The global dog food market size was USD 58.7 Bn in 2022 and is expected to reach USD 80 Bn by 2031, expanding at a CAGR of 4.1% during, 2023–2031. Increasing focus of dog-owning families on their pet’s health and rising availability of diverse animal and pet food options are anticipated to propel the market.
Dog food products are designed to meet various dog breeds’ nutritional and taste requirements. Dog owners/parents are focusing on making nutrition-rich choices that support their pet’s health. They opt for foods in varying flavors to entice their dogs.
Dog food is chosen according to the dog’s age, as puppies have different dietary requirements as compared to that adult and senior dogs. Different breeds of puppies mature at varying ages, thus, manufacturers set up parameters for the dog food based on the dog’s age. Crude protein and fiber are essential for dogs. Dry food provides protein and fiber. Thus, dog owners prefer dry food consistently over wet food.
Nutritional pet food products are an important part of companion animal healthcare. The benefits of choosing dog foods over homemade food boost their adoption. These foods give energy to the dog, make their coats shiny and make their eyes healthy and bright.
Various types and brands of dog food available in the online and offline stores, which allow dog owners to choose the right food depending up on the size of the breed and age levels. Veterinarians generally recommend dry food for most of breeds for extra benefits such as cost-wise and health-wise. However, wet dog food has its own benefits such as enhanced satiation and improved palatability.
Different breeds of dog are adopted as companion animals around the world. Pet parents are becoming conscious of their dog’s health and nutrition. In most families, dogs are fed homemade food, which contain insufficient nutrients for the dog’s proper growth.
These days dog-owning families have shifted from traditional homemade dog food to healthy dog food options that are available in stores or supermarkets. These dog food products include various types of food items. They are a rich source of fats, protein, water, minerals, and carbohydrates.
Dog food supplies are rich in vitamins and minerals, which dogs do not get for through homemade food. These nutrients are essential for the dog’s growth and development.
The COVID-19 pandemic had a moderate impact on the dog food market. Disturbance in the supply chain decreased the pace of the market in the initial stage of the pandemic, as the production activities declined. However, pet adoption grew significantly during the pandemic, as people longed companionship during lockdown restrictions.
The ease of lockdown regulations boosted the market to a certain limit, owing to the rapid adoption of dogs by families. Many families adopted dogs as companion animals during the lockdown time. As a result, the demand for dog food increased.
Dog Food Market Dynamics
Key Trends
Growing preference for natural dog food as an alternative to traditional dog food products is a major trend in the market. Herbal food products are proving to be highly beneficial for dogs’ growth and health in comparison to conventional dog food items. Veterinarians around the world commonly recommend natural dog food, as they are easily digestible, healthy, and aid in strengthening a dog’s immune system.
Major Drivers
Increasing adoption of dogs across the world as companion animals is expected to boost the market in the coming years. For instance, in 2022, over 78 million dogs were owned in the US. Furthermore, increasing humanization of pets and growing disposable income are likely to propel the market.
Growing awareness and concerns about pet nutrition and health among pet owners are driving the market. Dog nutrition brands provide products containing essential nutrition that helps pets maintain health.
Existing Restraints
Rising obesity and allergies from packaged food are likely to limit the market. Many ingredients in dog food products, such as corn and soy, are regularly packed with many calories and provide less or no nutrition. Dogs’ healthy growth requires vitamins and minerals, and the food items which do not provide an adequate amount of nutrition lead to caloric increase, causing obesity.
Growing global trade restriction is anticipated to hamper the dog food market. For instance, the BREXIT caused pets in the EU to lose their passports, thus impeding the market.
Emerging Opportunities
Rising demand for dog food products with specific nutrition is expected to create immense growth opportunities in the market. Therefore, several brands are correspondingly focusing on balanced food for dogs and creating personalized dog foods with flavors to meet the growing demand. Furthermore, dog food manufacturers are introducing organic food in the market, which is likely to create opportunities in the market.
Scope of Dog Food Market Report
The market report includes an assessment of the market trends, market segments, and regional markets. Overview and dynamics have also been included in the report.
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Attributes
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Details
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Report Title
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Dog Food Market - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast
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Base Year
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2022
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Historic Data
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2016–2021
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Forecast Period
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2023–2031
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Segmentation
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Pet Type (Puppy, Adult, and Senior), Ingredient (Insect-derived, Animal-derived, Plant-derived, Cereal-derived, and Others), Product Type (Dry Food, Raw Food, Powder, Treats & Chews, and Wet Food), Nature (Conventional, Monoprotein, and Organic), and Distribution Channel (Offline [Supermarkets, Hypermarkets, and Specialty Stores] and Online)
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Regional Scope
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Asia Pacific, North America, Latin America, Europe, and Middle East & Africa
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Report Coverage
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Company Share, Market Analysis and Size, Competitive Landscape, Growth Factors, Market Trends, and Revenue Forecast
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Key Players Covered in the Report
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Hill's Pet Nutrition, Inc.; ROYAL CANIN SAS; The Farmer’s Dog, Inc.; The J.M. Smucker Company; Mars, Incorporated and its Affiliates.; Nestlé; Ollie Pets, Inc; Stella & Chewy's; Primal Pet Group; Affinity Petcare S.A; Colgate-Palmolive Company.; General Mills Inc; and Champion Petfoods
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Dog Food Market Segment Insights
Based on pet type, the dog food market is divided into puppy, adult, and senior. The adult segment is projected to hold the largest share of the market during the forecast period, due to their high appetite and need. Adult dogs are active in nature and require adequate nutrition to not only fill their bellies but also help them retain good health.
