Report Description
The global automotive head-up display market size was valued USD 99.9 million in 2020 and is anticipated to expand at a robust CAGR during the forecast period, 2021–2028. The growth of the market is attributed to increasing number of vehicles I n emerging countries.

The vehicle head-up display (HUD) is one of the most recent advancements in advanced driver aid systems (ADAS). A car's head-up display (HUD) is primarily used by drivers to help them stay more focused on the road by safely displaying speed, warning signals, and other critical vehicle and navigation information on the windshield, directly in the line of sight of the driver. Additionally, the car HUD system is one of the prominent safety systems if it is combined with on-board cameras and adaptive cruise control. Furthermore, a number of automotive HUD systems have begun to use cameras and GPS to locate the vehicle and display an image on the windshield. Infrared cameras can detect lines on the road and project their real-world location on the windshield in recently developed HUD systems.
Market Trends, Drivers, Restraints, and Opportunities
- Rising adoption rate of advanced technologies is estimated to drive the market growth.
- Increasing requirement for safety solutions and rising road accidents are expected to boost the market expansion.
- Ongoing innovations in semi-autonomous and electric vehicles in the automotive industry is anticipated to propel the global automotive head-up display market growth.
- High cost of the innovative technology can hamper the market growth.
- Rising disposable income of consumer and sale of luxurious cars are estimated to create lucrative opportunities for the market.
Scope of the Report
The report on the global automotive head-up display (HUD) market includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.
Attributes
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Details
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Report Title
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Automotive Head-up Display (HUD) Market - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast
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Base Year
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2020
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Historic Data
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2018–2019
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Forecast Period
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2021–2028
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Segmentation
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HUD Types (Windshield and Combiner) and Vehicles (Passenger Cars and Commercial Vehicles)
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Regional Scope
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Asia Pacific, North America, Latin America, Europe, and Middle East & Africa
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Report Coverage
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Company Share, Market Analysis and Size, Competitive Landscape, Growth Factors, and Trends, and Revenue Forecast
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Key Players Covered in the Report
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DENSO Corporation; HUDWAY, LLC.; Continental AG; Nippon Seiki Co. Ltd; and Visteon Corporation
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Automotive Head-Up Display Market Segment Insights
Windshield segment is projected to expand at a considerable CAGR
On the basis of HUD types, the market is segregated into windshield and combiner. The windshield segment is projected to expand at a considerable CAGR during the forecast period. A projector and a collection of mirrors are used in the windshield HUD system to transfer information that appears slightly below or above the driver's field of vision. The device is designed to adapt to the curvature of a vehicle's windscreen. Several vehicle types have different windshield curvatures, aligning them with the system. It's typically offered as an optional feature in vehicles. Furthermore, OEMs are expected to integrate a wide range of ADAS into the windshield HUD and use augmented reality to overlay information about the driving condition.

Passenger cars segment is anticipated to account a significant market share.
Based on vehicles, the market is divided into passenger cars and commercial vehicles. The passenger cars segment is predicted to account for a significant market share during the forecast period due to a high demand for private mobility, rising per capita income, and enhanced lifestyle. Moreover, rising innovation in the automotive industry is positively influencing the segment growth.
Europe is anticipated to constitute a key market share
In terms of regions, the global automotive head-up display market is categorized as Asia Pacific, North America, Latin America, Europe, and Middle East & Africa. Europe is expected to constitute a key share of the market during the projected period. Increasing development of connected cars is spurring the regional market growth. Furthermore, demand from Germany and the UK is aiding in the dominance of the regional market. The adoption of HUD in the Russia is expected to be modest until 2020, but it is expected to grow in the future. However, the market in Asia Pacific is anticipated to expand at a rapid pace during the forecast period due to presence of well-known vehicle manufacturers, including Toyota, TATA, and Suzuki.

Segments
Segments Covered in the Report
The global automotive head-up display market has been segmented on the basis of
HUD Types
Vehicles
- Passenger Cars
- Commercial Vehicles
Regions
- Asia Pacific
- North America
- Latin America
- Europe
- Middle East & Africa
Key Players
- DENSO Corporation
- HUDWAY, LLC.
- Continental AG
- Nippon Seiki Co. Ltd
- Visteon Corporation
Competitive Landscape
Key players competing in the global automotive head-up display market are DENSO Corporation; HUDWAY, LLC.; Continental AG; Nippon Seiki Co. Ltd; and Visteon Corporation. These companies have been able to obtain an advantage by managing their product portfolios, developing new product line, and growing their reach across multiple countries around the world.

