Global Femtech Market by Types (Devices/Products, Software, Services, and Others), Applications (Reproductive Health, Pregnancy & Nursing Care, Pelvic & Uterine Healthcare, General Healthcare & Wellness, and Others), End-users (Direct-to-consumer, Hospitals, Diagnostic Centers, Fertility Clinics, Surgical Centers, and Others), and Regions (Asia Pacific, North America, Europe, Latin America, and Middle East & Africa) Industry Analysis, Growth, Share, Size, Trends, and Forecast 2021 – 2028
The global femtech market was valued at around USD 23 billion in 2020 and is projected to expand at a CAGR of around 16.5% during the forecast period between 2021 and 2028. Rising awareness regarding women’s health is fueling the market.
Femtech, shortly known as women's health technology, is one of the most rapidly growing and well-funded areas of digital health. It is a broad term that refers to a variety of digital health applications and tech-enabled service providers that cater to women's unique biological demands. These requirements range from basic health and wellness to reproductive health, which includes fertility, pregnancy, and nursing care. The femtech products encompasses mother and child care, family planning, fertility, menstrual cycles, and other biomedical devices and applications dealing with invasive reproductive health. The technologies are primarily designed to offer digital health solution and includes the use of mobile phone apps or wellness apps for monitoring hormone levels and nutritional status of women especially during pregnancy. Moreover, the technology is widely adopted for various applications such as embryo screening, egg freezing, fertility, and other services.
Market Trends, Drivers, Restraints, and Opportunities
- Rising demand for novel items and consumables used during pregnancy and nursing for track fertility are key drivers expected to fuel the market growth during the forecast period.
- A direct-to-customer method that minimizes the communication gap between physicians and consumers for diagnosis, prevention, and treatment is a key factor propelling the market.
- Improvements in feminine hygiene products and increase in the use of tampons and menstrual cups in place of sanitary napkins, is expected to further drive the market.
- Women's lack of understanding about femtech goods and their uses is hindering the market in developing economies.
- Advancements in AI and collaborations with public healthcare agencies are key industry propellers, demography, urban-rural segregation, and variable population socioeconomic position are creating opportunities in the market.
- Meeting women's unmet needs through culturally relevant solutions such as wearable gadgets or technology leveraging are increasing reach in low-income countries and harnessing innovation from a rising number of start-ups.
- Women's need for precision healthcare is a crucial trend that has created opportunities in the market.
Scope of the report
The report on the global femtech market includes an assessment of the market, size, share, trends, segments, and regional markets. Overview and dynamics have been included in the report.
| Attributes | Details |
| Report Title | Femtech Market - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast |
| Base Year | 2020 |
| Historic Data | 2018–2019 |
| Forecast Period | 2021–2028 |
| Segmentation | Types (Devices/Products, Software, Services, and Others), Applications (Reproductive Health, Pregnancy & Nursing Care, Pelvic & Uterine Healthcare, General Healthcare & Wellness, and Others), End-users (Direct-to-consumer, Hospitals, Diagnostic Centers, Fertility Clinics, Surgical Centers, and Others) |
| Regional Scope | Asia Pacific, North America, Latin America, Europe, and Middle East & Africa |
| Report Coverage | Company Share, Market Analysis and Size, Competitive Landscape, Growth Factors, and Trends, and Revenue Forecast |
| Key Players Covered in the Report | Sustain Natural; HeraMED; Totohealth; Nuvo; Athena Feminine Technologies; iSono Health; Minerva; Sera Prognostics; BioWink; and Elvie |
Femtech Market Segment Insights
Devices/products segment to dominate the market
In the terms of types, the market is bifurcated into devices/products, software, services, and others. The devices/products segment is expected to domain the market during the forecast period owing to several advancements in women's health product such as fitness trackers, wearables, workout products, and hygiene products. Moreover, rapid innovation in women care devices for better comfort and easy diagnosis are key drivers fueling up the segment growth.
