The global construction toys market size was USD 12.69 Bn in 2022 and is likely to reach USD 22.29 Bn by 2031, expanding at a CAGR of 6.6% during 2023–2031. The market is propelled by the rising acknowledgment of creative potential and cognitive development in kids associated with construction toys.
The increasing research and advancements in the field of child psychology have led to the evolution of the children’s education system. Instead of just being limited to books and pictures, their education system now encompasses several physical activities, the development of cognitive skills, hand-eye coordination, fostering creativity, and develop logical thinking. Several preschools and kindergartens are now implementing the use of construction toys as a part of their curriculum.
- As per the study published by the National Institute of Health in August 2021, the use of toys aids in the growth of motor, psychosocial, cognitive, emotional, and linguistic skills. Their use helps raise the child’s self-confidence and creativity. Pediatricians also recommend the use of toys that develop a child’s imagination as an alternative to passive toys that do not require much imagination.
Construction toys are designed to engage children in creative and constructive playful activities by allowing them to construct various structures, objects, and designs. These types of toys typically consist of individual pieces that can be connected, stacked, or interlocked together to form a larger structure that resembles some real-life object.
The construction toys are available in different sizes, and materials, and in different levels of complexity. These toys assist children in developing problem-solving skills and help them build a constructive mindset. There are various types of construction toys available that cater to different age groups with varying complexity levels.
Some popular examples of construction toys include LEGO toys, building blocks, magnetic construction toys, construction sets, and wooden blocks. The building blocks consist of solid blocks in different shapes and sizes that can be stacked on top of one another. The magnetic construction toys use magnets to connect pieces together, enabling children to create different structures.
- On 12 June 2023, the LEGO Group released a set based on Disney Hocus Pocus. It is the Sanderson sisters’ cottage based on the iconic cottage from the hit blockbuster. In addition, this model has been released in brick form for easy assembly and playing experience.
The construction toy sets come with specialized pieces such as gears, rods, connectors, and panels that allow children to build more functional and complex models such as vehicles, robots, and buildings. The wooden blocks are simple blocks that can be arranged and combined to build various structures. Construction toys not only provide entertainment but also offer educational benefits. They enhance the cognitive skills, problem-solving skills, creativity, and logical thinking.
The market report finds that the COVID-19 pandemic hindered the growth of the construction toys market owing to the constrained supply chain and logistics due to the lockdown imposed by various governments across the globe. The market, however, has started gaining impetus due to the relaxation of such restrictions through online shopping and distribution platforms as well as specialty stores and toy stores.
Construction Toys Market Dynamics
Major Drivers
Growing recognition of the educational value of construction toys is expected to drive the market. Construction toys play a crucial role in learning as they are one of the primary sources of early childhood education. They are useful in the development of various qualities and skills in children, including fine-motor skills, hand-eye coordination, spatial awareness, and reasoning. The growing awareness among parents for the overall development of their children is expected to increase the demand for various types of construction toys.
Availability of premium quality toys at affordable prices is one of the major driving factors in the market. Toys that do not compromise on quality and are available at cost-effective prices get higher preference from parents as they do not break or get damaged easily.
The key manufacturers in the global toy industry are focusing on creating innovative construction toys that are durable and made using eco-friendly or non-toxic materials so that it does not have any adverse effect on the health of children. However, the process of synthesizing polymers and removing toxins increases the price of construction toys. The manufacturers that provide premium quality toys at low prices are anticipated to have tremendous growth potential in the market.
Existing Restraints
Declining usage of toys due to children’s engagement in smartphones and video games is one of the major factors which can restrain the market. The use of smartphones and video games, while a convenient way to engage a child in learning or entertainment, has several drawbacks such as incomplete cognitive development and decreased creativity & reasoning. However, their use has still been growing and attracting newer generations towards them. The increasing adoption of such media as a means to engage young children can impede the growth of the market.
- As per the recent report published by the National Institute of Health, electronics, and electric toys make the least contribution towards developing a child’s motor and emotional skills. In terms of percentage, this number came down to 16% for children’s motor skills and 11% for their emotional development.
Emerging Opportunities
Use of eco-friendly raw materials in the manufacture of construction toys is anticipated to create growth opportunities for the market. Most toy manufacturers prefer plastic for the creation of construction toys as it contains lower levels of toxicity and is completely water resistant.
The use of acrylonitrile butadiene styrene plastic (ABS), polyvinyl chloride (PVC), plasticizers, and Bisphenol A (including phthalates and adipates) can have adverse health effects on children’s health and impede their growth. Consequently, the growing awareness among education professionals and parents is compelling toy manufacturers to refrain from using such plastic materials and opt for eco-friendly options.
Scope of the Construction Toys Market Report
The market report includes an assessment of the market trends, segments, and regional markets. Overview and dynamics have also been included in the report.
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Attributes
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Details
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Report Title
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Construction Toys Market - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast
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Base Year
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2022
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Historic Data
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2016–2021
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Forecast Period
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2023–2031
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Segmentation
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Product (Bricks & Blocks, Tinker Toys, and Others), Material (Wood, Polymer, and Metal), and Distribution Channel (Online and Offline)
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Regional Scope
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Asia Pacific, North America, Latin America, Europe, and Middle East & Africa
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Report Coverage
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Company Share, Market Analysis and Size, Competitive Landscape, Growth Factors, Market Trends, and Revenue Forecast
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Key Players Covered in the Report
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The LEGO Group; Spin Master; Playmates Toys Limited; McFarlane Toys; Mattel; JAKKS Pacific, Inc.; Hasbro; GOOD SMILE COMPANY, INC.; Diamond Select Toys; and Bandai Namco Holdings Inc.
