The Indonesia Pet Food Market size was valued at USD 2.09 Billion in 2022 and is expected to surpass USD 4.73 Billion by 2031, expanding at a CAGR of 9.5% during the forecast period, 2023 – 2031. The growth of the market is attributed to rapidly increasing urbanization and industrial rates.
Pet Food refers to the animal feed which is commercially prepared, intended for consumption by pets. These are distributed and sold for specific to type of pet animals, in pet stores, supermarkets etc.
Pet humanization plays a crucial role in influencing the purchasing decision of pet foods owing to changing demographic patterns, rising income, and consumer preferences. The shift from ‘ownership’ to ‘parenting’ has influenced the purchasing decision of pet food products.
The consumers are prone to clean labels owing to increasing health consciousness for their pets, as consumers are progressively more concerned about their pet’s health, particularly in relation to their diet. Furthermore, they highly prefer natural and organic products. Owners who are highly involved with their pets often spend a large amount on pet food and other pet care products.
The Covid-19 pandemic had a positive impact on the Indonesia pet food market. Owing to the pandemic and lockdown imposed by the government, the pet owners prefer to stay at home spending more of their time in pampering and nurturing their pets. The awareness towards healthy living has motivated the pet owners to spend on buying nutrious and protein-rich pet foods for their pets.
Market Trends, Drivers, Restraints, and Opportunities
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Rapidly increasing urbanization and industrial rates is very crucial to the future growth of the pet food market, which is expected to drive the market during the forecast period.
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Growing humanization of pets is anticipated to boost the market.
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Increasing single-populations who preferred to have a pet companion along with them is likely to surge the Indonesia pet food market.
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Larger low and middle-income group populations in Indonesia are favoring the expansion of economic pet foods is projected to fuel the market in coming years.
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Owning a dog is a limitation among the Muslim populations of Indonesia which is estimated to impede the market growth.
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The rise in internet sales and the growth of e-commerce is important in convenience-oriented pet food markets is projected to drive the Indonesia pet food market.
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R&D investment and technological advancement in Indonesia pet food market are expected to offer lucrative opportunities for the market players.
Scope of Pet Food Market Report
The report on Indonesia pet food market includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.
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Attributes
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Details
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Report Title
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Indonesia Pet Food Market –Industry Analysis, Growth, Share, Size, Trends, and Forecast
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Base Year
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2022
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Historic Data
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2016–2021
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Forecast Period
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2023–2031
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Segmentation
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Animal Type (Dogs, Cats, Birds, and Others) and Distribution channel (Specialized Pet Shops, Supermarkets/Hypermarkets, Online Channel, and Others)
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Report Coverage
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Company Share, Market Analysis and Size, Competitive Landscape, Growth Factors, and Trends, and Revenue Forecast
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Key Players Covered in the Report
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Mars Inc; Hill’s Pet Nutrition; J.M. Smucker; Nestle Purina Petcare Company; and Daimond Pet Foods
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Pet Food Market Segment insights
The cats segment is projected to constitute a large market share
Based on animal type, the Indonesia pet food market is segregated into dogs, cats, birds, and others.
The cats segment is expected to account for a key share of the market during the forecast period owing to it being the most preferred pet adopted by consumers in this region. Furthermore, adoption of dog being a limitation among the Muslim populations of Indonesia is likely to drive the segment growth.
The online channel segment is expected to register a substantial CAGR
Based on distribution channel, the market is divided into specialized pet shops, supermarkets/hypermarkets, online channel, and others.
The online Channel segment accounts for a key share of the market and is estimated to propel even further over the forecast period owing to changing customer preferences, rising accessibility of internet in the region and convenience oriented with home delivery and online platforms; however, supermarkets/hypermarkets segment is anticipated to expand at a rapid pace during the forecast period owing to accessibility of variety of products within a limited space.
Segments
The Indonesia pet food market has been segmented on the basis of:-
Animal Type
Distribution channel
- Specialized Pet Shops
- Supermarkets/Hypermarkets
- Online Channel
- Others
Key Companies
Competitive Landscape
Key players competing in the Indonesia pet food market include Mars Inc; Hill’s Pet Nutrition; J.M. Smucker; Nestle Purina Petcare Company; and Daimond Pet Foods.
Some of these players are using several market strategies such as mergers, acquisitions, partnerships, collaborations, capacity expansion, and product launches to enhance their market shares.
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