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Toilet Paper Market Size, Share, Growth & Forecast | 2031

Toilet Paper Market

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Segments - by Type (1 Ply, 2 Ply, and Others), Distribution Channel (B2B and B2C), End-user (Healthcare, Hospitality, Household, and Others), and Region (Asia Pacific, North America, Latin America, Europe, and Middle East & Africa) - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast 2023 – 2031

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Report Description

The global toilet paper market size was USD 51.4 Bn in 2022 and is likely to reach USD 75.8 Bn by 2031, expanding at a CAGR of 4.5% during 2023–2031. The market growth is attributed to the rising awareness among people regarding health and hygiene.

Toilet paper is a thin soft paper that some people use to clean themselves after going to the toilet. It is typically sold in rolls and made from a variety of materials including virgin pulp, recycled paper, or a combination of both. Some toilet paper is scented or treated with lotions to provide added comfort.

Toilet paper is made from raw materials which include office paper, magazines, books, and others. The toilet paper is either pre-moistured or dry and comes in rolls or sheets that are dispensed from a holder attached to the wall near the wall.

There are several types of toilet paper such as 1-ply, 2-ply, 3-ply, recycled, tree-free bamboo, biodegradable, and unbleached toilet paper. Toilet paper is available in various shops. The benefits of toilet paper are easily disposable, avoiding direct contact, suitable alternative, decoration benefits, and luxury.

The market report finds that COVID-19 has a positive impact during the forecast period. The government has imposed a complete shutdown that has forced people to stay at home which further propels the global toilet paper market growth, due to the pandemic. The U.S. is the biggest buyer of toilet paper in the world. Thus, the COVID-19 impact is expected to continue to drive the growth of the global market during the forecast period.

Toilet Paper Market Dynamics

The global toilet paper market report has up-to-date insights about market scenarios that can shape the overall market performance and condition during the forecast period, 2023 to 2031.

Toilet Paper Market Trends

The high demand for greener products is increasing and is one of the key trends in the global toilet paper market. Toilet paper is biodegradable as it is made from natural materials such as paper-like wood pulp. Manufacturers are constantly focusing on alternative ways and using recycled fibers in their products, to reduce the burden on paper pulp derived from trees.

Toilet Paper Market Drivers

The growing number of commercial activities is increasing the demand for toilet paper and is one of the major factors driving the market growth. Travel and tourism are increasing and have led to the growth of the hospitality industry all over the world. The demand for tissue products is increasing in hotels, restaurants, resorts, and others, due to hygiene requirements.

The demand for toilet paper is increasing on online channels and is anticipated to drive the global market during the forecast period. Consumers are constantly preferring online shopping for a variety of toilet and tissue products. The demand for toilet paper products is expected to increase the growth of the market in the coming years.

Toilet Paper Market Restraints

The high price of toilet and tissue paper is expected to hamper the global market growth during the forecast period. The price of tissue paper has increased by 10% which is hindering the toilet paper market. The increasing prices of paper raw materials negatively impact the growth of the global toilet paper market.

Scope of Toilet Paper Market Report

The global toilet paper market research report includes an assessment of the market trends, market segments, and regional markets. Overview and dynamics have also been included in the report.

Attributes	Details
Report Title	Toilet Paper Market - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast
Base Year	2022
Historic Data	2020–2021
Forecast Period	2023–2031
Segmentation	Type (1 Ply, 2 Ply, and Others), Distribution Channel (B2B and B2C), and End-user (Healthcare, Hospitality, Household, and Others)
Regional Scope	Asia Pacific, North America, Latin America, Europe, and Middle East & Africa
Report Coverage	Company Share, Market Analysis and Size, Competitive Landscape, Growth Factors, Market Trends, and Revenue Forecast
Key Players Covered in the Report	Georgia-Pacific.; Procter & Gamble; Kruger Inc.; SOFIDEL; Kimberly-Clark; Suzano; WEPA Hygieneprodukte GmbH; Absormex CMPC Tissue; Essity Aktiebolag (publ).; Caprice Paper Products Pty Ltd; Hengan International Group Company Ltd.; Unilever; Paper Mart; Unicharm Corporation; Asia Pulp & Paper (APP) Sinar Mas.; and Clearwater Paper Corporation.

