The global probiotics market size was USD 61.93 Bn in 2022 and is likely to reach USD 120.73 Bn by 2031, expanding at a CAGR of 7.7% during 2023–2031. The market growth is attributed to the rising need for preventive healthcare.
Probiotics are live microorganisms that are beneficial for health and are consumed or applied to the body. The growing demand for natural supplements that aid in regulating health conditions such as gut health enhancement and reducing intestinal inflammation, is driving the demand for probiotics. The rising health awareness among global consumers is fueling the use of preventive healthcare solutions by individuals in different age groups, this, in turn, is boosting probiotics supplement purchases.
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According to a report published by NIH in 2022, around 33.9% of adults in the US included dietary supplements in their obesity management and weight loss treatments. The increasing concerns for obesity and digestion issues across the pediatric to geriatric populations are projected to increase the demand for probiotics, which is further fueling the global market.
Rising disposable income, the surge in the geriatric population, and improving living standards are expected to further support the demand for various probiotics solutions. Probiotics assist the human body by making the immune system stronger. Studies report that probiotics provide maximum effectiveness to the body. The rising trends in producing probiotic strains with high efficacy are expected to help in market expansion.
The key players in the market are focusing on promotional & marketing strategies focused on the advantages enabled by probiotics. They are positioned in the market as immune booster agents, which helps in gaining consumer loyalty toward the brands.
Probiotics are beneficial for health and are consumed or applied to the body. They are found in yogurt and fermented foods, beauty products, and dietary supplements. Certain bacteria in probiotics, assist in food digestion, kill disease-causing cells, and produce numerous vitamins. Digital mediums such as social media and video platforms are driving awareness regarding the availability of various probiotics supplements and their health benefits, which is boosting their demand on a consistent basis.
The market report finds that the COVID-19 pandemic increased the demand for the probiotics market, owing to growing awareness about immunity-boosting supplements and food & beverages. They offer protection against gastrointestinal infectious agents and promote antibody production. Additionally, during the pandemic, manufacturers launched numerous products to contribute to the rising demand for probiotics as a medium to develop immunity and increase vitamin intake.
- According to a survey by Natural Marketing Institute, there was a sudden surge in demand for probiotics in 2020. The survey further stated that there was around a 66% surge in the number of people consuming probiotics in the US till May 2020, as compared to the previous year's percentile.
Probiotics Market Dynamics
Major Drivers
Rising awareness regarding the health benefits offered by functional and dietary probiotic supplements is expected to drive the market in the coming years. They are often marketed as dietary supplements in the form of powders, capsules, and liquids, and are prescribed according to a person's body requirements, for conditions such as obesity, skin issues, and bowel diseases.
- According to the Centers for Disease Control and Prevention (CDC), about 57% of people aged above 20 in the US consumed dietary supplements in 2021.
Rising development of plant-based probiotics is expected to be a significant driver of the probiotics market. Growing awareness about the benefits of plant-derived supplements is leading consumers in taking measures to improve their health and immunity with the consumption of vegan supplements. Thus, companies in the market are focusing on directing R&D efforts toward the enhancement of products and manufacturing of plant-based probiotics, which is boosting the market. In addition, factors such as increasing demand for enriched food, rising consumer disposable income, and product innovations are projected to further propel the market.
Existing Restraints
The lack of regulations in the probiotics market is expected to restrain the market during the projection period. Environmental conditions such as excessive heat or moisture can affect the content present in the probiotics. It requires proper storage as it contains sensitive organisms and improper storage affects the efficiency of the product. Moreover, unawareness about probiotic products among consumers is projected to limit market growth.
Emerging Opportunities
The growing number of acquisitions among probiotic producers is expected to create lucrative opportunities in the market.
For instance,
- In 2021, Novozymes announced the acquisition of Microbiome Labs for increasing product portfolio and enter the probiotics market.
Increasing innovation and technological advancement is expected to boost product sale in supermarkets. Furthermore, probiotic products are natural solutions for treating various health issues and thus are an effective alternative to pharmaceutical products.