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Construction Toys Market Segment Insights
Based on product, the construction toys market is divided into bricks & blocks, tinker toys, and others. The bricks & blocks segment is anticipated to hold the dominant share of the market during the projection period owing to the increasing inclination of parents toward the types of toys that keep their children engaged for long duration. As a result, toy manufacturers have been adopting innovative approaches to create toys that come with new designs and imitate real-life situations. This keeps the kids engaged and helps increase their creativity, attention, and awareness.
- As per The Toy Association, the worldwide industry size of toys has expanded constantly over the years owing to the increasing demand for various types of toys, including construction toys. In 2020, the size of the market was USD 96 billion. By 2021, this value increased to USD 104.2 billion, growing at the rate of 8.5%.
The tinker toys segment is expected to expand at a significant growth rate owing to their ability to provide a more challenging experience that is highly engaging for players. They offer a broad scope of construction skills development and promote the all-around growth of children. The tinker toys include a wide variety of components such as sticks, straws, wheels, and pulleys, among others, which stimulates the logical ability and creative thinking of the children.
On the basis of material, the global market is segregated into wood, polymer, and metal. The polymer segment is projected to register a robust CAGR during the forecast period as they provide high durability and elasticity. Furthermore, thermoplastic materials such as polypropylene (PP) are not only durable but also lightweight and bright-colored. The adoption of such materials is expected to boost the sales of construction toys and further the growth of the market.
The wood segment is projected to register a considerable CAGR during the forecast period owing to the safe and non-toxic nature of wood. Wood toy blocks are highly sustainable, durable, and can last for a long period of time without any damage. Furthermore, due to the abundance of raw materials, wooden construction toys are highly cost effective and easily available.
On the basis of distribution channel, the construction toys market is segmented into online and offline. The offline segment is anticipated to register a robust growth rate during the forecast period due to factors such as ease of access, immediate possession, better product placement, and above all, the availability of organized offline retail stores including specialty stores, supermarkets, hypermarkets, and departmental stores. Furthermore, specialty stores provide a diverse selection of products that are not easily available in the market and therefore, hold special significance among the consumers.
The online segment is projected to register a considerable CAGR during the forecast period owing to the growing usage of various e-commerce platforms such as Amazon and eBay. The toy manufacturers recognize the growth potential of online platforms for sales & distribution and are using them to boost their sales and subsequently profit margins. Furthermore, changing lifestyles and evolving consumer behavior are also contributing to the growth of the online segment.
- According to one of the recent surveys, there was a significant growth in the demand for toys and puzzles during the pandemic period. Toy sales went up by approximately 16% in the United States for games, puzzles, dolls, and action figures. Such a rise in toy purchases was supported by online platforms, which were widely operational during the nationwide lockdowns.
Regional Outlook
In terms of region, the global construction toys market is classified as Asia Pacific, North America, Latin America, Europe, and Middle East & Africa. North America is expected to dominate the market during the projection period due to the rising use of construction toys and blocks in preschools and kindergartens in the United States and Canada.
Several leading pieces of research have stated the benefits of using construction toys to help children enhance their cognitive skills and problem-solving capabilities. Moreover, the presence of prominent key players in the market in the region further contributes to the growth of the market.
Asia Pacific is anticipated to witness significant growth during the forecast period due to the increase in demand for construction toys in this region. Numerous factors such as the growing population and increasing disposable income in major countries such as India and China further contribute to the growth. Additionally, China is one of the largest manufacturers and exporters of toys in the world, which is projected to boost the market for such products in the region in the coming years.
Segments
The construction toys market has been segmented on the basis of
Product
- Bricks & Blocks
- Tinker Toys
- Others
Material
Distribution Channel
Region
- Asia Pacific
- North America
- Latin America
- Europe
- Middle East & Africa
Key Players
Competitive Landscape
Key players competing in the global construction toys market are The LEGO Group; Spin Master; Playmates Toys Limited; McFarlane Toys; Mattel; JAKKS Pacific, Inc.; Hasbro; GOOD SMILE COMPANY, INC.; Diamond Select Toys; and Bandai Namco Holdings Inc.
These companies work on development strategies including collaboration, mergers, partnerships, acquisitions, product launches, and production expansion to expand their consumer base worldwide. They use innovative designs for the toys while keeping them attractive and cost-effective. Special efforts are made to ensure that the raw material used is durable and non-toxic. For instance,
- In August 2022, one of the largest toy manufacturers, The LEGO Group made the announcement of a USD 500 million investment in the expansion of its factory in Monterrey, USA. It has been done to increase the production capacity in order to meet the growing demand in the United States.
- In October 2021, The LEGO Group entered a partnership with Target Corporation and Limited-Edition Lifestyle Collection to enhance their global reach. The collaboration has been done considering their shared values of optimism, inclusivity, and joy.
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