Consumer Electronics E Commerce Market Size, Forecast [2031]

Segments - Global Consumer Electronics E-commerce Market by Products (Audio & Video Equipment, Household Appliances, and Digital Photo Equipment), Applications (Personal and Professional), Business Models (Business to Business and Business to Consumer), Pricing Models (Low-cost Products, Medium Cost Products, and High-end Products), and Regions (Asia Pacific, North America, Europe, Latin America, and Middle East & Africa) Forecasts, 2023-2031

Author : Swarup Sahu

Fact-checked by : Vineet Pandey

Editor : Ranjit Pankhade

Report Description

The global consumer electronics e-commerce market was valued at USD 539.46 Billion in 2022 and is projected to reach USD 1.7 Trillion by 2031, expanding at a CAGR of 14% during the forecast period, 2023-2031. Consumer electronics refer to video goods including televisions, digital cameras, mobile phones, and accessories. It also includes audio products such as speakers, theater audio systems, and other mobile electronics.

The sale of these electronic products through the Internet, using different models of business is known as consumer electronics e-commerce. Electronic devices are a part of everyday use and make life easier by providing digital navigation, communication, and information services.

Consumer Electronics ecommerce market Key Takeaways

The requirement of consumer electronics is now a necessity due to global digitization and modernization. Consumer electronics market comprises the profit earned by the key players through the sale of electronic items through various internet websites and portals.

Market Trends, Drivers, Restraints, and Opportunities:

Increasing demand by consumers for innovative and highly advanced electronics for fulfilling daily life requirements in easier ways has fueled the market growth.
Rising penetration of the Internet on a global platform and the use of e-commerce platforms among consumers are some of the factors positively impacts the market.
Growing Investments by key players in R&D projects for new product development and product innovation to adhere to consumer requirements and preferences is expected to upsurge the market growth during the forecast period.
High cost due to continuous innovation is expected to hamper the market growth.
Rising per capita income and standard of living, especially in developing countries, encourages consumers to purchase high-end electronic products, which is expected to provide lucrative opportunities for market players during the forecast period.

Scope of Consumer Electronics E-commerce Market Report

The report on the global consumer electronics e-commerce market includes an assessment of the market, size, share, trends, segments, and regional markets. Overview and dynamics have been included in the report.

Attributes	Details
Report Title	Consumer Electronics E-commerce Market - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast
Base Year	2022
Historic Data	2016 - 2021
Forecast Period	2023 – 2031
Segmentation	Products (Audio & Video Equipment, Household Appliances, and Digital Photo Equipment), Applications (Personal and Professional), Business Models (Business to Business and Business to Consumer), Pricing Models (Low-cost Products, Medium Cost Products, and High-end Products)
Regional Scope	Asia Pacific, North America, Europe, Latin America, and Middle East & Africa
Report Coverage	Market scope, analysis, share, competitive analysis, growth facts, restraints, opportunities, and revenue forecast
Key Players Covered in the Report	Samsung Electronics Co. Ltd.; LG Electronics Co. Ltd.; Apple, Inc.; Hitachi Ltd.; Koninklijke Philips N.V.; Sony Corporation; Amazon.com Inc; Hewlett Packard Inc.; Toshiba Corporation; and Panasonic corporation.

Consumer Electronics E-commerce Global Market Segment Insights:

Rising preferences for smart homes drive the audio and video segment

Based on products, the market can be segmented into audio & video equipment, household appliances, and digital photo equipment products. The audio and video segment is the most lucrative segment due to high demand for audio and video equipment products among the consumers. The rising development of smart homes with high-end technological products, and the new and advanced AI features mainly drive this segment.

As a result of new product development by key players, various attributes have been integrated in electronic products such as enhanced connectivity, voice assistant enables control, and speech recognition. Voice assistants such as Siri, Google Home, and Alexa enable consumers to control their home appliances by voice command.

Consumer Electronics ecommerce market By Products

High disposable income drives the personal segment

On the basis of applications, the market can be bifurcated into personal and professional. The personal segment includes those consumers who use electronic items for their individual use. Devices such as smartphones, cameras, laptops, earphones, and smart wearables are used by consumers for their individual benefits.

Falling prices of some audio products including Bluetooth speakers, theatre audio systems, and earphones spur this segment growth. Moreover, discount offers and other incentive strategies by key companies positively impact the personal segment. The professional segment includes the application of electronic devices for profitable or commercial benefits.

High demand for electronics by consumers drive the business to consumer segment

In terms of business models, the market can be segmented into business to business (B2B) and business to consumer (B2C). The B2C segment is projected to hold a significant market share due to the rising demand for electronics among consumers.

Business find it profitable to target the consumers to buy their products by integration of technologically advanced electronics into products. Furthermore, the prevalence of social media and the ease of online shopping encourages more consumers to buy electronic items through the Internet, company websites, or third-party websites.

High end products segment to hold a considerable share during the forecast period

Based on pricing models, the market can be divided into low-cost products, medium cost products, and high-end products. High-end products comprise expensive and technologically advanced electronic items that are priced in accordance with the advanced attributes integrated in the product.

