Germany Home Appliances Market

Germany Home Appliances Market by Major Appliances (Refrigerators, Freezers, Dishwashing Machines, Washing Machines, and Cookers & Ovens), Small Appliances (Vacuum Cleaners, Small Kitchen Appliances, Hair Clippers, Irons, Toasters, Grills & Roasters, and Hair Dryers), and Distribution Channels (Supermarkets & Hypermarkets, Specialty Stores, E-Commerce and Others) - Industry Analysis, Growth, Share, Size, Trends, and Forecast 2021 – 2028

  • Report ID: CG-1241
  • Author: Growth Market Reports
  • Rating: 4.9
  • Total Reviews: 2
  • No. Of Pages: 179
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The Germany home appliances market size is anticipated to expand at a considerable CAGR during the forecast period, 2021–2028. The growth of the market is attributed to the Germans' environmentally sensitive attitude and commitment to preserving nature and greenery and thus boosting the demand for environmentally friendly equipment.

Germany Home Appliances Market Key Takeaways

Though the market is mature, it still has the potential to expand in volume since it is mostly driven by replacement sales, which are driven by either damage to the present product or customer interest in switching to a new product format. In most European countries, items made by a local vendor are preferred above those made by outsiders, indicating that they want to support their home market. Local producers will never get a significant market share unless their products are of high quality and are reasonably priced. This may be explained simply by the fact that Germans choose items with qualities such as flexibility, multi-utilization/multi-functional features, ease of use, eco-friendliness, low/reasonable cost, and low/reasonable energy consumption.

Some of the factors driving replacement sales include the switch from single utility or benefit to multi-utility or multi-benefits, less energy conservation, more efficient outcomes such as faster cooling in refrigerators and air conditioners, efficient cleaning in less time washing machines and vacuum cleaners, induction hobs, and so on. Small appliances are expected to gain greater market share than big household appliances as a result of these shifting situations, as they are more inexpensive and make consumers' lives easier.

A refrigerator is a kitchen device that is primarily used for food storage and contamination protection. In Germany, refrigerators dominated the big appliance market. The refrigerator, among other important household appliances, has the fastest rate of dissemination. Among the Scandinavian nations, Germany has one of the highest dishwasher penetration rates. Germans prefer built-in dishwashers to freestanding dishwashers on the market. Germans prefer high-quality items. To meet the country's strong demand for dishwashers, manufacturers are expected to develop Smart Dishwashers in Germany. The main factor for manufacturers is that consumers in the German market are more concerned with convenience than hyper-connectivity.

Market Trends, Drivers, Restraints, and Opportunities

  • Growing replacement sales are expected to fuel the market growth during the forecast period.
  • Rising disposable income of the people is driving the market expansion in the coming years.
  • Repercussions of the pandemic are anticipated to restrict the market growth.
  • R&D investment and technological advancement are estimated/expected to offer significant opportunities for the market players.

Scope of the Report

The report on the Germany home appliances market includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.

Attributes

Details

Report Title

Home Appliances Market - Germany Industry Analysis, Growth, Share, Size, Trends, and Forecast

Base Year

2020

Historic Data

2018–2019

Forecast Period

2021–2028

Segmentation

Major Appliances (Refrigerators, Freezers, Dishwashing Machines, Washing Machines, and Cookers & Ovens), Small Appliances (Vacuum Cleaners, Small Kitchen Appliances, Hair Clippers, Irons, Toasters, Grills & Roasters, and Hair Dryers), and Distribution Channels (Supermarkets & Hypermarkets, Specialty Stores, E-Commerce and Others)

Report Coverage

Company Share, Market Analysis and Size, Competitive Landscape, Growth Factors, and Trends, and Revenue Forecast

Key Players Covered in the Report

BSH Hausgerate Gmbh; Procter & Gamble Germany GmbH; Philips GmbH; Whirlpool; and Electrolux AB


Market Segment Insights

Refrigerators segment is projected to account for a large market share
Based on major appliances, the Germany home appliances market is segmented into refrigerators, freezers, dishwashing machines, washing machines, and cookers & ovens. The refrigerators segment is expected to account for a key share of the market during the forecast period owing to replacement demand due to the greater power consumption of outdated refrigerator units. The huge number of households in Germany necessitates the use of refrigerators to store food.

