The global breastfeeding accessories market size was around USD 2.21 billion in 2021 and is expected to reach USD 3.91 billion by 2030, expanding at a CAGR of around 6.44% during the forecast period, 2022 to 2030. The growth of the market is attributed to the increasing awareness regarding various breastfeeding accessories and the rising employment rate of women across the globe.
The breastfeeding process is considered one of the important processes to form a bond between a newborn baby and a mother. Breast milk provides all the nutrients needed for the baby to grow. Breast milk contains antibodies, which aid in fighting off bacteria and viruses. Breastfeeding can lower the risks of allergies and asthma. Breastfeeding is linked with high IQ scores and several other benefits.
Mothers usually don’t need any accessories supporting breastfeeding if the process goes on smoothly. However, if breastfeeding doesn’t go smoothly, mothers can take the help of various devices, equipment, and products supporting the breastfeeding process. Mothers who do not lactate, who do not have enough milk supply, or who have any other health issues use breastfeeding accessories to ease the breastfeeding process. Such products are helpful for feeding babies who have latching issues.
Devices, equipment, and products related to breastfeeding make the nursing process easy and comfortable. There are several products that facilitate the easy nursing process. Breast pumps are used to extract breast milk. These are usually used to collect milk to feed babies in the absence of their mothers. Breast pumps are also used to manage abundant milk supply, increase milk supply, relieve engorgement, and others.
Breast milk bottles and storage bags provide a storage solution for the milk extracted with breast pumps. Breastfeeding pillows are used to support the baby while nursing. Nipple creams or ointments are used to relieve soreness and heal nipples. Supportive nursing bras and other breastfeeding apparel provide support to the breasts and convenience for nursing. There are more nursing accessories such as breast shells, nipple shields, and others that facilitate smooth nursing process.
COVID-19 Impact on Breastfeeding Accessories Market
The COVID-19 pandemic situation had mixed effects on the global breastfeeding accessories market across the globe. The lockdown, social distancing, travel bans, and other pandemic-related restrictions resulted in a decrease in the demand for breastfeeding accessories and disruption in the supply chain. However, lifting of the pandemic-related restriction such as travel bans and social distancing in recent years and the opening of offices everywhere are expected to increase the sales of breastfeeding accessories across the globe.
Breastfeeding Accessories Market Dynamics
The research report presents a complete overview by providing detailed information about the current market trends, existing drivers, growth opportunities and potentials, and emerging challenges. The global breastfeeding accessories market report has up-to-date insights about market dynamics and market scenarios that can shape the overall market performance and output during the forecast period, 2022 to 2030.
Major Trends
Increasing demand for breast milk storage boosts the number of milk banks across the globe. Milk banks offer major advantages in making breast milk available for orphaned babies, mothers unable to lactate, mothers with a high risk of disease transmission, and others. The number of milk banks is increasing across the globe, which is considered a progressive initiative for mothers.
Key Drivers
A growing number of women are working in recent years, which increases the demand for breastfeeding accessories across the globe. An increasing number of working mothers prefer to use various breastfeeding accessories as an aid in the breastfeeding process. This factor drives the global market in the coming years.
Governments in several regions are implementing government initiatives to increase awareness regarding breastfeeding accessories among women, which fuels the global market growth.
Increasing disposable income and improving living standards in several developing countries are estimated to boost the global market in the coming years. Rising awareness and availability of these breastfeeding products in developing countries fuel the global market.
Existing Challenges
The high amount of investment required to introduce a new breastfeeding accessory in the global market, especially in niche markets, is anticipated to hinder the global breastfeeding accessories market growth in the coming years. Expensive products related to breastfeeding restrain the global market growth.
Products and equipment related to breastfeeding are required to adhere to FDA standards before they are introduced in the market for public use. However, long FDA approval processes take a long time for these products to be available for consumers, making it a challenge for the global breastfeeding accessories market to expand.
Emerging Opportunities
An increasing number of working women prefer breastfeeding accessories such as breast pumps and breast milk storing solutions that are convenient, easy to use, and provide optimum benefits. The growing need for on-the-go breast pumps and other innovative breastfeeding accessories offers growth opportunities to market players.
