Report Description
The global blueberry flavor market size was nearly USD 8.2 Bn in 2022 and is likely to reach USD 13.3 Bn by 2031, expanding at a CAGR of 7.1% during 2023–2031. Rising demand for fruit-flavored products is anticipated to fuel the market.
The blueberry flavor is used to impart the taste of real blueberries in food and beverages. It is mainly categorized into two types; natural and artificial. Natural flavor is made up of fresh blueberry extracts, while artificial flavor is made of a combination of natural and artificial ingredients, such as fresh blueberry or its extract, citric acid, and propylene glycol. It is often described as sweet and slightly tart.
Adding blueberry flavor to food and beverages brings out the real essence of the natural blueberries and enhances the taste of the product. Moreover, it is also working as a natural food colorant. Thus, it is widely used in cakes & pastries, muffins, cookies, ice creams, desserts, smoothies, and other confections.
The market report finds that the COVID-19 pandemic moderately impacted the market. The market supply chain was disrupted due to the emergency lockdown and several restrictions on import and export activities. However, the demand for blueberry flavor extract and blueberry flavoring powder has increased during the pandemic, owing to the rising trend of home cooking. Thus, consumers started preferring local manufacturing products to meet the overall growing demand, which fueled the market to a certain limit.
Blueberry Flavor Market Dynamics
Major Drivers
Increasing awareness regarding the health benefits offered by blueberries is a major factor driving the market during the projection period. Blueberry is a highly nutritious fruit, which contains various nutrients including vitamins, minerals, fiber, and antioxidants. It helps to manage blood pressure, blood sugar, and cholesterol level. Furthermore, the rising demand for fruit-based bakery products and beverages is expected to boost the market.
Existing Restraints
High cost of blueberries is expected to hamper the market. Blueberries require very specific weather conditions and take a long time to grow, which further makes them costlier. High raw material costs encouraged manufacturers to increase production costs significantly. Moreover, excessive consumption of artificial flavors can cause several health issues such as abdominal pain, vomiting, allergic reactions, and food hypersensitivity, which may limit the market to a certain limit.
Scope of Blueberry Flavor Market Report
The market report includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.
Attributes
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Details
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Report Title
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Blueberry Flavor Market - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast
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Base Year
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2022
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Historic Data
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2016–2021
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Forecast Period
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2023–2031
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Segmentation
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Type (Natural and Artificial), Form (Liquid and Powder), and Application (Baking Food, Beverages, Ice Cream, Candy, and Others)
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Regional Scope
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Asia Pacific, North America, Latin America, Europe, and Middle East & Africa
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Report Coverage
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Company Share, Market Analysis and Size, Competitive Landscape, Growth Factors, Market Trends, and Revenue Forecast
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Key Players Covered in the Report
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Beijing Heronsbill Food Material Co.,Ltd; Bio-Botanica; Carrubba, Inc; Flavor Depot; Flavor West Manufacturing, LLC.; Foodie Flavours Ltd; FutureCeuticals; Life Extension; Mazza Innovation Ltd; Nanchang Duomei Bio-Tech Co., Ltd; NORTHWESTERN EXTRACT; Special Ingredients; Stringer Flavour. Ltd; and Zhuhai Jinghao Biological-tech Co., Ltd
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Blueberry Flavor Market Segment Insights
On the basis of type, the blueberry flavor market is bifurcated into natural and artificial. The artificial segment is projected to register a considerable growth rate in the coming years, owing to the ease of availability and low cost compared to natural flavors. Artificial flavoring requires fewer raw materials to create twice the amount of ingredients and it gives the taste of natural fruits. Rising usage in beverages such as smoothies and juices is likely to boost the segment.
Based on form, the market is categorized into liquid and powder. The powder segment is expected to expand at a considerable CAGR during the assessment period, due to its long shelf life. Blueberry flavoring powder adds a burst of fresh blueberry flavor and sweetness to recipes. Thus, it is widely used in cakes, cookies, and smoothies. Increasing adoption of fruit-based flavor powders in bakery products is likely to propel the segment. On the other hand, the liquid segment is anticipated to grow at a rapid pace during the forecast period, as it is widely used to add aroma to recipes.