Pregnancy & nursing Care segment dominated the market
Based on applications, the global femtech market is fragmented into reproductive health, pregnancy & nursing care, pelvic & uterine healthcare, general healthcare & wellness, others. The pregnancy & nursing care segment is estimated to expand at a rapid pace in the coming years. Increasing awareness regarding early detection of illnesses is fueling the demand for better diagnostic and screening technologies, assuring timely and effective diagnosis, which in turn is, propelling the general healthcare & wellness segment.
Direct-to-consumer segment to hold key market share
On the basis of end-users, the market can be segregated into direct-to-consumer, hospitals, diagnostic centers, fertility clinics, surgical centers, and others. Uterine fibroids, gynecological infections, urine incontinence, and other gynecological problems affect a majority of women. The direct-to-consumer segment is projected to hold key market share during the targeted period due to wide availability of specialist technologies and experienced healthcare workers women are receiving timely diagnosis at direct-to-consumer. Growth of the segment is further attributed to rising demand for accurate and timely diagnosis. The emergence of new and innovative fertility tracking apps and pregnancy monitoring solutions for home care situations is expected to fuel the segment.
North America to dominate the global market
In terms of regions, the global femtech market is split into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. North America is anticipated to dominate the global market owing to the existing legislative focus on boosting women's well-being and safety. The market in Asia Pacific, however, is expected to grow at a rapid pace during the forecast period due to rising government initiatives for women healthcare schemes and awareness programs from major economies in the region.
Segments
By Types
- Devices/Products
- Software
- Services
- Others
By Applications
- Reproductive Health
- Pregnancy & Nursing Care
- Pelvic & Uterine Healthcare
- General Healthcare & Wellness
- Others
By End-users
- Direct-to-consumer
- Hospitals
- Diagnostic Centers
- Fertility Clinics
- Surgical Centers
- Others
By Regions
- North America
- Europe
- Latin America
- Asia Pacific
- Middle East & Africa
By Key Players
- Sustain Natural
- HeraMED; Totohealth
- Nuvo
- Athena Feminine Technologies
- iSono Health
- Minerva
- Sera Prognostics
- BioWink
- Elvie
Competitive Landscape
Key players in the global femtech market are Sustain Natural; HeraMED; Totohealth; Nuvo; Athena Feminine Technologies; iSono Health; Minerva; Sera Prognostics; BioWink; and Elvie. These players are widely engaged in mergers & acquisitions, collaborations, agreements, and partnerships to strengthen their geographical presence.
2. Assumptions and Acronyms Used
3. Research Methodology
4. Femtech Market Overview
4.1. Introduction
4.1.1. Market Taxonomy
4.1.2. Market Definition
4.2. Macro-Economic Factors
4.2.1. Industry Outlook
4.3. Femtech Market Dynamics
4.3.1. Market Drivers
4.3.2. Market Restraints
4.3.3. Opportunity
4.3.4. Market Trends
4.4. Femtech Market - Supply Chain
4.5. Global Femtech Market Forecast
4.5.1. Femtech Market Size (US$ Mn) and Y-o-Y Growth
4.5.2. Femtech Market Size (000’ Units) and Y-o-Y Growth
4.5.3. Femtech Market Absolute $ Opportunity
5. Global Femtech Market Analysis and Forecast by Types
5.1. Market Trends
5.2. Introduction
