Aviation IoT Market by Applications (Ground Operations, Passenger Experience, Aircraft Operations, and Asset Management), End-users (Airport, Airline Operators, MRO, and Aircraft OEM), and Regions (Asia Pacific, North America, Latin America, Europe, and Middle East & Africa) - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast 2021 – 2028
The global aviation IoT market size was valued at USD 3.50 billion in 2020 and is projected to expand at a CAGR of 20.2% during the forecast period, 2021–2028. The growth of the market is attributed to emphasis on enhancing passenger experience and exponential growth in air passenger traffic.
There are various advancement that has resulted in growing preference for smart airport architecture and wireless technology in the aviation industry. Although the COVID-19 pandemic had severely affected the aviation industry during 2020-2021, there have been unpredicted rise in passenger traffic in air travel over the decade.
Consequently, airline operators and airport professionals worldwide are widely accepting recent technologies that introduced in the market to enhance their business flow and cope up with the untapped growth in air traffic. Internet of Things (IoT) plays a crucial part in assembling data in the industry by providing statistical analysis to support airport management. Aviation companies utilize these statistical analysis to gain illicit insights with decreasing people’s interference.
The aviation industry is adopting a digital ecosystem with the continued advances in intelligent technologies. Simultaneously, advances in IoT are enhancing the present digital system to provide technology-based services such as document checking, baggage, flight booking, and automated check-in. Technological advancements are vital factors that help to grow the aviation market and several technologies are used for various applications associated with the industry
For instance, advanced facial recognition AI is being used largely for efficiency, security, and accuracy while examining details of passengers. This is helping in decreasing the waiting time linked with the check-in process while enhancing the biometric airport screening procedures. IoT can specially support the industry in betterment of MRO services and cutting off the downtime. The function to foresee the malfunctioning component and decrease the equipment downtime using advanced software is enabling airlines to rise their revenues.
Market Trends, Drivers, Restraints, and Opportunities
- Growing usage for smart airport architecture and continuous advancements in wireless technology are estimated to fuel the market growth.
- Major aviation industry players are specifically adopting data-driven methods to take their business decisions which is expected to boost the market growth.
- Technological advancement in terms of machine learning and Artificial Intelligence (AI) are potential drivers that can accelerate the market expansion.
- Intense competitive rivalry among airlines to enhance passenger experience and various government authorities are key challenges that can restrict the market growth.
- Deployment of advanced technology by the provisioning of customized solutions and service providers are also key factors providing lucrative growth opportunities for the market.
Scope of Aviation IoT Market Report
The report on the global aviation IoT market includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.
|
Attributes |
Details |
|
Report Title |
Aviation IoT Market - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast |
|
Base Year |
2020 |
|
Historic Data |
2018–2019 |
|
Forecast Period |
2021–2028 |
|
Segmentation |
Applications (Ground Operations, Passenger Experience, Aircraft Operations, and Asset Management) and End-users (Airport, Airline Operators, MRO, and Aircraft OEM) |
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Regional Scope |
Asia Pacific, North America, Latin America, Europe, and Middle East & Africa |
|
Report Coverage |
Company Share, Market Analysis and Size, Competitive Landscape, Growth Factors, and Trends, and Revenue Forecast |
|
Key Players Covered in the Report |
Tata Communications; Honeywell International, Inc.; Huawei Technologies Co. Ltd; Cisco Systems, Inc.; and SITAONAIR |
Aviation IoT Market Segment Insights
Asset management segment is expected to account for a key market share
Based on applications, the global aviation IoT market is segmented into ground operations, passenger experience, aircraft operations, and asset management.
The asset management segment is expected to account for a key share of the market during the forecast period owing to increasing fleet size in line with the growing passenger traffic globally. However, the passenger experience segment is anticipated to register a substantial growth rate in the coming years as the aerospace industry is increasingly adopting advanced technology to enhance the passenger experience.
Airport segment is estimated to expand at a robust growth rate
In terms of end-users, the market is differentiated into airport, airline operators, MRO, and aircraft OEM.
The airport segment is estimated to expand at a robust growth rate during the projected period due to growing popularity of the smart airport concept across various regions. Meanwhile, the airline operators segment is expected to exhibit a high growth rate in the coming years owing to growing adoption of intelligent baggage monitoring and advanced cabin climate control solutions.
