Global Immune Health Supplements Market

The global immune health supplements market size was valued at USD 18.22 Billion in 2020. The market is projected to expand at a CAGR of 6.6% during the forecast period, 2021-2028. The growth of the market is attributed to increasing awareness regarding self-care among people and changing lifestyles. The global immune health supplements market is expected to grow rapidly, due to the outbreak of COVID-19.

Minerals and vitamins are used as main sources of immunity ingredients. People are concerned about their health; hence immunity care is an important part of today's hectic lifestyle. Nutritional supplements are used by today's time-conscious consumers, especially those who maintain healthy and balanced diets.

Consumers all around the world are feeling the need to strengthen their immune systems to avoid the negative consequences of infectious diseases. Consumers are looking for immunity enhancers to avoid any type of infectious disease, which has a big positive impact on the market.

In the coming years, the global market for immune health supplements is predicted to increase at a steady rate. The public's visible concern about their immunity gave rise to new chances in this sector.

Market Trends, Drivers, Restraints, and Opportunities

Drivers

• Consumers are becoming aware of health supplements, as these supplements have several health benefits, which is anticipated to boost the market during the forecast period.
• Increasing intake of powder form supplements, such as green powder as these supplements are a rich source of protein, carbohydrates, and vitamins.
• Increasing awareness for self-care and well-being as well as growing interest in personal fitness among consumers creates high demand for immune-boosting products containing vitamins and herbal extracts, probiotics, and other ingredients, which is estimated to propel the market.
• Customers' interest in immune health supplements is triggered by seasonal health challenges such as the flu virus, which is helping to drive the demand for immunity supplements in the market during the forecast period.

Restraints

• High price of immune health supplement products and side effects of the supplement are anticipated to hamper the market growth.
• Lack of awareness regarding nutritional diet among low and middle-income countries act as key factors that restrict the market expansion during the forecast period.

Opportunities/Trends

• R&D investment and innovations in immune supplements are estimated to create opportunities for market players.

Scope of Immune Health Market Report

The report on the global immune health supplements market includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.

Immune Health Market Segment Insights

Based on ingredient types, the market is divided into minerals, vitamins, probiotics, amino acids, herbal botanical extracts, omega 3-fatty acids, and others. The vitamins segment is expected to account for a key share of the market during the forecast period, due to increasing consumption of vitamin supplements.

The probiotics segment is anticipated to expand at a rapid pace during the forecast period, due to growing desire to fortify food products with natural additives. In terms of source types, the global immune health supplements market is segregated into animal-based and plant-based. The plant-based segment is expected to dominate the market during the forecast period, due to increasing demand for vegetarian products among consumers.

Based on forms, the market is divided into tablets, soft gels/capsules, liquids, powder, and others. The vitamins segment is expected to account for a key share of the market during the forecast period, due to increasing consumption of vitamin supplements. The tablet segment is expected to dominate the market during the forecast period, as it is convenient to store and easy to consume.

Based on distribution channels, the market is divided into hypermarkets/supermarkets, pharmacies and drug stores, specialty stores, and online stores. The hypermarkets/supermarkets segment is expected to hold a key share of the market during the forecast period, due to availability of a variety of supplements at one place and people get more options to buy the product as per their choice at a discounted price.

On the basis of regions, the global immune health supplements market is classified as Asia Pacific, North America, Latin America, Europe, and Middle East & Africa. North America is anticipated to dominate the market at a high CAGR during the forecast period.

The regional market growth is attributed to rising prevalence of lifestyle disorders including obesity and diabetes and increasing awareness about self-wellness and health. However, the market in Asia Pacific is expected to grow rapidly in the coming years, owing to increasing population as well as growing purchasing power of the people in the region.

Segments

By Ingredient Types

• Minerals
• Vitamins, Probiotics
• Amino Acids
• Herbal Botanical Extracts
• Omega 3-fatty acids
• Others

By Source Types

• Animal-based
• Plant-based

By Forms

• Tablets
• Soft Gels/Capsules
• Liquids, Powder
• Others

By Distribution Channels

• Hypermarkets/Supermarkets
• Pharmacies and Drug Stores
• Specialty Stores
• Online Stores

By Regions

• Asia Pacific
• North America
• Europe
• Latin America
• Middle East & Africa

By Key Players

• Amway Corp.
• Bayer AG
• Glanbia
• Himalaya Drug Company
• NOW Foods

Competitive Landscape

Key players competing in the global immune health supplements market include Amway Corp., Glanbia, Bayer AG, Himalaya Drug Company, and NOW Foods. The global immune health supplements market is competitive and fragmented and high demand persists for innovative products that include natural, plant-based, and organic ingredients. Key competitors in this market are competing for a market share, with new product development as one of the most popular strategies, followed by mergers, acquisitions, and expansions.