Femtech Market

Global Femtech Market

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Raksha Sharma

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Vishal Golekar

Femtech Market Outlook 2031

The Global Femtech Market was USD 32.30 Billion  in 2022 and is likely to reach USD 148.82 Billion, expanding at  CAGR of 18.5% during 2023 – 2031. Rising awareness regarding women’s health is fueling the market.

Femtech, shortly known as women's health technology, is one of the most rapidly growing and well-funded areas of digital health. It is a broad term that refers to a variety of digital health applications and tech-enabled service providers that cater to women's unique biological demands.

Femtech Market Outlook

These requirements range from basic health and wellness to reproductive health, which includes fertility, pregnancy, and nursing care. The femtech products encompasses mother and child care, family planning, fertility, menstrual cycles, and other biomedical devices and applications dealing with invasive reproductive health.

The technologies are primarily designed to offer digital health solution and includes the use of mobile phone apps or wellness apps for monitoring hormone levels and nutritional status of women especially during pregnancy. Moreover, the technology is widely adopted for various applications such as embryo screening, egg freezing, fertility, and other services.

Femtech Market Trends, Drivers, Restraints, and Opportunities

  • Rising demand for novel items and consumables used during pregnancy and nursing for track fertility are key drivers expected to fuel the market growth during the forecast period.
  • A direct-to-customer method that minimizes the communication gap between physicians and consumers for diagnosis, prevention, and treatment is a key factor propelling the market.
  • Improvements in feminine hygiene products and increase in the use of tampons and menstrual cups in place of sanitary napkins, is expected to further drive the market.
  • Women's lack of understanding about femtech goods and their uses is hindering the market in developing economies.
  • Advancements in AI and collaborations with public healthcare agencies are key industry propellers, demography, urban-rural segregation, and variable population socioeconomic position are creating opportunities in the market.
  • Meeting women's unmet needs through culturally relevant solutions such as wearable gadgets or technology leveraging are increasing reach in low-income countries and harnessing innovation from a rising number of start-ups.
  • Women's need for precision healthcare is a crucial trend that has created opportunities in the market.

Scope of Femtech Market Report

The report on the global femtech market includes an assessment of the market, size, share, trends, segments, and regional markets. Overview and dynamics have been included in the report.

Attributes

Details

Report Title

Femtech Market - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast

Base Year

2022

Historic Data

2016–2021

Forecast Period

2023–2031

Segmentation

Types (Devices/Products, Software, Services, and Others), Applications (Reproductive Health, Pregnancy & Nursing Care, Pelvic & Uterine Healthcare, General Healthcare & Wellness, and Others), End-users (Direct-to-consumer, Hospitals, Diagnostic Centers, Fertility Clinics, Surgical Centers, and Others)

Regional Scope

Asia Pacific, North America, Latin America, Europe, and Middle East & Africa

Report Coverage

Company Share, Market Analysis and Size, Competitive Landscape, Growth Factors, and Trends, and Revenue Forecast

Key Players Covered in the Report

Sustain Natural; HeraMED; Totohealth; Nuvo; Athena Feminine Technologies; iSono Health; Minerva; Sera Prognostics; BioWink; and Elvie

Femtech Market Segment Insights

Devices/products segment to dominate the market

In the terms of types, the market is bifurcated into devices/products, software, services, and others. The devices/products segment is expected to domain the market during the forecast period owing to several advancements in women's health product such as fitness trackers, wearables, workout products, and hygiene products. Moreover, rapid innovation in women care devices for better comfort and easy diagnosis are key drivers fueling up the segment growth.

Femtech Market types

Pregnancy & nursing Care segment dominated the market

Based on applications, the global femtech market is fragmented into reproductive health, pregnancy & nursing care, pelvic & uterine healthcare, general healthcare & wellness, others. The pregnancy & nursing care segment is estimated to expand at a rapid pace in the coming years. Increasing awareness regarding early detection of illnesses is fueling the demand for better diagnostic and screening technologies, assuring timely and effective diagnosis, which in turn is, propelling the general healthcare & wellness segment.