North America is anticipated to constitute a key market share
In terms of regions, the global aviation IoT market is classified as Asia Pacific, North America, Latin America, Europe, and Middle East & Africa.
North America is anticipated to constitute a key share of the market during the targeted period due to elegant aviation infrastructure in the U.S. to facilitate the passenger experience.
However, the market of Asia Pacific is expected to register a considerable CAGR during the forecast period of the market owing to rise in the middle income population opting for air travel, the expansion of airline operations, and several government favorable policies in the development of smart airport architecture in the region.
Segments
The global aviation IoT market has been segmented on the basis of
Applications
- Ground Operations
- Passenger Experience
- Aircraft Operations
- Asset Management
End-users
- Airport
- Airline Operators
- MRO
- Aircraft OEM
Regions
- Asia Pacific
- North America
- Latin America
- Europe
- Middle East & Africa
Key Players
- Tata Communications
- Honeywell International, Inc.
- Huawei Technologies Co. Ltd
- Cisco Systems, Inc.
- SITAONAIR
Competitive Landscape
Key players competing in the global aviation IoT market are Tata Communications; Honeywell International, Inc.; Huawei Technologies Co. Ltd; Cisco Systems, Inc.; and SITAONAIR.
The main market players are continuously engaged in various business development activities such as mergers and acquisitions, research and developments, investments for innovative products, and collaborations. Strategic partnerships between airport operators and leading airlines are coming up as a common strategy often adopted by the major market players to achieve a competitive advantage.