Toilet Paper Market Segment Insights

Based on type, the toilet paper market is divided into 1 ply, 2 ply, and others. The 2 ply segment is anticipated to hold a key share of the market in the coming years, due to product cost-effectiveness. 2 Ply is a little softest toilet paper as compared to 1 Ply. 2 Ply toilet paper is more absorbent and comfortable to use.

The 1 Ply segment is expected to expand at a significant growth rate during the projection period, due to the shift in living trends and shift in lifestyles. It is safest to avoid clogging the plumbing. 1-ply toilet paper is safe for recreational vehicles such as buses, boats, and motor homes.

On the basis of distribution channel, the market is bifurcated into B2B and B2C. The business-to-business (B2B) segment is expected to grow at a considerable GARG of 3.2% during the forecast period. Commercial organizations, business owners, and hotels are referred to as away-from-home or B2B businesses.

The business-to-customer (B2C) segment is accounted for the largest revenue share in the coming years. B2C is divided into offline and online channels. Offline channels include supermarkets, hypermarkets, and others. The hypermarket provides a variety of products at discount prices while supermarkets offer a wide range of different products at different prices.

On the basis of end-user, the toilet paper market is segmented into healthcare, hospitality, household, and others. The household segment is projected to register a considerable CAGR during the forecast period, due to the high usage of toilet paper in residential areas.

In terms of region, the global toilet paper market is classified as Asia Pacific, North America, Latin America, Europe, and Middle East & Africa. North America is expected to dominate the market during the projection period, owing to the largest consumption of toilet paper in the region. In North America, emerging countries such as U.S. and Canada have led to increasing demand for toilet paper and bath tissues.

The market in Europe is anticipated to expand at a rapid pace in the coming years, due to the increasing number of healthcare facilities such as hospitals in the region. The rising healthcare facilities in emerging countries are expected to boost the toilet paper market.

Segments

The global toilet paper market has been segmented on the basis of

Type

1 Ply
2 Ply
Others

Distribution Channel

End-user

Healthcare
Hospitality
Household
Others

Region

Asia Pacific
North America
Latin America
Europe
Middle East & Africa

Key Players

Georgia-Pacific
Procter & Gamble
Kruger Inc.
SOFIDEL
Kimberly-Clark
Suzano
WEPA Hygieneprodukte GmbH
Absormex CMPC Tissue
Essity Aktiebolag (publ).
Caprice Paper Products Pty Ltd
Hengan International Group Company Ltd.
Unilever
Paper Mart
Unicharm Corporation
Asia Pulp & Paper (APP) Sinar Mas.
Clearwater Paper Corporation

Competitive Landscape

Key players competing in the global toilet paper market are Georgia-Pacific.; Procter & Gamble; Kruger Inc.; SOFIDEL; Kimberly-Clark; Suzano; WEPA Hygieneprodukte GmbH; Absormex CMPC Tissue; Essity Aktiebolag (publ).; Caprice Paper Products Pty Ltd; Hengan International Group Company Ltd.; Unilever; Paper Mart; Unicharm Corporation; Asia Pulp & Paper (APP) Sinar Mas.; and Clearwater Paper Corporation.

The market report provides in-depth insights into growth strategies and development initiatives implemented by the key players in the market.

These major companies adopt various business development strategies including mergers, acquisitions, partnerships, collaboration, product launches, and production capacity expansion to expand their consumer base and enhance their market share.

