The global home care market size is anticipated to expand at a CAGR of 8.50% and is projected to reach USD 32.7 billion during the forecast period, between 2021 and 2028. Emerging economies, growing urbanization, and rising standard of living associated with increasing disposable income increase the consumer spending in home care products are boosting the market.
Home care, also known as in-home care (social care or domiciliary care) includes the product or services used by consumers to maintain their interior home. A home care product includes surface care, air care, dishwashing, toilet acre, laundry care, bleach, and insecticides. Home care services are healthcare supportive care provided by a professional service provider in the individual home. These services include maid services, healthcare, and nursing services. In-home care services can help aging people and allow them to live safely in their homes. However, home care products and services offer several benefits to the users such as the team of professionals providing personalized care, offering high-quality services by saving money and time.
Market Trends, Drivers, Restraints, and Opportunities:
- Rising awareness among consumers for maintaining personal and home hygiene and increasing concern for indoor air quality is boosting the market.
- Growing adoption of a healthier lifestyle associated with increasing consumer expenditure in home care products is driving the market.
- Increasing demand for various home care products such as laundry, toilet, and surface care in both residential and commercial sectors is fueling the market.
- Growing demand for natural fragrances such as ginger, mandarin, bergamot, and lavender in dishwashers and laundry detergents is propelling the market.
- The lack of skilled workers for handling the home care services is hampering the market.
- Introducing eco-friendly or bio-based products that are made from natural essential oils for household cleaning are generating opportunities in the market.
- Growing number of working population in developed and developing countries are creating opportunities in the market.
Scope of the report:
The report on the global home care market includes an assessment of the market, size, share, trends, segments, and regional markets. Overview and dynamics have been included in the report.
| Attributes | Details |
| Report Title | Home Care Market – Global Industry Analysis, Growth, Share, Size, Trends, and Forecast |
| Base Year | 2020 |
| Historic Data | 2018 & 2019 |
| Forecast Period | 2021–2028 |
| Segmentation | Products (Kitchen Care, Household Care, Bathroom Care, Laundry Care, and Others), Services (Maid Services, Nursing Services, and Healthcare Services), Durations (Daily, Weekly, Monthly, Quarterly, and Annually), Distribution Channels (Online and Offline [Supermarkets/Hypermarkets, Specialist Retailers, Convenience stores, and Others]) |
| Regional Scope | Asia Pacific, North America, Europe, Latin America, and Middle East & Africa |
| Report Coverage | Market scope, analysis, share, competitive analysis, growth facts, restraints, opportunities, and revenue forecast |
| Key Players Covered in the Report | Church & Dwight Co., Inc, Henkel Corporation, Kao Corporation, Natures Organics, Procter & Gamble, Reckitt Benckiser Group PLC, S.C. JOHNSON & SON, INC, Saraya Goodmaid Sdn. Bhd, The Clorox Company, and Unilever |
Home Care Market Segment Insights:
Household care segment to grow during the anticipated period
Based on products, the global home care market is segmented into kitchen care, household care, bathroom care, laundry care, and others. The household care segment constituted a significant market share in 2020 and is projected to grow in the near future, due to the growing focus on sanitization and aesthetics. Home sanitization reduces the risk of infection and controls the increasing rate of hospitalization. The laundry care segment is projected to grow during the forecast period, due to the growing demand for high-quality detergents and stain removers among consumers. However, the growing standard of living increases the demand for carpet cleaners and odour control products among consumers.
Maid services segment to grow in the forecasted period
In terms of services, the global home care market is segregated into maid services, nursing services, and healthcare services. The maid services segment is expected to hold a significant share of the market during the forecast period attributed to the growing number of the working population in developed and developing countries. Moreover, the growing numbers of geriatric population suffering from various diseases need maid as a care-taker are projected to drive the segment during the forecast period.
Daily segment to grow at a significant pace in the near future
On the basis of durations, the home care market is segregated into daily, weekly, monthly, quarterly, and annually. The daily segment constituted a significant market share in 2020 and is projected to expand at a rapid rate during the forecast period. The growth in the daily segment is attributed to the rising demand for housekeeping staff on daily basis in the both household and commercial sector. Moreover, the growing disposable income in emerging economies increases the consumer spending on home care and hygienic products which are expected to boost the segment during the forecast period.
Online segment to grow during the anticipated period
Based on distribution channels, the global home care market is segmented into online and offline. The offline segment is further sub-segmented into supermarkets/hypermarkets, specialist retailers, convenience stores, and others. The offline segment constituted a significant market share in 2020 and is projected to grow in the near future, owing to the presence of various offline stores including supermarkets/hypermarkets, convenience stores specialist retailers, convenience stores, and departmental stores. The online segment is expected to hold a significant market share during the forecast period, due to the growing number of e-commerce activities and the attractive discounts provided by e-commerce platforms to the customers. Moreover, growing digitization and increasing use of smartphones and other electronic devices in developing countries enhance the demand for home care products through e-commerce websites. Additionally, online stores provide facilities such as cash on delivery, home delivery, and product return service, which is anticipated to propel the segment during the forecast period.
Market in North America to grow at a rapid pace
In terms of regions, the global home care market is split into North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa. North America constituted a significant share of the market in 2020, due to the changing way of cleaning homes among consumers. The market in the North America is projected to expand at a significant CAGR during the forecast period, due to the growing geriatric population suffering from harmful diseases such as diarrhea and neurological disorders increasing the demand for home care products. Moreover, the growing demands for innovative high-performance and quality products among consumers. However, increasing consumer spending in-home care products and services is driving the market in North America.
Segments
By Products
- Kitchen Care
- Household Care
- Bathroom Care
- Laundry Care
- Others
By Services
- Maid Services
- Nursing Services
- Healthcare Services
By Durations
- Daily
- Weekly
- Monthly
- Quarterly
- Annually
By Distribution Channels
- Online
- Offline
- Supermarkets/Hypermarkets
- Specialist Retailers
- Convenience stores
- Others
By Regions
- North America
- Europe
- Latin America
- Asia Pacific
- Middle East & Africa
By Key Players
- Church & Dwight Co., Inc
- Henkel Corporation
- Kao Corporation
- Natures Organics
- Procter & Gamble
- Reckitt Benckiser Group PLC
- S.C. JOHNSON & SON, INC
- Saraya Goodmaid Sdn. Bhd
- The Clorox Company
- Unilever
Competitive Landscape
Key players in the global home care market include Church & Dwight Co., Inc, Henkel Corporation, Kao Corporation, Natures Organics, Procter & Gamble, Reckitt Benckiser Group PLC, S.C. JOHNSON & SON, INC, Saraya Goodmaid Sdn. Bhd, The Clorox Company, and Unilever. These players engage in mergers & acquisitions, collaborations, agreements, and partnerships to strengthen their geographical presence.
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