organic luxury bedding. Thus, consumers are majorly spending on residential improvement and remodeling by the use of luxury bedding products made from organic materials, which is expected to fuel the market.

Presence of luxury bedding products along with the functional benefits is aiding its performance in the industry, indicating a surge in the demand for residential luxury bedding products. Luxury sheets and bedding induce deep slumber, as they are less abrasive to touch and soft, due to efficient weaving, ample threads, and rawness of the materials. People with allergies and symptoms such as eczema often obtain relief by using luxury sheets. Luxury bedding has high air permeability and heat conductivity properties, which makes it a breathable fabric and helps in keeping warm in winters and cool in summers. Moreover, linkage between quality sleep and a healthy mind and body developed the need for investing in luxury bedding products, which is expected to drive the market.

Increasing popularity of online retailers and rising efficiency of e-commerce sites led consumers to focus less on offline stores for purchasing luxury bedding products. ​ E-commerce allows mattress and textile startups to purchase products directly from the manufacturer and sell directly to the consumer through online mode. This results into significant reduction in the price of luxury bedding products and increasing the access to a large number of people. E-commerce reduces transportation charges and increases discounts offered by online channels, which helps in retaining consumers and leads to the growth of the market.

Synthetic fibers have increased durability, strength, and resistance as compared to natural fibers. Synthetics are technically advanced materials designed for the modern world and provide sublime comfort and easy-care. Synthetic fibers offer benefits that suit people with hectic schedules and need bedding and mattresses. The textile industry began creating synthetic fibers as a low-cost and mass-produced alternative to natural fibers.

Sheets and other luxury bedding items are priced high, based on the raw materials used in the manufacturing process. High thread counts, materials like Egyptian cotton, and other high-quality materials increase the cost of manufacture including labor costs and the price is passed to the consumer for high quality bedding and sheets. Luxury bedding and linen sheets with high thread count is expensive to produce, which is hampering the market.

High quality goods made with fair environmental practices are appreciated more than soft sheet sets made with chemical and cruelty-free manufacturing. Biodegradable duvets and certified-organic bedding are gaining traction. Apart from manufacturing premium eco-friendly products, a large number of companies are partnering with environmental-protection groups to promote social action, be it planting a tree per purchase, exploring alternative energy options, or minimizing water consumption. Awareness regarding good environment practices acts as an opportunity for the market.

Segmental Outlook

Based on product types, the US residential luxury bedding market is segmented into bedding set, bed sheets, duvets, blankets & quilts, down covers, protectors, pillow covers, and others. The bedding set segment is projected to account for a significant share of the market during the forecast period, due to increasing investment in luxury bedding sets, as it serves as an important linkage between quality sleep and a healthy mind and body.

Based on material types, the market is segmented into cotton, silk, linen, wool, rayon, polyester, organic material, and others. The cotton segment of the residential luxury bedding market is expected to expand at a rapid pace during the forecast period, due to increasing popularity of cotton fabric used in luxury bedding products. Cotton has excellent wicking properties, drawing moisture away from the body. Good cotton feels wonderfully soft next to skin.

On the basis of price range, the market is segmented into low, medium, and high/premium. The high/premium price range segment is expected to expand during the forecast period, as premium and luxury range of bedding provides high comfort levels, the bedcovers and sheets are soft, and the beddings are of deluxe fabrics. The medium price range segment is expected to grow at a fast pace during the forecast period, due to developments in the residential sector and growing consumer spending on home furnishings, which expanded the growth scenario for the residential luxury bedding market.

Based on sales channels, the market is segmented into online and offline. The online channel is further segmented into company-owned websites and e-commerce websites. The offline channel is sub-segmented into specialty stores, hypermarkets/supermarkets, and others. Online sales channels grew rapidly in the last few years, due to increasing internet penetration in various countries. Discounts offered by online channels help in retaining consumers, which is expected to lead to market growth.

On the basis of bed sizes, the market is segmented into twin, twin XL, full, queen, king, and others. The twin segment is expected to grow at a fast pace during the forecast period, due to its flexibility, versatility, and affordability in nature.

In terms of end-users, the market is segmented into kids, adults, and teenagers. The kids’ segment is expected to expand at a rapid pace during the forecast period. Availability of luxury bedding products and innovative and customized rooms are preferred mostly by kids, which is an important factor for increasing sales of the product.

Regional Outlook

On the basis of sub-regions, the US residential luxury bedding market is categorized as West, Midwest, Northeast, Southeast, and Southwest. The market in the Midwest held a significant share of the market in 2019 and is anticipated to expand at a significant CAGR during the forecast period. Rising consumer awareness regarding quality sleep and appropriate bedding materials in the region is boosting the regional market. High attention towards insomnia-associated problems in the region improved consumer’s perception of quality sleeping products such as residential luxury bedding products.

Key Benefits for Industry Participants & Stakeholders

• In-depth analysis of the US residential luxury bedding market
• Historical, current, and projected market size in terms of value (USD million) and volume (tons)
• Potential & niche segments and regions exhibiting promising growth covered
• Industry drivers, restraints, and opportunities covered in the study
• Recent industry trends and developments
• Competitive landscape & strategies of key players

Segments

Product Types

• Bedding Set
• Bed Sheets
• Duvets
• Blankets & Quilts
• Down Covers
• Protectors
• Pillow Covers
• Others

Materials

• Cotton
• Silk
• Linen
• Wool
• Rayon
• Polyester
• Organic Material
• Others

Price Ranges

• Low
• Medium
• High/Premium

End-Users

• Kids
• Adults
• Teenagers

Bed-sizes

• Twin
• Twin XL
• Full
• Queen
• King
• Others

Sales Channels

• Offline
  • Hypermarkets/Supermarkets
  • Specialty Stores
  • Others
• Online
  • Company-owned Websites
  • E-commerce Websites

Sub-Regions

• West
• Midwest
• Northeast
• Southeast
• Southwest

Key Market Players 

• Boll & Branch LLC
• Brooklinen
• CRANE & CANOPY INC.
• Crate & Barrel
• Cultiver Goods Pty Ltd.
• Frette
• Linoto
• Pacific Coast
• Parachute Home
• Peacock Alley
• Serena & Lily Inc.
• WestPoint
• Williams Sonoma Inc

Competitive Landscape

Prominent manufacturers operating in the US residential luxury bedding market include Serena & Lily Inc., Peacock Alley, CRANE & CANOPY INC., BEDLAM, Parachute Home, Boll & Branch LLC, Frette, Brooklinen, Linoto, Cultiver Goods Pty Ltd., Williams Sonoma Inc, Crate & Barrel, WestPoint, and Pacific Coast.

These companies are considered as key manufacturers of the US residential luxury bedding based on their revenue, research & development (R&D) activities, regional presence, and supply chain management system.