On the basis of application, the market is segmented into baking food, beverages, ice cream, candy, and others. The beverages segment is projected to expand at a significant pace during the projection period, owing to the rising demand for flavored non-alcoholic beverages such as energy drinks, sports drinks, cocktails, and flavored milk. The rapid expansion of cafes is likely to contribute to segment growth.
In terms of region, the global blueberry flavor market is classified as Asia Pacific, North America, Latin America, Europe, and Middle East & Africa. North America is expected to dominate the market during the assessment period, due to the rising preference for food products containing blueberries. However, the market in Asia Pacific is anticipated to grow at a significant pace in the coming years due to the growing adoption of flavored beverages and energy drinks among the young population.

Segments
The blueberry flavor market has been segmented on the basis of
Type
Form
Application
- Baking Food
- Beverages
- Ice Cream
- Candy
- Others
Region
- Asia Pacific
- North America
- Latin America
- Europe
- Middle East & Africa
Key Players
- Beijing Heronsbill Food Material Co.,Ltd
- Bio-Botanica
- Carrubba, Inc
- Flavor Depot
- Flavor West Manufacturing, LLC.
- Foodie Flavours Ltd
- FutureCeuticals
- Life Extension
- Mazza Innovation Ltd
- Nanchang Duomei Bio-Tech Co., Ltd
- NORTHWESTERN EXTRACT
- Special Ingredients
- Stringer Flavour. Ltd
- Zhuhai Jinghao Biological-tech Co., Ltd
Competitive Landscape
Key players competing in the global blueberry flavor market are Beijing Heronsbill Food Material Co.,Ltd; Bio-Botanica; Carrubba, Inc; Flavor Depot; Flavor West Manufacturing, LLC.; Foodie Flavours Ltd; FutureCeuticals; Life Extension; Mazza Innovation Ltd; Nanchang Duomei Bio-Tech Co., Ltd; NORTHWESTERN EXTRACT; Special Ingredients; Stringer Flavour. Ltd; and Zhuhai Jinghao Biological-tech Co., Ltd.
Some of these companies adopted several development strategies including product launches and production expansion to cater to customers worldwide. For instance,
- On March 30, 2022, Robinsons ‘Ready to Drink’ launched the blueberry flavor soft drinks with no added sugar.

Table Of Content
1. Executive Summary
2. Assumptions and Acronyms Used
3. Research Methodology
4. Blueberry Flavor Market Overview
4.1. Introduction
4.1.1. Market Taxonomy
4.1.2. Market Definition
4.2. Macro-Economic Factors
4.2.1. Industry Outlook
4.3. Blueberry Flavor Market Dynamics
4.3.1. Market Drivers
4.3.2. Market Restraints
4.3.3. Opportunity
4.3.4. Market Trends
4.4. Blueberry Flavor Market - Supply Chain
4.5. Global Blueberry Flavor Market Forecast
4.5.1. Blueberry Flavor Market Size (US$ Mn) and Y-o-Y Growth
4.5.2. Blueberry Flavor Market Size (000’ Units) and Y-o-Y Growth
4.5.3. Blueberry Flavor Market Absolute $ Opportunity
5. Global Blueberry Flavor Market Analysis and Forecast by Types
5.1. Market Trends
5.2. Introduction
5.2.1. Basis Point Share (BPS) Analysis by Types
5.2.2. Y-o-Y Growth Projections by Types
5.3. Blueberry Flavor Market Size and Volume Forecast by Types
5.3.1. Natural
5.3.2.
Artificial
5.4. Absolute $ Opportunity Assessment by Types
5.5. Market Attractiveness/Growth Potential Analysis by Types
6. Global Blueberry Flavor Market Analysis and Forecast by Applications
6.1. Market Trends
6.2. Introduction
6.2.1. Basis Point Share (BPS) Analysis by Applications
6.2.2. Y-o-Y Growth Projections by Applications
6.3. Blueberry Flavor Market Size and Volume Forecast by Applications
6.3.1. Baking Food
6.3.2.
Beverages
6.3.3.
Ice Cream
6.3.4.
Candy
6.3.5.