Femtech Market applicatrions

Direct-to-consumer segment to hold key market share

On the basis of end-users, the market can be segregated into direct-to-consumer, hospitals, diagnostic centers, fertility clinics, surgical centers, and others. Uterine fibroids, gynecological infections, urine incontinence, and other gynecological problems affect a majority of women. The direct-to-consumer segment is projected to hold key market share during the targeted period due to wide availability of specialist technologies and experienced healthcare workers women are receiving timely diagnosis at direct-to-consumer. Growth of the segment is further attributed to rising demand for accurate and timely diagnosis.

The emergence of new and innovative fertility tracking apps and pregnancy monitoring solutions for home care situations is expected to fuel the segment.

North America to dominate the global market

In terms of regions, the global femtech market is split into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. North America is anticipated to dominate the global market owing to the existing legislative focus on boosting women's well-being and safety. The market in Asia Pacific, however, is expected to grow at a rapid pace during the forecast period due to rising government initiatives for women healthcare schemes and awareness programs from major economies in the region.

Femtech Market  Region

Segments

By Types

  • Devices/Products
  • Software
  • Services
  • Others

By Applications

  • Reproductive Health
  • Pregnancy & Nursing Care
  • Pelvic & Uterine Healthcare
  • General Healthcare & Wellness
  • Others

By End-users

  • Direct-to-consumer
  • Hospitals
  • Diagnostic Centers
  • Fertility Clinics
  • Surgical Centers
  • Others

By Regions

  • North America
  • Europe
  • Latin America
  • Asia Pacific
  • Middle East & Africa

By Key Players

  • Sustain Natural
  • HeraMED; Totohealth
  • Nuvo
  • Athena Feminine Technologies
  • iSono Health
  • Minerva
  • Sera Prognostics
  • BioWink
  • Elvie

Competitive Landscape

Key players in the global femtech market are Sustain Natural; HeraMED; Totohealth; Nuvo; Athena Feminine Technologies; iSono Health; Minerva; Sera Prognostics; BioWink; and Elvie. These players are widely engaged in mergers & acquisitions, collaborations, agreements, and partnerships to strengthen their geographical presence.

