Wet Pet Food Market Outlook 2031
The global wet pet food market size was around USD 21.7 Billion in 2022 and is projected to reach USD 35.3 Billion by 2031, expanding at a CAGR of 5.1% during the forecast period, 2023–2031. Rising awareness regarding pet health and growing demand for premium-quality pet food products are likely to fuel the market.
Wet pet food contains around 85% water, which keeps food moisturized. This type of food is generally prepared by grinding meat ingredients or other protein sources. These grinding ingredients then mixed in a gravy that contains grains, minerals, and vitamins and then cooked at a specific temperature for sterilization, which helps to maintain the quality during shelf life until opened.
Wet pet food can be available in the form of chunks in gravy, sauce, jelly, and loaf or mousse. It helps to keep pets hydrated as it contains high moisture content compared to dry food. It improves the stamina of pets for a faster metabolism, muscle building, hair growth, and healthy skin. Furthermore, it helps put less strain on major organs including the kidneys and on the urinary tract, and minimizes digestion and intestinal problems.
The COVID-19 pandemic moderately impacted the wet pet food market. The market growth decreased, due to the lack of availability of raw materials, owing to the emergency lockdowns and the traveling restrictions. However, the market growth increased to a certain level, as the preference for locally manufactured wet food products raised among consumers during the pandemic.
Wet Pet Food Market Dynamics
Major Drivers
Growing health-related concerns about young pets among pet owners is expected to drive the market during the projected period. Wet pet food is ideal for young pets who are unable to chew other food due to their small mouth and missing teeth. This type of food boosts energy and builds lean mass. Furthermore, it helps to meet the demand for water if the pet is not taking a satisfactory amount of water.
Increasing awareness among pet owners regarding providing healthy feed to their pets is another major factor boosting the market in the coming years. Moreover, the rising rate of pet ownership across the globe and the increasing disposable income of consumers highly demand for premium quality healthy foods, which propels the market.
Existing Restraints
Lack of awareness regarding the allergies and several dental problems caused by wet foods hinders the market during the assessment period. Wet pet food may increase the tartar on teeth due to its sticky structure and significantly increase dental care costs. However, lower shelf life and high cost compared to dry pet food restrain the market growth at a certain limit.
Emerging Opportunities
Rising trend of adopting disabled and injured pets from shelters and rescue organizations is likely to create immense growth opportunities for the key players competing in the market. Nutritious and superior-quality food is a growing priority among pet owners to ensure a speedy recovery, care, and good health. Thus, pet food manufacturers are focusing on preparing and providing personalized pet foods to meet the growing demand.
Scope of Wet Pet Food Market Report
The market report includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.
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Attributes
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Details
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Report Title
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Wet Pet Food Market - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast
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Base Year
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2022
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Historic Data
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2016–2021
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Forecast Period
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2023–2031
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Segmentation
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Type (Dog Foods, Cat Foods, and Others), Nature of Food (Organic Foods and Conventional Foods), and Distribution Channel (Online [E-commerce Platforms and Company websites] and Offline [Supermarket/Hypermarket, Convenience Stores, Pet Stores, and Others)
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Regional Scope
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Asia Pacific, North America, Latin America, Europe, and Middle East & Africa
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Report Coverage
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Company Share, Market Analysis and Size, Competitive Landscape, Growth Factors, Market Trends, and Revenue Forecast
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Key Players Covered in the Report
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Affinity Petcare S.A; Blue Buffalo Company, Ltd.; C&D Foods; Colgate-Palmolive Company; Darling Ingredients; Diamond pet foods (SCHELL & KAMPETER, INC.); Harringtons Pet Food; heristo aktiengesellschaft; Hill's Pet Nutrition, Inc.; J.M. Smucker Company; Mars, Incorporated and its Affiliates; MONGE SPA; NaturPak Pet; Nestlé Purina Petcare; ROYAL CANIN SAS; Simmons Foods, Inc.; and Wellness Pet Company
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Wet Pet Food Market Segment Insights
Type Segment Analysis
On the basis of type, the wet pet food market is segmented into dog foods, cat foods, and others. The dog foods segment is anticipated to register a robust growth rate in the coming years, due to the rising adoption of purebred dogs as a pet among the population. There has been an increase in the number of pet dogs in households and commercial units, which demand for premium quality dog foods. The segment growth is further attributed to the high expenses associated with the well-being and maintenance of dogs is likely to propel the market.
