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Bidets Market Size, Share, Growth & Industry Trends [2031]

Bidets Market

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Segments - by Type (Over the Rim Bidets, Handheld Bidets, Portable Bidets, Toilet Seat Bidets, Ceramic Bidets, and Others), Category (Manual and Electronic), Distribution Channel (Online and Offline), End-user (Residential and Commercial), and Region (Asia Pacific, North America, Latin America, Europe, and Middle East & Africa) - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast 2023 – 2031

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Debadatta Patel

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Report Description

The global bidets market size was USD 3.55 Bn in 2022 and is likely to reach USD 5.95 Bn by 2031, expanding at a CAGR of 6.5% during 2023–2031. Rising awareness regarding the spread of diseases and the benefits of using bidets fuels the market.

Bidets are specialized bathroom fittings used for cleaning the undercarriage after using the lavatory. It is a way of maintaining personal hygiene & cleaning and is popularly used around the globe. Modern bidets spray a particular amount of water, thus cleaning up gently and effectively.

The proper use of bidets significantly decreases the spread of urinal bacteria. The use of bidets, eliminates the need of using hands, thus reducing the possibility of contact with fecal matter. This, in turn, reduces the spread of germs, which makes it safer and more hygienic than toilet paper. The use of bidets reduces environmental waste created by toilet paper consumption.

Bidets reduce the risk of causing hemorrhoids. Moreover, using a bidet with a medium to low water stream helps relieve pressure on the rectum thus, reducing the risk of hemorrhoids. Although bidets are popularly used in countries in Europe and Asia, they are not as widely used in North America.

The report finds that the COVID-19 pandemic hampered the overall revenue of the global bidets market. The sharp decline in demand for the product as a result of the closure of many commercial places hampered the product sale. Preventive measures imposed by governments across countries to curb the virus spread and the temporary shutdown of industries plummeted the overall product demand. Moreover, the sudden disruption in labor movements and fluctuations in the availability of spare parts affected the supply chain of the market in the forecast period.

Bidets Market Dynamics

Major Drivers

Growing awareness about personal hygiene and product launches are expected to drive bidets market. Growing geriatric population fuels the market, as it is used by the old-age population. The prevalence of arthritis is high in the geriatric population, which causes the inability to sit or stand for a long duration. Bidet offers assistance for the elderly to maintain cleanliness, comfort, and personal hygiene.

Existing Restraints

High product costs and fluctuations in raw materials availability are expected to restrain the market. Limited consumer awareness regarding the benefits and usage of the product hinders the market. Moreover, factors including strict government regulations and standards are expected to restrain the market.

Emerging Opportunities

Adoption of strategies to strengthen and expand their product portfolio is projected to increase the revenue and create opportunities in the market. Growing preference for smart sensor bidets such as GP Pro’s Technology and Japanese sensors is anticipated to create lucrative opportunities in the market in the coming years.

Scope of Bidets Market Report

The report includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.

Attributes	Details
Report Title	Bidets Market - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast
Base Year	2022
Historic Data	2016–2021
Forecast Period	2023–2031
Segmentation	Type (Over the Rim Bidets, Handheld Bidets, Portable Bidets, Toilet Seat Bidets, Ceramic Bidets, and Others), Category (Manual and Electronic), Distribution Channel (Online and Offline), and End-user (Residential and Commercial)
Regional Scope	Asia Pacific, North America, Latin America, Europe, and Middle East & Africa
Report Coverage	Company Share, Market Analysis and Size, Competitive Landscape, Growth Factors, Market Trends, and Revenue Forecast
Key Players Covered in the Report	HCG; Roca Sanitario, S.A; Coway; Duravit AG; Geberit AG; TOTO LTD.; Kohler Co.; LIXIL Corporation; Brondell; and Panasonic Holdings Corporation

Bidets Market Segment Insights

Based on type, the bidets market is divided into over the rim bidets, handheld bidets, portable bidets, toilet seat bidets, ceramic bidets, and others. The ceramic bidets segment is expected to expand at a significant pace during the projection period, as it improves the overall experience of a bathroom. Ceramic bidets potentially limit germ spread, reduce the risk of conditions such as hemorrhoids, and are environmentally friendly by reducing the use of tissue paper. Additionally, increasing awareness regarding cleanliness and the severity of unhygienic lifestyles, which is expected to boost the segment in the forecast period.