1. Executive Summary
2. Assumptions and Acronyms Used
3. Research Methodology
4. Aviation IoT Market Overview
4.1. Introduction
4.1.1. Market Taxonomy
4.1.2. Market Definition
4.2. Macro-Economic Factors
4.2.1. Industry Outlook
4.3. Aviation IoT Market Dynamics
4.3.1. Market Drivers
4.3.2. Market Restraints
4.3.3. Opportunity
4.3.4. Market Trends
4.4. Aviation IoT Market - Supply Chain
4.5. Global Aviation IoT Market Forecast
4.5.1. Aviation IoT Market Size (US$ Mn) and Y-o-Y Growth
4.5.2. Aviation IoT Market Size (000’ Units) and Y-o-Y Growth
4.5.3. Aviation IoT Market Absolute $ Opportunity
5. Global Aviation IoT Market Analysis and Forecast by Applications
5.1. Market Trends
5.2. Introduction
5.2.1. Basis Point Share (BPS) Analysis by Applications
5.2.2. Y-o-Y Growth Projections by Applications
5.3. Aviation IoT Market Size and Volume Forecast by Applications
5.3.1. Ground Operations Passenger Experience Aircraft Operations Asset Management
5.4. Absolute $ Opportunity Assessment by Applications
5.5. Market Attractiveness/Growth Potential Analysis by Applications
6. Global Aviation IoT Market Analysis and Forecast by End Users
6.1. Market Trends
6.2. Introduction
6.2.1. Basis Point Share (BPS) Analysis by End Users
6.2.2. Y-o-Y Growth Projections by End Users
6.3. Aviation IoT Market Size and Volume Forecast by End Users
6.3.1. Airport Airline Operators MRO Aircraft OEM
6.4. Absolute $ Opportunity Assessment by End Users
6.5. Market Attractiveness/Growth Potential Analysis by End Users
7. Global Aviation IoT Market Analysis and Forecast by Region
7.1. Market Trends
7.2. Introduction
7.2.1. Basis Point Share (BPS) Analysis by Region
7.2.2. Y-o-Y Growth Projections by Region
7.3. Aviation IoT Market Size and Volume Forecast by Region
7.3.1. North America
7.3.2. Latin America
7.3.3. Europe
7.3.4. Asia Pacific
7.3.5. Middle East and Africa (MEA)
7.4. Absolute $ Opportunity Assessment by Region
7.5. Market Attractiveness/Growth Potential Analysis by Region
7.6. Global Aviation IoT Demand Share Forecast, 2019-2026
8. North America Aviation IoT Market Analysis and Forecast
8.1. Introduction
8.1.1. Basis Point Share (BPS) Analysis by Country
8.1.2. Y-o-Y Growth Projections by Country
8.2. North America Aviation IoT Market Size and Volume Forecast by Country
8.2.1. U.S.
8.2.2. Canada
8.3. Absolute $ Opportunity Assessment by Country
8.4. North America Aviation IoT Market Size and Volume Forecast by Applications
8.4.1. Ground Operations Passenger Experience Aircraft Operations Asset Management
8.5. Basis Point Share (BPS) Analysis by Applications
8.6. Y-o-Y Growth Projections by Applications
8.7. North America Aviation IoT Market Size and Volume Forecast by End Users
8.7.1. Airport Airline Operators MRO Aircraft OEM
8.8. Basis Point Share (BPS) Analysis by End Users
8.9. Y-o-Y Growth Projections by End Users
8.10. Market Attractiveness/Growth Potential Analysis
8.10.1. By Country
8.10.2. By Product Type
8.10.3. By Application
8.11. North America Aviation IoT Demand Share Forecast, 2019-2026
9. Latin America Aviation IoT Market Analysis and Forecast
9.1. Introduction
9.1.1. Basis Point Share (BPS) Analysis by Country
9.1.2. Y-o-Y Growth Projections by Country
9.1.3. Latin America Average Pricing Analysis
9.2. Latin America Aviation IoT Market Size and Volume Forecast by Country
9.2.1. Brazil
9.2.2. Mexico
9.2.3. Rest of Latin America
9.3. Absolute $ Opportunity Assessment by Country
9.4. Latin America Aviation IoT Market Size and Volume Forecast by Applications
9.4.1. Ground Operations Passenger Experience Aircraft Operations Asset Management
9.5. Basis Point Share (BPS) Analysis by Applications
9.6. Y-o-Y Growth Projections by Applications
9.7. Latin America Aviation IoT Market Size and Volume Forecast by End Users
9.7.1. Airport Airline Operators MRO Aircraft OEM
9.8. Basis Point Share (BPS) Analysis by End Users
9.9. Y-o-Y Growth Projections by End Users
9.10. Market Attractiveness/Growth Potential Analysis
9.10.1. By Country
9.10.2. By Product Type
9.10.3. By Application
9.11. Latin America Aviation IoT Demand Share Forecast, 2019-2026
10. Europe Aviation IoT Market Analysis and Forecast
10.1. Introduction
10.1.1. Basis Point Share (BPS) Analysis by Country