The demand for these electronic items has increased in the recent years due to strong marketing strategies and social media, which influences customers globally. Additionally, high-end products provide more ease of use and a hassle-free solution, which further shifts consumer preference toward this segment.

North America is projected to hold significant market share

In terms of regions, the global consumer electronics e-commerce market can be split into North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa. North America constituted a significant share of the market in 2020 due to mergers and acquisitions conducted by key market players.

Moreover, increase in R&D spending by electronic companies and growing per capita income in the US are driving the market in North America. The market in Asia Pacific is projected to expand at a significant CAGR during the forecast period due to growing R&D expenditure and penetration of the Internet and prevalence of e-commerce in the developing countries such as India, China, and Japan.

Segments

By Products

Audio & Video Equipment
Household Appliances
Digital Photo Equipment

By Applications

Personal
Professional

By Business Models

Business to Business
Business to Consumer

By Pricing Models

Low-cost Products
Medium Cost Products
High-end Products

By Regions

Asia Pacific
North America
Latin America
Europe
Middle East & Africa

Key Players

Samsung Electronics Co. Ltd
LG Electronics Co. Ltd
Apple, Inc
Hitachi Ltd
Koninklijke Philips N.V
Sony Corporation
Amazon.com Inc
Hewlett Packard Inc
Toshiba Corporation
Panasonic corporation

Competitive Landscape

Key players of the global consumer electronics e-commerce market include Samsung Electronics Co. Ltd.; LG Electronics Co. Ltd.; Apple, Inc.; Hitachi Ltd.; Koninklijke Philips N.V.; Sony Corporation; Amazon.com Inc; Hewlett Packard Inc.; Toshiba Corporation; and Panasonic corporation.

These players have widely engaged in various business development strategies such as collaborations, agreements, mergers & acquisitions, production capacity expansion, new product launches, and partnerships to strengthen their geographical presence and expand their customer base globally.