On the basis of category, the global market is bifurcated into manual and electronic. The electronic segment is projected to expand at a considerable CAGR during the forecast period. Electric bidets include enhanced features such as adjustable temperature, water pressure, and dry air. Moreover, the introduction of eco-friendly and power-saving devices is expected to drive the segment.

In terms of distribution channel, the bidets market is divided into online and offline. The offline segment is expected to expand at a high CAGR during the forecast period, due to enhanced customer experience. Offline services such as shops, showrooms, and outlets allow customers self-service options where they can see and know the product specifications. Additional variety in designs, discounts, and offers attracts customers, thus boosting segment growth.

Based on end-user, the market is categorized into residential and commercial. The residential segment is expected to expand at a significant pace during the projection period, due to the high residential adoption of bidets in countries in Asia Pacific and Europe. Moreover, increasing disposable income of consumers in these countries results in high residential usage of bidets. This propels the segment in the forecast period.

On the basis of region, the global bidets market is classified as Asia Pacific, North America, Latin America, Europe, and Middle East & Africa. Asia Pacific is expected to dominate the market during the projection period, as the region accounts for high construction activities and investments. Increasing awareness about hygiene, rising disposable income, and growing geriatric population with conditions such as arthritis, are expected to fuel the market in the region.

Segments

The bidets market has been segmented on the basis of

Type

Over the Rim Bidets
Handheld Bidets
Portable Bidets
Toilet Seat Bidets
Ceramic Bidets
Others

Distribution Channel

Online
Offline

End-user

Residential
Commercial

Region

Asia Pacific
North America
Latin America
Europe
Middle East & Africa

Key Players

HCG
Roca Sanitario, S.A
Coway
Duravit AG
Geberit AG
TOTO LTD.
Kohler Co.
LIXIL Corporation
Brondell
Panasonic Holdings Corporation

Competitive Landscape

Players in the global bidets market include HCG; Roca Sanitario, S.A; Coway; Duravit AG; Geberit AG; TOTO LTD.; Kohler Co.; LIXIL Corporation; Brondell; and Panasonic Holdings Corporation. These companies adopt strategies such as acquisitions, partnerships, collaboration, mergers, R&D investments, and product launches to boost the market. For instance,

In December 2021, Roca Sanitario, S.A launched Ona, a high-performance collection inspired by Mediterranean. The collection has features such as Stonex materials, Fineceramic, touchless technology, and Supraglaze coating.
In February 2021, Kohler Co. launched Purewash Bidet Seat, with a sleek seating design and polished chrome handle finish. It has a dual-spray wand for effective cleaning.