Femtech Market key players

1. Executive Summary
2. Assumptions and Acronyms Used
3. Research Methodology
4. Femtech Market Overview
  4.1. Introduction
     4.1.1. Market Taxonomy
     4.1.2. Market Definition
  4.2. Macro-Economic Factors
     4.2.1. Industry Outlook
  4.3. Femtech Market Dynamics
     4.3.1. Market Drivers
     4.3.2. Market Restraints
     4.3.3. Opportunity
     4.3.4. Market Trends
  4.4. Femtech Market - Supply Chain
  4.5. Global Femtech Market Forecast
     4.5.1. Femtech Market Size (US$ Mn) and Y-o-Y Growth
     4.5.2. Femtech Market Size (000’ Units) and Y-o-Y Growth
     4.5.3. Femtech Market Absolute $ Opportunity
5. Global Femtech Market Analysis and Forecast by Types
  5.1. Market Trends
  5.2. Introduction
     5.2.1. Basis Point Share (BPS) Analysis by Types
     5.2.2. Y-o-Y Growth Projections by Types
  5.3. Femtech Market Size and Volume Forecast by Types
     5.3.1. Devices/Products
     5.3.2. Software
     5.3.3. Services
     5.3.4. Others
  5.4. Absolute $ Opportunity Assessment by Types
  5.5. Market Attractiveness/Growth Potential Analysis by Types
6. Global Femtech Market Analysis and Forecast by Applications
  6.1. Market Trends
  6.2. Introduction
     6.2.1. Basis Point Share (BPS) Analysis by Applications
     6.2.2. Y-o-Y Growth Projections by Applications
  6.3. Femtech Market Size and Volume Forecast by Applications
     6.3.1. Reproductive Health
     6.3.2. Pregnancy & Nursing Care
     6.3.3. Pelvic & Uterine Healthcare
     6.3.4. General Healthcare & Wellness
     6.3.5. Others
  6.4. Absolute $ Opportunity Assessment by Applications
  6.5. Market Attractiveness/Growth Potential Analysis by Applications
7. Global Femtech Market Analysis and Forecast by End Users
  7.1. Market Trends
  7.2. Introduction
     7.2.1. Basis Point Share (BPS) Analysis by End Users
     7.2.2. Y-o-Y Growth Projections by End Users
  7.3. Femtech Market Size and Volume Forecast by End Users
     7.3.1. Direct-to-consumer
     7.3.2. Hospitals
     7.3.3. Diagnostic Centers
     7.3.4. Fertility Clinics
     7.3.5. Surgical Centers
     7.3.6. Others
  7.4. Absolute $ Opportunity Assessment by End Users
  7.5. Market Attractiveness/Growth Potential Analysis by End Users
8. Global Femtech Market Analysis and Forecast by Region
  8.1. Market Trends
  8.2. Introduction
     8.2.1. Basis Point Share (BPS) Analysis by Region
     8.2.2. Y-o-Y Growth Projections by Region
  8.3. Femtech Market Size and Volume Forecast by Region
     8.3.1. North America
     8.3.2. Latin America
     8.3.3. Europe
     8.3.4. Asia Pacific
     8.3.5. Middle East and Africa (MEA)
  8.4. Absolute $ Opportunity Assessment by Region
  8.5. Market Attractiveness/Growth Potential Analysis by Region
  8.6. Global Femtech Demand Share Forecast, 2019-2026
9. North America Femtech Market Analysis and Forecast
  9.1. Introduction
     9.1.1. Basis Point Share (BPS) Analysis by Country
     9.1.2. Y-o-Y Growth Projections by Country
  9.2. North America Femtech Market Size and Volume Forecast by Country
     9.2.1. U.S.
     9.2.2. Canada
  9.3. Absolute $ Opportunity Assessment by Country
  9.4. North America Femtech Market Size and Volume Forecast by Types
     9.4.1. Devices/Products
     9.4.2. Software
     9.4.3. Services
     9.4.4. Others
  9.5. Basis Point Share (BPS) Analysis by Types
  9.6. Y-o-Y Growth Projections by Types
  9.7. North America Femtech Market Size and Volume Forecast by Applications
     9.7.1. Reproductive Health
     9.7.2. Pregnancy & Nursing Care
     9.7.3. Pelvic & Uterine Healthcare
     9.7.4. General Healthcare & Wellness
     9.7.5. Others
  9.8. Basis Point Share (BPS) Analysis by Applications
  9.9. Y-o-Y Growth Projections by Applications
  9.10. North America Femtech Market Size and Volume Forecast by End Users
