Printed Signage Market Outlook 2031:
The global printed signage market size was valued at USD 41.86 Billion in 2022 and is projected to reach USD 47.86 Billion by 2031, expanding at a CAGR of 1.5% during the forecast period 2023 - 2031. Printed signage is the most extensively used form of signage solutions employed for marketing and advertising activities. These kinds of posters or banners tend to attract consumers and expand their knowledge about the major features of the available products and services.
Large format printing helps in creating high impact visuals and leads to information and promotional advertising. Banners, billboards, charts, diagrams, and signs are put up using printed signage. This is used by a number of companies in their day-to-day operations across retail locations and trade venues.
Market Trends, Drivers, Restraints, and Opportunities
- Availability of cost effective advertising and increasing needs for efficient advertising solutions across industries present key drivers of the market.
- Low cost of instalment of required devices and equipment for deploying these signs along with high lifespan of billboards and posters are key factors boosting the market growth.
- Growing adoption of digital signage solutions and technologies to eliminate maintenance costs and help industries to expand their business operations are expected to propel the market in the coming years.
- Dynamic nature of content making and rising need for skilled professionals for the customisation are major restraining factors. This is expected to hamper the market growth during the forecast period.
- Emerging new trend of large format printing for creating high impact visuals such as diagrams, marketing displays, and posters offer lucrative opportunities for the growth of the market in the coming years.
Scope of Printed Signage Market Report
The report on the global printed signage market includes an assessment of the market, size, share, trends, segments, and regional markets. Overview and dynamics have been included in the report.
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Attributes
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Details
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Report Title
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Printed Signage Market - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast
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Base Year
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2022
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Historic Data
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2016 & 2021
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Forecast Period
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2023–2031
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Segmentation
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Product Types (Banner & Backdrop, Corporate Graphics, Exhibitions, Trade Shows, Backlit Displays, Pop Display, Billboards, and Others), Print Technologies (Screen, Inkjet, Sheetfed, and Others), End-users (BFSI, Retail, Transportation & Logistics, Healthcare, and Others)
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Regional Scope
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Asia Pacific, North America, Europe, Latin America, and Middle East & Africa
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Report Coverage
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Market scope, analysis, share, competitive analysis, growth facts, restraints, opportunities, and revenue forecast
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Key Players Covered
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Avery Dennison Corp.; Kelly Signs. Inc.; Spandex Ltd; and Orafol Europe GmbH.
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Printed Signage Market Segment Insights
Heavy advertising by industries drives the banner & backdrop segment
Based on product types, the global printed signage market is segmented into banner & backdrop, corporate graphics, exhibitions, trade shows, backlit displays, pop display, billboards, and others. The banners & backdrop segment is projected to register a substantial growth rate in the coming years owing to wide demand for banners for advertising and marketing purposes by businesses.
The segment includes printed signs in huge letters that are displayed by the companies regionally for attracting customers or for spreading awareness about the products or services available. Banners are cost effective and ensure efficient advertising as the consumer learns about the product with just a glance. Meanwhile, the corporate graphic segment is expected to witness robust growth owing to heavy marketing strategies by corporations to increase sales.
Cost effectiveness drives the inkjet segment
In terms of print technologies, the market is categorized as screen, inkjet, sheetfed, and others. The inkjet segment is anticipated to account for a key market share during the projected period owing to high adoption of the technology as it is cost effective and durability of images. This inkjet printing technology is a type of computerised printing that recreates a digital image by propelling droplets of ink on paper and plastic materials.
The technology is most commonly used as it is very cheap and ensures effective results as the printed signs are smudge proof and long lasting. Screen printing technology is where a mesh is used to transfer ink onto a substrate, except in those areas blocked by a blocking stencil.
Rising development of the financial sector drives the BFSI segment
Based on end-users, the global printed signage market is fragmented into BFSI, retail, transportation & logistics, healthcare, and others. The banking, financial services and insurance (BFSI) segment is projected to hold a significant market share due to the wide use of printed signage for advertising the financial services offered by banking institutions.
Due to the lower maintenance cost of printed signage, the printing model is widely adopted and is considered to be the most efficient option of marketing for the finance institutes. A large number of financial institutions use this method to aid their campaigns and enable rapid customer communication. The growing financial sector with the rapid process of opening of ATMs and banks are expected to fuel the segment growth further.
Asia Pacific market is expected to register robust growth
In terms of regions, the market is classified as North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. The market of Asia Pacific constituted a significant share of the market in 2020 and is expected to register robust growth in the coming years due to high demand for printed signage by local and regional industries for advertising and marketing in the region.
Moreover, the lower maintenance costs and high efficiency along with the rapid process of urbanization in developing countries such as India, China, and Japan has further accelerated the expansion of the regional market.
Segments
Product Types
- Banner & Backdrop
- Corporate Graphics
- Exhibitions
- Trade Shows
- Backlit Displays
- Pop Display
- Billboards
- Others
Print Technologies
- Screen
- Inkjet
- Sheetfed
- Others
End-users
- BFSI
- Retail
- Transportation & Logistics
- Healthcare
- Others
Regions
- Europe
- North America
- Asia Pacific
- South America
- Middle East & Africa
Key Players
Competitive Landscape
Key players competing in the global printed signage market are Avery Dennison Corp.; Kelly Signs. Inc.; Spandex Ltd; and Orafol Europe GmbH. These players have actively engaged in several market development activities including enterprise collaborations, agreements, mergers & acquisitions, production capacity expansion, new product launches, and partnerships to increase their market share.
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