10.1.2. Y-o-Y Growth Projections by Country
10.1.3. Europe Average Pricing Analysis
10.2. Europe Aviation IoT Market Size and Volume Forecast by Country
10.2.1. Germany
10.2.2. France
10.2.3. Italy
10.2.4. U.K.
10.2.5. Spain
10.2.6. Russia
10.2.7. Rest of Europe
10.3. Absolute $ Opportunity Assessment by Country
10.4. Europe Aviation IoT Market Size and Volume Forecast by Applications
10.4.1. Ground Operations Passenger Experience Aircraft Operations Asset Management
10.5. Basis Point Share (BPS) Analysis by Applications
10.6. Y-o-Y Growth Projections by Applications
10.7. Europe Aviation IoT Market Size and Volume Forecast by End Users
10.7.1. Airport Airline Operators MRO Aircraft OEM
10.8. Basis Point Share (BPS) Analysis by End Users
10.9. Y-o-Y Growth Projections by End Users
10.10. Market Attractiveness/Growth Potential Analysis
10.10.1. By Country
10.10.2. By Product Type
10.10.3. By Application
10.11. Europe Aviation IoT Demand Share Forecast, 2019-2026
11. Asia Pacific Aviation IoT Market Analysis and Forecast
11.1. Introduction
11.1.1. Basis Point Share (BPS) Analysis by Country
11.1.2. Y-o-Y Growth Projections by Country
11.1.3. Asia Pacific Average Pricing Analysis
11.2. Asia Pacific Aviation IoT Market Size and Volume Forecast by Country
11.2.1. China
11.2.2. Japan
11.2.3. South Korea
11.2.4. India
11.2.5. Australia
11.2.6. Rest of Asia Pacific (APAC)
11.3. Absolute $ Opportunity Assessment by Country
11.4. Asia Pacific Aviation IoT Market Size and Volume Forecast by Applications
11.4.1. Ground Operations Passenger Experience Aircraft Operations Asset Management
11.5. Basis Point Share (BPS) Analysis by Applications
11.6. Y-o-Y Growth Projections by Applications
11.7. Asia Pacific Aviation IoT Market Size and Volume Forecast by End Users
11.7.1. Airport Airline Operators MRO Aircraft OEM
11.8. Basis Point Share (BPS) Analysis by End Users
11.9. Y-o-Y Growth Projections by End Users
11.10. Market Attractiveness/Growth Potential Analysis
11.10.1. By Country
11.10.2. By Product Type
11.10.3. By Application
11.11. Asia Pacific Aviation IoT Demand Share Forecast, 2019-2026
12. Middle East & Africa Aviation IoT Market Analysis and Forecast
12.1. Introduction
12.1.1. Basis Point Share (BPS) Analysis by Country
12.1.2. Y-o-Y Growth Projections by Country
12.1.3. Middle East & Africa Average Pricing Analysis
12.2. Middle East & Africa Aviation IoT Market Size and Volume Forecast by Country
12.2.1. Saudi Arabia
12.2.2. South Africa
12.2.3. UAE
12.2.4. Rest of Middle East & Africa (MEA)
12.3. Absolute $ Opportunity Assessment by Country
12.4. Middle East & Africa Aviation IoT Market Size and Volume Forecast by Applications
12.4.1. Ground Operations Passenger Experience Aircraft Operations Asset Management
12.5. Basis Point Share (BPS) Analysis by Applications
12.6. Y-o-Y Growth Projections by Applications
12.7. Middle East & Africa Aviation IoT Market Size and Volume Forecast by End Users
12.7.1. Airport Airline Operators MRO Aircraft OEM
12.8. Basis Point Share (BPS) Analysis by End Users
12.9. Y-o-Y Growth Projections by End Users
12.10. Market Attractiveness/Growth Potential Analysis
12.10.1. By Country
12.10.2. By Product Type
12.10.3. By Application
12.11. Middle East & Africa Aviation IoT Demand Share Forecast, 2019-2026
13. Competition Landscape
13.1. Global Aviation IoT Market: Market Share Analysis
13.2. Aviation IoT Distributors and Customers
13.3. Aviation IoT Market: Competitive Dashboard
13.4. Company Profiles (Details: Overview, Financials, Developments, Strategy)
13.4.1. Tata Communications Honeywell International, Inc. Huawei Technologies Co. Ltd Cisco Systems, Inc. SITAONAIR
2. Assumptions and Acronyms Used
3. Research Methodology
4. Aviation IoT Market Overview
4.1. Introduction
4.1.1. Market Taxonomy
4.1.2. Market Definition
4.2. Macro-Economic Factors
4.2.1. Industry Outlook
4.3. Aviation IoT Market Dynamics
4.3.1. Market Drivers
4.3.2. Market Restraints
4.3.3. Opportunity
4.3.4. Market Trends
4.4. Aviation IoT Market - Supply Chain
4.5. Global Aviation IoT Market Forecast
4.5.1. Aviation IoT Market Size (US$ Mn) and Y-o-Y Growth
4.5.2. Aviation IoT Market Size (000’ Units) and Y-o-Y Growth
