Europe Probiotics Market Analysis, Share, Industry [2031]

Report Description

Europe Probiotics Market Outlook 2031:

The Europe Probiotics Market size was USD 12.87 Billion in 2022 and is likely to reach USD 17.53 Billion by 2031, expanding at a CAGR of 3.49% during 2023–2031. The growth of the market is attributed to the increasing consumer awareness about the nutritional benefits of probiotics.

Probiotics are microorganisms such as bacteria & yeast, which are naturally found in fermented foods. The probiotics benefit humans and animals by retaining an intestinal microbial balance. The probiotics are found in the supplement form such as pills or it is used as an additive in food & beverages.

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Due to its wide-range of health benefits, probiotics are integrated with inexpensive health foods, such as yogurt, fruit juices, and cultured dairy drinks. Bifidobacteria and Lactobacilli are the most commonly used probiotic bacterial strains, which are found in various dairy products including yogurt. The yogurt is the most popular source for the consumption of probiotics.

The probiotics are beneficial for the human digestive system and functions as an anti-pathogens buffer. The ingredients of probiotics are capable of inducing natural digestive juices and enzymes in the body to ensure adequate functioning of the digestive system. Therefore, it is effective in the treatment of food toxicity and food poisoning. Furthermore, probiotics are considered to be effective in preserving healthy organisms from harmful counterparts.

Probiotic products are used to treat gastrointestinal problems, diagnose mental illness, and fight against neurological disorders. Probiotics boost immunity system, protect proteins & lipids from oxidative destruction, and reduce pathogens in the body. Therefore, the probiotic ingredients are widely sold as a supplement in the form of tablets, capsules, powders and gel.

The COVID-19 pandemic had a significant impact on the dynamics of various industries. The outbreak witnessed the shift in consumption patterns of consumers and ultimately affected the demand for food & beverages. The spread of the coronavirus disease caused serious illness among aging population, which subsequently resulted in adoption of healthy lifestyle and high the demand for probiotics.

The large number of consumers opted for products with high nutritive values instead of junk and processed foods. Therefore, the excessive demand for nutrient boosters and supplements dramatically raised the sale of probiotics. The consequent rise in demand for probiotics from phramacutical industry created immense opportunities for the probiotics market.

Probiotics Market Trends, Drivers, Restraints and Opportunities

• Rising consumer awareness regarding health benefits of functional food & beverages are the major factor propelling the market expansion during the projected period.
• Increasing production due to high stability & long shelf life of probiotic products is estimated to positively influence the market growth in the coming years.
• Growing interest from the pharmaceutical industry due to a high profit margin on probiotic products is estimated to contribute to the market expansion during the forecast period.
• Stringent control over the use of different chemicals & materials during food processing owing to food safety regulations is expected to hamper the market growth during the projected timeline.
• Rising industrial investments and rising new launches by the key players in the food & beverage industry is expected to create numerous opportunities for the market growth during the forecast period.

Scope of Europe Probiotics Market Report

The report on the Europe probiotics market includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.

Europe Probiotics Market Segment Insights

Functional food & beverages segment is anticipated to register a substantial CAGR

On the basis of types, the market is segmented into functional food & beverages, animal feeds, and dietary supplements. The functional food & beverage segment is anticipated to register a substantial CAGR during the forecast period owing to the increasing demand for probiotic beverages and growing production of functional food & beverages.

Furthermore, the rising prevalence of obesity, lactose intolerance, and growing geriatric population are expected to propel the growth of the market segment in the coming years. On the other hand, the animal feed segment is anticipated to hold a significant market share during the forecast period due to the rising initiatives to reduce incidences of food-borne illness and increasing activities to promote animal health. 

Moreover, the improving public perception regarding cattle industry and rising demand for animal feed are projected to boost the market growth during the projected timeline.

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Supermarkets/Hypermarkets segment is expected to grow at a rapid pace

On the basis of distribution channels, the market is segregated into convenience stores, supermarkets/hypermarkets, pharmacies/Health stores, and others. The supermarkets/hypermarkets segment is expected to grow at a rapid pace during the projected period due the increasing disposable income and growing demand for vitamins & minerals enriched food products.

Additionally, the customers are shifting from daily shopping to weekly or monthly shopping due to the growing access to public transportation, increased store capacity through refrigerators, and ownership of private vehicles. Therefore, the increasing sale of supermarkets/hypermarkets is anticipated to fuel the growth of the market segment in the coming years.

However, the convenience stores segment is expected to exhibit a substantial growth during the forecast period owing to the added value services such as pre-paid electricity, in-house food brands, airtime, and availability of franchises. Furthermore, availability of quick & healthy food on the run and increasing demand for home delivery services for daily essentials are anticipated to propel the growth of the market segment.

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Russia market is anticipated to constitute a key market share

In terms of geography, the Europe probiotics market is classified as the UK, Germany, Italy, France, Russia, Italy, and Rest of Europe. Russia market is anticipated to constitute a key share of the market during the projected period owing to the enthusiastic consumer group, rising trend of fitness, and fast moving lifestyle in the country.

Moreover, the increasing consumer inclination towards natural, safe, and cost-effective substitute for drugs and consequent rising demand from application pharmaceutical agents for probiotics are expected to boost the market growth during the forecast period.

On the other hand, the market in Germany is anticipated to exhibit a robust CAGR during the forecast period due to growing demand for probiotics in fortified foods, increasing awareness regarding processed food & beverages, and willingness of consumers to purchase premium products incorporated with probiotics.