5.2.1. Basis Point Share (BPS) Analysis by Types
5.2.2. Y-o-Y Growth Projections by Types
5.3. Femtech Market Size and Volume Forecast by Types
5.3.1. Devices/Products
5.3.2. Software
5.3.3. Services
5.3.4. Others
5.4. Absolute $ Opportunity Assessment by Types
5.5. Market Attractiveness/Growth Potential Analysis by Types
6. Global Femtech Market Analysis and Forecast by Applications
6.1. Market Trends
6.2. Introduction
6.2.1. Basis Point Share (BPS) Analysis by Applications
6.2.2. Y-o-Y Growth Projections by Applications
6.3. Femtech Market Size and Volume Forecast by Applications
6.3.1. Reproductive Health
6.3.2. Pregnancy & Nursing Care
6.3.3. Pelvic & Uterine Healthcare
6.3.4. General Healthcare & Wellness
6.3.5. Others
6.4. Absolute $ Opportunity Assessment by Applications
6.5. Market Attractiveness/Growth Potential Analysis by Applications
7. Global Femtech Market Analysis and Forecast by End Users
7.1. Market Trends
7.2. Introduction
7.2.1. Basis Point Share (BPS) Analysis by End Users
7.2.2. Y-o-Y Growth Projections by End Users
7.3. Femtech Market Size and Volume Forecast by End Users
7.3.1. Direct-to-consumer
7.3.2. Hospitals
7.3.3. Diagnostic Centers
7.3.4. Fertility Clinics
7.3.5. Surgical Centers
7.3.6. Others
7.4. Absolute $ Opportunity Assessment by End Users
7.5. Market Attractiveness/Growth Potential Analysis by End Users
8. Global Femtech Market Analysis and Forecast by Region
8.1. Market Trends
8.2. Introduction
8.2.1. Basis Point Share (BPS) Analysis by Region
8.2.2. Y-o-Y Growth Projections by Region
8.3. Femtech Market Size and Volume Forecast by Region
8.3.1. North America
8.3.2. Latin America
8.3.3. Europe
8.3.4. Asia Pacific
8.3.5. Middle East and Africa (MEA)
8.4. Absolute $ Opportunity Assessment by Region
8.5. Market Attractiveness/Growth Potential Analysis by Region
8.6. Global Femtech Demand Share Forecast, 2019-2026
9. North America Femtech Market Analysis and Forecast
9.1. Introduction
9.1.1. Basis Point Share (BPS) Analysis by Country
9.1.2. Y-o-Y Growth Projections by Country
9.2. North America Femtech Market Size and Volume Forecast by Country
9.2.1. U.S.
9.2.2. Canada
9.3. Absolute $ Opportunity Assessment by Country
9.4. North America Femtech Market Size and Volume Forecast by Types
9.4.1. Devices/Products
9.4.2. Software
9.4.3. Services
9.4.4. Others
9.5. Basis Point Share (BPS) Analysis by Types
9.6. Y-o-Y Growth Projections by Types
9.7. North America Femtech Market Size and Volume Forecast by Applications
9.7.1. Reproductive Health
9.7.2. Pregnancy & Nursing Care
9.7.3. Pelvic & Uterine Healthcare
9.7.4. General Healthcare & Wellness
9.7.5. Others
9.8. Basis Point Share (BPS) Analysis by Applications
9.9. Y-o-Y Growth Projections by Applications
9.10. North America Femtech Market Size and Volume Forecast by End Users
9.10.1. Direct-to-consumer
9.10.2. Hospitals
9.10.3. Diagnostic Centers
9.10.4. Fertility Clinics
9.10.5. Surgical Centers
9.10.6. Others
9.11. Basis Point Share (BPS) Analysis by End Users
9.12. Y-o-Y Growth Projections by End Users
9.13. Market Attractiveness/Growth Potential Analysis
9.13.1. By Country
9.13.2. By Product Type
9.13.3. By Application
9.14. North America Femtech Demand Share Forecast, 2019-2026
10. Latin America Femtech Market Analysis and Forecast
10.1. Introduction
10.1.1. Basis Point Share (BPS) Analysis by Country
10.1.2. Y-o-Y Growth Projections by Country
10.1.3. Latin America Average Pricing Analysis
10.2. Latin America Femtech Market Size and Volume Forecast by Country
10.2.1. Brazil
10.2.2. Mexico