Consumer Electronics ecommerce market By Key Players

Table Of Content

1. Executive Summary
2. Assumptions and Acronyms Used
3. Research Methodology
4. Consumer Electronics E-commerce Market Overview
  4.1. Introduction
     4.1.1. Market Taxonomy
     4.1.2. Market Definition
  4.2. Macro-Economic Factors
     4.2.1. Industry Outlook
  4.3. Consumer Electronics E-commerce Market Dynamics
     4.3.1. Market Drivers
     4.3.2. Market Restraints
     4.3.3. Opportunity
     4.3.4. Market Trends
  4.4. Consumer Electronics E-commerce Market - Supply Chain
  4.5. Global Consumer Electronics E-commerce Market Forecast
     4.5.1. Consumer Electronics E-commerce Market Size (US$ Mn) and Y-o-Y Growth
     4.5.2. Consumer Electronics E-commerce Market Size (000â€™ Units) and Y-o-Y Growth
     4.5.3. Consumer Electronics E-commerce Market Absolute $ Opportunity
5. Global Consumer Electronics E-commerce Market Analysis and Forecast by Applications
  5.1. Market Trends
  5.2. Introduction
     5.2.1. Basis Point Share (BPS) Analysis by Applications
     5.2.2. Y-o-Y Growth Projections by Applications
  5.3. Consumer Electronics E-commerce Market Size and Volume Forecast by Applications
     5.3.1. Personal Professional
  5.4. Absolute $ Opportunity Assessment by Applications
  5.5. Market Attractiveness/Growth Potential Analysis by Applications
6. Global Consumer Electronics E-commerce Market Analysis and Forecast by Region
  6.1. Market Trends
  6.2. Introduction
     6.2.1. Basis Point Share (BPS) Analysis by Region
     6.2.2. Y-o-Y Growth Projections by Region
  6.3. Consumer Electronics E-commerce Market Size and Volume Forecast by Region
     6.3.1. North America
     6.3.2. Latin America
     6.3.3. Europe
     6.3.4. Asia Pacific
     6.3.5. Middle East and Africa (MEA)
  6.4. Absolute $ Opportunity Assessment by Region
  6.5. Market Attractiveness/Growth Potential Analysis by Region
  6.6. Global Consumer Electronics E-commerce Demand Share Forecast, 2019-2026
7. North America Consumer Electronics E-commerce Market Analysis and Forecast
  7.1. Introduction
     7.1.1. Basis Point Share (BPS) Analysis by Country
     7.1.2. Y-o-Y Growth Projections by Country
  7.2. North America Consumer Electronics E-commerce Market Size and Volume Forecast by Country
     7.2.1. U.S.
     7.2.2. Canada
  7.3. Absolute $ Opportunity Assessment by Country
  7.4. North America Consumer Electronics E-commerce Market Size and Volume Forecast by Applications
     7.4.1. Personal Professional
  7.5. Basis Point Share (BPS) Analysis by Applications
  7.6. Y-o-Y Growth Projections by Applications
  7.7. Market Attractiveness/Growth Potential Analysis
     7.7.1. By Country
     7.7.2. By Product Type
     7.7.3. By Application
  7.8. North America Consumer Electronics E-commerce Demand Share Forecast, 2019-2026
8. Latin America Consumer Electronics E-commerce Market Analysis and Forecast
  8.1. Introduction
     8.1.1. Basis Point Share (BPS) Analysis by Country
     8.1.2. Y-o-Y Growth Projections by Country
     8.1.3. Latin America Average Pricing Analysis
  8.2. Latin America Consumer Electronics E-commerce Market Size and Volume Forecast by Country
      8.2.1. Brazil
      8.2.2. Mexico
      8.2.3. Rest of Latin America
   8.3. Absolute $ Opportunity Assessment by Country
  8.4. Latin America Consumer Electronics E-commerce Market Size and Volume Forecast by Applications
     8.4.1. Personal Professional
  8.5. Basis Point Share (BPS) Analysis by Applications
  8.6. Y-o-Y Growth Projections by Applications
  8.7. Market Attractiveness/Growth Potential Analysis
     8.7.1. By Country
     8.7.2. By Product Type
     8.7.3. By Application
  8.8. Latin America Consumer Electronics E-commerce Demand Share Forecast, 2019-2026
9. Europe Consumer Electronics E-commerce Market Analysis and Forecast
  9.1. Introduction
     9.1.1. Basis Point Share (BPS) Analysis by Country
     9.1.2. Y-o-Y Growth Projections by Country
     9.1.3. Europe Average Pricing Analysis
  9.2. Europe Consumer Electronics E-commerce Market Size and Volume Forecast by Country
     9.2.1. Germany
     9.2.2. France
     9.2.3. Italy
     9.2.4. U.K.
     9.2.5. Spain
     9.2.6. Russia
     9.2.7. Rest of Europe
  9.3. Absolute $ Opportunity Assessment by Country
  9.4. Europe Consumer Electronics E-commerce Market Size and Volume Forecast by Applications
     9.4.1. Personal Professional
  9.5. Basis Point Share (BPS) Analysis by Applications
  9.6. Y-o-Y Growth Projections by Applications
  9.7. Market Attractiveness/Growth Potential Analysis
     9.7.1. By Country
     9.7.2. By Product Type
     9.7.3. By Application
  9.8. Europe Consumer Electronics E-commerce Demand Share Forecast, 2019-2026
10. Asia Pacific Consumer Electronics E-commerce Market Analysis and Forecast
  10.1. Introduction
     10.1.1. Basis Point Share (BPS) Analysis by Country
     10.1.2. Y-o-Y Growth Projections by Country
     10.1.3. Asia Pacific Average Pricing Analysis
  10.2. Asia Pacific Consumer Electronics E-commerce Market Size and Volume Forecast by Country
     10.2.1. China
     10.2.2. Japan
     10.2.3. South Korea
     10.2.4. India
     10.2.5. Australia
     10.2.6. Rest of Asia Pacific (APAC)
  10.3. Absolute $ Opportunity Assessment by Country
  10.4. Asia Pacific Consumer Electronics E-commerce Market Size and Volume Forecast by Applications
     10.4.1. Personal Professional
  10.5. Basis Point Share (BPS) Analysis by Applications
  10.6. Y-o-Y Growth Projections by Applications
  10.7. Market Attractiveness/Growth Potential Analysis
     10.7.1. By Country
     10.7.2. By Product Type
     10.7.3. By Application
  10.8. Asia Pacific Consumer Electronics E-commerce Demand Share Forecast, 2019-2026
11. Middle East & Africa Consumer Electronics E-commerce Market Analysis and Forecast
  11.1. Introduction
     11.1.1. Basis Point Share (BPS) Analysis by Country
     11.1.2. Y-o-Y Growth Projections by Country
     11.1.3. Middle East & Africa Average Pricing Analysis
  11.2. Middle East & Africa Consumer Electronics E-commerce Market Size and Volume Forecast by Country
     11.2.1. Saudi Arabia
     11.2.2. South Africa
     11.2.3. UAE
     11.2.4. Rest of Middle East & Africa (MEA)
  11.3. Absolute $ Opportunity Assessment by Country
  11.4. Middle East & Africa Consumer Electronics E-commerce Market Size and Volume Forecast by Applications
     11.4.1. Personal Professional
  11.5. Basis Point Share (BPS) Analysis by Applications
  11.6. Y-o-Y Growth Projections by Applications
  11.7. Market Attractiveness/Growth Potential Analysis
     11.7.1. By Country
     11.7.2. By Product Type
     11.7.3. By Application
  11.8. Middle East & Africa Consumer Electronics E-commerce Demand Share Forecast, 2019-2026
12. Competition Landscape
  12.1. Global Consumer Electronics E-commerce Market: Market Share Analysis
  12.2. Consumer Electronics E-commerce Distributors and Customers
  12.3. Consumer Electronics E-commerce Market: Competitive Dashboard
  12.4. Company Profiles (Details: Overview, Financials, Developments, Strategy)
     12.4.1. Samsung Electronics Co. Ltd LG Electronics Co. Ltd Apple, Inc