Others
6.4. Absolute $ Opportunity Assessment by Applications
6.5. Market Attractiveness/Growth Potential Analysis by Applications
7. Global Blueberry Flavor Market Analysis and Forecast by Region
7.1. Market Trends
7.2. Introduction
7.2.1. Basis Point Share (BPS) Analysis by Region
7.2.2. Y-o-Y Growth Projections by Region
7.3. Blueberry Flavor Market Size and Volume Forecast by Region
7.3.1. North America
7.3.2. Latin America
7.3.3. Europe
7.3.4. Asia Pacific
7.3.5. Middle East and Africa (MEA)
7.4. Absolute $ Opportunity Assessment by Region
7.5. Market Attractiveness/Growth Potential Analysis by Region
7.6. Global Blueberry Flavor Demand Share Forecast, 2019-2026
8. North America Blueberry Flavor Market Analysis and Forecast
8.1. Introduction
8.1.1. Basis Point Share (BPS) Analysis by Country
8.1.2. Y-o-Y Growth Projections by Country
8.2. North America Blueberry Flavor Market Size and Volume Forecast by Country
8.2.1. U.S.
8.2.2. Canada
8.3. Absolute $ Opportunity Assessment by Country
8.4. North America Blueberry Flavor Market Size and Volume Forecast by Types
8.4.1. Natural
8.4.2.
Artificial
8.5. Basis Point Share (BPS) Analysis by Types
8.6. Y-o-Y Growth Projections by Types
8.7. North America Blueberry Flavor Market Size and Volume Forecast by Applications
8.7.1. Baking Food
8.7.2.
Beverages
8.7.3.
Ice Cream
8.7.4.
Candy
8.7.5.
Others
8.8. Basis Point Share (BPS) Analysis by Applications
8.9. Y-o-Y Growth Projections by Applications
8.10. Market Attractiveness/Growth Potential Analysis
8.10.1. By Country
8.10.2. By Product Type
8.10.3. By Application
8.11. North America Blueberry Flavor Demand Share Forecast, 2019-2026
9. Latin America Blueberry Flavor Market Analysis and Forecast
9.1. Introduction
9.1.1. Basis Point Share (BPS) Analysis by Country
9.1.2. Y-o-Y Growth Projections by Country
9.1.3. Latin America Average Pricing Analysis
9.2. Latin America Blueberry Flavor Market Size and Volume Forecast by Country
9.2.1. Brazil
9.2.2. Mexico
9.2.3. Rest of Latin America
9.3. Absolute $ Opportunity Assessment by Country
9.4. Latin America Blueberry Flavor Market Size and Volume Forecast by Types
9.4.1. Natural
9.4.2.
Artificial
9.5. Basis Point Share (BPS) Analysis by Types
9.6. Y-o-Y Growth Projections by Types
9.7. Latin America Blueberry Flavor Market Size and Volume Forecast by Applications
9.7.1. Baking Food
9.7.2.
Beverages
9.7.3.
Ice Cream
9.7.4.
Candy
9.7.5.
Others
9.8. Basis Point Share (BPS) Analysis by Applications
9.9. Y-o-Y Growth Projections by Applications
9.10. Market Attractiveness/Growth Potential Analysis
9.10.1. By Country
9.10.2. By Product Type
9.10.3. By Application
9.11. Latin America Blueberry Flavor Demand Share Forecast, 2019-2026
10. Europe Blueberry Flavor Market Analysis and Forecast
10.1. Introduction
10.1.1. Basis Point Share (BPS) Analysis by Country
10.1.2. Y-o-Y Growth Projections by Country
10.1.3. Europe Average Pricing Analysis
10.2. Europe Blueberry Flavor Market Size and Volume Forecast by Country
10.2.1. Germany
10.2.2. France
10.2.3. Italy
10.2.4. U.K.
10.2.5. Spain
10.2.6. Russia
10.2.7. Rest of Europe
10.3. Absolute $ Opportunity Assessment by Country
10.4. Europe Blueberry Flavor Market Size and Volume Forecast by Types
10.4.1. Natural
10.4.2.
Artificial
10.5. Basis Point Share (BPS) Analysis by Types
10.6. Y-o-Y Growth Projections by Types
10.7. Europe Blueberry Flavor Market Size and Volume Forecast by Applications
10.7.1. Baking Food
10.7.2.
Beverages
10.7.3.
Ice Cream
10.7.4.
Candy
10.7.5.