The cat foods segment is projected to grow at a significant pace during the projection period, owing to the rising ownership of cats across the globe. Cats are low-maintenance animals and can live for a longer period of time in houses as compared to dogs. Rising adoption rate of cats among the middle-class population is further likely to boost the segment.
Nature of Food Segment Analysis
Based on nature of food, the market is bifurcated into organic foods and conventional foods. The conventional foods segment is expected to expand at a significant growth rate during the assessment period, due to the ease of availability in the market through various retail stores. Dogs and cats are carnivores, which requires animal-based protein in their daily meal. However, conventional foods contain animal-based proteins and are more popular than organic foods.
Distribution Channels Segment Analysis
In terms of distribution channels, the market is classified as online and offline. The online segment is further segregated into e-commerce platforms and company websites. The offline segment is further fragmented into supermarket/hypermarket, convenience stores, pet stores, and others.
The offline segment is projected to grow at a rapid pace during the projected period, due to the ease of accessibility and the expansion of pet stores at a rapid pace. The segment growth is further attributed to the availability of a wide range of products in pet stores and supermarkets.
Regional Analysis
On the basis of region, the global wet pet food market is divided into Asia Pacific, North America, Latin America, Europe, and Middle East & Africa. North America is anticipated to dominate the market during the forecast period, owing to the rising humanization of pets and pet ownership. Moreover, the abundant availability of diverse food products and the rising disposable income of consumers are likely to fuel the regional market growth.
The market in Asia Pacific is estimated to grow at a high CAGR during the assessment period, due to the rising adoption of injured and disabled pets from rescue organizations. However, the growing adoption of cats among the middle-class population in developing countries is likely to propel the market.
The online segment held a major share of the market in 2021 and is expected to expand at a considerable CAGR in the coming years, owing to the increasing internet penetration activities. Several offers and discounts offered by e-commerce platforms encouraged consumers to buy extra stock, which accelerates the market.
Segments
The global wet pet food market has been segmented on the basis of
Type
- Dog Foods
- Cat Foods
- Others
Nature of Food
- Organic Foods
- Conventional Foods
Distribution Channel
- Online
- E-commerce Platforms
- Company websites
- Offline
- Supermarket/Hypermarket
- Convenience Stores
- Pet Stores
- Others
Region
- Asia Pacific
- North America
- Latin America
- Europe
- Middle East & Africa
Key Players
- Affinity Petcare S.A
- Blue Buffalo Company, Ltd.
- C&D Foods
- Colgate-Palmolive Company
- Darling Ingredients
- Diamond pet foods (SCHELL & KAMPETER, INC.)
- Harringtons Pet Food
- heristo aktiengesellschaft
- Hill's Pet Nutrition, Inc.
- J.M. Smucker Company
- Mars, Incorporated and its Affiliates
- MONGE SPA
- NaturPak Pet
- Nestlé Purina Petcare
- ROYAL CANIN SAS
- Simmons Foods, Inc.
- Wellness Pet Company
Competitive Landscape
Key players competing in the global wet pet food market are Affinity Petcare S.A; Blue Buffalo Company, Ltd.; C&D Foods; Colgate-Palmolive Company; Darling Ingredients; Diamond pet foods (SCHELL & KAMPETER, INC.); Harringtons Pet Food; heristo aktiengesellschaft; Hill's Pet Nutrition, Inc.; J.M. Smucker Company; Mars, Incorporated and its Affiliates; MONGE SPA; NaturPak Pet; Nestlé Purina Petcare; ROYAL CANIN SAS; Simmons Foods, Inc.; and Wellness Pet Company.
Some of these major companies adopted development strategies including partnerships, mergers, collaborations, acquisitions, product launches, and production expansion to cater to customers worldwide. For instance,
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On July 29, 2022, Monge launched LeChat Excellence Monoprotein Pate and Irregular Cut Chunkies for cats. These complete and balanced wet foods are rich in protein, fiber, and Omega-3, which are formulated with high-quality ingredients to fulfill nutritional needs and support the daily vitality of cats.
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