Global Kids Tablet Market By Product Type (Integrated Keyboard Kids Tablet, External Keyboard Kids Tablet), By Technology (Wi-Fi Only, Wi-Fi & SIM Enabled), By Price Range (High Range, Mid/Low Range), By RAM Size (Less than 1 GB, 1 GB and Above), and Region (North America, Europe, Asia Pacific, Latin America, and Middle East & Africa) - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast 2020 – 2027
Market Outlook:
The global kids tablet market was valued at USD 11,026.3 million in 2019 and is projected to reach USD 32,055.5 million by 2027, expanding at a CAGR of 14.4% during the forecast period. In terms of volume, the market is projected to expand at a CAGR of 13.7% during the forecast period. Tablets are gadgets used to keep kids entertained, busy, and quiet. Additionally, kids tablet allows children to learn and stimulate their mind. Kids tablets are considered to be an excellent way for children to learn how computers work, as they offer their user interfaces with touchscreen and often simplified operating systems. The kids tablet come with comprehensive parental controls to prevent children from browsing adult-oriented websites or making in-app purchases. These tablets are developed to motivate kids of all abilities in interacting and give them a common ground for communicating. Since, social skills are multi-faceted, and different kids requires support in their unique areas, these kids tablet comes with a variety of applications that help parents to customize the tablet for their kids.
Market Dynamics
Rapid rise in online learning and their high preference by parents for game-based learning are expected to drive the market during the forecast period. Moreover, benefits associated with products such as the development of important skills is driving the market. Conversely, concerns regarding the health of kids and child identity theft are hindering the growth of the market.
Tablets are considered to be a powerful source for educating kids. According to several government surveys, children who learn through tablets are more engaged cooperative, and willing to speak up as compared to those only use books as a source of education. The use of kid tablets helps in the development of an aptitude for technology among kids. Furthermore, if used correctly, kid tablets have the ability to promote cognitive and social development. The correct manner refers to parents being involved in the child’s use of tablets, watching and talking about while it is being used. Additionally, a tablet offers opportunities to a child to learn and stimulating the mind. This, in turn, is expected to fuel the global kids tablet market during the forecast period.
In the recent years, e-commerce has played a vital role in the sale of consumer electronics across the globe. The global consumer electronics e-commerce sales value grew at a significant rate as compared to the total consumer electronics sales on an average. According to statistics, in 2018, China and the US ranked first and second, respectively, and aggregately accounted for a large amount of online retail sales. In Asia Pacific, Japan registered second-highest volume of B2C e-commerce transactions in 2018, with a total spending of USD 147 billion. In contrast, the e-commerce sector size in Southeast Asia grew by almost 114% in the past few years. Changing consumer electronics e-commerce landscape in countries such as India, Thailand, Taiwan, and other countries in the Latin America has increased the percentage age sales online channels. Thus, continuous growth of the e-commerce sector is expected to drive the global kids tablet market.
Child identity theft refers to the compromise in the identity of a kid by fraudsters. Child identity theft is easy for a criminal, as parents and/or kids post personal information on social media. According to the American Association of Retired Persons (AARP), kids’ personal details are kept in several databases with institutions that track the social security numbers on file even when required. If a hacker secures the information from these digital tools such as tablets or PCs, sufficient data can be obtained to commit identity theft. Since, the use of tablet by kids can result in potential identity theft, thus impeding the demand for kids tablet during the forecast period.
The addition of various new technologies and advancements in kids tablet are expected to create numerous growth opportunities in the global market. Growing demand for digital technology in academia requires the use of technology to promote education. The use of AR for education is fueling its demand. AR helps educators improve learning outcomes through engagement and interaction. The use of AR in tablets is considered to be a major addition, as continuous improvements and developments are being made in the AR technology. The addition of advanced and updated AR technology in kids tablet for several educational and development applications is expected to create opportunities in the market.
