The global packaging printing market size was around USD 365.45 Billion in 2021 and is anticipated to reach USD 508.55 Billion by 2030, expanding at a Compound Annual Growth Rate (CAGR) of 7.94% during the forecast period, 2022-2030.
The significant growth of the market is due to the increasing demand for aesthetic printing solutions across industries such as food & beverages and pharmaceuticals. Furthermore, the increasing growth of the manufacturing industry and growing industrialization, especially in developing countries further boost the global market.
Packaging printing is the process of labeling packages in written or pictorial form through electronic or graphical representation. It normally creates brand awareness to promote the products and services of a company. Some major technologies extensively used in commercial printing are digital printing, flexography, and rotogravure.
Packaging printing attracts consumers towards the product and enhances brand promotion that helps in building strong relationships with consumers. With increasing innovations and advanced technology, the packaging printing market has seen tremendous growth over the past few decades. The packaging printing market adopted various technologies to attract end-user industries and provide consumers to meet their needs.
Furthermore, printing packages enables manufacturers to enhance the visibility of the products and creates awareness among the masses by grabbing attention and propelling them to go for their products. Packaging printing is a major platform for advertisement since it helps promote products in the market by providing detailed information about ingredients used, manufacturing date, usage direction, and expiry date.
It helps to create a good image of the brand and offers the simplest way to introduce products to the public. Many packaging companies timely adopt several strategies and change their style of packaging to match special occasions such as festivals to grab consumers’ attention towards products. A unique printing of packaging builds a brand and product identity in the market, and sometime it may be the major reason for certain setbacks for a company.
For example, in 2009, a major US-based fruit-based beverage company, Tropicana went into a crisis due to the change in the packaging style of its best-selling orange juice for North American market. The company was targeted by consumers on social media regarding the design of the new packaging, which forced Tropicana to drop the new packaging and returned to its original version of packaging. Due to the customers’ protest, the company occurred a revenue loss of nearly 20% of the year-base revenue.
COVID-19 Impact on Packaging Printing Market
The market reports find that the COVID-19 pandemic had a moderate impact on the global packaging printing market. The global market growth rate decreased due to a decline in packaging demand from industries such as chemicals, luxury goods, and construction. The COVID-19 restrictions, limitations in production units across industries globally, and disruption in the supply chain were key factors that hampered the global market revenue.
On the other hand, the pandemic created opportunities for the market to increase sales of packaging printing to certain industries. The rising demand for 3D printing packaging solutions from pharmaceutical and healthcare industries during the COVID-19 pandemic increased the growth healthcare 3D printing market.
Packaging Printing Market Dynamics
The market research report provides detailed information by focusing on growth and historical data to determine the key market trends, major drivers, existing restraints, and emerging opportunities. The global packaging printing market report includes a detailed analysis of the market that can help in shaping the overall performance and output of the market during the forecast period, 2022 to 2030.
Major Trends
Wide shift to 3D printing in the packaging printing industry
The increasing shift of packaging manufacturers toward 3D printing is one of the major trends in the global packaging printing market. It creates an unimaginable physical object of any shape or geometry from a digital 3D model or electronic data sources, which enhances the aesthetic value of the pictorial images used in packaging.
Compared to other techniques, 3D printing enables faster manufacturing to produce models and prototypes with low expenditure. It allows the creation of own customized design of packages as per the requirement of companies. The growing demand for customized design is particularly seen in the food & beverages and personal care industry, which is expected to have more impact on the demand for printing packaging in the coming years.
Major Drivers
Rising demand for packet printing solutions across industries
Rising demand for packaging printing solutions from industries such as chemicals, food & beverages, and pharmaceutical across the globe is another key factor driving the global market. Packaged food and medical appliances are in high demand to ensure the safety and protection of products, which accelerates the market growth.
Furthermore, the rising consumer inclination towards online purchasing and the rapid growth of e-commerce propels the demand for packet printing solutions. Package printing is an effective method to describe the products in fewer words or in a pictorial format, which makes customers understand the products easily.
Rising demand for natural-based printing inks
Increasing awareness regarding the negative effects of chemical-based ink on the environment leads to rising environmental concerns among the masses. Growing awareness of the drawbacks of chemical consumption among consumers results in rising demand for natural-based products for ink, which drive the growth of the global market.
Existing Restraints
Requirement for high initial capital investment
Setting up of printing plant requires high initial capital which hampers the global market growth. New emerging technologies in printing equipment are quite expensive as compared to traditional printing method. Rapid increasing in the adoption of advanced technologies requires a high amount of investment to adopt those technologies that restrains the market growth during the forecast period.
Strict government regulations related to environmental issues
Stringent government regulations related to environmental issues forced packaging manufacturers to rely on eco-friendly ink materials, which acts as a major challenge to market players. It also affects the chemical industry to a certain limit due to the lack of availability of the natural-based raw materials.