Germany Home Appliances Market By Major Appliances

Small kitchen appliances segment is expected to register at a significant pace
On the basis of small appliances, the Germany home appliances market is segregated into vacuum cleaners, small kitchen appliances, hair clippers, irons, toasters, grills & roasters, and hair dryers. The small kitchen appliances segment is expected to account for a key share of the market in the coming years due to reducing the amount of time a person spends in the kitchen while also bringing excellence to the work by reducing human mistakes.

E-Commerce segment is anticipated to expand at a rapid CAGR
In terms of distribution channels, the Germany home appliances market is bifurcated into supermarkets & hypermarkets, specialty stores, e-commerce and others. The e-commerce segment is expected to account for a key share of the market in the coming years owing to personal/banking data being safeguarded and not susceptible to openness on any of the digital or other platforms.

1. Executive Summary
2. Assumptions and Acronyms Used
3. Research Methodology
4. Home Appliances Market Overview
  4.1. Introduction
     4.1.1. Market Taxonomy
     4.1.2. Market Definition
  4.2. Macro-Economic Factors
     4.2.1. Industry Outlook
  4.3. Home Appliances Market Dynamics
     4.3.1. Market Drivers
     4.3.2. Market Restraints
     4.3.3. Opportunity
     4.3.4. Market Trends
  4.4. Home Appliances Market - Supply Chain
  4.5. Global Home Appliances Market Forecast
     4.5.1. Home Appliances Market Size (US$ Mn) and Y-o-Y Growth
     4.5.2. Home Appliances Market Size (000’ Units) and Y-o-Y Growth
     4.5.3. Home Appliances Market Absolute $ Opportunity
5. Global Home Appliances Market Analysis and Forecast by Region
  5.1. Market Trends
  5.2. Introduction
     5.2.1. Basis Point Share (BPS) Analysis by Region
     5.2.2. Y-o-Y Growth Projections by Region
  5.3. Home Appliances Market Size and Volume Forecast by Region
     5.3.1. North America
     5.3.2. Latin America
     5.3.3. Europe
     5.3.4. Asia Pacific
     5.3.5. Middle East and Africa (MEA)
  5.4. Absolute $ Opportunity Assessment by Region
  5.5. Market Attractiveness/Growth Potential Analysis by Region
  5.6. Global Home Appliances Demand Share Forecast, 2019-2026
6. North America Home Appliances Market Analysis and Forecast
  6.1. Introduction
     6.1.1. Basis Point Share (BPS) Analysis by Country
     6.1.2. Y-o-Y Growth Projections by Country
  6.2. North America Home Appliances Market Size and Volume Forecast by Country
     6.2.1. U.S.
     6.2.2. Canada
  6.3. Absolute $ Opportunity Assessment by Country
  6.4. Market Attractiveness/Growth Potential Analysis
     6.4.1. By Country
     6.4.2. By Product Type
     6.4.3. By Application
  6.5. North America Home Appliances Demand Share Forecast, 2019-2026
7. Latin America Home Appliances Market Analysis and Forecast
  7.1. Introduction
     7.1.1. Basis Point Share (BPS) Analysis by Country
     7.1.2. Y-o-Y Growth Projections by Country
     7.1.3. Latin America Average Pricing Analysis
  7.2. Latin America Home Appliances Market Size and Volume Forecast by Country
      7.2.1. Brazil
      7.2.2. Mexico
      7.2.3. Rest of Latin America
   7.3. Absolute $ Opportunity Assessment by Country
  7.4. Market Attractiveness/Growth Potential Analysis
     7.4.1. By Country
     7.4.2. By Product Type
     7.4.3. By Application
