The Germany pet food market size was valued USD 2 Billion in 2022 and is anticipated to reach USD 3.18 Billion by 2031, expanding at a CAGR of 5.3% during the forecast period, 2023 – 2031. The growth of the market is attributed to rising demand for premium pet foods owing to increasing focus on health and wellness issues of pets.
Pet food is animal feed intended for consumption by pets. Humanization of pet foods has been a growing trend over the recent years. Brands are offering varieties of pet foods besides basic pet foods that have no added preservatives.
Pets has become a crucial part of a man’s life. Hence, manufacturers are focusing toward their health by manufacturing gluten free pet food products that provide necessary proteins and nourishes their body. The demand for regular or basic pet food is substantially high and with increasing shift toward gluten-free pet food market, the market is anticipated to proliferate in the coming years.
Germany Pet Food Market Trends, Drivers, Restraints, and Opportunities
- Increasing adoption of pets among emerging countries is expected to propel the market growth during the forecast period.
- Rising concern about the health and well-being of pets is anticipated to spur the growth of the market.
- Rising awareness about pet health is speculated to drive the pet food market.
- Growing incidence of pet obesity and allergies is expected to hinder the Germany pet food market.
- Stringent regulations regarding pet adoption policies can restrain the growth of the market.
- Key players continuously investing in R&D activities is anticipated to create major opportunities in the market growth.
Scope of Pet Food Market Report
The report on the Germany pet food market research report includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.
Pet Food Market - Germany Industry Analysis, Growth, Share, Size, Trends, and Forecast
Product Types (Dry Food, Wet Food, Treats/Snacks, and Others), Animal Types (Dogs, Cats, Birds, and Others), and Distribution Channels (Specialized Pet Shops, Supermarkets/Hypermarkets, Online Channel, and Others.)
Company Share, Market Analysis and Size, Competitive Landscape, Growth Factors, and Trends, and Revenue Forecast
Key Players Covered in the Report
Mars Inc., Nestle Purina Petcare Company, Fressnapf Pvt Ltd, Colgate Palmolive (Hillspet), and Deuerer Pvt Ltd.
Germany Pet Food Market Segment Insights
Dry food segment to account a considerable market share
Based on product types, the market is divided into dry food, wet food, treats/snacks, and others. The dry food segment is anticipated to account for a considerable market share owing to its affordability and easy to carry convenience. On the other hand, the treat/snacks segment is expected to grow at a healthy rate during the forecast period.
Cats segment to account a major market share
Based on animal types, the Germany pet food market is segmented into dogs, cats, birds and others. The cats segment to account a major market share during the forecast period. The cat food market is anticipated to grow at a robust rate owing to growing population of cats in the country. On the other hand, the dogs segment is anticipated to account for a significant market share during the forecast period. Increasing preference for dogs among the population is driving the segment growth.
Online channel to dominate the market share
Based on applications, the market is segmented into online channels, supermarkets/hypermarkets, specialized pet shops, and others. The online channel segment is anticipated to dominate the market. Major volume of pet food products is sold online as compared to that of stores owing to increasing spend of major companies on digital marketing.
Moreover, the availability of exclusive pet food on the online store, rapid growth in the e-commerce activities, and increasing penetration of Internet, and discount available are driving the segment growth. On the other hand, the specialized pet shops segment is expected to grow at a healthy rate owing to increasing number of consumers preferring visiting offline shops, as sales associate can help with the buying decision.
The Germany pet food market has been segmented on the basis of
- Dry Food
- Wet Food
- Online Channels
- Specialized Pet Shops
Key players operating in the Germany pet food market includes Mars Inc., Nestle Purina Petcare Company, Fressnapf Pvt Ltd, Colgate Palmolive (Hillspet), Deuerer Pvt Ltd.
Major companies are majorly investing on increasing their online presence. Moreover, they’re engaging in partnerships with major supermarkets and hypermarkets to expand their market share.