Many industries such as food & beverages and pharmaceuticals still use chemical-based ink for printing on plastic, due to its long-lasting properties that affects the environment. Rising concerns regarding the negative effects of plastic and chemicals on the environment hinder the global market growth. Furthermore, the wide availability of other sustainable alternatives of ink is expected to restrain the growth of the packaging printing market during the projected period.
Key Opportunities
Technological advancements in the printing industry
Growing technological development coupled with demand for creative packaging across the globe is a key factor that create growth opportunities for market players. Rapid growth in various industries lead to increasing demand for cost-efficient and time-saving printing to print more packages. Market players are focusing on new advanced technologies to reduce costs for custom designing of printing packages. Industries are increasingly becoming technology-oriented with new innovations, which fuels the global market growth.
Growing demand for digital printing
Growing demand for digital printing from manufacturers expected to accelerate the global market growth during the forecast period. Digital printing produces high-quality as well as cost-effective prints as it does not involve additional cost for changing components as prevailed in conventional printing methods. Digital printing is a new development in the packaging industry that enables customization in printing as per requirements, which is estimated to drive the global packaging printing market in the coming years.
Scope of Packaging Printing Market Report
The global packaging printing market research report includes an assessment of the market trends, market segments, and regional markets. Overview and dynamics have also been included in the report.
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Attributes
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Details
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Report Title
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Packaging Printing Market - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast
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Base Year
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2021
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Historic Data
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2019-2020
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Forecast Period
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2022-2030
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Segmentation
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Ink Type (Aqueous, Natural-based Colored Ink, UV-curable Ink, Solvent-based Ink, Oil-based Ink, Latex Ink, Dye Sublimation Ink, and Others), Printing Technology (Flexography, Offset, Rotogravure, Screen Printing, Digital Printing, Laser Printing, Inkjet Printing, Thermal Printing, and Others), Packaging Type (Labels & Tags, Flexible, Plastic, Paper & Paperboards, Glass, Metals, Corrugated, and Folding Cartons), and Application (Food & Beverages, Cosmetics & Personal Care, Pharmaceuticals & Healthcare, Adhesive & Sealants, and Households)
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Regional Scope
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Asia Pacific, North America, Latin America, Europe, and Middle East & Africa
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Regional Coverage
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Company Share, Market Analysis and Size, Competitive Landscape, Growth Factors, Market Trends, and Revenue Forecast
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Key Players Covered in the Report
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Amcor plc; Canon Inc.; Constantia flexibles; Duncan Print group; DUNMORE; Eastman Kodak Company; Graphics, Inc.; Graphic Packaging International, LLC; HP Development Company, L.P.; Mondi; Quad/Graphics, Inc.; Quantum Packaging Store; Sonoco Products Company; TOPPAN INC.; WS Packaging Group, Inc.; Xeikon; and Xerox Corporation
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Packaging Printing Market Segments Insights
Oil-based ink segment held a key market share in 2021
Based on ink type, the global packaging printing market is fragmented into aqueous, natural-based colored ink, UV-curable ink, solvent-based ink, oil-based ink, latex ink, dye sublimation ink, and others.
The oil-based ink segment held a key market share in 2021 and is projected to grow during the forecast period due to its high optical density that ensures high quality in printing. Oil-based ink contains high-absorbent pigments that work on every type of porous substrates. Increasing demand for flexible packaging leads to rising the demand for oil-based ink, which driving the growth of the global market.
The natural-based colored ink segment is expected to register significant growth in the coming years owing to the rising demand for packaged food. Increasing environmental concern leads to the growing demand for paper packaging for wrapping food and other consumer goods. The chemical-based ink normally spreads and sticks to food in contact with the packaging due to the higher chance of oil and water diluting from the ink, which makes foods inedible. To overcome on this drawback, the demand for packaging printing solutions such as natural-based colored ink accelerates the growth of the global packaging printing market.
The dye sublimation ink segment is widely used in printing industries for its low cost and less waste, which is expected to contribute the segment growth in the coming years. Dye sublimation ink is waterproof and eco-friendly in nature, enabling print in superb quality. Rising demand for quality print leads to increasing demand for dye sublimation ink, which fuel the market during the projected period.
Flexography segment to expand at a significant growth rate
On the basis of printing technology, the global market is divided into flexography, offset, rotogravure, screen printing, digital printing, laser printing, inkjet printing, thermal printing, and others.
The flexography segment accounted for a key market share in 2021 and is anticipated to expand at a significant growth rate during the projected period, due to the ability to print in superior quality. Flexography needs semi-liquid ink and has a quick drying process, that enables printing on any substrates such as plastic, metal, cardboard, fiber, and metal.
The offset segment is anticipated to account for a major market share in the coming years, due to the rising demand for the offset printing technology from manufacturers of boxes, brochures, and posters. The offset printing technology offer high resolution of print as compared to other technology, that leads to the rising revenue of the segment. Moreover, the growing demand for offset printing press from the manufacturer of posters and brochures further boosts the segment.
