The global healthcare mobile application market size was valued at USD 25.92 billion in 2020 and is anticipated to expand at a CAGR of 45% during the forecast period, 2021–2028. The growth of the market is attributed to the acceptance of digitalization, increased use of smartphones, and great internet accessibility.
The mobile application related to healthcare are used to perform various functions on mobile with the help of internet which are related to healthcare. The major functions performed on the application are healthcare insurance, online pharmacy, consultation, diagnosis, nutrition & diet, fitness products, and others. The drastic change in the healthcare sector towards the digitalization along with growth in funding for start-ups are the key market boosters. Furthermore, the rise in awareness among population for wellness, fitness, and technical knowledge is propelling the market.
The technological development in healthcare applications gives precise health-related statistics of the person with no time. The tremendous increase in the incidences of chronic diseases, strategic collaboration, and a sustainable business model are key factors for organizations to prepare organized revenue channels.
The COVID-19 pandemic has impacted the smartphone market in a positive manner as the pandemic boosted the use of smartphones. The use of smartphones for various medical and healthcare applications has also witnessed significant boost as the COVID-19 caused imposition of lockdowns. The benefits such as prevention of the doctors’ face-to-face contact with patients, maintains social distance and avoids the transfer of the virus. The apps are useful in clinical evaluation and diagnosis, medicine prescription, timely advice, and the remote monitoring of patients from several parts of the world.
Market Trends, Drivers, Restraints, and Opportunities
- The aggressive use of the applications by physicians and patients are boosted the use of mHealth technologies in the recent time.
- The growth of digital healthcare, because of the adoption of wearable device manufacturers, e-prescription system, and mobile health app providers, are the major market drivers for the market.
- Rise in usage of medical and fitness apps is also propelling the market in the forecast period.
- Lack of network coverage along with data security issues are major market growth restraints in the near future.
- Strong growth potential for the IT industry in the healthcare industry along with proactive government initiatives demonstrates huge opportunities for the market to grow at significant rate.
Scope of Healthcare Mobile Application Market Report
The report on the global healthcare mobile application market includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.
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Attributes
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Details
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Report Title
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Healthcare Mobile Application Market - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast
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Base Year
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2020
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Historic Data
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2018–2019
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Forecast Period
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2021–2028
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Segmentation
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Types (Appointment Booking and Consultation, Online Pharmacy, Diagnosis and Testing, Fitness Products and Training, Nutrition & Diet, Healthcare Insurance, Remote Patient Monitoring, and Others), Platforms (Android, iOS, and Others), Technology (Al-enabled and Non-Al-enabled), End-users (Consumer, Hospitals/ Healthcare Providers, Healthcare Payers, and Others)
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Regional Scope
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Asia Pacific, North America, Latin America, Europe, and Middle East & Africa
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Report Coverage
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Company Share, Market Analysis and Size, Competitive Landscape, Growth Factors, and Trends, and Revenue Forecast
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Key Players Covered in the Report
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Epocrates, Inc.; 8FIT; Fitbit, Inc.; Nike, Inc.; Johnson & Johnson Health and Wellness Solutions, Inc.; MyFitnessPal; myCigna; and 1mg.
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Healthcare Mobile Application Market Segment Insights
Fitness products and training segment is expected to grow at a rapid pace
Based on types, the global healthcare mobile application market is divided into appointment booking and consultation, diagnosis and testing, online pharmacy, healthcare insurance, fitness products and training, remote patient monitoring, nutrition & diet, and others. The fitness products and training segment is expected to grow at a rapid pace. The segment has gained revenue share of greater than 36% in year 2019. The appointment booking and consultation and nutrition segment is also gaining considerable growth in the coming future. The online pharmacy segment is anticipated to grow at a significant rate in the projected time.
The recent years, the market has improved into an ecosystem due to its substantial future potential and dynamic nature. The rising use of smartphones in the industry related to healthcare, increased opportunities in mHealth apps, and the business. The rising acceptance of new technologies, new business models, and new workflows are boosting the market in the forecast period.
Android operating system segment is projected to expand at a considerable CAGR
On the basis of platforms, the global market is classified into android, iOS, and others. The android operating system segment is projected to expand at a considerable CAGR. The segment registered more than 56% of revenue share in the year 2019. This is attributed to the high number of android users in the world. The iOS-based healthcare apps are expected to incline in the near future as there is rising number of iPhone users around the world.
Non-Al-enabled segment is anticipated to grow at a substantial rate
On the basis of technology, the market is segregated into Al-enabled and Non-Al-enabled. The Non-Al-enabled segment is anticipated to grow at a substantial rate. The segment demonstrated the revenue share of greater than 80% in year 2019. The Al-enabled segment is also gaining great traction in the market during the forecast period. This is attributed to the increasing use of artificial intelligence in smartphones.
Large number of developers of mobile application are adopting the Al to provide interruption free for their customers. The launch of Al in the industry has provided advantages for retailers and consumers. The apps used assists the users to monitor, track, control, automate, and optimize.
Consumer segment is estimated to strengthen at a significant rate
On the basis of end-users, the global market is segmented into consumer, healthcare payers, hospitals/ healthcare providers, and others. The consumer segment is estimated to bolster at a significant rate owing to the large consumer base. The segment showed revenue share of greater than 38% in year 2019. The healthcare payer segment is also estimated to show fast pace growth in the projected time period.
The healthcare industry around the world has considerably developed in the recent time duration. The end-users present in the rural areas of several developing countries has inadequate availability of healthcare facilities.
North America is anticipated to constitute a key market share
In terms of regions, the global healthcare mobile application market is classified as Asia Pacific, North America, Latin America, Europe, and Middle East & Africa.
North America is anticipated to constitute a key market share owing to the high presence of major market players in the region. The consumers in the region is firm as they are significantly engaged in applications of healthcare. The increase in use of smartphone in the region plays a vital role in the market development in the region. The development of 4G and 5G networks is a key factor which is propelling the market. Government initiatives for the betterment of healthcare facilities are also boosting the market revenue in the recent years.
Asia Pacific market is gaining good growth in the forecast period. This is attributed to the rise in users of the healthcare application in the region. The high population and government favorable initiatives are propelling the market. The increase in number of smartphone users as well as advancement of technology in the region are the vital factors market development.
Segments
The global healthcare mobile application market has been segmented on the basis of
Types
- Appointment Booking and Consultation
- Online Pharmacy
- Diagnosis and Testing
- Fitness Products and Training
- Nutrition & Diet
- Healthcare Insurance
- Remote Patient Monitoring
- Others
Platforms
Technology
- Al-enabled
- Non-Al-enabled
End-users
- Consumer
- Hospitals/ Healthcare Providers
- Healthcare Payers
- Others
Regions
- Asia Pacific
- North America
- Latin America
- Europe
- Middle East & Africa
Key Players
Competitive Landscape
The key players in the global healthcare mobile application market are Epocrates, Inc.; Johnson & Johnson Health and Wellness Solutions, Inc.; 8FIT; Nike, Inc.; MyFitnessPal; Fitbit, Inc.; myCigna; and 1mg. These key players have adopted a series of market strategies including new product launching, entering into partnership, collaboration, and production expansion to enhance their market position and expand their consumer base.
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