Smart Toilet Market

Smart Toilet Market Outlook 2031

The global smart toilet market size was USD 8.4 Billion in 2022 and is likely to reach USD 20.13 Billion by 2031, expanding at a CAGR of 10.2 % during 2023–2031. The market growth is attributed to the rising need for water conservation and increasing demand for convenient sanitary hygiene.

Increasing demand for convenient sanitary hygiene is expected to fuel the market. Smart toilets incorporate features such as automated self-cleaning, touchless operation, and automated flushing, reducing the potential for bacterial growth and contamination, and offering convenient sanitary hygiene.

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A smart toilet is a bathroom plumbing fixture that automatically opens and flushes the toilet or urinal. It includes several innovative sensor technologies that offer customized user experiences such as warm water cleaning, hand-free seat closing, heated seats, UV disinfections, and others. Smart toilets are linked to apps allowing users to specify personal preferences such as desired cleaning pressure and temperature.

Rising need for water conservation is projected to boost the demand for smart toilets. Smart toilets use sensors to generate water requirements for flushing and flush the right amount of water, allowing control over the amount of water released, helping reduce water wastage, and increase water conservation. For instance,

• According to The World Bank, water scarcity is estimated to affect more than 40% of the global population by 2030.

The COVID-19 pandemic hampered the demand for smart toilets. Government preventive measures such as the imposition of lockdowns and social distancing led to the closure of sanitary outlets, hampering market demand. Moreover, construction activities registered a sharp decline during the pandemic, which hindered the demand for smart toilets, as these toilets are installed in residential and commercial spaces to provide convenient sanitary hygiene by offering automatic washing, cleaning, and disinfection through high-pressure nozzles. For instance,

• According to the Royal Institution of Chartered Surveyors, 25% of projects were halted in the second quarter of 2020.

Impact of Artificial Intelligence (AI) on Smart Toilet

Advancements in technology, such as self-cleaning mechanisms, touchscreen controls, sensor-based devices, and artificial intelligence are enhancing the functionalities of integrated smart toilets. AI-powered smart toilets screen urine for early warning signs of disease by detecting the presence of extra sugar and glucose through placed sensors. Moreover, companies are introducing AI-enabled devices for smart toilets to detect health conditions of individuals, creating lucrative opportunities in the market. For instance,

• On January 4, 2023, Vivoo a wellness-tech innovation company launched a smart toilet clip at CES 2023 in Las Vegas for early detection of health conditions. The strip automatically moves, aligning itself with a user’s urine stream and detecting early symptoms of certain health conditions.

Smart Toilet Market Dynamics

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Major Drivers

Rising adoption of IoT sensors is projected to boost the demand for smart toilets. The IoT sensors are utilized in smart toilets to detect the presence of dirt and disease in the toilet. These sensors detect dirt by comparing the images fed into it, after using the toilet, and raise the alarm to the owner or user to clean it. The rapidly growing IoT sensors market creates opportunities for the smart toilets market to expand at a significant rate in the coming years. For instance,

• As per a report, the IoT sensors market was valued at USD 27 billion in 2022 and is expected to reach USD 43 billion by 2025.

Increasing inclination towards smart homes is anticipated to drive the market. Smart homes include smart toilets, as they are considered more hygienic than regular toilets, due to their rimless technology, hands-free features, and wash-and-dry functionality. It also eliminates the need for toilet paper and uses less water than traditional toilets, which increases its adoption in smart homes. For instance,

• As per a report, the number of smart homes around the world was 307.82 million in 2022 and is expected to reach 672.57 million in 2027.

Existing Restraints

High cost associated with smart toilets is anticipated to restrict the market. These toilets are comparatively more expensive than traditional toilets, due to advanced features and technology. Moreover, smart toilets require power and connectivity for operation, which is projected to hamper the market, due to power outages in developing nations.

Emerging Opportunities

Growing geriatric population creates an immense opportunity in the market. Smart toilets offer comfort to elderly people with heated seats and remote controls with buttons, providing a pleasant experience, especially in winter. Moreover, these toilets have built-in nightlights, offering safety to elderly people at night without disrupting sleeping patterns and sleep quality. Thus, rising geriatric population is driving the market. As per the report published by the World Health Organization on October 1, 2022, 1 in 6 people in the world are expected to be aged 60 years or over by 2030 and account for 2.1 billion by 2050.

Scope of the Smart Toilet Market Report

The report on the market includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.

Smart Toilet Market Segment Insights

Type Segment Analysis

Based on type, the smart toilet market is categorized into wall-hung, single-floor standing, close-coupled, and one-piece toilets. The wall-hung toilet segment held a large market share in 2022, due to its potential to save space and add a modern touch to bathrooms. Wall-hung toilets are used in smart toilets, as they take up less space, which makes them ideal for a small bathroom. Moreover, the growing commercial sector is propelling the segment, as these toilets are widely adopted in malls, offices, hotels, and public spaces to provide a sleek and contemporary look while optimizing space.