Table Of Content
1. Executive Summary
2. Assumptions and Acronyms Used
3. Research Methodology
4. Automotive Head-up Display (HUD) Market Overview
4.1. Introduction
4.1.1. Market Taxonomy
4.1.2. Market Definition
4.2. Macro-Economic Factors
4.2.1. Industry Outlook
4.3. Automotive Head-up Display (HUD) Market Dynamics
4.3.1. Market Drivers
4.3.2. Market Restraints
4.3.3. Opportunity
4.3.4. Market Trends
4.4. Automotive Head-up Display (HUD) Market - Supply Chain
4.5. Global Automotive Head-up Display (HUD) Market Forecast
4.5.1. Automotive Head-up Display (HUD) Market Size (US$ Mn) and Y-o-Y Growth
4.5.2. Automotive Head-up Display (HUD) Market Size (000’ Units) and Y-o-Y Growth
4.5.3. Automotive Head-up Display (HUD) Market Absolute $ Opportunity
5. Global Automotive Head-up Display (HUD) Market Analysis and Forecast by Region
5.1. Market Trends
5.2. Introduction
5.2.1. Basis Point Share (BPS) Analysis by Region
5.2.2. Y-o-Y Growth Projections by Region
5.3. Automotive Head-up Display (HUD) Market Size and Volume Forecast by Region
5.3.1. North America
5.3.2. Latin America
5.3.3. Europe
5.3.4. Asia Pacific
5.3.5. Middle East and Africa (MEA)
5.4. Absolute $ Opportunity Assessment by Region
5.5. Market Attractiveness/Growth Potential Analysis by Region
5.6. Global Automotive Head-up Display (HUD) Demand Share Forecast, 2019-2026
6. North America Automotive Head-up Display (HUD) Market Analysis and Forecast
6.1. Introduction
6.1.1. Basis Point Share (BPS) Analysis by Country
6.1.2. Y-o-Y Growth Projections by Country
6.2. North America Automotive Head-up Display (HUD) Market Size and Volume Forecast by Country
6.2.1. U.S.
6.2.2. Canada
6.3. Absolute $ Opportunity Assessment by Country
6.4. Market Attractiveness/Growth Potential Analysis
6.4.1. By Country
6.4.2. By Product Type
6.4.3. By Application
6.5. North America Automotive Head-up Display (HUD) Demand Share Forecast, 2019-2026
7. Latin America Automotive Head-up Display (HUD) Market Analysis and Forecast
7.1. Introduction
7.1.1. Basis Point Share (BPS) Analysis by Country
7.1.2. Y-o-Y Growth Projections by Country
7.1.3. Latin America Average Pricing Analysis
7.2. Latin America Automotive Head-up Display (HUD) Market Size and Volume Forecast by Country
7.2.1. Brazil
7.2.2. Mexico
7.2.3. Rest of Latin America
7.3. Absolute $ Opportunity Assessment by Country
7.4. Market Attractiveness/Growth Potential Analysis
7.4.1. By Country
7.4.2. By Product Type
7.4.3. By Application
7.5. Latin America Automotive Head-up Display (HUD) Demand Share Forecast, 2019-2026
8. Europe Automotive Head-up Display (HUD) Market Analysis and Forecast
8.1. Introduction
8.1.1. Basis Point Share (BPS) Analysis by Country
8.1.2. Y-o-Y Growth Projections by Country
8.1.3. Europe Average Pricing Analysis
8.2. Europe Automotive Head-up Display (HUD) Market Size and Volume Forecast by Country
8.2.1. Germany
8.2.2. France
8.2.3. Italy
8.2.4. U.K.
8.2.5. Spain
8.2.6. Russia
8.2.7. Rest of Europe
8.3. Absolute $ Opportunity Assessment by Country
8.4. Market Attractiveness/Growth Potential Analysis
8.4.1. By Country
8.4.2. By Product Type
8.4.3. By Application
8.5. Europe Automotive Head-up Display (HUD) Demand Share Forecast, 2019-2026
9. Asia Pacific Automotive Head-up Display (HUD) Market Analysis and Forecast
9.1. Introduction
9.1.1. Basis Point Share (BPS) Analysis by Country
9.1.2. Y-o-Y Growth Projections by Country
9.1.3. Asia Pacific Average Pricing Analysis
9.2. Asia Pacific Automotive Head-up Display (HUD) Market Size and Volume Forecast by Country
9.2.1. China
9.2.2. Japan
9.2.3. South Korea
9.2.4. India
9.2.5. Australia
9.2.6. Rest of Asia Pacific (APAC)
9.3. Absolute $ Opportunity Assessment by Country
9.4. Market Attractiveness/Growth Potential Analysis
9.4.1. By Country
9.4.2. By Product Type
9.4.3. By Application
9.5. Asia Pacific Automotive Head-up Display (HUD) Demand Share Forecast, 2019-2026
10. Middle East & Africa Automotive Head-up Display (HUD) Market Analysis and Forecast
10.1. Introduction
10.1.1. Basis Point Share (BPS) Analysis by Country
10.1.2. Y-o-Y Growth Projections by Country
10.1.3. Middle East & Africa Average Pricing Analysis
10.2. Middle East & Africa Automotive Head-up Display (HUD) Market Size and Volume Forecast by Country
10.2.1. Saudi Arabia
10.2.2. South Africa
10.2.3. UAE
10.2.4. Rest of Middle East & Africa (MEA)
10.3. Absolute $ Opportunity Assessment by Country
10.4. Market Attractiveness/Growth Potential Analysis
10.4.1. By Country
10.4.2. By Product Type
10.4.3. By Application
10.5. Middle East & Africa Automotive Head-up Display (HUD) Demand Share Forecast, 2019-2026
11. Competition Landscape
11.1. Global Automotive Head-up Display (HUD) Market: Market Share Analysis
11.2. Automotive Head-up Display (HUD) Distributors and Customers
11.3. Automotive Head-up Display (HUD) Market: Competitive Dashboard
11.4. Company Profiles (Details: Overview, Financials, Developments, Strategy)
11.4.1. DENSO Corporation
11.4.2.
HUDWAY, LLC.
11.4.3.
Continental AG
11.4.4.
Nippon Seiki Co. Ltd
11.4.5.
Visteon Corporation