Latin America Digital Signage Market Analysis, Forecast 2031

Segments - Latin America Digital Signage Market by Types (Hardware [LCD/LED Display, OLED Display, Media Players, Projector/Projection Screens, and Others], Software, and Services), End-users (Corporates, Government, Hospitality, Retail, Transportation, and Others), and Geography (Argentina, Brazil, Mexico, and Rest of Latin America) - Industry Analysis, Growth, Share, Size, Trends, and Forecast 2023 – 2031

Author : Raksha Sharma

Fact-checked by : Vineet Pandey

Editor : Shruti Bhat

Report Description

The Latin America digital signage market size was USD 950 Bn in 2022 and is likely to reach USD 1.91 Bn by 2031, expanding at a CAGR of 8.09% during 2023–2031. The growth of the market is attributed to the technological improvements and reduction in the price of display technologies.

Digital signage relies significantly upon hardware parts to guarantee the conveyance of excellent substance. These displays have switched the conventional small and micro-display screens with large wall-sized LCD and LED displays, utilized across different enterprises.

Latin America Digital Signage Market Outlook

They are intended for applications that require the sellers to draw in their clients/crowds with their more extensive survey points and to provide maximum effectiveness from the advertising messages. Digital signage displays have abnormally traded paper advertising and reduced its importance.

Companies and many other industries are concentrating on a paperless method to put out the word. The outbreak of the COVID-19 pandemic impacted the activities of the different digital signage manufacturers companies and suppliers. However, the relaxation in lockdown is anticipated to gradually increase the demand for digital signage manufacturers.

Market Trends, Drivers, Restraints, and Opportunities

Increasing adoption of digital signage in commercial applications is driving the growth of the market.
Rising adoption of electronic signage as a cost-effective medium of promoting and branding any product or service, is estimated to propel the growth of the market.
Growing educational sector is expected to contribute for growth of the market.
Deployment of widescreen alternatives such as projectors & screen less displays and lack of standard policy and power problems can hamper the market growth.
The availability of healthy digital signage suitable for harsh environmental conditions can create challenges for the market growth.
Evolving display technology such as micro LED and quantum dots and rise in inclination of electronic giants toward large-screen displays can create lucrative opportunities for the market during the forecast period.

Digital Signage Market Scope

The Latin America digital signage market includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.

Attributes	Details
Report Title	Latin America Digital Signage Market - Industry Analysis, Growth, Share, Size, Trends, and Forecast
Base Year	2022
Historic Data	2016–2021
Forecast Period	2023–2031
Segmentation	Types (Hardware [LCD/LED Display, OLED Display, Media Players, Projector/Projection Screens, and Others], Software, and Services), End-users (Corporates, Government, Hospitality, Retail, Transportation, and Others)
Geographical Scope	Argentina, Brazil, Mexico, and Rest of Latin America
Report Coverage	Company Share, Market Analysis and Size, Competitive Landscape, Growth Factors, and Trends, and Revenue Forecast
Key Players Covered in the Report	Panasonic Corporation, SAMSUNG Electronics Co. Ltd.; 3M Corporation; LG Display Co. Ltd.; and Sony Corporation

Latin America Digital Signage Market Segment Insights

Hardware segment to expand at a robust CAGR

On the basis of types, the market is classified as hardware, software, and services. The hardware segment is further divided into LCD/LED display, OLED display, media players, projector/projection screens, and others. The hardware segment is projected to expand at a considerable CAGR during the forecast period due to increasing acceptance in growing wholesale space, commercial verticals, and rising infrastructural improvements in developing markets. Further, rising amount of advanced display technologies such as 4K, 8K, and 1080p and latest technologies such as OLED and fine-pixel LED are propelling the segment growth.

Latin America Digital Signage Market Types

Retail segment to account a significant market share

In terms of end-users, the market is categorized as corporates, government, hospitality, retail, transportation, and others. The retail segment is projected to account for a significant market share during the forecast period due to implementation of digital signage technology and advanced operative productivity. Some retail industry companies are accepting the technology to make brand awareness and improved capability. Furthermore, the technology advances consumer football in the retail stores.

Latin America Digital Signage Market End-users

Brazil is anticipated to constitute a key market share

Based on geography, the Latin America digital signage is categorized as Argentina, Brazil, Mexico, and Rest of Latin America. Brazil is expected to constitute a key share of the market during the forecast period. Brazil is one of the maximum revenue producing countries in Latin America owing to rapid urbanization. In March 2019, According to The State of innovation in Latin America, Brazil is now home to others of Latin America's supreme inventive organizations.

Latin America Digital Signage Market Region

Segments

The Latin America digital signage market is segmented on the basis of:

Types

Hardware
- LCD/LED Display
- OLED Display
- Media Players
- Projector/Projection Screens
- Others
Software
Services

End-users

Corporates
Government
Hospitality
Retail
Transportation
Others

Geography

Argentina
Brazil
Mexico
Rest of Latin America

Key Players

Panasonic Corporation
SAMSUNG Electronics Co. Ltd.
3M Corporation
LG Display Co. Ltd.
Sony Corporation

Competitive Landscape

The key players competing in the Latin America digital signage are Panasonic Corporation, SAMSUNG Electronics Co. Ltd.; 3M Corporation; LG Display Co. Ltd.; and Sony Corporation.

