Vinyl Sticker Market Size, Share & Industry Report [2031]

Report Description

The global vinyl sticker market size was USD 4.15 billion in 2022 and is likely to reach USD 6.7 billion by 2031, expanding at a CAGR of 5.5% during 2023–2031. The rising usage of customized vinyl stickers and awareness regarding the benefits of using stickers for branding and marketing purposes is propelling the market.

The vinyl sticker market growth is attributed to their increasing applications in several industries such as automotive, food & beverages, and pharmaceuticals. These stickers are used for varying purposes such as creating brand identity, adding visual appeal, communicating information through prints, and providing descriptions. Vinyl stickers are eco-friendly and durable, which makes them effective to use on products for putting brand logos, adding information, and other necessary details. As brand recognition is highly important for companies and customers, the demand for vinyl stickers is likely to propel in the coming years from different industries.

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Vinyl stickers are manufactured by converting PVC into sheets, applying pressure-sensitive adhesive, and printed from a long & durable vinyl sheet, which is also called polyvinyl chloride (PVC). These stickers are available in various colors and shapes, and they last for around five to ten years depending on the applied substrate.

Vinyl stickers are highly preferred due to their strong & durable nature, cost-effectiveness, and easy availability, which in turn fuel the market. Numerous organizations, individuals, artists, small businesses, and large enterprises among different industries utilize vinyl stickers. Such stickers help businesses with custom branding, creating personalized products & unique designs, which directly propelling in market demand expansion.

The COVID-19 pandemic outbreak affected several economies and industries including the vinyl stickers market. The travel restrictions, reduced construction & renovation activities, and lockdowns decreased the demand for vinyl stickers. Additionally, disruptions in the supply chain and less availability of raw materials impeded the market during the pandemic. However, the presence of online delivery channels and platforms fueled the vinyl sticker market during the pandemic.

Vinyl Sticker Market Dynamics

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Major Drivers

Growing demand for printed vinyl stickers with innovative designs and fleet graphics is expected to drive the market. Availability of custom-made vinyl stickers as per the customer’s requirement is fueling the market. Growing use of these stickers for decoration and promotional purposes is boosting the market.

Vinyl stickers are affordable & easily accessible and are used as an effective promotional tool by numerous businesses resulting in market expansion. Easy application and removal without staining the surface are projected to increase their sale. Additionally, the increasing adoption of online shopping on digital platforms for purchasing vinyl stickers is propelling the market.

Existing Restraints

Consistent need for product innovations, rising number of competitive players, and availability of various alternatives are expected to restrain the market. In numerous application cases, the materials used in the preparation of vinyl stickers leave stains and leave marks on the applied surface, which damages the surface on which they are applied. Moreover, the use of PVC produces a foul smell, as it is a volatile organic compound, thus impeding the market.

Emerging Opportunities

The emerging trend of adopting sustainable and recycled stickers, made using eco-friendly inks, is projected to create lucrative opportunities in the market. The vinyl stickers and their designs attract many customers with creative interests such as art, social causes, and movie or show characters. Furthermore, the integration of advanced technology including augmented reality and QR (quick response) codes onto the stickers for improving interaction and experience is expected to create lucrative opportunities in the market.

• According to a survey published in 2022, around 75.8 million people in the US used QR code scanning technology on their smartphones for various purposes in 2021.

Growing trends of self-adhesive & printable vinyl stickers offer new opportunities for the growth of the market. These stickers are convenient to use and require less effort. Such advantages of self-adhesive & printable vinyl stickers are anticipated to support in their demand expansion during the projection period. The innovation of new printing techniques, designs, and materials used for vinyl stickers is further anticipated to help in the market growth.   For instance,

• Arlon Graphics, LLC announced the launch of its portfolio, FLITE TECHNOLOGY, for the self-adhesive vinyl stickers. This portfolio offers wrap installers an efficient installation method, using a few rolls of sheets.

Scope of Vinyl Sticker Market Report

The report includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.

Market Segment Insights

Type Segment Analysis

Based on type, the vinyl sticker market is bifurcated into plastic surface labels and coating stickers. The plastic surface labels segment is expected to expand at a significant pace during the projection period, as the plastic used in manufacturing these stickers is water & oil resistant and usually does not tear with rough usage.