The one-piece toilet segment is projected to grow at a robust pace in the coming years, owing to its durability and easy installation. One-piece toilets offer high comfort and are easy to install, as they are incorporated into one unit, which encourages their adoption in residential and commercial spaces. Moreover, one-piece toilets are primarily used in smart toilets to discourage bacterial growth, due to their mold shape, which offers less space for bacteria to become trapped and breed.

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Connectivity Segment Analysis

In terms of connectivity, the global market is bifurcated into Wi-Fi and Bluetooth. The Bluetooth segment dominated the market in 2022 and is expected to continue its dominance throughout the assessment period, due to its ability to connect devices of a different nature with smart toilets wirelessly. Bluetooth enable lifting of the toilet seat and flushing through smartphone apps. It also provides voice commands in smart toilets to control toilets through user voice, which encourages its adoption in smart toilets.

Application Segment Analysis

Based on application, the smart toilet market is divided into residential and commercial. The commercial segment accounted for a major market share in 2022 due to rapid urbanization, technology advancements, and shifting consumer dynamics. Smart toilets are majorly adopted in commercial spaces, such as restaurants, bars, hotels, offices, and shopping malls, to provide users with unparalleled comfort and hygiene. These toilets offer features such as heated seats, automated flushing, and self-cleaning capabilities, thereby boosting their demand in the commercial sector.

The residential segment is anticipated to expand at a high CAGR during the projected period, owing to rising number of smart homes and growing awareness about water conservation. Smart toilets lower water usage by distributing the exact amount of water required to flush, reducing water wastage. Moreover, key companies in the market are introducing smart toilets for smart homes, which is projected to boost their demand in the residential sector. For instance,

• On January 31, 2023, Kohler Co. a global leader in luxury sanitaryware, bathroom fittings, and wash basins launched a smart toilet, Numi 2.0 for smart homes. It offers personalized cleansing, a heated seat, exceptional water efficiency, and high-quality built-in Amazon Alexa, which provides simple voice control of Numi’s features.

Regional Outlook

In terms of region, the smart toilet market is segregated into Asia Pacific, North America, Latin America, Europe, and Middle East & Africa. Europe held a large market share in 2022, due to increasing consumer spending on maintaining bathroom hygiene and rising adoption of innovative home technologies. Moreover, governments and regulatory bodies in the region are implementing strict guidelines for water efficiency, thereby increasing the adoption of water-saving solutions, such as smart toilets. For instance,

• According to the European Commission, EU rules aim to ensure that water is managed sustainably in the long term.

Asia Pacific is expected to register considerable growth during the forecast period, owing to the presence of established market players, such as TOTO LTD., LIXIL Corporation, and CERA. Moreover, the growing need for hygienic-sanitary goods and rise in disposable income are propelling the market in the region. Additionally, government initiatives for water conservation are projected to boost the demand for smart toilets, as these consume fewer gallons of water as compared to conventional toilets, as they are equipped with sensors that flush the right amount of water. For instance,

• As per a report published by the Press Information Bureau on March 21, 2022, the Government of India is continuously taking initiatives on water conservation under various schemes such as Atal Bhujal Yojana and Atal Mission for Rejuvenation and Urban Transformation (AMRUT).

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Segments

The smart toilet market has been segmented on the basis of

Type

• Wall-hung
• Single-floor Standing
• Close-coupled
• One-piece Toilet

Connectivity

• Wi-Fi 
• Bluetooth

Application

• Residential
• Commercial

Regions

• Asia Pacific
• North America
• Latin America
• Europe
• Middle East & Africa

Key Players

• Brondell
• Bradley Corporation
• CERA
• Dongpeng
• Fortune Brands Innovations
• Guangdong HEGII Sanitary Wares Co., Ltd
• GWA Group Limited
• JOMOO KITCHEN & BATH CO., LTD
• Kohler Co
• LIXIL Corporation
• Masco Corporation
• Roca Sanitario, S.A
• TOTO LTD
• Villeroy & Boch

Competitive Landscape

Key players competing in the global market are Brondell; Bradley Corporation; CERA; Dongpeng; Fortune Brands Innovations; Guangdong HEGII Sanitary Wares Co., Ltd; GWA Group Limited; JOMOO KITCHEN & BATH CO., LTD; Kohler Co.; LIXIL Corporation; Masco Corporation; Roca Sanitario, S.A; TOTO LTD; and Villeroy & Boch.

These companies adopted several development strategies, including collaboration, product launches, mergers, acquisitions, partnerships, and production expansion, to expand their consumer base worldwide. For instance,

• On August 2, 2023, SYNSOL a health-monitoring brand backed by Geometry Healthtech launched a smart toilet lineup, integrated with medical-grade health monitoring features, such as electrolyte detection and 6-lead ECG monitoring. This enables users to perform professional-level electrolyte tests such as Na+ and K+ ion detection and 6-lead ECG monitoring.

• On March 9, 2022, Roca, a leader in designing and producing products for bathroom spaces, partnered with Kamleon a science-based early-stage company, to launch the world’s first urinal that measures hydration levels of users. It is designed to raise awareness about the importance of drinking water and to improve personal well-being while preventing illness.