The Australia whey protein market size was USD 222.24 Billion in 2022 and is likely to reach USD 282.46 Billion by 2031, expanding at a CAGR of 2.7% during 2023–2031.The growth of the market is attributed to numerous health benefits of whey protein such as aid in weight management, lowered blood pressure, and decreased symptoms of stress & depression.
Whey protein is a protein derived from whey, the liquid component of milk that separates from the milk solids during the cheese-making process. It is frequently used as a protein supplement.

Whey protein boosts the nutritious content of the diet while also influencing the immune system. Whey protein is commonly used for improving athletic performance and increasing strength. It is also used for asthma, diabetes, weight loss, and many other conditions, but there is no good scientific evidence to support most of these uses.
The increased awareness among the general public to be healthy and in shape, as well as improving body immunity throughout the world, has resulted in a significant increase in protein demand in urban areas. Another important aspect driving demand for whey basic protein isolates is their widespread use in infant formula, snacks, dairy & bread goods, and confectionaries.
Furthermore, whey basic protein isolates are being used as a supplement and substitute to milk by lactose intolerant people to improve athletic performance and glutathione levels in HIV patients. Increased demand for protein sports drinks, specialty nutritional beverages, nutritious snack bars, and other things has resulted from the rising the number of muscle and fitness enthusiasts.
According to the Australian bureau of agricultural and resource economics and sciences, total milk output in Australia is expected to rise by 2% to 9 billion liters in during the forecast period. Australia dairy industry points out that as wages rise and cuisines become more westernized, Asian economies offer significant potential for consumption development. Over several decades, Australian dairy firms have demonstrated track records in servicing these markets.
Whey Protein Market Trends, Drivers, Restraints, and Opportunities
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Increased concern for healthy diet is expected to drive the market in coming years.
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Urbanization and increasing aging population are expected to boost the market during the forecast period.
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Increased demand for nutritious food with long shelf-life leads to increased connectivity, which is expected to fuel the market during the forecast period.
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Rising milk or dairy production is key factors driving the market in the coming years.
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Rapid growth in number of fitness centers and gyms are major factors boosting the market in the coming years.
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Scientific research and development in protein isolation and customization of products are projected to create lucrative opportunities for the market players.
Scope of Whey Protein Market Report
The report on the Australia whey protein market includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.
Attributes
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Details
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Report Title
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Australia Whey Protein Market - Industry Analysis, Growth, Share, Size, Trends, and Forecast
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Base Year
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2022
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Historic Data
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2016–2021
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Forecast Period
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2023–2031
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Segmentation
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Applications (Infant Formula, Sports & Performance Nutrition, and Functional/Fortified Food), Types (Whey Protein Concentrates, Hydrolyzed Whey Proteins, and Whey Protein Isolates)
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Country Scope
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Australia
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Report Coverage
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Company Share, Market Analysis and Size, Competitive Landscape, Growth Factors, and Trends, and Revenue Forecast
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Key Players Covered in the Report
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Glanbia plc.; Lactalis Ingredients; Milkiland; AB "Rokiškio s?ris; Arla Foods Ingredients Group P/S; FrieslandCampina Ingredients.
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Australia Whey Protein Market Segment Insights
The sports & performance nutrition segment is projected to constitute a key market share
Based on applications, the Australia whey protein market is divided into infant formula, sports & performance nutrition, and functional/fortified food. The sports & performance nutrition segment is expected to account for a key share of the market during the forecast period owing to health clubs and fitness facilities serve as distribution locations for various whey protein supplements for practically all customer categories including athletes, bodybuilders, and recreational users.

The whey protein concentrates segment is expected to expand at a rapid pace
In terms of types, the Australia whey protein market is segmented into whey protein concentrates, hydrolyzed whey proteins, and whey protein isolates. The whey protein concentrates segment is expected to hold a key share of the market in the coming years due to rising demand among athletes, bodybuilders, and individual for protein powders to improve muscle heath, weight management, and increased strength.

Segments
Applications
- Infant Formula
- Sports & Performance Nutrition
- Functional/Fortified Food
Types
- Whey Protein Concentrates
- Hydrolyzed Whey Proteins
- Whey Protein Isolates
Country
Key Players
Competitive Landscape
Key players competing in the Australia whey protein market include Glanbia plc.; Lactalis Ingredients; Milkiland; AB "Rokiškio sūris; Arla Foods Ingredients Group P/S; FrieslandCampina Ingredients.
Some of these players are coming up with several market strategies including mergers, acquisitions, partnerships, collaborations, capacity expansion, and product launches to increase their market shares.