4.5.3. Aviation IoT Market Absolute $ Opportunity
5. Global Aviation IoT Market Analysis and Forecast by Applications
5.1. Market Trends
5.2. Introduction
5.2.1. Basis Point Share (BPS) Analysis by Applications
5.2.2. Y-o-Y Growth Projections by Applications
5.3. Aviation IoT Market Size and Volume Forecast by Applications
5.3.1. Ground Operations Passenger Experience Aircraft Operations Asset Management
5.4. Absolute $ Opportunity Assessment by Applications
5.5. Market Attractiveness/Growth Potential Analysis by Applications
6. Global Aviation IoT Market Analysis and Forecast by End Users
6.1. Market Trends
6.2. Introduction
6.2.1. Basis Point Share (BPS) Analysis by End Users
6.2.2. Y-o-Y Growth Projections by End Users
6.3. Aviation IoT Market Size and Volume Forecast by End Users
6.3.1. Airport Airline Operators MRO Aircraft OEM
6.4. Absolute $ Opportunity Assessment by End Users
6.5. Market Attractiveness/Growth Potential Analysis by End Users
7. Global Aviation IoT Market Analysis and Forecast by Region
7.1. Market Trends
7.2. Introduction
7.2.1. Basis Point Share (BPS) Analysis by Region
7.2.2. Y-o-Y Growth Projections by Region
7.3. Aviation IoT Market Size and Volume Forecast by Region
7.3.1. North America
7.3.2. Latin America
7.3.3. Europe
7.3.4. Asia Pacific
7.3.5. Middle East and Africa (MEA)
7.4. Absolute $ Opportunity Assessment by Region
7.5. Market Attractiveness/Growth Potential Analysis by Region
7.6. Global Aviation IoT Demand Share Forecast, 2019-2026
8. North America Aviation IoT Market Analysis and Forecast
8.1. Introduction
8.1.1. Basis Point Share (BPS) Analysis by Country
8.1.2. Y-o-Y Growth Projections by Country
8.2. North America Aviation IoT Market Size and Volume Forecast by Country
8.2.1. U.S.
8.2.2. Canada
8.3. Absolute $ Opportunity Assessment by Country
8.4. North America Aviation IoT Market Size and Volume Forecast by Applications
8.4.1. Ground Operations Passenger Experience Aircraft Operations Asset Management
8.5. Basis Point Share (BPS) Analysis by Applications
8.6. Y-o-Y Growth Projections by Applications
8.7. North America Aviation IoT Market Size and Volume Forecast by End Users
8.7.1. Airport Airline Operators MRO Aircraft OEM
8.8. Basis Point Share (BPS) Analysis by End Users
8.9. Y-o-Y Growth Projections by End Users
8.10. Market Attractiveness/Growth Potential Analysis
8.10.1. By Country
8.10.2. By Product Type
8.10.3. By Application
8.11. North America Aviation IoT Demand Share Forecast, 2019-2026
9. Latin America Aviation IoT Market Analysis and Forecast
9.1. Introduction
9.1.1. Basis Point Share (BPS) Analysis by Country
9.1.2. Y-o-Y Growth Projections by Country
9.1.3. Latin America Average Pricing Analysis
9.2. Latin America Aviation IoT Market Size and Volume Forecast by Country
9.2.1. Brazil
9.2.2. Mexico
9.2.3. Rest of Latin America
9.3. Absolute $ Opportunity Assessment by Country
9.4. Latin America Aviation IoT Market Size and Volume Forecast by Applications
9.4.1. Ground Operations Passenger Experience Aircraft Operations Asset Management
9.5. Basis Point Share (BPS) Analysis by Applications
9.6. Y-o-Y Growth Projections by Applications
9.7. Latin America Aviation IoT Market Size and Volume Forecast by End Users
9.7.1. Airport Airline Operators MRO Aircraft OEM
9.8. Basis Point Share (BPS) Analysis by End Users
9.9. Y-o-Y Growth Projections by End Users
9.10. Market Attractiveness/Growth Potential Analysis
9.10.1. By Country
9.10.2. By Product Type
9.10.3. By Application
9.11. Latin America Aviation IoT Demand Share Forecast, 2019-2026
10. Europe Aviation IoT Market Analysis and Forecast
10.1. Introduction
10.1.1. Basis Point Share (BPS) Analysis by Country
10.1.2. Y-o-Y Growth Projections by Country
10.1.3. Europe Average Pricing Analysis
10.2. Europe Aviation IoT Market Size and Volume Forecast by Country
10.2.1. Germany
10.2.2. France
10.2.3. Italy
10.2.4. U.K.
10.2.5. Spain
10.2.6. Russia
10.2.7. Rest of Europe
10.3. Absolute $ Opportunity Assessment by Country
10.4. Europe Aviation IoT Market Size and Volume Forecast by Applications
10.4.1. Ground Operations Passenger Experience Aircraft Operations Asset Management
10.5. Basis Point Share (BPS) Analysis by Applications