Segmental Outlook
By product type, the kids tablet market has been segmented into integrated keyboard kids tablet and external keyboard kids tablet. The integrated keyboard kids tablet segment is expected grow at a substantial pace owing to its ability to provide a better control over the tablet. Additionally, an integrated keyboard offers certain inbuilt keys compatible with the tablet, thus providing improved performance. The external keyboard kids tablet segment holds a significant share in the global market as it offers the option to maintain a safe distance from the tablet’s screen, reducing the damage to kids’ eyes.
By technology, the kids tablet market has been segmented into Wi-Fi only and Wi-Fi & SIM enabled. The wi-fi & SIM enabled segment is anticipated to hold significant share of the market owing to the addition of cellular capabilities of the product. The wi-fi & SIM enabled kids tablet offers seamless Internet connection away from home. The wi-fi only segment is anticipated to expand at a CAGR of around 14.6% during the forecast period due the adoption of wi-fi connections in educational institutions and other public places.
On the basis of price ranges, the kids tablet market is bifurcated into high range and mid/low range. The high range segment is projected to expand at a significant CAGR of 13.9% owing to the presence of a established players in the market providing premium products under specific brand names. The mid/low range segment holds a significant share of the market due to the emergence of numerous local players in several countries, especially in China and India.
In terms of RAM sizes, the kids tablet market is divided into less than 1 GB and 1 GB and above. The less than 1 GB segment is anticipated to expand at a sluggish CAGR during the forecast period due rising upgradations in applications that require at least 1 GB of RAM in the device to run efficiently. The tablets with less than 1 GB of RAM offer a slow process; is therefore, they are expected to become obsolete in the coming years.
Regional Outlook
In terms of regions, the global kids tablet market is fragmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. North America dominated the global kids tablets market in 2019 due to the presence of a large number of prominent players in the region. Moreover, the use of kids tablet in numerous pre-schools and educational institutions in the region is expected to increase the demand for kids tablet in North America. The market in Asia Pacific is projected to expand at a considerable CAGR during the forecast period. Rise in disposable income and increase in parents’ preference toward faster skills development for their kids is anticipated to propel the expansion of the market in the region.
Key Benefits for Industry Participants & Stakeholders
- In-depth Analysis of the Global Kids Tablet Market
- Historical, Current and Projected Market Size in terms of Value and Volume (‘000 Units)
- Potential & Niche Segments and Regions Exhibiting Promising Growth Covered
- Industry Drivers, Restraints and Opportunities Covered in the Study
- Recent Industry Trends and Developments
- Competitive Landscape & Strategies of Key Players