10.2.3. Rest of Latin America
10.3. Absolute $ Opportunity Assessment by Country
10.4. Latin America Femtech Market Size and Volume Forecast by Types
10.4.1. Devices/Products
10.4.2. Software
10.4.3. Services
10.4.4. Others
10.5. Basis Point Share (BPS) Analysis by Types
10.6. Y-o-Y Growth Projections by Types
10.7. Latin America Femtech Market Size and Volume Forecast by Applications
10.7.1. Reproductive Health
10.7.2. Pregnancy & Nursing Care
10.7.3. Pelvic & Uterine Healthcare
10.7.4. General Healthcare & Wellness
10.7.5. Others
10.8. Basis Point Share (BPS) Analysis by Applications
10.9. Y-o-Y Growth Projections by Applications
10.10. Latin America Femtech Market Size and Volume Forecast by End Users
10.10.1. Direct-to-consumer
10.10.2. Hospitals
10.10.3. Diagnostic Centers
10.10.4. Fertility Clinics
10.10.5. Surgical Centers
10.10.6. Others
10.11. Basis Point Share (BPS) Analysis by End Users
10.12. Y-o-Y Growth Projections by End Users
10.13. Market Attractiveness/Growth Potential Analysis
10.13.1. By Country
10.13.2. By Product Type
10.13.3. By Application
10.14. Latin America Femtech Demand Share Forecast, 2019-2026
11. Europe Femtech Market Analysis and Forecast
11.1. Introduction
11.1.1. Basis Point Share (BPS) Analysis by Country
11.1.2. Y-o-Y Growth Projections by Country
11.1.3. Europe Average Pricing Analysis
11.2. Europe Femtech Market Size and Volume Forecast by Country
11.2.1. Germany
11.2.2. France
11.2.3. Italy
11.2.4. U.K.
11.2.5. Spain
11.2.6. Russia
11.2.7. Rest of Europe
11.3. Absolute $ Opportunity Assessment by Country
11.4. Europe Femtech Market Size and Volume Forecast by Types
11.4.1. Devices/Products
11.4.2. Software
11.4.3. Services
11.4.4. Others
11.5. Basis Point Share (BPS) Analysis by Types
11.6. Y-o-Y Growth Projections by Types
11.7. Europe Femtech Market Size and Volume Forecast by Applications
11.7.1. Reproductive Health
11.7.2. Pregnancy & Nursing Care
11.7.3. Pelvic & Uterine Healthcare
11.7.4. General Healthcare & Wellness
11.7.5. Others
11.8. Basis Point Share (BPS) Analysis by Applications
11.9. Y-o-Y Growth Projections by Applications
11.10. Europe Femtech Market Size and Volume Forecast by End Users
11.10.1. Direct-to-consumer
11.10.2. Hospitals
11.10.3. Diagnostic Centers
11.10.4. Fertility Clinics
11.10.5. Surgical Centers
11.10.6. Others
11.11. Basis Point Share (BPS) Analysis by End Users
11.12. Y-o-Y Growth Projections by End Users
11.13. Market Attractiveness/Growth Potential Analysis
11.13.1. By Country
11.13.2. By Product Type
11.13.3. By Application
11.14. Europe Femtech Demand Share Forecast, 2019-2026
12. Asia Pacific Femtech Market Analysis and Forecast
12.1. Introduction
12.1.1. Basis Point Share (BPS) Analysis by Country
12.1.2. Y-o-Y Growth Projections by Country
12.1.3. Asia Pacific Average Pricing Analysis
12.2. Asia Pacific Femtech Market Size and Volume Forecast by Country
12.2.1. China
12.2.2. Japan
12.2.3. South Korea
12.2.4. India
12.2.5. Australia
12.2.6. Rest of Asia Pacific (APAC)
12.3. Absolute $ Opportunity Assessment by Country
12.4. Asia Pacific Femtech Market Size and Volume Forecast by Types
12.4.1. Devices/Products
12.4.2. Software
12.4.3. Services
12.4.4. Others
12.5. Basis Point Share (BPS) Analysis by Types
12.6. Y-o-Y Growth Projections by Types
12.7. Asia Pacific Femtech Market Size and Volume Forecast by Applications
12.7.1. Reproductive Health
12.7.2. Pregnancy & Nursing Care
12.7.3. Pelvic & Uterine Healthcare
12.7.4. General Healthcare & Wellness
12.7.5. Others