In May 2022, Georgia-Pacific announced to upgrade of areas of its 640-acre Muskogee bath tissue, towel, and napkin manufacturing operations. The Muskogee Mill has proposed investments of more than 50 million, to improve the safety, reliability, and efficiency of operations, during the next five years. These investments are expected to help Georgia-Pacific to continue to focus on transforming manufacturing equipment and processes.
In August 2022, Kimberly-Clark launched 100% bio-based and recyclable core plugs for hand towel ranges. The plastic-free core plugs are made from fibers. It is estimated to reduce plastic by over 30 tons every year.

Table Of Content

1. Executive Summary
2. Assumptions and Acronyms Used
3. Research Methodology
4. Toilet Paper Market Overview
  4.1. Introduction
     4.1.1. Market Taxonomy
     4.1.2. Market Definition
  4.2. Macro-Economic Factors
     4.2.1. Industry Outlook
  4.3. Toilet Paper Market Dynamics
     4.3.1. Market Drivers
     4.3.2. Market Restraints
     4.3.3. Opportunity
     4.3.4. Market Trends
  4.4. Toilet Paper Market - Supply Chain
  4.5. Global Toilet Paper Market Forecast
     4.5.1. Toilet Paper Market Size (US$ Mn) and Y-o-Y Growth
     4.5.2. Toilet Paper Market Size (000â€™ Units) and Y-o-Y Growth
     4.5.3. Toilet Paper Market Absolute $ Opportunity
5. Global Toilet Paper Market Analysis and Forecast by Types
  5.1. Market Trends
  5.2. Introduction
     5.2.1. Basis Point Share (BPS) Analysis by Types
     5.2.2. Y-o-Y Growth Projections by Types
  5.3. Toilet Paper Market Size and Volume Forecast by Types
     5.3.1. 1 Ply
     5.3.2. 2 Ply
     5.3.3. Others
  5.4. Absolute $ Opportunity Assessment by Types
  5.5. Market Attractiveness/Growth Potential Analysis by Types
6. Global Toilet Paper Market Analysis and Forecast by End Users
  6.1. Market Trends
  6.2. Introduction
     6.2.1. Basis Point Share (BPS) Analysis by End Users
     6.2.2. Y-o-Y Growth Projections by End Users
  6.3. Toilet Paper Market Size and Volume Forecast by End Users
     6.3.1. Healthcare
     6.3.2. Hospitality
     6.3.3. Household
     6.3.4. Others
  6.4. Absolute $ Opportunity Assessment by End Users
  6.5. Market Attractiveness/Growth Potential Analysis by End Users
7. Global Toilet Paper Market Analysis and Forecast by Region
  7.1. Market Trends
  7.2. Introduction
     7.2.1. Basis Point Share (BPS) Analysis by Region
     7.2.2. Y-o-Y Growth Projections by Region
  7.3. Toilet Paper Market Size and Volume Forecast by Region
     7.3.1. North America
     7.3.2. Latin America
     7.3.3. Europe
     7.3.4. Asia Pacific
     7.3.5. Middle East and Africa (MEA)
  7.4. Absolute $ Opportunity Assessment by Region
  7.5. Market Attractiveness/Growth Potential Analysis by Region
  7.6. Global Toilet Paper Demand Share Forecast, 2019-2026
8. North America Toilet Paper Market Analysis and Forecast
  8.1. Introduction
     8.1.1. Basis Point Share (BPS) Analysis by Country
     8.1.2. Y-o-Y Growth Projections by Country
  8.2. North America Toilet Paper Market Size and Volume Forecast by Country
     8.2.1. U.S.
     8.2.2. Canada
  8.3. Absolute $ Opportunity Assessment by Country
  8.4. North America Toilet Paper Market Size and Volume Forecast by Types
     8.4.1. 1 Ply
     8.4.2. 2 Ply
     8.4.3. Others
  8.5. Basis Point Share (BPS) Analysis by Types