The digital printing segment is expected to grow significantly in the coming years, due to rising adoption of printing type from the food & beverages and personal care industries. Digital printing used for flexible packaging as it allows to print on any substrate. Digital printing is cost-efficient and produces customizable high-quality images as compared to conventional printing method.
Label & tags segment to register a considerable CAGR
Based on packaging type, the global packaging printing market is segmented into labels & tags, flexible, plastic, paper & paperboards, glass, metals, corrugated, and folding cartons.
The label & tags segment is projected to register a considerable CAGR during the forecast period. Label & tags are used in every application that displays detailed information of products. Rapid growth in medical appliances and electronic devices is projected to increase the demand for label & tags in the coming years.
The corrugated segment held a key market share in 2021 and is expected to account for a large revenue share in the coming years. Corrugated are used for packaging fresh foods, processed foods, and produced beverages. It is becoming an alternative to plastic, due to its recyclable property as it made from kraft paper and the print on corrugated fade over the time due to ultraviolet light or water.
Cosmetics & personal care segment to account for a key market share
On the basis of application, the global market is segregated into food & beverages, cosmetics & personal care, pharmaceuticals & healthcare, adhesive & sealants, and households.
The cosmetics & personal care segment is expected to hold a key market share during the forecast period, owing to the increasing preference of online platforms for buying cosmetics products among consumers. Rising demand for aesthetic printing that determines the authenticity of the product, which help boosting the segment.
The food & beverages segment is estimated to boost the market share in the coming years, due to the high demand for packaged food. Printing packages are used as primary packaging for food products to attract consumers, which helps to delivered detailed information regarding products.
Asia Pacific to dominate the market
In terms of regions, the global packaging printing market is classified as Asia Pacific, North America, Latin America, Europe, and Middle East & Africa.
Asia Pacific constituted a large market share in 2021 and is expected to dominate the market during the projected period owing to the rapid expansion of various industries such as electronics and food & beverages in the region. Moreover, technological advancements and the wide adoption of advanced technologies in various packaging applications further expands the regional market growth. India-based market players are anticipated to invest in new technology to promote the packaging printing market in the country, which drives the market growth during the forecast period.
North America is the second largest region of the global market which held a key market share in 2021 and is expected to expand at a rapid pace during the forecast period. The regional market growth is attributed to the increasing demand for consumer-packaged goods, which leads to rising demand for pouches and quality packaging materials in the region.
Segments
The global packaging printing market has been segmented on the basis of
Ink type
- Aqueous
- Natural-based Colored Ink
- UV-curable Ink
- Solvent-based Ink
- Oil-based Ink
- Latex Ink
- Dye Sublimation Ink
- Others
Printing Technology
- Flexography
- Offset
- Rotogravure
- Screen Printing
- Digital Printing
- Laser Printing
- Inkjet Printing
- Thermal Printing
- Others
Packaging Type
- Labels & Tags
- Flexible
- Plastic
- Paper & Paperboards
- Glass
- Metals
- Corrugated
- Folding Cartons
Application
- Food & Beverages
- Cosmetics & Personal Care
- Pharmaceuticals & Healthcare
- Adhesive & Sealants
- Households
Region
- Asia Pacific
- North America
- Latin America
- Europe
- Middle East & Africa
Key Players
- Amcor plc
- Canon Inc.
- Constantia flexibles
- Duncan Print group
- DUNMORE
- Eastman Kodak Company
- Graphics, Inc.
- Graphic Packaging International, LLC
- HP Development Company, L.P.
- Mondi
- Quad/Graphics, Inc.
- Quantum Packaging Store
- Sonoco Products Company
- TOPPAN INC.
- WS Packaging Group, Inc.
- Xeikon
- Xerox Corporation
Competitive Landscape
Key players competing in the global packaging printing market are Amcor plc; Canon Inc.; Constantia flexibles; Duncan Print group; DUNMORE; Eastman Kodak Company; Graphics, Inc.; Graphic Packaging International, LLC; HP Development Company, L.P.; Mondi; Quad/Graphics, Inc.; Quantum Packaging Store; Sonoco Products Company; TOPPAN INC.; WS Packaging Group, Inc.; Xeikon; and Xerox Corporation.
Some of these major companies adopted various business development strategies including mergers, acquisitions, partnerships, collaboration, product launches, and production capacity expansion to expand their consumer base and enhance their market share. For instance,
- On September 9, 2022, Xeikon introduced a new product, PantherCure LED ink for its Panther technology. It comes with new waveforms, software, and optimized screening that improves image quality.
- On October 13, 2019, DUNMORE launched Aqua Jet, which is an innovative film product. Aqua Jet is compatible with water-based inkjet presses, which offers impressive print quality, adhesion, and quick drying speed.
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