10.6. Y-o-Y Growth Projections by Applications
10.7. Europe Aviation IoT Market Size and Volume Forecast by End Users
10.7.1. Airport Airline Operators MRO Aircraft OEM
10.8. Basis Point Share (BPS) Analysis by End Users
10.9. Y-o-Y Growth Projections by End Users
10.10. Market Attractiveness/Growth Potential Analysis
10.10.1. By Country
10.10.2. By Product Type
10.10.3. By Application
10.11. Europe Aviation IoT Demand Share Forecast, 2019-2026
11. Asia Pacific Aviation IoT Market Analysis and Forecast
11.1. Introduction
11.1.1. Basis Point Share (BPS) Analysis by Country
11.1.2. Y-o-Y Growth Projections by Country
11.1.3. Asia Pacific Average Pricing Analysis
11.2. Asia Pacific Aviation IoT Market Size and Volume Forecast by Country
11.2.1. China
11.2.2. Japan
11.2.3. South Korea
11.2.4. India
11.2.5. Australia
11.2.6. Rest of Asia Pacific (APAC)
11.3. Absolute $ Opportunity Assessment by Country
11.4. Asia Pacific Aviation IoT Market Size and Volume Forecast by Applications
11.4.1. Ground Operations Passenger Experience Aircraft Operations Asset Management
11.5. Basis Point Share (BPS) Analysis by Applications
11.6. Y-o-Y Growth Projections by Applications
11.7. Asia Pacific Aviation IoT Market Size and Volume Forecast by End Users
11.7.1. Airport Airline Operators MRO Aircraft OEM
11.8. Basis Point Share (BPS) Analysis by End Users
11.9. Y-o-Y Growth Projections by End Users
11.10. Market Attractiveness/Growth Potential Analysis
11.10.1. By Country
11.10.2. By Product Type
11.10.3. By Application
11.11. Asia Pacific Aviation IoT Demand Share Forecast, 2019-2026
12. Middle East & Africa Aviation IoT Market Analysis and Forecast
12.1. Introduction
12.1.1. Basis Point Share (BPS) Analysis by Country
12.1.2. Y-o-Y Growth Projections by Country
12.1.3. Middle East & Africa Average Pricing Analysis
12.2. Middle East & Africa Aviation IoT Market Size and Volume Forecast by Country
12.2.1. Saudi Arabia
12.2.2. South Africa
12.2.3. UAE
12.2.4. Rest of Middle East & Africa (MEA)
12.3. Absolute $ Opportunity Assessment by Country
12.4. Middle East & Africa Aviation IoT Market Size and Volume Forecast by Applications
12.4.1. Ground Operations Passenger Experience Aircraft Operations Asset Management
12.5. Basis Point Share (BPS) Analysis by Applications
12.6. Y-o-Y Growth Projections by Applications
12.7. Middle East & Africa Aviation IoT Market Size and Volume Forecast by End Users
12.7.1. Airport Airline Operators MRO Aircraft OEM
12.8. Basis Point Share (BPS) Analysis by End Users
12.9. Y-o-Y Growth Projections by End Users
12.10. Market Attractiveness/Growth Potential Analysis
12.10.1. By Country
12.10.2. By Product Type
12.10.3. By Application
12.11. Middle East & Africa Aviation IoT Demand Share Forecast, 2019-2026
13. Competition Landscape
13.1. Global Aviation IoT Market: Market Share Analysis
13.2. Aviation IoT Distributors and Customers
13.3. Aviation IoT Market: Competitive Dashboard
13.4. Company Profiles (Details: Overview, Financials, Developments, Strategy)
13.4.1. Tata Communications Honeywell International, Inc. Huawei Technologies Co. Ltd Cisco Systems, Inc. SITAONAIR
The global aviation IoT market has been segmented on the basis of
Applications
- Ground Operations
- Passenger Experience
- Aircraft Operations
- Asset Management
End-users
- Airport
- Airline Operators
- MRO
- Aircraft OEM
Regions
- Asia Pacific
- North America
- Latin America
- Europe
- Middle East & Africa
Key Players
- Tata Communications
- Honeywell International, Inc.
- Huawei Technologies Co. Ltd
- Cisco Systems, Inc.
- SITAONAIR
Key players competing in the global aviation IoT market are Tata Communications; Honeywell International, Inc.; Huawei Technologies Co. Ltd; Cisco Systems, Inc.; and SITAONAIR.
The main market players are continuously engaged in various business development activities such as mergers and acquisitions, research and developments, investments for innovative products, and collaborations. Strategic partnerships between airport operators and leading airlines are coming up as a common strategy often adopted by the major market players to achieve a competitive advantage.
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