Scope of Breastfeeding Accessories Market Report
The report on the global breastfeeding accessories market includes an assessment of the market trends, segments, and regional markets. Overview and dynamics have also been included in the report.
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Attributes
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Details
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Report Title
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Breastfeeding Accessories Market - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast
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Base Year
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2021
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Historic Data
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2019–2020
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Forecast Period
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2022–2030
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Segmentation
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Types (Breast Pumps, Breast Milk Bottles, Breast Milk Storage Bags, Nursing Pads, Sore Nipple Creams, Breast Shells, Nipple Shields, Breastfeeding Pillows, Breastfeeding Apparel; and Cleaning Products), Applications (Feeding, Extraction, Storage, Comfort, and Others), and End-users (Individuals, Hospitals, Clinics, Fertility & Surrogacy Centers, and Others)
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Regional Scope
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Asia Pacific, North America, Latin America, Europe, and Middle East & Africa
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Report Coverage
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Company Share, Market Analysis and Size, Competitive Landscape, Growth Factors, Market Trends, and Revenue Forecast
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Key Players Covered in the Report
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Medela AG; Edgewell Personal Care; Artsana S.p.A.; Newell Brands; Bailey Medical Center; Koninklijke Philips N.V.; Mayborn Group Limited; Handi-Craft Company; Pigeon Corporation; BioMed Central Ltd (International Breastfeeding Journal); Willow Innovations, Inc.; Magento, Inc. (Ameda, Inc.); Spectra Baby; Motif Medical; LaVie Mom; NUK USA LLC; Mayborn USA, Inc. (Tommee Tippee); Summer Infant (USA), Inc.; Nestlé; Evenflo Feeding, Inc.; Hygeia Health; Ardo; Admar (Nuby); and Others
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Breastfeeding Accessories Market Segment Insights
Breast pumps segment holds a key market share
In terms of types, the global breastfeeding accessories market is divided into breast pumps, breast milk bottles, breast milk storage bags, nursing pads, sore nipple creams, breast shells, nipple shields, breastfeeding pillows, breastfeeding apparel; and cleaning products. The breast pump segment is projected to witness a significant CAGR during the forecast period, due to the increasing demand for electrical breast pumps across the globe.
According to International Labor Organization and World Bank, around 46% of women are employed across the globe, and this number is anticipated to rise in coming years. The rising number of working women across the globe is one of the major factors driving the breast pumps segment across the globe. Breast pumps are used to extract breast milk, which is used when and as needed. Breast pumps offer working mothers the liberty of going to work away from their babies.
The breast milk bottles segment is expected to grow in the coming years as well, as these bottles are used to store breast milk extracted with breast pumps. Breast milk bottles are used to store and feed the babies as and when required, which are the major factors fueling the breast milk bottles segment growth.
The breast milk storage bags segment is projected to expand during the forecast period, owing to the increasing demand and usage of breast pumps across the globe. Breast milk storage bags are used to store the breast milk in refrigerators or cold storage to keep it fresh and use as per the requirement. Breast milk storage bags are easy to carry, which aids working mothers to carry breast pumps and storage bags to use them anywhere. These factors facilitate the expansion of the breast milk storage bags segment.
Extraction segment to register rapid growth
On the basis of applications, the global breastfeeding accessories market is segregated into feeding, extraction, storage, comfort, and others. The extraction segment is projected to expand during the forecast period, owing to increasing demand and adoption of breast pumps across the globe. An increasing number of working mothers and rising awareness of breast pumps benefits are major factors boosting the extraction segment growth.
The storage segment is anticipated to expand in the coming years, owing to the increasing usage of breast pumps to extract breast milk and breast milk bottles and storage bags to store breast milk. Growing awareness regarding the benefits of storing breast milk is one of the key factors fueling the storage segment growth.
Individuals segment expands rapidly
Based on end-users, the global breastfeeding accessories market is divided into individuals, hospitals, clinics, fertility & surrogacy centers, and others. The individuals segment is estimated to drive the global breastfeeding accessories segment during the forecast period, owing to an increasing number of working mothers preferring to use various breastfeeding accessories for providing breast milk to their babies.