- Neutral Perspective on Global Kids Tablet Market Performance
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Kids Tablet Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 Kids Tablet Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 Kids Tablet Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the Kids Tablet Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global Kids Tablet Market Size & Forecast, 2017-2027
4.5.1 Kids Tablet Market Size and Y-o-Y Growth
4.5.2 Kids Tablet Market Absolute $ Opportunity
4.6 Global Electronic Learning Market Overview
4.7 Impact of Technology on Children/Kids
4.8 Global Tablet Market Outlook
Chapter 5 Global Kids Tablet Market Analysis and Forecast By Product Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities By Product Type
5.1.2 Basis Point Share (BPS) Analysis By Product Type
5.1.3 Absolute $ Opportunity Assessment By Product Type
5.2 Kids Tablet Market Size & Volume Forecast By Product Type
5.2.1 Integrated Keyboard Kids Tablet
5.2.2 External Keyboard Kids Tablet
5.3 Market Attractiveness Analysis By Product Type
Chapter 6 Global Kids Tablet Market Analysis and Forecast By Technology
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities By Technology
6.1.2 Basis Point Share (BPS) Analysis By Technology
6.1.3 Absolute $ Opportunity Assessment By Technology
6.2 Kids Tablet Market Size & Volume Forecast By Technology
6.2.1 Wi-Fi Only
6.2.2 Wi-Fi & SIM Enabled
6.3 Market Attractiveness Analysis By Technology
Chapter 7 Global Kids Tablet Market Analysis and Forecast By Price Range
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities By Price Range
7.1.2 Basis Point Share (BPS) Analysis By Price Range
7.1.3 Absolute $ Opportunity Assessment By Price Range
7.2 Kids Tablet Market Size & Volume Forecast By Price Range
7.2.1 High Range
7.2.2 Mid/Low Range
7.3 Market Attractiveness Analysis By Price Range
Chapter 8 Global Kids Tablet Market Analysis and Forecast By RAM Size
8.1 Introduction
8.1.1 Key Market Trends & Growth Opportunities By RAM Size
8.1.2 Basis Point Share (BPS) Analysis By RAM Size
8.1.3 Absolute $ Opportunity Assessment By RAM Size
8.2 Kids Tablet Market Size & Volume Forecast By RAM Size
8.2.1 Less than 1 GB
8.2.2 1 GB and Above
8.3 Market Attractiveness Analysis By RAM Size
Chapter 9 Global Kids Tablet Market Analysis and Forecast by Region
9.1 Introduction
9.1.1 Key Market Trends & Growth Opportunities by Region
9.1.2 Basis Point Share (BPS) Analysis by Region
9.1.3 Absolute $ Opportunity Assessment by Region
9.2 Kids Tablet Market Size Forecast by Region
9.2.1 North America
9.2.2 Europe
9.2.3 Asia Pacific
9.2.4 Latin America
9.2.5 Middle East & Africa (MEA)
9.3 Market Attractiveness Analysis by Region
Chapter 10 Coronavirus Disease (COVID-19) Impact
10.1 Introduction
10.2 Current & Future Impact Analysis
10.3 Economic Impact Analysis
10.4 Government Policies
10.5 Investment Scenario
Chapter 11 North America Kids Tablet Analysis and Forecast
11.1 Introduction
11.2 North America Kids Tablet Market Size Forecast by Country
11.2.1 U.S.
11.2.2 Canada
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 North America Kids Tablet Market Size & Volume Forecast By Product Type