  8.6. Y-o-Y Growth Projections by Types
  8.7. North America Toilet Paper Market Size and Volume Forecast by End Users
     8.7.1. Healthcare
     8.7.2. Hospitality
     8.7.3. Household
     8.7.4. Others
  8.8. Basis Point Share (BPS) Analysis by End Users
  8.9. Y-o-Y Growth Projections by End Users
  8.10. Market Attractiveness/Growth Potential Analysis
     8.10.1. By Country
     8.10.2. By Product Type
     8.10.3. By Application
  8.11. North America Toilet Paper Demand Share Forecast, 2019-2026
9. Latin America Toilet Paper Market Analysis and Forecast
  9.1. Introduction
     9.1.1. Basis Point Share (BPS) Analysis by Country
     9.1.2. Y-o-Y Growth Projections by Country
     9.1.3. Latin America Average Pricing Analysis
  9.2. Latin America Toilet Paper Market Size and Volume Forecast by Country
      9.2.1. Brazil
      9.2.2. Mexico
      9.2.3. Rest of Latin America
   9.3. Absolute $ Opportunity Assessment by Country
  9.4. Latin America Toilet Paper Market Size and Volume Forecast by Types
     9.4.1. 1 Ply
     9.4.2. 2 Ply
     9.4.3. Others
  9.5. Basis Point Share (BPS) Analysis by Types
  9.6. Y-o-Y Growth Projections by Types
  9.7. Latin America Toilet Paper Market Size and Volume Forecast by End Users
     9.7.1. Healthcare
     9.7.2. Hospitality
     9.7.3. Household
     9.7.4. Others
  9.8. Basis Point Share (BPS) Analysis by End Users
  9.9. Y-o-Y Growth Projections by End Users
  9.10. Market Attractiveness/Growth Potential Analysis
     9.10.1. By Country
     9.10.2. By Product Type
     9.10.3. By Application
  9.11. Latin America Toilet Paper Demand Share Forecast, 2019-2026
10. Europe Toilet Paper Market Analysis and Forecast
  10.1. Introduction
     10.1.1. Basis Point Share (BPS) Analysis by Country
     10.1.2. Y-o-Y Growth Projections by Country
     10.1.3. Europe Average Pricing Analysis
  10.2. Europe Toilet Paper Market Size and Volume Forecast by Country
     10.2.1. Germany
     10.2.2. France
     10.2.3. Italy
     10.2.4. U.K.
     10.2.5. Spain
     10.2.6. Russia
     10.2.7. Rest of Europe
  10.3. Absolute $ Opportunity Assessment by Country
  10.4. Europe Toilet Paper Market Size and Volume Forecast by Types
     10.4.1. 1 Ply
     10.4.2. 2 Ply
     10.4.3. Others
  10.5. Basis Point Share (BPS) Analysis by Types
  10.6. Y-o-Y Growth Projections by Types
  10.7. Europe Toilet Paper Market Size and Volume Forecast by End Users
     10.7.1. Healthcare
     10.7.2. Hospitality
     10.7.3. Household
     10.7.4. Others
  10.8. Basis Point Share (BPS) Analysis by End Users
  10.9. Y-o-Y Growth Projections by End Users
  10.10. Market Attractiveness/Growth Potential Analysis
     10.10.1. By Country
     10.10.2. By Product Type
     10.10.3. By Application
  10.11. Europe Toilet Paper Demand Share Forecast, 2019-2026
11. Asia Pacific Toilet Paper Market Analysis and Forecast
  11.1. Introduction
     11.1.1. Basis Point Share (BPS) Analysis by Country
     11.1.2. Y-o-Y Growth Projections by Country
     11.1.3. Asia Pacific Average Pricing Analysis
  11.2. Asia Pacific Toilet Paper Market Size and Volume Forecast by Country
     11.2.1. China
     11.2.2. Japan
     11.2.3. South Korea
     11.2.4. India
     11.2.5. Australia
     11.2.6. Rest of Asia Pacific (APAC)
  11.3. Absolute $ Opportunity Assessment by Country