The hospitals segment is anticipated to register a high market revenue in the coming years, as several hospitals across the globe offer number of breastfeeding accessories to new mothers to ease the breastfeeding process for them.
North America to dominate the market
In terms of regions, the global breastfeeding accessories market is segmented into Asia Pacific, North America, Latin America, Europe, and Middle East & Africa. The breastfeeding accessories market in North America is expected to register a high CAGR during the forecast period, owing to continuous development in healthcare infrastructure, favorable government policies promoting breastfeeding, and increasing demand for technologically advanced breastfeeding accessories in the region.
The rising female working population, high awareness regarding breastfeeding accessories, and easy accessibility of various breastfeeding accessories in countries such as Canada and the US are some of the major factors boosting the breastfeeding accessories market growth in North America.
The breastfeeding accessories market in Asia Pacific is anticipated to expand at a rapid pace in the coming years, due to increasing awareness campaigns across the region. Favorable government policies, an increasing number of working mothers, and a rising birth rate in counties such as India, China, Australia, Japan, and other countries in the region spur the demand for breastfeeding accessories in Asia Pacific.
The breastfeeding accessories market in Europe is estimated to register growth during the forecast period, owing to a growing number of hospitals and milk banks in the region. Increasing woman employment and growing government support for the health of children are some of the major factors boosting the breastfeeding accessories market growth in Europe.
Segments
The global breastfeeding accessories market has been segmented on the basis of
Types
- Breast Pumps
- Breast Milk Bottles
- Breast Milk Storage Bags
- Nursing Pads
- Sore Nipple Creams
- Breast Shells
- Nipple Shields
- Breastfeeding Pillows
- Breastfeeding Apparel
- Cleaning Products
Applications
- Feeding
- Extraction
- Storage
- Comfort
- Others
End-users
- Individuals
- Hospitals
- Clinics
- Fertility & Surrogacy Centers
- Others
Regions
- Asia Pacific
- North America
- Latin America
- Europe
- Middle East & Africa
Key Players
- Medela AG
- Edgewell Personal Care
- Artsana S.p.A.
- Newell Brands
- Bailey Medical Center
- Koninklijke Philips N.V.
- Mayborn Group Limited
- Handi-Craft Company
- Pigeon Corporation
- BioMed Central Ltd (International Breastfeeding Journal)
- Willow Innovations, Inc.
- Magento, Inc. (Ameda, Inc.)
- Spectra Baby
- Motif Medical
- LaVie Mom
- NUK USA LLC
- Mayborn USA, Inc. (Tommee Tippee)
- Summer Infant (USA), Inc.
- Nestlé
- Evenflo Feeding, Inc.
- Hygeia Health
- Ardo
- Admar (Nuby)
- Others
Competitive Landscape
Key players competing in the breastfeeding accessories market are Medela AG; Edgewell Personal Care; Artsana S.p.A.; Newell Brands; Bailey Medical Center; Koninklijke Philips N.V.; Mayborn Group Limited; Handi-Craft Company; Pigeon Corporation; BioMed Central Ltd (International Breastfeeding Journal); Willow Innovations, Inc.; Magento, Inc. (Ameda, Inc.); Spectra Baby; Motif Medical; LaVie Mom; NUK USA LLC; Mayborn USA, Inc. (Tommee Tippee); Summer Infant (USA), Inc.; Nestlé; Evenflo Feeding, Inc.; Hygeia Health; Ardo; Admar (Nuby); and others. Some of these major companies have adopted a series of business development strategies including mergers and acquisitions, entering into partnerships and collaboration, product launches, and production capacity expansion to expand their consumer base and enhance their market share.
- In July 2022, Medela AG, a leading supplier of breast pumps and other breastfeeding accessories, partnered with Good+Foundation, a US-based leading nonprofit organization, to announce a buy one give one campaign. The campaign begins from August 1, 2022 to August 15, 2022 in recognition of World Breastfeeding Week. With each Medela AG product purchase, the company is said to donate new mom essential items to Good+Foundation.
- In July 2022, Pigeon Corporation, a manufacturer of maternity, mom, baby, and nursing products, launched Precious Drop, which is a colostrum collection support device. The device facilitates collecting colostrum from mothers to feed preterm babies and babies with low birthweight.
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