     9.10.1. Direct-to-consumer
     9.10.2. Hospitals
     9.10.3. Diagnostic Centers
     9.10.4. Fertility Clinics
     9.10.5. Surgical Centers
     9.10.6. Others
  9.11. Basis Point Share (BPS) Analysis by End Users
  9.12. Y-o-Y Growth Projections by End Users
  9.13. Market Attractiveness/Growth Potential Analysis
     9.13.1. By Country
     9.13.2. By Product Type
     9.13.3. By Application
  9.14. North America Femtech Demand Share Forecast, 2019-2026
10. Latin America Femtech Market Analysis and Forecast
  10.1. Introduction
     10.1.1. Basis Point Share (BPS) Analysis by Country
     10.1.2. Y-o-Y Growth Projections by Country
     10.1.3. Latin America Average Pricing Analysis
  10.2. Latin America Femtech Market Size and Volume Forecast by Country
      10.2.1. Brazil
      10.2.2. Mexico
      10.2.3. Rest of Latin America
   10.3. Absolute $ Opportunity Assessment by Country
  10.4. Latin America Femtech Market Size and Volume Forecast by Types
     10.4.1. Devices/Products
     10.4.2. Software
     10.4.3. Services
     10.4.4. Others
  10.5. Basis Point Share (BPS) Analysis by Types
  10.6. Y-o-Y Growth Projections by Types
  10.7. Latin America Femtech Market Size and Volume Forecast by Applications
     10.7.1. Reproductive Health
     10.7.2. Pregnancy & Nursing Care
     10.7.3. Pelvic & Uterine Healthcare
     10.7.4. General Healthcare & Wellness
     10.7.5. Others
  10.8. Basis Point Share (BPS) Analysis by Applications
  10.9. Y-o-Y Growth Projections by Applications
  10.10. Latin America Femtech Market Size and Volume Forecast by End Users
     10.10.1. Direct-to-consumer
     10.10.2. Hospitals
     10.10.3. Diagnostic Centers
     10.10.4. Fertility Clinics
     10.10.5. Surgical Centers
     10.10.6. Others
  10.11. Basis Point Share (BPS) Analysis by End Users
  10.12. Y-o-Y Growth Projections by End Users
  10.13. Market Attractiveness/Growth Potential Analysis
     10.13.1. By Country
     10.13.2. By Product Type
     10.13.3. By Application
  10.14. Latin America Femtech Demand Share Forecast, 2019-2026
11. Europe Femtech Market Analysis and Forecast
  11.1. Introduction
     11.1.1. Basis Point Share (BPS) Analysis by Country
     11.1.2. Y-o-Y Growth Projections by Country
     11.1.3. Europe Average Pricing Analysis
  11.2. Europe Femtech Market Size and Volume Forecast by Country
     11.2.1. Germany
     11.2.2. France
     11.2.3. Italy
     11.2.4. U.K.
     11.2.5. Spain
     11.2.6. Russia
     11.2.7. Rest of Europe
  11.3. Absolute $ Opportunity Assessment by Country
  11.4. Europe Femtech Market Size and Volume Forecast by Types
     11.4.1. Devices/Products
     11.4.2. Software
     11.4.3. Services
     11.4.4. Others
  11.5. Basis Point Share (BPS) Analysis by Types
  11.6. Y-o-Y Growth Projections by Types
  11.7. Europe Femtech Market Size and Volume Forecast by Applications
     11.7.1. Reproductive Health
     11.7.2. Pregnancy & Nursing Care
     11.7.3. Pelvic & Uterine Healthcare
     11.7.4. General Healthcare & Wellness
     11.7.5. Others
  11.8. Basis Point Share (BPS) Analysis by Applications
  11.9. Y-o-Y Growth Projections by Applications
  11.10. Europe Femtech Market Size and Volume Forecast by End Users
     11.10.1. Direct-to-consumer
     11.10.2. Hospitals
     11.10.3. Diagnostic Centers
     11.10.4. Fertility Clinics
     11.10.5. Surgical Centers
     11.10.6. Others
  11.11. Basis Point Share (BPS) Analysis by End Users
  11.12. Y-o-Y Growth Projections by End Users
  11.13. Market Attractiveness/Growth Potential Analysis
     11.13.1. By Country
     11.13.2. By Product Type
     11.13.3. By Application
  11.14. Europe Femtech Demand Share Forecast, 2019-2026
12. Asia Pacific Femtech Market Analysis and Forecast
  12.1. Introduction