Bidets Market Key Players

Table Of Content

1. Executive Summary
2. Assumptions and Acronyms Used
3. Research Methodology
4. Bidets Market Overview
  4.1. Introduction
     4.1.1. Market Taxonomy
     4.1.2. Market Definition
  4.2. Macro-Economic Factors
     4.2.1. Industry Outlook
  4.3. Bidets Market Dynamics
     4.3.1. Market Drivers
     4.3.2. Market Restraints
     4.3.3. Opportunity
     4.3.4. Market Trends
  4.4. Bidets Market - Supply Chain
  4.5. Global Bidets Market Forecast
     4.5.1. Bidets Market Size (US$ Mn) and Y-o-Y Growth
     4.5.2. Bidets Market Size (000â€™ Units) and Y-o-Y Growth
     4.5.3. Bidets Market Absolute $ Opportunity
5. Global Bidets Market Analysis and Forecast by Types
  5.1. Market Trends
  5.2. Introduction
     5.2.1. Basis Point Share (BPS) Analysis by Types
     5.2.2. Y-o-Y Growth Projections by Types
  5.3. Bidets Market Size and Volume Forecast by Types
     5.3.1. Over the Rim Bidets
     5.3.2. Handheld Bidets
     5.3.3. Portable Bidets
     5.3.4. Toilet Seat Bidets
     5.3.5. Ceramic Bidets
     5.3.6. Others
  5.4. Absolute $ Opportunity Assessment by Types
  5.5. Market Attractiveness/Growth Potential Analysis by Types
6. Global Bidets Market Analysis and Forecast by End Users
  6.1. Market Trends
  6.2. Introduction
     6.2.1. Basis Point Share (BPS) Analysis by End Users
     6.2.2. Y-o-Y Growth Projections by End Users
  6.3. Bidets Market Size and Volume Forecast by End Users
     6.3.1. Residential
     6.3.2. Commercial
  6.4. Absolute $ Opportunity Assessment by End Users
  6.5. Market Attractiveness/Growth Potential Analysis by End Users
7. Global Bidets Market Analysis and Forecast by Region
  7.1. Market Trends
  7.2. Introduction
     7.2.1. Basis Point Share (BPS) Analysis by Region
     7.2.2. Y-o-Y Growth Projections by Region
  7.3. Bidets Market Size and Volume Forecast by Region
     7.3.1. North America
     7.3.2. Latin America
     7.3.3. Europe
     7.3.4. Asia Pacific
     7.3.5. Middle East and Africa (MEA)
  7.4. Absolute $ Opportunity Assessment by Region
  7.5. Market Attractiveness/Growth Potential Analysis by Region
  7.6. Global Bidets Demand Share Forecast, 2019-2026
8. North America Bidets Market Analysis and Forecast
  8.1. Introduction
     8.1.1. Basis Point Share (BPS) Analysis by Country
     8.1.2. Y-o-Y Growth Projections by Country
  8.2. North America Bidets Market Size and Volume Forecast by Country
     8.2.1. U.S.
     8.2.2. Canada
  8.3. Absolute $ Opportunity Assessment by Country
  8.4. North America Bidets Market Size and Volume Forecast by Types
     8.4.1. Over the Rim Bidets
     8.4.2. Handheld Bidets
     8.4.3. Portable Bidets
     8.4.4. Toilet Seat Bidets
     8.4.5. Ceramic Bidets
     8.4.6. Others
  8.5. Basis Point Share (BPS) Analysis by Types
  8.6. Y-o-Y Growth Projections by Types
  8.7. North America Bidets Market Size and Volume Forecast by End Users
     8.7.1. Residential
     8.7.2. Commercial
  8.8. Basis Point Share (BPS) Analysis by End Users
  8.9. Y-o-Y Growth Projections by End Users
  8.10. Market Attractiveness/Growth Potential Analysis
     8.10.1. By Country
     8.10.2. By Product Type
     8.10.3. By Application
  8.11. North America Bidets Demand Share Forecast, 2019-2026
9. Latin America Bidets Market Analysis and Forecast
  9.1. Introduction
     9.1.1. Basis Point Share (BPS) Analysis by Country
     9.1.2. Y-o-Y Growth Projections by Country
     9.1.3. Latin America Average Pricing Analysis
  9.2. Latin America Bidets Market Size and Volume Forecast by Country
      9.2.1. Brazil
      9.2.2. Mexico
      9.2.3. Rest of Latin America
   9.3. Absolute $ Opportunity Assessment by Country
  9.4. Latin America Bidets Market Size and Volume Forecast by Types
     9.4.1. Over the Rim Bidets
     9.4.2. Handheld Bidets
     9.4.3. Portable Bidets
     9.4.4. Toilet Seat Bidets
     9.4.5. Ceramic Bidets
     9.4.6. Others
  9.5. Basis Point Share (BPS) Analysis by Types
  9.6. Y-o-Y Growth Projections by Types
  9.7. Latin America Bidets Market Size and Volume Forecast by End Users
     9.7.1. Residential
     9.7.2. Commercial
  9.8. Basis Point Share (BPS) Analysis by End Users
  9.9. Y-o-Y Growth Projections by End Users
  9.10. Market Attractiveness/Growth Potential Analysis
     9.10.1. By Country
     9.10.2. By Product Type
     9.10.3. By Application