12.8. Basis Point Share (BPS) Analysis by Applications
12.9. Y-o-Y Growth Projections by Applications
12.10. Asia Pacific Femtech Market Size and Volume Forecast by End Users
12.10.1. Direct-to-consumer
12.10.2. Hospitals
12.10.3. Diagnostic Centers
12.10.4. Fertility Clinics
12.10.5. Surgical Centers
12.10.6. Others
12.11. Basis Point Share (BPS) Analysis by End Users
12.12. Y-o-Y Growth Projections by End Users
12.13. Market Attractiveness/Growth Potential Analysis
12.13.1. By Country
12.13.2. By Product Type
12.13.3. By Application
12.14. Asia Pacific Femtech Demand Share Forecast, 2019-2026
13. Middle East & Africa Femtech Market Analysis and Forecast
13.1. Introduction
13.1.1. Basis Point Share (BPS) Analysis by Country
13.1.2. Y-o-Y Growth Projections by Country
13.1.3. Middle East & Africa Average Pricing Analysis
13.2. Middle East & Africa Femtech Market Size and Volume Forecast by Country
13.2.1. Saudi Arabia
13.2.2. South Africa
13.2.3. UAE
13.2.4. Rest of Middle East & Africa (MEA)
13.3. Absolute $ Opportunity Assessment by Country
13.4. Middle East & Africa Femtech Market Size and Volume Forecast by Types
13.4.1. Devices/Products
13.4.2. Software
13.4.3. Services
13.4.4. Others
13.5. Basis Point Share (BPS) Analysis by Types
13.6. Y-o-Y Growth Projections by Types
13.7. Middle East & Africa Femtech Market Size and Volume Forecast by Applications
13.7.1. Reproductive Health
13.7.2. Pregnancy & Nursing Care
13.7.3. Pelvic & Uterine Healthcare
13.7.4. General Healthcare & Wellness
13.7.5. Others
13.8. Basis Point Share (BPS) Analysis by Applications
13.9. Y-o-Y Growth Projections by Applications
13.10. Middle East & Africa Femtech Market Size and Volume Forecast by End Users
13.10.1. Direct-to-consumer
13.10.2. Hospitals
13.10.3. Diagnostic Centers
13.10.4. Fertility Clinics
13.10.5. Surgical Centers
13.10.6. Others
13.11. Basis Point Share (BPS) Analysis by End Users
13.12. Y-o-Y Growth Projections by End Users
13.13. Market Attractiveness/Growth Potential Analysis
13.13.1. By Country
13.13.2. By Product Type
13.13.3. By Application
13.14. Middle East & Africa Femtech Demand Share Forecast, 2019-2026
14. Competition Landscape
14.1. Global Femtech Market: Market Share Analysis
14.2. Femtech Distributors and Customers
14.3. Femtech Market: Competitive Dashboard
14.4. Company Profiles (Details: Overview, Financials, Developments, Strategy)
14.4.1. Sustain Natural
14.4.2. HeraMED; Totohealth
14.4.3. Nuvo
14.4.4. Athena Feminine Technologies
14.4.5. iSono Health
14.4.6. Minerva
14.4.7. Sera Prognostics
14.4.8. BioWink
By Types
- Devices/Products
- Software
- Services
- Others
By Applications
- Reproductive Health
- Pregnancy & Nursing Care
- Pelvic & Uterine Healthcare
- General Healthcare & Wellness
- Others
By End-users
- Direct-to-consumer
- Hospitals
- Diagnostic Centers
- Fertility Clinics
- Surgical Centers
- Others
By Regions
- North America
- Europe
- Latin America
- Asia Pacific
- Middle East & Africa
By Key Players
- Sustain Natural
- HeraMED; Totohealth
- Nuvo
- Athena Feminine Technologies
- iSono Health
- Minerva
- Sera Prognostics
- BioWink
- Elvie
Key players in the global femtech market are Sustain Natural; HeraMED; Totohealth; Nuvo; Athena Feminine Technologies; iSono Health; Minerva; Sera Prognostics; BioWink; and Elvie. These players are widely engaged in mergers & acquisitions, collaborations, agreements, and partnerships to strengthen their geographical presence.
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