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Printed Signage Market Size, Analysis, Share & Forecast 2031
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Printed Signage Market Size, Analysis, Share & Forecast 2031

Segments - Global Printed Signage Market by Product Types (Banner & Backdrop, Corporate Graphics, Exhibitions, Trade Shows, Backlit Displays, Pop Display, Billboards, and Others), Print Technologies (Screen, Inkjet, Sheetfed, and Others), End-users (BFSI, Retail, Transportation & Logistics, Healthcare, and Others), and Regions (Asia Pacific, North America, Europe, Latin America, and Middle East & Africa) - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast 2023 - 2031

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Author : Raksha Sharma
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Fact-checked by : V. Chandola
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Editor : Shruti Bhat

Upcoming | Report ID :ICT-SE-4276 | 4.7 Rating | 80 Reviews | 165 Pages | Format : PDF Excel PPT

Report Description


 Printed Signage Market Outlook 2031:

The global printed signage market size was valued at USD 41.86 Billion in 2022 and is projected to reach USD 47.86 Billion by 2031, expanding at a CAGR of 1.5% during the forecast period 2023 - 2031. Printed signage is the most extensively used form of signage solutions employed for marketing and advertising activities. These kinds of posters or banners tend to attract consumers and expand their knowledge about the major features of the available products and services.

Large format printing helps in creating high impact visuals and leads to information and promotional advertising. Banners, billboards, charts, diagrams, and signs are put up using printed signage. This is used by a number of companies in their day-to-day operations across retail locations and trade venues.

Printed Signage Market Outlook

  • Availability of cost effective advertising and increasing needs for efficient advertising solutions across industries present key drivers of the market.
  • Low cost of instalment of required devices and equipment for deploying these signs along with high lifespan of billboards and posters are key factors boosting the market growth.
  • Growing adoption of digital signage solutions and technologies to eliminate maintenance costs and help industries to expand their business operations are expected to propel the market in the coming years.
  • Dynamic nature of content making and rising need for skilled professionals for the customisation are major restraining factors. This is expected to hamper the market growth during the forecast period.
  • Emerging new trend of large format printing for creating high impact visuals such as diagrams, marketing displays, and posters offer lucrative opportunities for the growth of the market in the coming years.

Scope of Printed Signage Market Report

The report on the global printed signage market includes an assessment of the market, size, share, trends, segments, and regional markets. Overview and dynamics have been included in the report.

Attributes

Details

Report Title

Printed Signage Market - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast

Base Year

2022

Historic Data

2016 & 2021

Forecast Period

2023–2031

Segmentation

Product Types (Banner & Backdrop, Corporate Graphics, Exhibitions, Trade Shows, Backlit Displays, Pop Display, Billboards, and Others), Print Technologies (Screen, Inkjet, Sheetfed, and Others), End-users (BFSI, Retail, Transportation & Logistics, Healthcare, and Others)

Regional Scope

Asia Pacific, North America, Europe, Latin America, and Middle East & Africa

Report Coverage

Market scope, analysis, share, competitive analysis, growth facts, restraints, opportunities, and revenue forecast

Key Players Covered

Avery Dennison Corp.; Kelly Signs. Inc.; Spandex Ltd; and Orafol Europe GmbH.

Printed Signage Market Segment Insights

Heavy advertising by industries drives the banner & backdrop segment

Based on product types, the global printed signage market is segmented into banner & backdrop, corporate graphics, exhibitions, trade shows, backlit displays, pop display, billboards, and others. The banners & backdrop segment is projected to register a substantial growth rate in the coming years owing to wide demand for banners for advertising and marketing purposes by businesses.

The segment includes printed signs in huge letters that are displayed by the companies regionally for attracting customers or for spreading awareness about the products or services available. Banners are cost effective and ensure efficient advertising as the consumer learns about the product with just a glance. Meanwhile, the corporate graphic segment is expected to witness robust growth owing to heavy marketing strategies by corporations to increase sales.

Printed Signage Market Product Type

Cost effectiveness drives the inkjet segment

In terms of print technologies, the market is categorized as screen, inkjet, sheetfed, and others. The inkjet segment is anticipated to account for a key market share during the projected period owing to high adoption of the technology as it is cost effective and durability of images. This inkjet printing technology is a type of computerised printing that recreates a digital image by propelling droplets of ink on paper and plastic materials.

The technology is most commonly used as it is very cheap and ensures effective results as the printed signs are smudge proof and long lasting. Screen printing technology is where a mesh is used to transfer ink onto a substrate, except in those areas blocked by a blocking stencil.

Rising development of the financial sector drives the BFSI segment

Based on end-users, the global printed signage market is fragmented into BFSI, retail, transportation & logistics, healthcare, and others. The banking, financial services and insurance (BFSI) segment is projected to hold a significant market share due to the wide use of printed signage for advertising the financial services offered by banking institutions.

Due to the lower maintenance cost of printed signage, the printing model is widely adopted and is considered to be the most efficient option of marketing for the finance institutes. A large number of financial institutions use this method to aid their campaigns and enable rapid customer communication. The growing financial sector with the rapid process of opening of ATMs and banks are expected to fuel the segment growth further.