11.6.1 Integrated Keyboard Kids Tablet
11.6.2 External Keyboard Kids Tablet
11.7 Basis Point Share (BPS) Analysis By Product Type
11.8 Absolute $ Opportunity Assessment By Product Type
11.9 Market Attractiveness Analysis By Product Type
11.10 North America Kids Tablet Market Size & Volume Forecast By Technology
11.10.1 Wi-Fi Only
11.10.2 Wi-Fi & SIM Enabled
11.11 Basis Point Share (BPS) Analysis By Technology
11.12 Absolute $ Opportunity Assessment By Technology
11.13 Market Attractiveness Analysis By Technology
11.14 North America Kids Tablet Market Size & Volume Forecast By Price Range
11.14.1 High Range
11.14.2 Mid/Low Range
11.15 Basis Point Share (BPS) Analysis By Price Range
11.16 Absolute $ Opportunity Assessment By Price Range
11.17 Market Attractiveness Analysis By Price Range
11.18 North America Kids Tablet Market Size & Volume Forecast By RAM Size
11.18.1 Less than 1 GB
11.18.2 1 GB and Above
11.19 Basis Point Share (BPS) Analysis By RAM Size
11.20 Absolute $ Opportunity Assessment By RAM Size
11.21 Market Attractiveness Analysis By RAM Size
Chapter 12 Europe Kids Tablet Analysis and Forecast
12.1 Introduction
12.2 Europe Kids Tablet Market Size Forecast by Country
12.2.1 Germany
12.2.2 France
12.2.3 Italy
12.2.4 U.K.
12.2.5 Spain
12.2.6 Russia
12.2.7 Rest of Europe
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Europe Kids Tablet Market Size & Volume Forecast By Product Type
12.6.1 Integrated Keyboard Kids Tablet
12.6.2 External Keyboard Kids Tablet
12.7 Basis Point Share (BPS) Analysis By Product Type
12.8 Absolute $ Opportunity Assessment By Product Type
12.9 Market Attractiveness Analysis By Product Type
12.10 Europe Kids Tablet Market Size & Volume Forecast By Technology
12.10.1 Wi-Fi Only
12.10.2 Wi-Fi & SIM Enabled
12.11 Basis Point Share (BPS) Analysis By Technology
12.12 Absolute $ Opportunity Assessment By Technology
12.13 Market Attractiveness Analysis By Technology
12.14 Europe Kids Tablet Market Size & Volume Forecast By Price Range
12.14.1 High Range
12.14.2 Mid/Low Range
12.15 Basis Point Share (BPS) Analysis By Price Range
12.16 Absolute $ Opportunity Assessment By Price Range
12.17 Market Attractiveness Analysis By Price Range
12.18 Europe Kids Tablet Market Size & Volume Forecast By RAM Size
12.18.1 Less than 1 GB
12.18.2 1 GB and Above
12.19 Basis Point Share (BPS) Analysis By RAM Size
12.20 Absolute $ Opportunity Assessment By RAM Size
12.21 Market Attractiveness Analysis By RAM Size
Chapter 13 Asia Pacific Kids Tablet Analysis and Forecast
13.1 Introduction
13.2 Asia Pacific Kids Tablet Market Size Forecast by Country
13.2.1 China
13.2.2 Japan
13.2.3 South Korea
13.2.4 India
13.2.5 Australia
13.2.6 South East Asia (SEA)
13.2.7 Rest of Asia Pacific (APAC)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Asia Pacific Kids Tablet Market Size & Volume Forecast By Product Type
13.6.1 Integrated Keyboard Kids Tablet
13.6.2 External Keyboard Kids Tablet
13.7 Basis Point Share (BPS) Analysis By Product Type
13.8 Absolute $ Opportunity Assessment By Product Type
13.9 Market Attractiveness Analysis By Product Type
13.10 Asia Pacific Kids Tablet Market Size & Volume Forecast By Technology
13.10.1 Wi-Fi Only
13.10.2 Wi-Fi & SIM Enabled
13.11 Basis Point Share (BPS) Analysis By Technology
13.12 Absolute $ Opportunity Assessment By Technology
13.13 Market Attractiveness Analysis By Technology
13.14 Asia Pacific Kids Tablet Market Size & Volume Forecast By Price Range
13.14.1 High Range
13.14.2 Mid/Low Range
13.15 Basis Point Share (BPS) Analysis By Price Range
13.16 Absolute $ Opportunity Assessment By Price Range
13.17 Market Attractiveness Analysis By Price Range
13.18 Asia Pacific Kids Tablet Market Size & Volume Forecast By RAM Size
13.18.1 Less than 1 GB
13.18.2 1 GB and Above
13.19 Basis Point Share (BPS) Analysis By RAM Size