On the basis of ingredient, the global market is segregated into insect-derived, animal-derived, plant-derived, cereal-derived, and others. The insect-derived segment is anticipated to account for the key share of the market during the projection period, owing to its rich nutritional properties.
The insect-derived dog food products are rich in healthy fats and protein. They provide the necessary protein and nutrients for the healthy growth of the dogs, which keeps them active and peaceful all day.
In terms of product type, the dog food market is classified as dry food, raw food, powder, treats & chews, and wet food. The wet food segment is expected to expand at a robust growth rate in the coming years, as it contains a high moisture level compared to others. Wet dog food contains numerous vitamins, minerals, and protein that the dog needs to stay healthy and hydrated. Growing requirements to meet the water demand among puppies further drive the segment.
Based on nature, the market is categorized as conventional, mono protein, and organic. The organic segment is anticipated to generate major revenue in the market during the forecast period, due to an increasing preference for healthy vegan pet food products. Dog owners expect their dog’s food to be unadulterated. Thus, preservatives and pesticide-free organic food is gaining high preference.
On the basis of distribution channel, the market is bifurcated into offline and online. The offline segment is sub-segmented into supermarkets, hypermarkets, and specialty stores. The online segment is projected to constitute a substantial share of the market during the assessment period, owing to the rapid expansion of e-commerce platforms. In online stores, pet owners have wide product choices to select the best food for their dogs, which is one of the crucial factors driving the segment.
Regional Analysis
In terms of region, the global dog food market is classified as Asia Pacific, North America, Latin America, Europe, and Middle East & Africa. North America is expected to dominate the market during the projection period, due to the increasing adoption of dogs as a pet. Additionally, growing awareness about healthy dog food products is likely to boost the market in the region.
As per the American Society for the Prevention of Cruelty to the Animal (ASPCA), nearly 3.2 million dogs are adopted annually in the region. Dog-owning families consider their pets as a member of the family. Thus, driving the demand for healthy dog food products for caring for their canine family members.
The demand for healthy dog food and product innovation is growing in the region as people take good care of these canine family members. For instance, the ancient food product from Nepal, “Churpi”, is a tasteless, hard cheese. This hard cheese is used as a dog chew.
Churpi is gaining popularity in the North American region, especially in the US, considering its nutritional value. It is rich in vitamins, valine, proteins, and other essential nutrients that help improve dogs’ gut health and vision.
The market in Asia Pacific is expected to expand at a rapid pace during the forecast period, owing to the rising deposable income among the middle-class population. Furthermore, aspects such as rapid urbanization and preference for natural dog food products are fueling the market in the region.
Segments
The global dog food market has been segmented on the basis of
Pet Type
Ingredient
- Insect-derived
- Animal-derived
- Plant-derived
- Others
Product Type
- Dry food
- Raw food
- Powder
- Treats & Chews
- Wet Food
Nature
- Conventional
- Monoprotein
- Organic
Distribution Channel
- Offline
- Supermarkets
- Hypermarkets
- Specialty Stores
- Online
Region
- Asia Pacific
- North America
- Latin America
- Europe
- Middle East & Africa
Key Players
- Hill's Pet Nutrition, Inc.
- ROYAL CANIN SAS
- The Farmer’s Dog, Inc.
- The J.M. Smucker Company
- Mars, Incorporated and its Affiliates
- Nestlé
- Ollie Pets, Inc
- Stella & Chewy's
- Primal Pet Group
- Affinity Petcare S.A
- Colgate-Palmolive Company.
- General Mills Inc
- Champion Petfoods
Competitive Landscape
Key players competing in the global dog food market are Hill's Pet Nutrition, Inc.; ROYAL CANIN SAS; The Farmer’s Dog, Inc.; The J.M. Smucker Company; Mars, Incorporated and its Affiliates; Nestlé; Ollie Pets, Inc; Stella & Chewy's; Primal Pet Group; Affinity Petcare S.A; Colgate-Palmolive Company.; General Mills Inc; and Champion Petfoods. Some of these players adopt different strategies including product launches, mergers, acquisitions, collaboration, partnerships, product improvements, and expansion of production. For instance,
- On February 28th, 2023, Mars Petcare, part of Mars, Incorporated, acquired U.S.-based pet food company, Champion Petfoods. It is a pioneer in the fast-growing premium pet food space and its two premier brands, ORIJEN and ACANA.
- In July 2021, J.M. Smucker Company Inc’s brands Racheal Ray, and Nutrish introduced its two dog food products. These products’ recipe is crafted for dogs weighing 30 pounds and over. The recipe contains veggies and real chicken or beef, which is nutritional for dogs’ healthy growth.
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