  9.11. Latin America Bidets Demand Share Forecast, 2019-2026
10. Europe Bidets Market Analysis and Forecast
  10.1. Introduction
     10.1.1. Basis Point Share (BPS) Analysis by Country
     10.1.2. Y-o-Y Growth Projections by Country
     10.1.3. Europe Average Pricing Analysis
  10.2. Europe Bidets Market Size and Volume Forecast by Country
     10.2.1. Germany
     10.2.2. France
     10.2.3. Italy
     10.2.4. U.K.
     10.2.5. Spain
     10.2.6. Russia
     10.2.7. Rest of Europe
  10.3. Absolute $ Opportunity Assessment by Country
  10.4. Europe Bidets Market Size and Volume Forecast by Types
     10.4.1. Over the Rim Bidets
     10.4.2. Handheld Bidets
     10.4.3. Portable Bidets
     10.4.4. Toilet Seat Bidets
     10.4.5. Ceramic Bidets
     10.4.6. Others
  10.5. Basis Point Share (BPS) Analysis by Types
  10.6. Y-o-Y Growth Projections by Types
  10.7. Europe Bidets Market Size and Volume Forecast by End Users
     10.7.1. Residential
     10.7.2. Commercial
  10.8. Basis Point Share (BPS) Analysis by End Users
  10.9. Y-o-Y Growth Projections by End Users
  10.10. Market Attractiveness/Growth Potential Analysis
     10.10.1. By Country
     10.10.2. By Product Type
     10.10.3. By Application
  10.11. Europe Bidets Demand Share Forecast, 2019-2026
11. Asia Pacific Bidets Market Analysis and Forecast
  11.1. Introduction
     11.1.1. Basis Point Share (BPS) Analysis by Country
     11.1.2. Y-o-Y Growth Projections by Country
     11.1.3. Asia Pacific Average Pricing Analysis
  11.2. Asia Pacific Bidets Market Size and Volume Forecast by Country
     11.2.1. China
     11.2.2. Japan
     11.2.3. South Korea
     11.2.4. India
     11.2.5. Australia
     11.2.6. Rest of Asia Pacific (APAC)
  11.3. Absolute $ Opportunity Assessment by Country
  11.4. Asia Pacific Bidets Market Size and Volume Forecast by Types
     11.4.1. Over the Rim Bidets
     11.4.2. Handheld Bidets
     11.4.3. Portable Bidets
     11.4.4. Toilet Seat Bidets
     11.4.5. Ceramic Bidets
     11.4.6. Others
  11.5. Basis Point Share (BPS) Analysis by Types
  11.6. Y-o-Y Growth Projections by Types
  11.7. Asia Pacific Bidets Market Size and Volume Forecast by End Users
     11.7.1. Residential
     11.7.2. Commercial
  11.8. Basis Point Share (BPS) Analysis by End Users
  11.9. Y-o-Y Growth Projections by End Users
  11.10. Market Attractiveness/Growth Potential Analysis
     11.10.1. By Country
     11.10.2. By Product Type
     11.10.3. By Application
  11.11. Asia Pacific Bidets Demand Share Forecast, 2019-2026
12. Middle East & Africa Bidets Market Analysis and Forecast
  12.1. Introduction
     12.1.1. Basis Point Share (BPS) Analysis by Country
     12.1.2. Y-o-Y Growth Projections by Country
     12.1.3. Middle East & Africa Average Pricing Analysis
  12.2. Middle East & Africa Bidets Market Size and Volume Forecast by Country
     12.2.1. Saudi Arabia
     12.2.2. South Africa
     12.2.3. UAE
     12.2.4. Rest of Middle East & Africa (MEA)
  12.3. Absolute $ Opportunity Assessment by Country
  12.4. Middle East & Africa Bidets Market Size and Volume Forecast by Types
     12.4.1. Over the Rim Bidets
     12.4.2. Handheld Bidets
     12.4.3. Portable Bidets
     12.4.4. Toilet Seat Bidets
     12.4.5. Ceramic Bidets
     12.4.6. Others
  12.5. Basis Point Share (BPS) Analysis by Types
  12.6. Y-o-Y Growth Projections by Types
  12.7. Middle East & Africa Bidets Market Size and Volume Forecast by End Users
     12.7.1. Residential
     12.7.2. Commercial
  12.8. Basis Point Share (BPS) Analysis by End Users
  12.9. Y-o-Y Growth Projections by End Users
  12.10. Market Attractiveness/Growth Potential Analysis
     12.10.1. By Country
     12.10.2. By Product Type
     12.10.3. By Application
  12.11. Middle East & Africa Bidets Demand Share Forecast, 2019-2026
13. Competition Landscape
  13.1. Global Bidets Market: Market Share Analysis
  13.2. Bidets Distributors and Customers
  13.3. Bidets Market: Competitive Dashboard
  13.4. Company Profiles (Details: Overview, Financials, Developments, Strategy)
     13.4.1. HCG
     13.4.2. Roca Sanitario, S.A
     13.4.3. Coway
     13.4.4. Duravit AG
     13.4.5. Geberit AG
     13.4.6. TOTO LTD.
     13.4.7. Kohler Co.
     13.4.8. LIXIL Corporation
     13.4.9. Brondell
     13.4.10. Panasonic Holdings Corporation

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