Plastic surface adapts to the curves of the products such as bottles and cans, which offers smooth application. It gives a glossy appearance for a long duration. Plastic surface labels are usually manufactured using PVC, as it is strong, available in different colors, and have a durability of five to 10 years, depending on the applied surface.

Plastic surface labels are mostly made of polyester, which is easily available in cost-effective price ranges and is durable in nature. They are majorly utilized in the food & beverage industry, as they are easily customizable and do not shrink due to temperatures. These factors boost the segment of the market.

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Substrate Segment Analysis

On the basis of substrate, the vinyl sticker market is segmented into plastic, wood, glass, fabric, metal, and others. Plastic surface is smooth and non-porous. Moreover, they are moisture, oil, and dust resistant thus, increasing its use across various industries.  This, in turn, is expected to fuel the plastic segment during the projection period.

The glass segment is expected to hold a significant share of the market. Many organizations, hospitals, and shops use vinyl stickers and sheets for doors, windows, and partitions as these stickers enhance the look of the glass surface without compromising the required visibility and transparency. The transparency of vinyl stickers on glass is adjustable according to the consumer’s requirement. Additionally, glass surfaces are smooth and allow easy & clean application of vinyl stickers. These factors are estimated fuel the segment.

Distribution Channel Segment Analysis

On the basis of distribution channel, the global market is divided into online and offline. The online segment is projected to expand at a considerable CAGR during the forecast period, due to rapid developments in the e-commerce software and marketplaces. Many key players are adopting digital platforms and online websites to create online business stores with well-functioning delivery services. This creates convenient purchasing methods for customers across various locations.

Growing reimbursement policies on online purchases and the availability of different designs and patterns of vinyl stickers are driving the segment. Furthermore, the provision of offers, discounts, and coupons by several online platforms creates high product sales, resulting in segment growth.

The offline segment accounts for a significant share of the market, due to the presence of several shops and outlets that sell and design vinyl stickers. These physical shops provide offers and discounts to customers. The manufacturing of custom vinyl stickers is easily done in shops, as the sales personnel effectively communicate the information required for proper application of the stickers, thus propelling the segment.

End-user Type Segment Analysis

Based on end-user, the vinyl sticker market is categorized as automotive, packaging, consumer goods, electronics, food & beverages, cosmetics, pharmaceuticals, and others. The packaging segment is expected to expand at a significant growth rate during the projection period, due to a rising number of small businesses requiring attractive packaging options for increasing their brand awareness.

Small businesses have custom vinyl stickers that offer personal branding for increasing the reach to customers. Vinyl stickers are used in business card manufacturing and printing, which allows for creative designing and attractive shapes.

The automotive segment is anticipated to account for a major share of the market during the forecast period, due to the high adoption of vinyl stickers in fleet advertising and graphics. Sponsors use these stickers on commercial and passenger vehicles to attract consumers and provide information. This increases brand awareness among target consumers.

Consumers use personalized vinyl sticker designs for exterior & interior modification and designing of passenger vehicles. The development of car-surface-friendly stickers that do not affect the surface and paint of the car has been rising in the recent years. These types of stickers prevent the paint from cracking and increase the lifespan of the car’s paint by up to seven years, these factors are boosting the segment.

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Regional Analysis

In terms of region, the global vinyl sticker market is classified as Asia Pacific, North America, Latin America, Europe, and Middle East & Africa. Asia Pacific is expected to dominate the market during the forecast period, due to the increasing number of products and brands. These brands conduct advertisements and promotional activities by using vinyl stickers.

Increasing government investment activities in countries such as China and India for fleet graphics & advertising is boosting the market in the region. Commercial vehicles such as trucks and buses are used for branding and advertising, thus these stickers are used for creating mass brand awareness.

Innovative advancements in the printing and design industry in Asia Pacific has fueled the application of these stickers such as wall & glass decoration and vehicle exterior & interior modification. Rising disposable income of the consumers in the region help fuel the market in the region.

The market in North America is anticipated to expand at a rapid pace during the forecast period, due to the presence of major market players in the cosmetics and food & beverages industries.

These industries extensively use vinyl stickers for branding and advertising purposes. Government policies associated with the use of PVC for advanced packaging designs are expected to create opportunities for the market players in the region, which in turn, drives the market in the region.

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