Printed Signage Market End User

Asia Pacific market is expected to register robust growth

In terms of regions, the market is classified as North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. The market of Asia Pacific constituted a significant share of the market in 2020 and is expected to register robust growth in the coming years due to high demand for printed signage by local and regional industries for advertising and marketing in the region.

Moreover, the lower maintenance costs and high efficiency along with the rapid process of urbanization in developing countries such as India, China, and Japan has further accelerated the expansion of the regional market.

Printed Signage Market Region

Segments

Product Types

  • Banner & Backdrop
  • Corporate Graphics
  • Exhibitions
  • Trade Shows
  • Backlit Displays
  • Pop Display
  • Billboards
  • Others

Print Technologies

  • Screen
  • Inkjet
  • Sheetfed
  • Others

End-users

  • BFSI
  • Retail
  • Transportation & Logistics
  • Healthcare
  • Others

Regions

  • Europe
  • North America
  • Asia Pacific
  • South America
  • Middle East & Africa

Key Players

Competitive Landscape

Key players competing in the global printed signage market are Avery Dennison Corp.; Kelly Signs. Inc.; Spandex Ltd; and Orafol Europe GmbH. These players have actively engaged in several market development activities including enterprise collaborations, agreements, mergers & acquisitions, production capacity expansion, new product launches, and partnerships to increase their market share.