Others
10.8. Basis Point Share (BPS) Analysis by Applications
10.9. Y-o-Y Growth Projections by Applications
10.10. Market Attractiveness/Growth Potential Analysis
10.10.1. By Country
10.10.2. By Product Type
10.10.3. By Application
10.11. Europe Blueberry Flavor Demand Share Forecast, 2019-2026
11. Asia Pacific Blueberry Flavor Market Analysis and Forecast
11.1. Introduction
11.1.1. Basis Point Share (BPS) Analysis by Country
11.1.2. Y-o-Y Growth Projections by Country
11.1.3. Asia Pacific Average Pricing Analysis
11.2. Asia Pacific Blueberry Flavor Market Size and Volume Forecast by Country
11.2.1. China
11.2.2. Japan
11.2.3. South Korea
11.2.4. India
11.2.5. Australia
11.2.6. Rest of Asia Pacific (APAC)
11.3. Absolute $ Opportunity Assessment by Country
11.4. Asia Pacific Blueberry Flavor Market Size and Volume Forecast by Types
11.4.1. Natural
11.4.2.
Artificial
11.5. Basis Point Share (BPS) Analysis by Types
11.6. Y-o-Y Growth Projections by Types
11.7. Asia Pacific Blueberry Flavor Market Size and Volume Forecast by Applications
11.7.1. Baking Food
11.7.2.
Beverages
11.7.3.
Ice Cream
11.7.4.
Candy
11.7.5.
Others
11.8. Basis Point Share (BPS) Analysis by Applications
11.9. Y-o-Y Growth Projections by Applications
11.10. Market Attractiveness/Growth Potential Analysis
11.10.1. By Country
11.10.2. By Product Type
11.10.3. By Application
11.11. Asia Pacific Blueberry Flavor Demand Share Forecast, 2019-2026
12. Middle East & Africa Blueberry Flavor Market Analysis and Forecast
12.1. Introduction
12.1.1. Basis Point Share (BPS) Analysis by Country
12.1.2. Y-o-Y Growth Projections by Country
12.1.3. Middle East & Africa Average Pricing Analysis
12.2. Middle East & Africa Blueberry Flavor Market Size and Volume Forecast by Country
12.2.1. Saudi Arabia
12.2.2. South Africa
12.2.3. UAE
12.2.4. Rest of Middle East & Africa (MEA)
12.3. Absolute $ Opportunity Assessment by Country
12.4. Middle East & Africa Blueberry Flavor Market Size and Volume Forecast by Types
12.4.1. Natural
12.4.2.
Artificial
12.5. Basis Point Share (BPS) Analysis by Types
12.6. Y-o-Y Growth Projections by Types
12.7. Middle East & Africa Blueberry Flavor Market Size and Volume Forecast by Applications
12.7.1. Baking Food
12.7.2.
Beverages
12.7.3.
Ice Cream
12.7.4.
Candy
12.7.5.
Others
12.8. Basis Point Share (BPS) Analysis by Applications
12.9. Y-o-Y Growth Projections by Applications
12.10. Market Attractiveness/Growth Potential Analysis
12.10.1. By Country
12.10.2. By Product Type
12.10.3. By Application
12.11. Middle East & Africa Blueberry Flavor Demand Share Forecast, 2019-2026
13. Competition Landscape
13.1. Global Blueberry Flavor Market: Market Share Analysis
13.2. Blueberry Flavor Distributors and Customers
13.3. Blueberry Flavor Market: Competitive Dashboard
13.4. Company Profiles (Details: Overview, Financials, Developments, Strategy)
13.4.1. Beijing Heronsbill Food Material Co.,Ltd
13.4.2.
Bio-Botanica
13.4.3.
Carrubba, Inc
13.4.4.
Flavor Depot
13.4.5.
Flavor West Manufacturing, LLC.
13.4.6.
Foodie Flavours Ltd
13.4.7.
FutureCeuticals
13.4.8.
Life Extension
13.4.9.
Mazza Innovation Ltd
13.4.10.
Nanchang Duomei Bio-Tech Co., Ltd
13.4.11.
NORTHWESTERN EXTRACT
13.4.12.
Special Ingredients
13.4.13.
Stringer Flavour. Ltd
13.4.14.
Zhuhai Jinghao Biological-tech Co., Ltd