Probiotics are available at cost-effective prices and are organic in nature, which acts as a better alternative to pharmaceutical medicines, this creates new pathways for market growth. Additionally, a rising geriatric population requires nutritional support through food and beverages fortified with probiotics, this creates potential opportunities for the manufacturers in the market.
Scope of Probiotics Market Report
The report includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.
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Attributes
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Details
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Report Title
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Probiotics Market - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast
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Base Year
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2022
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Historic Data
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2016–2021
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Forecast Period
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2023–2031
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Segmentation
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Product (Dietary Supplements, Food & Beverages, Animal Feed, and Others), Ingredient (Yeast and Bacteria), Function (Preventative Healthcare, Therapeutic, and Regular), Distribution Channel (Pharmacies, Drugstores, Supermarkets & Hypermarkets, Online Shops, Specialty Stores, and Others), and End-use (Animals and Humans)
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Regional Scope
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Asia Pacific, North America, Latin America, Europe, and Middle East & Africa
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Report Coverage
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Company Share, Market Analysis and Size, Competitive Landscape, Growth Factors, Market Trends, and Revenue Forecast
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Key Players Covered in the Report
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Nestlé; KeVita.com; PepsiCo; TROPICANA PRODUCTS, INC.; Danone S.A; NOW Foods; Reckitt Benckiser Group PLC; Lifeway Foods, Inc.; Yakult Honsha Co., Ltd.; and Arla Foods amba
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Probiotics Market Segment Insights
Product Segment Analysis
Based on product, the probiotics market is divided into dietary supplements, food & beverages, animal feed, and others. The food & beverage segment is expected to expand at a significant growth rate during the projection period, as it has many sub-categories under it such as baked food, cereals, non-dairy, dairy, and dry food products.
Probiotics are popularly used to add nutritional value to the food products such as nutritive bars and muffins. Rising awareness regarding healthy baked products is driving the segment, as probiotic-based baked food acts as an alternative to baked junk food.
The dietary supplements segment is projected to grow at a rapid pace in the coming years, as it has gained high popularity in comparison to pharmaceutical solutions for treating different illnesses. Conditions such as gastrointestinal conditions, gut health, and immunity-strengthening supplements are widely consumed. In addition, the introduction of drug & medicine delivery systems such as chewable gummies and fizzy powders are further propelling the segment.
Ingredient Segment Analysis
On the basis of ingredient, the global market is bifurcated into yeast and bacteria. The bacteria segment is projected to register a considerable CAGR during the forecast period. Some types of bacteria used are lactobacilli, streptococcus, and Bifidobacterium. Lactobacilli are mostly employed in the preparation of probiotics and are found in fermented foods including yogurt, kimchi, and sauerkraut. Bacteria are majorly used in the preparation of dietary supplements, which results in driving the segment.
The yeast segment is anticipated to hold a considerable CAGR during the forecast period, as they have a wide scope of applications. Yeasts help in innovating flavors and the productivity of lactating animals. Nutritional yeast such as Saccharomyces boulardii is the most used yeast type and ingredient in the preparation of probiotics as it has healing properties. It can also withstand pancreatic, bile juice, and other acids present in the stomach. These factors boost the segment.
Functional Segment Analysis
On the basis of function, the market is categorized as preventative healthcare, therapeutic, and regular. The preventative healthcare segment is anticipated to register a considerable CAGR during the projection period. Manufacturers are launching innovative products and investing in R&D activities due to increasing health issues.
Preventative healthcare is also known as prophylaxis and includes routine check-ups and counseling. Thus, to prevent any potential diseases or health issues, probiotics are used, which in turn boosts the segment.
The therapeutic segment is anticipated to hold a significant market share in the coming years, attributing to health benefits associated with the consumption of probiotics. They provide therapeutic properties which enhance immunity and lactose intolerance, lowers cholesterol, and also prevent certain cancer types including colon cancer. These benefits of probiotics are expected to drive the therapeutic segment over the assessment period. For instance,
- According to studies published by the National Institute of Health (NIH), probiotics are a useful remedy for acute infectious diarrhea. They act as a rehydration therapy and help in reducing the duration and severity of acute diarrhea.