In October 2020, Telelogos a software supplier company of media, digital signage, and linked devices, extended its existence in Latin America by initialing an office in Mexico City.

Latin America Digital Signage Market Keyplayers

Table Of Content

1. Executive Summary
2. Assumptions and Acronyms Used
3. Research Methodology
4. Digital Signage Market Overview
  4.1. Introduction
     4.1.1. Market Taxonomy
     4.1.2. Market Definition
  4.2. Macro-Economic Factors
     4.2.1. Industry Outlook
  4.3. Digital Signage Market Dynamics
     4.3.1. Market Drivers
     4.3.2. Market Restraints
     4.3.3. Opportunity
     4.3.4. Market Trends
  4.4. Digital Signage Market - Supply Chain
  4.5. Global Digital Signage Market Forecast
     4.5.1. Digital Signage Market Size (US$ Mn) and Y-o-Y Growth
     4.5.2. Digital Signage Market Size (000â€™ Units) and Y-o-Y Growth
     4.5.3. Digital Signage Market Absolute $ Opportunity
5. Global Digital Signage Market Analysis and Forecast by Types
  5.1. Market Trends
  5.2. Introduction
     5.2.1. Basis Point Share (BPS) Analysis by Types
     5.2.2. Y-o-Y Growth Projections by Types
  5.3. Digital Signage Market Size and Volume Forecast by Types
     5.3.1. Hardware
     5.3.2. Software
     5.3.3. Services
     5.3.4.
  5.4. Absolute $ Opportunity Assessment by Types
  5.5. Market Attractiveness/Growth Potential Analysis by Types
6. Global Digital Signage Market Analysis and Forecast by End Users
  6.1. Market Trends
  6.2. Introduction
     6.2.1. Basis Point Share (BPS) Analysis by End Users
     6.2.2. Y-o-Y Growth Projections by End Users
  6.3. Digital Signage Market Size and Volume Forecast by End Users
     6.3.1. Corporates
     6.3.2. Government
     6.3.3. Hospitality
     6.3.4. Retail
     6.3.5. Transportation
     6.3.6. Others
  6.4. Absolute $ Opportunity Assessment by End Users
  6.5. Market Attractiveness/Growth Potential Analysis by End Users
7. Global Digital Signage Market Analysis and Forecast by Region
  7.1. Market Trends
  7.2. Introduction
     7.2.1. Basis Point Share (BPS) Analysis by Region
     7.2.2. Y-o-Y Growth Projections by Region
  7.3. Digital Signage Market Size and Volume Forecast by Region
     7.3.1. North America
     7.3.2. Latin America
     7.3.3. Europe
     7.3.4. Asia Pacific
     7.3.5. Middle East and Africa (MEA)
  7.4. Absolute $ Opportunity Assessment by Region
  7.5. Market Attractiveness/Growth Potential Analysis by Region
  7.6. Global Digital Signage Demand Share Forecast, 2019-2026
8. North America Digital Signage Market Analysis and Forecast
  8.1. Introduction
     8.1.1. Basis Point Share (BPS) Analysis by Country
     8.1.2. Y-o-Y Growth Projections by Country
  8.2. North America Digital Signage Market Size and Volume Forecast by Country
     8.2.1. U.S.
     8.2.2. Canada
  8.3. Absolute $ Opportunity Assessment by Country
  8.4. North America Digital Signage Market Size and Volume Forecast by Types
     8.4.1. Hardware
     8.4.2. Software
     8.4.3. Services
     8.4.4.
  8.5. Basis Point Share (BPS) Analysis by Types
  8.6. Y-o-Y Growth Projections by Types
  8.7. North America Digital Signage Market Size and Volume Forecast by End Users
     8.7.1. Corporates
     8.7.2. Government
     8.7.3. Hospitality
     8.7.4. Retail
     8.7.5. Transportation
     8.7.6. Others
  8.8. Basis Point Share (BPS) Analysis by End Users
  8.9. Y-o-Y Growth Projections by End Users
  8.10. Market Attractiveness/Growth Potential Analysis
     8.10.1. By Country
     8.10.2. By Product Type
     8.10.3. By Application
  8.11. North America Digital Signage Demand Share Forecast, 2019-2026
9. Latin America Digital Signage Market Analysis and Forecast
  9.1. Introduction
     9.1.1. Basis Point Share (BPS) Analysis by Country
     9.1.2. Y-o-Y Growth Projections by Country
     9.1.3. Latin America Average Pricing Analysis
  9.2. Latin America Digital Signage Market Size and Volume Forecast by Country
      9.2.1. Brazil
      9.2.2. Mexico
      9.2.3. Rest of Latin America
   9.3. Absolute $ Opportunity Assessment by Country
  9.4. Latin America Digital Signage Market Size and Volume Forecast by Types
     9.4.1. Hardware
     9.4.2. Software
     9.4.3. Services
     9.4.4.