Printed Signage Market Key Players

Table Of Content

1. Executive Summary
2. Assumptions and Acronyms Used
3. Research Methodology
4. Printed Signage Market Overview
  4.1. Introduction
     4.1.1. Market Taxonomy
     4.1.2. Market Definition
  4.2. Macro-Economic Factors
     4.2.1. Industry Outlook
  4.3. Printed Signage Market Dynamics
     4.3.1. Market Drivers
     4.3.2. Market Restraints
     4.3.3. Opportunity
     4.3.4. Market Trends
  4.4. Printed Signage Market - Supply Chain
  4.5. Global Printed Signage Market Forecast
     4.5.1. Printed Signage Market Size (US$ Mn) and Y-o-Y Growth
     4.5.2. Printed Signage Market Size (000’ Units) and Y-o-Y Growth
     4.5.3. Printed Signage Market Absolute $ Opportunity
5. Global Printed Signage Market Analysis and Forecast by End Users
  5.1. Market Trends
  5.2. Introduction
     5.2.1. Basis Point Share (BPS) Analysis by End Users
     5.2.2. Y-o-Y Growth Projections by End Users
  5.3. Printed Signage Market Size and Volume Forecast by End Users
     5.3.1. BFSI
     5.3.2. Retail
     5.3.3. Transportation & Logistics
     5.3.4. Healthcare
     5.3.5. Others
  5.4. Absolute $ Opportunity Assessment by End Users
  5.5. Market Attractiveness/Growth Potential Analysis by End Users
6. Global Printed Signage Market Analysis and Forecast by Region
  6.1. Market Trends
  6.2. Introduction
     6.2.1. Basis Point Share (BPS) Analysis by Region
     6.2.2. Y-o-Y Growth Projections by Region
  6.3. Printed Signage Market Size and Volume Forecast by Region
     6.3.1. North America
     6.3.2. Latin America
     6.3.3. Europe
     6.3.4. Asia Pacific
     6.3.5. Middle East and Africa (MEA)
  6.4. Absolute $ Opportunity Assessment by Region
  6.5. Market Attractiveness/Growth Potential Analysis by Region
  6.6. Global Printed Signage Demand Share Forecast, 2019-2026
7. North America Printed Signage Market Analysis and Forecast
  7.1. Introduction
     7.1.1. Basis Point Share (BPS) Analysis by Country
     7.1.2. Y-o-Y Growth Projections by Country
  7.2. North America Printed Signage Market Size and Volume Forecast by Country
     7.2.1. U.S.
     7.2.2. Canada
  7.3. Absolute $ Opportunity Assessment by Country
  7.4. North America Printed Signage Market Size and Volume Forecast by End Users
     7.4.1. BFSI
     7.4.2. Retail
     7.4.3. Transportation & Logistics
     7.4.4. Healthcare
     7.4.5. Others
  7.5. Basis Point Share (BPS) Analysis by End Users
  7.6. Y-o-Y Growth Projections by End Users
  7.7. Market Attractiveness/Growth Potential Analysis
     7.7.1. By Country
     7.7.2. By Product Type
     7.7.3. By Application
  7.8. North America Printed Signage Demand Share Forecast, 2019-2026
8. Latin America Printed Signage Market Analysis and Forecast
  8.1. Introduction
     8.1.1. Basis Point Share (BPS) Analysis by Country
     8.1.2. Y-o-Y Growth Projections by Country
     8.1.3. Latin America Average Pricing Analysis
  8.2. Latin America Printed Signage Market Size and Volume Forecast by Country
      8.2.1. Brazil
      8.2.2. Mexico
      8.2.3. Rest of Latin America
   8.3. Absolute $ Opportunity Assessment by Country
  8.4. Latin America Printed Signage Market Size and Volume Forecast by End Users
     8.4.1. BFSI
     8.4.2. Retail
     8.4.3. Transportation & Logistics
     8.4.4. Healthcare
     8.4.5. Others
  8.5. Basis Point Share (BPS) Analysis by End Users
  8.6. Y-o-Y Growth Projections by End Users
  8.7. Market Attractiveness/Growth Potential Analysis
     8.7.1. By Country
     8.7.2. By Product Type
     8.7.3. By Application
  8.8. Latin America Printed Signage Demand Share Forecast, 2019-2026
9. Europe Printed Signage Market Analysis and Forecast
  9.1. Introduction
     9.1.1. Basis Point Share (BPS) Analysis by Country
     9.1.2. Y-o-Y Growth Projections by Country
     9.1.3. Europe Average Pricing Analysis
  9.2. Europe Printed Signage Market Size and Volume Forecast by Country
     9.2.1. Germany
     9.2.2. France
     9.2.3. Italy
     9.2.4. U.K.
     9.2.5. Spain
     9.2.6. Russia
     9.2.7. Rest of Europe
  9.3. Absolute $ Opportunity Assessment by Country
  9.4. Europe Printed Signage Market Size and Volume Forecast by End Users
     9.4.1. BFSI
     9.4.2. Retail
     9.4.3. Transportation & Logistics
     9.4.4. Healthcare
     9.4.5. Others
  9.5. Basis Point Share (BPS) Analysis by End Users
  9.6. Y-o-Y Growth Projections by End Users
  9.7. Market Attractiveness/Growth Potential Analysis
     9.7.1. By Country
     9.7.2. By Product Type
     9.7.3. By Application
  9.8. Europe Printed Signage Demand Share Forecast, 2019-2026
10. Asia Pacific Printed Signage Market Analysis and Forecast
  10.1. Introduction
     10.1.1. Basis Point Share (BPS) Analysis by Country
     10.1.2. Y-o-Y Growth Projections by Country
     10.1.3. Asia Pacific Average Pricing Analysis
  10.2. Asia Pacific Printed Signage Market Size and Volume Forecast by Country
     10.2.1. China
     10.2.2. Japan
     10.2.3. South Korea
     10.2.4. India
     10.2.5. Australia
     10.2.6. Rest of Asia Pacific (APAC)
  10.3. Absolute $ Opportunity Assessment by Country
  10.4. Asia Pacific Printed Signage Market Size and Volume Forecast by End Users
     10.4.1. BFSI
     10.4.2. Retail
     10.4.3. Transportation & Logistics
     10.4.4. Healthcare
     10.4.5. Others
  10.5. Basis Point Share (BPS) Analysis by End Users
  10.6. Y-o-Y Growth Projections by End Users
  10.7. Market Attractiveness/Growth Potential Analysis
     10.7.1. By Country
     10.7.2. By Product Type
     10.7.3. By Application
  10.8. Asia Pacific Printed Signage Demand Share Forecast, 2019-2026
11. Middle East & Africa Printed Signage Market Analysis and Forecast
  11.1. Introduction
     11.1.1. Basis Point Share (BPS) Analysis by Country
     11.1.2. Y-o-Y Growth Projections by Country
     11.1.3. Middle East & Africa Average Pricing Analysis
  11.2. Middle East & Africa Printed Signage Market Size and Volume Forecast by Country
     11.2.1. Saudi Arabia
     11.2.2. South Africa
     11.2.3. UAE
     11.2.4. Rest of Middle East & Africa (MEA)
  11.3. Absolute $ Opportunity Assessment by Country
  11.4. Middle East & Africa Printed Signage Market Size and Volume Forecast by End Users
     11.4.1. BFSI
     11.4.2. Retail
     11.4.3. Transportation & Logistics
     11.4.4. Healthcare
     11.4.5. Others
  11.5. Basis Point Share (BPS) Analysis by End Users
  11.6. Y-o-Y Growth Projections by End Users
  11.7. Market Attractiveness/Growth Potential Analysis
     11.7.1. By Country
     11.7.2. By Product Type
     11.7.3. By Application
  11.8. Middle East & Africa Printed Signage Demand Share Forecast, 2019-2026
12. Competition Landscape
  12.1. Global Printed Signage Market: Market Share Analysis
  12.2. Printed Signage Distributors and Customers
  12.3. Printed Signage Market: Competitive Dashboard
  12.4. Company Profiles (Details: Overview, Financials, Developments, Strategy)
     12.4.1. Avery Dennison Corp.
     12.4.2. Kelly Signs. Inc.
     12.4.3. Spandex Ltd
     12.4.4. Orafol Europe GmbH

Methodology

Our Clients

Nestle SA
Honda Motor Co. Ltd.
Siemens Healthcare
Dassault Aviation
The John Holland Group
General Electric
Pfizer
General Mills