The global blueberry flavor market size was nearly USD 8.2 Bn in 2022 and is likely to reach USD 13.3 Bn by 2031, expanding at a CAGR of 7.1% during 2023–2031. Rising demand for fruit-flavored products is anticipated to fuel the market.
The blueberry flavor is used to impart the taste of real blueberries in food and beverages. It is mainly categorized into two types; natural and artificial. Natural flavor is made up of fresh blueberry extracts, while artificial flavor is made of a combination of natural and artificial ingredients, such as fresh blueberry or its extract, citric acid, and propylene glycol. It is often described as sweet and slightly tart.
Adding blueberry flavor to food and beverages brings out the real essence of the natural blueberries and enhances the taste of the product. Moreover, it is also working as a natural food colorant. Thus, it is widely used in cakes & pastries, muffins, cookies, ice creams, desserts, smoothies, and other confections.
The market report finds that the COVID-19 pandemic moderately impacted the market. The market supply chain was disrupted due to the emergency lockdown and several restrictions on import and export activities. However, the demand for blueberry flavor extract and blueberry flavoring powder has increased during the pandemic, owing to the rising trend of home cooking. Thus, consumers started preferring local manufacturing products to meet the overall growing demand, which fueled the market to a certain limit.
Blueberry Flavor Market Dynamics
Major Drivers
Increasing awareness regarding the health benefits offered by blueberries is a major factor driving the market during the projection period. Blueberry is a highly nutritious fruit, which contains various nutrients including vitamins, minerals, fiber, and antioxidants. It helps to manage blood pressure, blood sugar, and cholesterol level. Furthermore, the rising demand for fruit-based bakery products and beverages is expected to boost the market.
Existing Restraints
High cost of blueberries is expected to hamper the market. Blueberries require very specific weather conditions and take a long time to grow, which further makes them costlier. High raw material costs encouraged manufacturers to increase production costs significantly. Moreover, excessive consumption of artificial flavors can cause several health issues such as abdominal pain, vomiting, allergic reactions, and food hypersensitivity, which may limit the market to a certain limit.
Scope of Blueberry Flavor Market Report
The market report includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.
Attributes
|
Details
|
Report Title
|
Blueberry Flavor Market - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast
|
Base Year
|
2022
|
Historic Data
|
2016–2021
|
Forecast Period
|
2023–2031
|
Segmentation
|
Type (Natural and Artificial), Form (Liquid and Powder), and Application (Baking Food, Beverages, Ice Cream, Candy, and Others)
|
Regional Scope
|
Asia Pacific, North America, Latin America, Europe, and Middle East & Africa
|
Report Coverage
|
Company Share, Market Analysis and Size, Competitive Landscape, Growth Factors, Market Trends, and Revenue Forecast
|
Key Players Covered in the Report
|
Beijing Heronsbill Food Material Co.,Ltd; Bio-Botanica; Carrubba, Inc; Flavor Depot; Flavor West Manufacturing, LLC.; Foodie Flavours Ltd; FutureCeuticals; Life Extension; Mazza Innovation Ltd; Nanchang Duomei Bio-Tech Co., Ltd; NORTHWESTERN EXTRACT; Special Ingredients; Stringer Flavour. Ltd; and Zhuhai Jinghao Biological-tech Co., Ltd
|
Blueberry Flavor Market Segment Insights
On the basis of type, the blueberry flavor market is bifurcated into natural and artificial. The artificial segment is projected to register a considerable growth rate in the coming years, owing to the ease of availability and low cost compared to natural flavors. Artificial flavoring requires fewer raw materials to create twice the amount of ingredients and it gives the taste of natural fruits. Rising usage in beverages such as smoothies and juices is likely to boost the segment.
Based on form, the market is categorized into liquid and powder. The powder segment is expected to expand at a considerable CAGR during the assessment period, due to its long shelf life. Blueberry flavoring powder adds a burst of fresh blueberry flavor and sweetness to recipes. Thus, it is widely used in cakes, cookies, and smoothies. Increasing adoption of fruit-based flavor powders in bakery products is likely to propel the segment. On the other hand, the liquid segment is anticipated to grow at a rapid pace during the forecast period, as it is widely used to add aroma to recipes.
On the basis of application, the market is segmented into baking food, beverages, ice cream, candy, and others. The beverages segment is projected to expand at a significant pace during the projection period, owing to the rising demand for flavored non-alcoholic beverages such as energy drinks, sports drinks, cocktails, and flavored milk. The rapid expansion of cafes is likely to contribute to segment growth.
In terms of region, the global blueberry flavor market is classified as Asia Pacific, North America, Latin America, Europe, and Middle East & Africa. North America is expected to dominate the market during the assessment period, due to the rising preference for food products containing blueberries. However, the market in Asia Pacific is anticipated to grow at a significant pace in the coming years due to the growing adoption of flavored beverages and energy drinks among the young population.
Segments
The blueberry flavor market has been segmented on the basis of
Type
Form
Application
- Baking Food
- Beverages
- Ice Cream
- Candy
- Others
Region
- Asia Pacific
- North America
- Latin America
- Europe
- Middle East & Africa
Key Players
- Beijing Heronsbill Food Material Co.,Ltd
- Bio-Botanica
- Carrubba, Inc
- Flavor Depot
- Flavor West Manufacturing, LLC.
- Foodie Flavours Ltd
- FutureCeuticals
- Life Extension
- Mazza Innovation Ltd
- Nanchang Duomei Bio-Tech Co., Ltd
- NORTHWESTERN EXTRACT
- Special Ingredients
- Stringer Flavour. Ltd
- Zhuhai Jinghao Biological-tech Co., Ltd
Competitive Landscape
Key players competing in the global blueberry flavor market are Beijing Heronsbill Food Material Co.,Ltd; Bio-Botanica; Carrubba, Inc; Flavor Depot; Flavor West Manufacturing, LLC.; Foodie Flavours Ltd; FutureCeuticals; Life Extension; Mazza Innovation Ltd; Nanchang Duomei Bio-Tech Co., Ltd; NORTHWESTERN EXTRACT; Special Ingredients; Stringer Flavour. Ltd; and Zhuhai Jinghao Biological-tech Co., Ltd.
Some of these companies adopted several development strategies including product launches and production expansion to cater to customers worldwide. For instance,
- On March 30, 2022, Robinsons ‘Ready to Drink’ launched the blueberry flavor soft drinks with no added sugar.