Alcohol-free Mouthwash Market Size, Trends & Forecast [2030]

Report Description

Alcohol-free Mouthwash Market Market Outlook: 

The Global Alcohol-free Mouthwash Market was estimated at USD 5,028.9 Mn in 2021 and is anticipated to reach USD 9,377.5 Mn by 2030, expanding at a CAGR of 7.4% during the forecast period.

Mouthwash, mouth rinse, oral rinse, or mouth bath is a liquid that is held in the mouth passively or swilled around the mouth by contraction of the perioral muscles and/or movement of the head and gargled. Alcohol-Free and Non-alcoholic mouthwash is free from alcohol.

This type of mouthwash is safe for children, expectant and breastfeeding mothers, patients suffering from diabetes and xerostomia, and people with sensitive gums. It helps in freshening breath and improves oral health. Key ingredients of Alcohol-Free Mouthwash are Aqua, Glycerine, Propylene Glycol, Sodium Benzoate, Sodium Fluoride, Sodium Saccharin, Flavor, Sorbitol, Polysorbate, Cetylpyridinium Chloride (CPC), Benzydamine, and others.

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Macro-economic Factors

Purchasing Power of Consumers

The purchasing power of a currency is the number of goods or services that one unit of money purchases. Consumer purchasing power is the amount of money with which consumers buy goods or services. Purchasing power is determined by real income, which is income adjusted for inflation. Per capita income or the income of an individual is directly associated with the purchasing power of the consumer. High income equals high purchasing power.

Consumers consider the effectiveness and quality of ingredients over the price, due to the high disposable income. The demand for oral care products is increasing, owing to the rising awareness for natural and cruelty-free products. Thus, people are investing in good quality alcohol-free mouthwash for improved oral health.

Mouthwash is an antiseptic solution intended to reduce the microbial load in the mouth. Additionally, the booming e-commerce industry is fueling the sale of oral care products and specially mouthwashes. Consumers are spending increasingly on international and domestic oral-care products, due to increasing per capita income.

Government Regulations

Governments have set rules and regulations on manufacturing, as economies develop and chemical use becomes increasingly prevalent to ensure the safety of the ecosystem. Chemicals control refers to the regulation of industrial and consumer chemicals before and after they are placed in the market of a country. One of the important regulations is the Registration, Evaluation, Authorization, and Restriction of Chemicals (REACH).

It governs the production and import of chemical substances and chemical-based products in the EU. The regulation has been in effect across all the EU member states since June 1, 2007. REACH governs all chemical compounds utilized in industrial processes, as well as in daily life such as cleaning products, consumables, paints, clothing, furniture, and electrical equipment.

Market Dynamics

Evolving Consumer Perception Towards Oral Hygiene Routines

Demand for oral care products is rising around the globe, due to the increasing prevalence of different dental disorders among adults as well as children. This led to the inclination towards professional dental care services, which indirectly promote the use of mouthwash. Dentists prescribe different mouthwashes based on the oral pathological condition being treated.

For instance, the data by the Australian Institute of Health and Welfare indicates that nearly 48% of people in Australia aged 15 years of age and older visit a dentist to treat dental caries and other gums-related problems.

Thus, increased demand for therapeutic mouthwash accompanied by the rising consumer preference for professional dental hygiene services is contributing to the growth of the global alcohol-free mouthwash market.

Market Driver- Shifting Consumer Preference Towards Herbal and Organic Products

Significant penetration of herbal and organic mouthwash has been registered, as consumers are opting for natural oral hygiene products, featuring a blend of bioactive and natural ingredients, such as clove, anise, eucalyptus, cinnamon, fennel, rosemary, lavender, and spearmint, among others.

People are becoming aware of the harmful effects of inorganic products as well as their side effects, and are inclining towards the use of organic ingredients in oral products that gently yet effectively help to clean the mouth, freshen breath, remove food debris, provide cavity protection, reduce sensitivity, fight gum disease, and reduce dry mouth. These factors are expected to drive the alcohol-free mouthwash market.

Market Restraint- Side Effects of Mouthwash

Mouthwash has gained immense popularity; however, the side effects of using mouthwash are negatively affecting the growth of the market. Intensive usage of mouthwash is creating a negative impact on health and increasing the risk of diabetes.

For instance, according to Geisinger.Org data issued in January 2018, people who used mouthwash twice or more on a daily basis are at a 55 percent higher risk of diabetes.

Moreover, excessive use of mouthwash causes the mouth to become dry, resulting in teeth stains. The ingredients of mouthwash are not expected to suit everyone. This, in turn, is hindering the growth of the alcohol-free mouthwash market.

Market Opportunity- Growing Incidences of Oral Diseases to Increase Mouthwash Usage

An increasing number of oral diseases, such as periodontal disease, edentulism, oral cancer, and oro-dental trauma, are influencing countries to spend a high percentage of GDP on healthcare facilities and oral care facilities.

These diseases comprise a major health burden, causing immense discomfort, disfigurement, and pain among patients. Severe periodontal diseases affect 10% of the global population, resulting in tooth loss.

According to the World Health Organization, high-income countries allocate 5% of their total healthcare expenditure to dental treatment. Consequently, patients are seeking institutional as well as home-based dental care in large numbers. Among all prescribed courses of treatment, the use of mouthwash is highly convenient and cost-effective.

These factors are expected to increase the sales of mouthwash and alcohol-free mouthwash during the forecast period, thus driving the market.

Scope of the Report  

The report on the global Alcohol-free Mouthwash market includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.

Segmental Outlook

Based on flavor, the market is segmented into cinnamon, mint, strawberry, unflavored, and other flavors. The mint segment is expected to hold a considerable share of the market during the forecast, as it is naturally antimicrobial. It kills bacteria in the mouth that contribute to tooth decay.

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On the basis of application, the market is fragmented into tooth decay, periodontal diseases (gum diseases), halitosis (bad breath), and others. The periodontal diseases segment holds a key share of the market. This is attributed to various hygiene routines such as poor brushing and flossing habits. As per a recent report by the Centers for Disease Control and Prevention, 47.2% of adults aged 30 years and above in the US have some form of periodontal disease and 70.1% of adults aged 65 years and above have periodontal disease.

In terms of distribution channels, the market is classified as online and offline. The offline segment is anticipated to expand at a significant CAGR during the forecast period, owing to the benefits of quick product return without delay, availability of a variety of products, and personalized recommendations from the staff.

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Regional Outlook

Based on regions, the market is fragmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. North America accounted for a significant share of the market in 2021. High prevalence of dental diseases, rising aging population, and an increasing number of product launches are all contributing to the market growth.

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Key Benefits for Industry Participants & Stakeholders

• In-depth Analysis of the Global Alcohol-free Mouthwash Market
• Historical, Current, and Projected Market Size in Terms of Value
• Potential & Niche Segments and Regions Exhibiting Promising Growth Covered
• Industry Drivers, Restraints, and Opportunities Covered in the Study
• Recent Industry Trends and Developments
• Competitive Landscape & Strategies of Key Players
• Neutral Perspective on Global Alcohol-free Mouthwash Market Performance