13.20 Absolute $ Opportunity Assessment By RAM Size
13.21 Market Attractiveness Analysis By RAM Size
Chapter 14 Latin America Kids Tablet Analysis and Forecast
14.1 Introduction
14.2 Latin America Kids Tablet Market Size Forecast by Country
14.2.1 Brazil
14.2.2 Mexico
14.2.3 Rest of Latin America (LATAM)
14.3 Basis Point Share (BPS) Analysis by Country
14.4 Absolute $ Opportunity Assessment by Country
14.5 Market Attractiveness Analysis by Country
14.6 Latin America Kids Tablet Market Size & Volume Forecast By Product Type
14.6.1 Integrated Keyboard Kids Tablet
14.6.2 External Keyboard Kids Tablet
14.7 Basis Point Share (BPS) Analysis By Product Type
14.8 Absolute $ Opportunity Assessment By Product Type
14.9 Market Attractiveness Analysis By Product Type
14.10 Latin America Kids Tablet Market Size & Volume Forecast By Technology
14.10.1 Wi-Fi Only
14.10.2 Wi-Fi & SIM Enabled
14.11 Basis Point Share (BPS) Analysis By Technology
14.12 Absolute $ Opportunity Assessment By Technology
14.13 Market Attractiveness Analysis By Technology
14.14 Latin America Kids Tablet Market Size & Volume Forecast By Price Range
14.14.1 High Range
14.14.2 Mid/Low Range
14.15 Basis Point Share (BPS) Analysis By Price Range
14.16 Absolute $ Opportunity Assessment By Price Range
14.17 Market Attractiveness Analysis By Price Range
14.18 Latin America Kids Tablet Market Size & Volume Forecast By RAM Size
14.18.1 Less than 1 GB
14.18.2 1 GB and Above
14.19 Basis Point Share (BPS) Analysis By RAM Size
14.20 Absolute $ Opportunity Assessment By RAM Size
14.21 Market Attractiveness Analysis By RAM Size
Chapter 15 Middle East & Africa (MEA) Kids Tablet Analysis and Forecast
15.1 Introduction
15.2 Middle East & Africa (MEA) Kids Tablet Market Size Forecast by Country
15.2.1 Saudi Arabia
15.2.2 South Africa
15.2.3 UAE
15.2.4 Rest of Middle East & Africa (MEA)
15.3 Basis Point Share (BPS) Analysis by Country
15.4 Absolute $ Opportunity Assessment by Country
15.5 Market Attractiveness Analysis by Country
15.6 Middle East & Africa (MEA) Kids Tablet Market Size & Volume Forecast By Product Type
15.6.1 Integrated Keyboard Kids Tablet
15.6.2 External Keyboard Kids Tablet
15.7 Basis Point Share (BPS) Analysis By Product Type
15.8 Absolute $ Opportunity Assessment By Product Type
15.9 Market Attractiveness Analysis By Product Type
15.10 Middle East & Africa (MEA) Kids Tablet Market Size & Volume Forecast By Technology
15.10.1 Wi-Fi Only
15.10.2 Wi-Fi & SIM Enabled
15.11 Basis Point Share (BPS) Analysis By Technology
15.12 Absolute $ Opportunity Assessment By Technology
15.13 Market Attractiveness Analysis By Technology
15.14 Middle East & Africa (MEA) Kids Tablet Market Size & Volume Forecast By Price Range
15.14.1 High Range
15.14.2 Mid/Low Range
15.15 Basis Point Share (BPS) Analysis By Price Range
15.16 Absolute $ Opportunity Assessment By Price Range
15.17 Market Attractiveness Analysis By Price Range
15.18 Middle East & Africa (MEA) Kids Tablet Market Size & Volume Forecast By RAM Size
15.18.1 Less than 1 GB
15.18.2 1 GB and Above
15.19 Basis Point Share (BPS) Analysis By RAM Size
15.20 Absolute $ Opportunity Assessment By RAM Size
15.21 Market Attractiveness Analysis By RAM Size
Chapter 16 Competition Landscape
16.1 Kids Tablet Market: Competitive Dashboard
16.2 Global Kids Tablet Market: Market Share Analysis, 2019
16.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
16.3.1 Amazon.com, Inc.
16.3.2 Apple Inc.
16.3.3 Bubblegum Tablets
16.3.4 Contixo
16.3.5 Dragon Touch
16.3.6 Huawei Technologies Co., Ltd.
16.3.7 KD Group
16.3.8 Lenovo
16.3.9 Mattel
16.3.10 Pinig Tech Pvt. Ltd.
16.3.11 Samsung Electronics Co., Ltd.
16.3.12 Shenzhen Longview Technology Co., Ltd.
16.3.13 Shenzhen Sungworld Electronics Co. Ltd.
16.3.14 VANKYO
16.3.15 VTech Holdings Limited
16.3.16 Zee Learn Ltd.