     12.1.1. Basis Point Share (BPS) Analysis by Country
     12.1.2. Y-o-Y Growth Projections by Country
     12.1.3. Asia Pacific Average Pricing Analysis
  12.2. Asia Pacific Femtech Market Size and Volume Forecast by Country
     12.2.1. China
     12.2.2. Japan
     12.2.3. South Korea
     12.2.4. India
     12.2.5. Australia
     12.2.6. Rest of Asia Pacific (APAC)
  12.3. Absolute $ Opportunity Assessment by Country
  12.4. Asia Pacific Femtech Market Size and Volume Forecast by Types
     12.4.1. Devices/Products
     12.4.2. Software
     12.4.3. Services
     12.4.4. Others
  12.5. Basis Point Share (BPS) Analysis by Types
  12.6. Y-o-Y Growth Projections by Types
  12.7. Asia Pacific Femtech Market Size and Volume Forecast by Applications
     12.7.1. Reproductive Health
     12.7.2. Pregnancy & Nursing Care
     12.7.3. Pelvic & Uterine Healthcare
     12.7.4. General Healthcare & Wellness
     12.7.5. Others
  12.8. Basis Point Share (BPS) Analysis by Applications
  12.9. Y-o-Y Growth Projections by Applications
  12.10. Asia Pacific Femtech Market Size and Volume Forecast by End Users
     12.10.1. Direct-to-consumer
     12.10.2. Hospitals
     12.10.3. Diagnostic Centers
     12.10.4. Fertility Clinics
     12.10.5. Surgical Centers
     12.10.6. Others
  12.11. Basis Point Share (BPS) Analysis by End Users
  12.12. Y-o-Y Growth Projections by End Users
  12.13. Market Attractiveness/Growth Potential Analysis
     12.13.1. By Country
     12.13.2. By Product Type
     12.13.3. By Application
  12.14. Asia Pacific Femtech Demand Share Forecast, 2019-2026
13. Middle East & Africa Femtech Market Analysis and Forecast
  13.1. Introduction
     13.1.1. Basis Point Share (BPS) Analysis by Country
     13.1.2. Y-o-Y Growth Projections by Country
     13.1.3. Middle East & Africa Average Pricing Analysis
  13.2. Middle East & Africa Femtech Market Size and Volume Forecast by Country
     13.2.1. Saudi Arabia
     13.2.2. South Africa
     13.2.3. UAE
     13.2.4. Rest of Middle East & Africa (MEA)
  13.3. Absolute $ Opportunity Assessment by Country
  13.4. Middle East & Africa Femtech Market Size and Volume Forecast by Types
     13.4.1. Devices/Products
     13.4.2. Software
     13.4.3. Services
     13.4.4. Others
  13.5. Basis Point Share (BPS) Analysis by Types
  13.6. Y-o-Y Growth Projections by Types
  13.7. Middle East & Africa Femtech Market Size and Volume Forecast by Applications
     13.7.1. Reproductive Health
     13.7.2. Pregnancy & Nursing Care
     13.7.3. Pelvic & Uterine Healthcare
     13.7.4. General Healthcare & Wellness
     13.7.5. Others
  13.8. Basis Point Share (BPS) Analysis by Applications
  13.9. Y-o-Y Growth Projections by Applications
  13.10. Middle East & Africa Femtech Market Size and Volume Forecast by End Users
     13.10.1. Direct-to-consumer
     13.10.2. Hospitals
     13.10.3. Diagnostic Centers
     13.10.4. Fertility Clinics
     13.10.5. Surgical Centers
     13.10.6. Others
  13.11. Basis Point Share (BPS) Analysis by End Users
  13.12. Y-o-Y Growth Projections by End Users
  13.13. Market Attractiveness/Growth Potential Analysis
     13.13.1. By Country
     13.13.2. By Product Type
     13.13.3. By Application
  13.14. Middle East & Africa Femtech Demand Share Forecast, 2019-2026
14. Competition Landscape
  14.1. Global Femtech Market: Market Share Analysis
  14.2. Femtech Distributors and Customers
  14.3. Femtech Market: Competitive Dashboard
  14.4. Company Profiles (Details: Overview, Financials, Developments, Strategy)
     14.4.1. Sustain Natural
     14.4.2. HeraMED; Totohealth
     14.4.3. Nuvo
     14.4.4. Athena Feminine Technologies
     14.4.5. iSono Health
     14.4.6. Minerva
     14.4.7. Sera Prognostics
     14.4.8. BioWink

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