  11.4. Asia Pacific Toilet Paper Market Size and Volume Forecast by Types
     11.4.1. 1 Ply
     11.4.2. 2 Ply
     11.4.3. Others
  11.5. Basis Point Share (BPS) Analysis by Types
  11.6. Y-o-Y Growth Projections by Types
  11.7. Asia Pacific Toilet Paper Market Size and Volume Forecast by End Users
     11.7.1. Healthcare
     11.7.2. Hospitality
     11.7.3. Household
     11.7.4. Others
  11.8. Basis Point Share (BPS) Analysis by End Users
  11.9. Y-o-Y Growth Projections by End Users
  11.10. Market Attractiveness/Growth Potential Analysis
     11.10.1. By Country
     11.10.2. By Product Type
     11.10.3. By Application
  11.11. Asia Pacific Toilet Paper Demand Share Forecast, 2019-2026
12. Middle East & Africa Toilet Paper Market Analysis and Forecast
  12.1. Introduction
     12.1.1. Basis Point Share (BPS) Analysis by Country
     12.1.2. Y-o-Y Growth Projections by Country
     12.1.3. Middle East & Africa Average Pricing Analysis
  12.2. Middle East & Africa Toilet Paper Market Size and Volume Forecast by Country
     12.2.1. Saudi Arabia
     12.2.2. South Africa
     12.2.3. UAE
     12.2.4. Rest of Middle East & Africa (MEA)
  12.3. Absolute $ Opportunity Assessment by Country
  12.4. Middle East & Africa Toilet Paper Market Size and Volume Forecast by Types
     12.4.1. 1 Ply
     12.4.2. 2 Ply
     12.4.3. Others
  12.5. Basis Point Share (BPS) Analysis by Types
  12.6. Y-o-Y Growth Projections by Types
  12.7. Middle East & Africa Toilet Paper Market Size and Volume Forecast by End Users
     12.7.1. Healthcare
     12.7.2. Hospitality
     12.7.3. Household
     12.7.4. Others
  12.8. Basis Point Share (BPS) Analysis by End Users
  12.9. Y-o-Y Growth Projections by End Users
  12.10. Market Attractiveness/Growth Potential Analysis
     12.10.1. By Country
     12.10.2. By Product Type
     12.10.3. By Application
  12.11. Middle East & Africa Toilet Paper Demand Share Forecast, 2019-2026
13. Competition Landscape
  13.1. Global Toilet Paper Market: Market Share Analysis
  13.2. Toilet Paper Distributors and Customers
  13.3. Toilet Paper Market: Competitive Dashboard
  13.4. Company Profiles (Details: Overview, Financials, Developments, Strategy)
     13.4.1. Georgia-Pacific
     13.4.2. Procter & Gamble
     13.4.3. Kruger Inc.
     13.4.4. SOFIDEL
     13.4.5. Kimberly-Clark
     13.4.6. Suzano
     13.4.7. WEPA Hygieneprodukte GmbH
     13.4.8. Absormex CMPC Tissue
     13.4.9. Essity Aktiebolag (publ).
     13.4.10. Caprice Paper Products Pty Ltd
     13.4.11. Hengan International Group Company Ltd.
     13.4.12. Unilever
     13.4.13. Paper Mart
     13.4.14. Unicharm Corporation
     13.4.15. Asia Pulp & Paper (APP) Sinar Mas.
     13.4.16. Clearwater Paper Corporation

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FAQ Section

Some frequently asked questions about this report!

1. Who are the key players competing in the global toilet paper market?

Some of the key global toilet paper market players are Georgia-Pacific.; Procter & Gamble; Kruger Inc.; SOFIDEL; Kimberly-Clark; Suzano; WEPA Hygieneprodukte GmbH; Absormex CMPC Tissue; Essity Aktiebolag (publ).; Caprice Paper Products Pty Ltd; Hengan International Group Company Ltd.; Unilever; Paper Mart; Unicharm Corporation; Asia Pulp & Paper (APP) Sinar Mas.; and Clearwater Paper Corporation.