The Italy whey protein market size is anticipated to expand at a CAGR of 5.2% during the forecast period, 2021 – 2028. The growth of the market is attributed to increasing demand for high nutritional products and functional beverages.
Whey proteins consist of α-lactalbumin, β-lactoglobulin, serum albumin, and immunoglobulins. It is marketed as a dietary supplement. For muscle growth, whey protein has been preferred more than casein and soy.
The primary objective of whey protein supplements is to improve muscle growth and development. During exercising, muscle proteins are broken down into free amino acids, and they undergo the process of oxidizing in mitochondria to produce energy. Eating whey protein supplements before the workout enhance the muscle recovery, as it increases the free amino acids in the body.
The report on the Italy whey protein market research report includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.
Attributes |
Details |
Report Title |
Whey protein market - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast |
Base Year |
2020 |
Historic Data |
2018–2019 |
Forecast Period |
2021–2028 |
Segmentation |
Types (Whey Protein Concentrate, Whey Protein Isolate, And Hydrolyzed Whey Protein) and Applications (Sports and Performance Nutrition, Infant Formula, And Functional/Fortified Food) |
Geographical Zone |
Italy |
Report Coverage |
Company Share, Market Analysis and Size, Competitive Landscape, Growth Factors, and Trends, and Revenue Forecast |
Key Players Covered in the Report |
Arla Foods, Carbery Group, Glanbia Plc, Lactalis Ingredients, Meggle Group, Fonterra Co-operative Group. |
Based on types, the market is divided into whey protein concentrate, whey protein isolate, and hydrolyzed whey protein. The whey protein isolate segment is anticipated to account for a major market share during the forecast period. Whey protein isolate is the purest form of whey protein. It contains more than 90% of protein. The high protein proportion with minimum or no lactose content. It also has low fat and carbohydrate proportion.
Whey protein isolate is suitable for people with lactose intolerance. The microfiltration of whey protein has higher biological value and the body can use it more effectively. Microfiltration takes place at low temperatures, low pressure and normal pH. Cross-flow microfiltration is the most preferred process by the key manufacturers. Increasing inclination toward fitness activities is driving the growth of the market segment.
On the basis of applications, the Italy whey protein market is segmented into sports and performance nutrition, infant formula, and functional/fortified food. The sports and performance nutrition segment is anticipated to dominate the market share during forecast period. Growing demand from the sports industry is expected to drive the whey protein market.
Increasing awareness among the mass to be fit and remain in shape along with enhancing the body immunity is anticipated to drive the demand for whey protein in urban and rural areas. Increasing number of muscle and fitness enthusiasts has prompted a growing consumer demand for protein sports beverages, specialized nutritional drinks, and nutritional snack bars.
The Market Italy whey protein has been segmented on the basis of
Types
Applications
Key Players
Key players operating in the Italy whey protein market includes Arla Foods, Carbery Group, Glanbia Plc, Lactalis Ingredients, Meggle Group, and Fonterra Co-operative Group. Companies are engaging in partnerships and acquisitions to expand their market share.
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