  7.5. Latin America Home Appliances Demand Share Forecast, 2019-2026
8. Europe Home Appliances Market Analysis and Forecast
  8.1. Introduction
     8.1.1. Basis Point Share (BPS) Analysis by Country
     8.1.2. Y-o-Y Growth Projections by Country
     8.1.3. Europe Average Pricing Analysis
  8.2. Europe Home Appliances Market Size and Volume Forecast by Country
     8.2.1. Germany
     8.2.2. France
     8.2.3. Italy
     8.2.4. U.K.
     8.2.5. Spain
     8.2.6. Russia
     8.2.7. Rest of Europe
  8.3. Absolute $ Opportunity Assessment by Country
  8.4. Market Attractiveness/Growth Potential Analysis
     8.4.1. By Country
     8.4.2. By Product Type
     8.4.3. By Application
  8.5. Europe Home Appliances Demand Share Forecast, 2019-2026
9. Asia Pacific Home Appliances Market Analysis and Forecast
  9.1. Introduction
     9.1.1. Basis Point Share (BPS) Analysis by Country
     9.1.2. Y-o-Y Growth Projections by Country
     9.1.3. Asia Pacific Average Pricing Analysis
  9.2. Asia Pacific Home Appliances Market Size and Volume Forecast by Country
     9.2.1. China
     9.2.2. Japan
     9.2.3. South Korea
     9.2.4. India
     9.2.5. Australia
     9.2.6. Rest of Asia Pacific (APAC)
  9.3. Absolute $ Opportunity Assessment by Country
  9.4. Market Attractiveness/Growth Potential Analysis
     9.4.1. By Country
     9.4.2. By Product Type
     9.4.3. By Application
  9.5. Asia Pacific Home Appliances Demand Share Forecast, 2019-2026
10. Middle East & Africa Home Appliances Market Analysis and Forecast
  10.1. Introduction
     10.1.1. Basis Point Share (BPS) Analysis by Country
     10.1.2. Y-o-Y Growth Projections by Country
     10.1.3. Middle East & Africa Average Pricing Analysis
  10.2. Middle East & Africa Home Appliances Market Size and Volume Forecast by Country
     10.2.1. Saudi Arabia
     10.2.2. South Africa
     10.2.3. UAE
     10.2.4. Rest of Middle East & Africa (MEA)
  10.3. Absolute $ Opportunity Assessment by Country
  10.4. Market Attractiveness/Growth Potential Analysis
     10.4.1. By Country
     10.4.2. By Product Type
     10.4.3. By Application
  10.5. Middle East & Africa Home Appliances Demand Share Forecast, 2019-2026
11. Competition Landscape
  11.1. Global Home Appliances Market: Market Share Analysis
  11.2. Home Appliances Distributors and Customers
  11.3. Home Appliances Market: Competitive Dashboard
  11.4. Company Profiles (Details: Overview, Financials, Developments, Strategy)
     11.4.1. BSH Hausgerate Gmbh Procter & Gamble Germany GmbH Philips GmbH Whirlpool Electrolux AB
Segments Covered in the Report
The Germany home appliances market has been segmented on the basis of

Major Appliances
  • Refrigerators
  • Freezers
  • Dishwashing Machines
  • Washing Machines
  • Cookers & Ovens
Small Appliances
  • Vacuum Cleaners
  • Small Kitchen Appliances
  • Hair Clippers
  • Irons
  • Toasters
  • Grills & Roasters
  • Hair Dryers
Distribution Channels
  • Supermarkets & Hypermarkets
  • Specialty Stores
  • E-Commerce
  • Others
Key Players
  • BSH Hausgerate Gmbh
  • Procter & Gamble Germany GmbH
  • Philips GmbH
  • Whirlpool
  • Electrolux AB

Key players competing in the Germany home appliances market include BSH Hausgerate Gmbh; Procter & Gamble Germany GmbH; Philips GmbH; Whirlpool; and Electrolux AB.

Germany Home Appliances Market By Key Players

 

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