Distribution Channel Segment Analysis
Based on the distribution channel, the probiotics market is segmented into pharmacies, drugstores, supermarkets & hypermarkets, online shops, specialty stores, and others. The supermarkets & hypermarkets segment is expected to register a robust growth rate during the projection period, as they are a popular shopping channel.
They provide a convenient shopping experience with many similar products or brand options. In supermarkets & hypermarkets, people can compare every similar product to each other and this helps them in buying their preferred product, which in turn boosts the segment.
The online segment is expected to have a significant growth rate during the projected period, as it offers ease of shopping and is one of the most convenient shopping methods. Consumers prefer online shopping mode as they have flexible product availability and delivery dates along with added discounts and offers. The rising number of pharmacies providing products online is projected to propel the segment.
End-use Segment Analysis
Based on end-use, the market is bifurcated into animals and humans. The human segment is expected to expand at a significant growth rate during the projection period. Human-grade consumption of probiotics has become easy due to advancements in technology. Technical advancements such as the integration of new ingredients in non-dairy-based milk and juices by numerous major players are expanding the segment.
The animal segment is expected to grow at a rapid pace in the coming years, as researchers suggest prioritizing animal health. Antibiotics improve animal health as compared to conventional methods, which in turn boosts the demand for the probiotics market. In addition, restrictions on providing animals with antibiotics in various countries have increased the demand for animal probiotics which is further propelling the market.
Regional Analysis
In terms of region, the global probiotics market is classified as Asia Pacific, North America, Latin America, Europe, and Middle East & Africa. Asia Pacific is expected to dominate the market during the forecast period, due to rising awareness among consumers regarding the benefits of probiotic consumption. Competitive strategies are implemented by major players for market expansion opportunities in the region.
Countries including China, India, and Australia have high product demand which is projected to boost the regional market. Furthermore, the rising population & disposable income and the need for healthy lifestyles have enhanced the standard of living among people. This creates a high demand for the probiotics market in the region.
- According to the Natural Marketing Institute, in 2020, the percentage of probiotic consumers in China increased by over 108% from January to May 2020.
The market in North America is anticipated to witness consistent growth during the forecast period, as key manufacturers are investing in pharmaceutical and food & beverage companies. Increasing research & development investments by manufacturers for product launches for various age groups and genders is boosting the market in the region.
Segments
The probiotics market has been segmented on the basis of
Product
- Dietary Supplements
- Food & Beverages
- Animal Feed
- Others
Ingredient
Function
- Preventative Healthcare
- Therapeutic
- Regular
Distribution Channel
- Pharmacies
- Drugstores
- Supermarkets & Hypermarkets
- Online Shops
- Specialty Stores,
- Others
End-use
Region
- Asia Pacific
- North America
- Latin America
- Europe
- Middle East & Africa
Key Players
- Nestlé
- KeVita.com
- PepsiCo
- TROPICANA PRODUCTS, INC.
- Danone S.A
- NOW Foods
- Reckitt Benckiser Group PLC
- Lifeway Foods, Inc.
- Yakult Honsha Co., Ltd.
- Arla Foods amba
Competitive Landscape
Key players operating in the global probiotics market include Nestlé; KeVita.com; PepsiCo; TROPICANA PRODUCTS, INC.; Danone S.A; NOW Foods; Reckitt Benckiser Group PLC; Lifeway Foods, Inc.; Yakult Honsha Co., Ltd.; and Arla Foods amba
These companies adopt strategies such as acquisitions, partnerships, collaboration, mergers, R&D investments, and product launches to boost their market share. For instance,
- In January 2023, KeVita.com, a brand owned by TROPICANA PRODUCTS, INC. announced the expansion of its portfolio of Sparkling Probiotic Lemonade. The company added mango flavor to the existing product range of probiotic lemonades.
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