The global baby carriers market size was nearly USD 1.05 Bn in 2022 and is likely to reach USD 1.60 Bn by 2031, expanding at a CAGR of 5.8% during 2023–2031. The market growth is attributed to the rising consumer disposable income.
Baby carriers are clothes for carrying a baby or infant by parents or caretakers. Various types of materials are used to manufacture baby carrier wraps. One of the most commonly utilized fabrics is pure cotton and blends of cotton and wool, hemp, silk, bamboo viscose, linen, and cashmere. These materials are used according to the required support, strength, and rigidity.
Using carriers provides easy carrying of the baby and responding to their attention. Close appearance allows an adult to interact with the baby while busy with activities, including walking, traveling, working, hiking, and shopping. However, carriers are not beneficial for babies under 5 months as they physically cannot handle their head and neck, which causes neck injury.
Some benefits of baby carriers are that it improves the baby's connection with the parent, promote better health, and assist with breastfeeding accessories. Research suggests that contact between babies with their parents while sleeping leads to a baby sleeping effectively. Ergonomic toddler carriers support the baby’s natural posture and promote physical development. They also provide freedom of movement, security, and a convenient outdoor experience.
A baby should not be carried for more than 2 hours as it affects the baby’s back and neck. Traditional and conventional infant carriers available in the market are baby wraps, backpack carriers, ring slings, and buckle carriers.
The report finds that the COVID-19 pandemic moderately affected several industries including the baby carriers market. Government bodies took preventive measures to curb the virus outbreak, such as an overall lockdown. The availability of raw materials, supply chain, and manufacturing cycle was disrupted due to these preventative measures.
Key players expected to find solutions to address supply chain challenges in the coming years. The rapid expansion of e-commerce platforms during the pandemic offered a variety of essential items to customers, which presented a key aspect that boosted product demand.
Baby Carriers Market Dynamics
Major Drivers
Rising product use in middle-class families is expected to drive the baby carrier market in the forecast period. Comfortable and safe mobility of infants and proper placement of a baby’s tender back and hip bones are key reasons for using baby carriers. Additionally, rising urbanization in various countries and demand for organic and eco-friendly toddler carriers is further boosting the market. Moreover, the market is driven by beneficial features of toddler carriers such as versatility, easy usage, low pricing, comfort, and reliability.
Existing Restraints
Improper weight balancing in baby carriers cause fatal accidents which affect the buying decision of the customers. Fast growth of newborn babies demands new and big-sized carriers according to the increasing weight and age of the baby. This results in repeated buying of products, and thus consumers refrain from purchasing the products, which affects the market negatively.
Emerging Opportunities
Increasing varieties, designs, and patterns of infant carriers are projected to create lucrative opportunities in the market. Flexible and busy lifestyles allow consumers to accept new innovations made by manufacturers. Investments in research & development for manufacturing advanced lightweight products with new ergonomics and styles are further expected to create opportunities in the market.
Scope of Baby Carriers Market Report
The report includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.
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Attributes
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Details
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Report Title
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Baby Carriers Market - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast
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Base Year
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2022
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Historic Data
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2016–2021
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Forecast Period
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2023–2031
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Segmentation
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Type (Sling, Wrap, Metal, Backpack, Buckle, and Others), Price Point (Premium, Mass, and Others), and Distribution Channel (Online and Offline)
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Regional Scope
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Asia Pacific, North America, Latin America, Europe, and Middle East & Africa
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Report Coverage
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Company Share, Market Analysis and Size, Competitive Landscape, Growth Factors, Market Trends, and Revenue Forecast
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Key Players Covered in the Report
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Goodbaby Internationl Holdings Ltd.; WILDBIRD; TOMY; Ergobaby; LÍLLÉbaby; Artsana S.p.A; Moby Wrap; Baby K’tan, LLC; Britax; and Lalabu
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Baby Carriers Market Segment Insights
Based on type, the baby carriers market is divided into sling, wrap, metal, backpack, buckle, and others. The buckle segment is expected to expand significantly during the projection period, due to the increasing number of parents adopting buckle carriers. This carrier helps keep safe contact and distance from the baby and is a comfortable way to carry, compared to other types of baby carriers. It gives a stretchy wrap against the body, providing safety and not straining the person carrying the baby. In addition, buckled carriers have features including cell phones and bottle holders, enhancing the user experience and thus driving the segment.
The sling segment is anticipated to register a considerable CAGR in the forecast period, attributed to enhanced product specifications and development. They are lightweight and require compact space compared to backpack and buckle infant carriers. Slings are segregated into wraps, ring slings, and pouches. They are usually used to keep close contact with the person carrying the baby. New and advanced slings are used for carrying infants and for convenient breastfeeding. These factors boost the segment.
On the basis of price point, the baby carriers market is bifurcated into premium, mass, and others. The mass segment is expected to register a robust growth rate during the forecast period, as it is a conventional type of toddler carrier. It is easily available at affordable price ranges. This is projected to propel the segment in the forecast period.
Based on distribution channel, the global market is bifurcated into online and offline. The online segment is projected to register a considerable CAGR during the forecast period, as online shopping allows an easy and convenient purchasing process at affordable prices. E-commerce software and sites have promotional offers and discounts; thus it is customers’ first preference for shopping. Easy order delivery and billing structure save customers time, which is anticipated to boost the segment growth. Growing number of virtual shopping websites boosts the online segment.
The offline segment is expected to contribute a significant revenue share, due to rising consumer preferences to buy newborn carriers from supermarkets, hypermarkets, and company stores. These channels offer a wide range and variety of products that can be chosen and compared to each other, thus drive the segment in the coming years.
In terms of region, the global baby carriers market is classified as Asia Pacific, North America, Latin America, Europe, and Middle East & Africa. North America is expected to dominate the market during the projection period, attributed to the rising awareness about the product’s comfort and safety. Consumers in the region are also aware of the psychological and physical benefits of the carriers due to various promotion campaigns.
Infant carrier seats can provide safe mobility in travelling by car. A hip seat carrier is wrapped around the waist of the person carrying the baby. This carrier is one of the most used toddler carriers in the region. Thus, propelling the market in the region.
Asia Pacific is expected to grow rapidly in the forecast period, due to changing lifestyles and rapid urbanization. This leads to the wide acceptance of such advanced baby products for safety and convenience. Furthermore, the rising disposable income of customers in numerous countries is expected to drive the regional market.
Segments
The baby carriers market has been segmented on the basis of
Type
- Sling
- Wrap
- Metal
- Backpack
- Buckle
- Others
Price Point
Distribution Channel
Region
- Asia Pacific
- North America
- Latin America
- Europe
- Middle East & Africa
Key Players
Competitive Landscape
Key players operating in the global baby carriers market include Goodbaby Internationl Holdings Ltd.; WILDBIRD; TOMY; Ergobaby; LÍLLÉbaby; Artsana S.p.A; Moby Wrap; Baby K’tan, LLC; Britax; and Lalabu.
These companies adopt strategies such as acquisitions, partnerships, collaboration, R&D investments, and product launches to boost their market share. For instance,
- In October 2022, WILDBIRD, high-end linen baby slings, and other baby products manufacturers introduced aerial buckle carrier. The product is available in two sizes including XS-XL to L-4XL. It is designed to carry babies’ weight from birth to 45 lb.
- In July 2022, Ergobaby, an America-based baby care products manufacturer joined AllThingsBaby.com, an online platform for maternal and child products. This addition is projected to increase the company's selection of authentic and high-end baby products from above 50 brands worldwide.
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