  9.5. Basis Point Share (BPS) Analysis by Types
  9.6. Y-o-Y Growth Projections by Types
  9.7. Latin America Digital Signage Market Size and Volume Forecast by End Users
     9.7.1. Corporates
     9.7.2. Government
     9.7.3. Hospitality
     9.7.4. Retail
     9.7.5. Transportation
     9.7.6. Others
  9.8. Basis Point Share (BPS) Analysis by End Users
  9.9. Y-o-Y Growth Projections by End Users
  9.10. Market Attractiveness/Growth Potential Analysis
     9.10.1. By Country
     9.10.2. By Product Type
     9.10.3. By Application
  9.11. Latin America Digital Signage Demand Share Forecast, 2019-2026
10. Europe Digital Signage Market Analysis and Forecast
  10.1. Introduction
     10.1.1. Basis Point Share (BPS) Analysis by Country
     10.1.2. Y-o-Y Growth Projections by Country
     10.1.3. Europe Average Pricing Analysis
  10.2. Europe Digital Signage Market Size and Volume Forecast by Country
     10.2.1. Germany
     10.2.2. France
     10.2.3. Italy
     10.2.4. U.K.
     10.2.5. Spain
     10.2.6. Russia
     10.2.7. Rest of Europe
  10.3. Absolute $ Opportunity Assessment by Country
  10.4. Europe Digital Signage Market Size and Volume Forecast by Types
     10.4.1. Hardware
     10.4.2. Software
     10.4.3. Services
     10.4.4.
  10.5. Basis Point Share (BPS) Analysis by Types
  10.6. Y-o-Y Growth Projections by Types
  10.7. Europe Digital Signage Market Size and Volume Forecast by End Users
     10.7.1. Corporates
     10.7.2. Government
     10.7.3. Hospitality
     10.7.4. Retail
     10.7.5. Transportation
     10.7.6. Others
  10.8. Basis Point Share (BPS) Analysis by End Users
  10.9. Y-o-Y Growth Projections by End Users
  10.10. Market Attractiveness/Growth Potential Analysis
     10.10.1. By Country
     10.10.2. By Product Type
     10.10.3. By Application
  10.11. Europe Digital Signage Demand Share Forecast, 2019-2026
11. Asia Pacific Digital Signage Market Analysis and Forecast
  11.1. Introduction
     11.1.1. Basis Point Share (BPS) Analysis by Country
     11.1.2. Y-o-Y Growth Projections by Country
     11.1.3. Asia Pacific Average Pricing Analysis
  11.2. Asia Pacific Digital Signage Market Size and Volume Forecast by Country
     11.2.1. China
     11.2.2. Japan
     11.2.3. South Korea
     11.2.4. India
     11.2.5. Australia
     11.2.6. Rest of Asia Pacific (APAC)
  11.3. Absolute $ Opportunity Assessment by Country
  11.4. Asia Pacific Digital Signage Market Size and Volume Forecast by Types
     11.4.1. Hardware
     11.4.2. Software
     11.4.3. Services
     11.4.4.
  11.5. Basis Point Share (BPS) Analysis by Types
  11.6. Y-o-Y Growth Projections by Types
  11.7. Asia Pacific Digital Signage Market Size and Volume Forecast by End Users
     11.7.1. Corporates
     11.7.2. Government
     11.7.3. Hospitality
     11.7.4. Retail
     11.7.5. Transportation
     11.7.6. Others
  11.8. Basis Point Share (BPS) Analysis by End Users
  11.9. Y-o-Y Growth Projections by End Users
  11.10. Market Attractiveness/Growth Potential Analysis
     11.10.1. By Country
     11.10.2. By Product Type
     11.10.3. By Application
  11.11. Asia Pacific Digital Signage Demand Share Forecast, 2019-2026
12. Middle East & Africa Digital Signage Market Analysis and Forecast
  12.1. Introduction
     12.1.1. Basis Point Share (BPS) Analysis by Country
     12.1.2. Y-o-Y Growth Projections by Country
     12.1.3. Middle East & Africa Average Pricing Analysis
  12.2. Middle East & Africa Digital Signage Market Size and Volume Forecast by Country
     12.2.1. Saudi Arabia
     12.2.2. South Africa
     12.2.3. UAE
     12.2.4. Rest of Middle East & Africa (MEA)
  12.3. Absolute $ Opportunity Assessment by Country
  12.4. Middle East & Africa Digital Signage Market Size and Volume Forecast by Types
     12.4.1. Hardware
     12.4.2. Software
     12.4.3. Services
     12.4.4.
  12.5. Basis Point Share (BPS) Analysis by Types
  12.6. Y-o-Y Growth Projections by Types
  12.7. Middle East & Africa Digital Signage Market Size and Volume Forecast by End Users
     12.7.1. Corporates
     12.7.2. Government
     12.7.3. Hospitality
     12.7.4. Retail
     12.7.5. Transportation
     12.7.6. Others
  12.8. Basis Point Share (BPS) Analysis by End Users
  12.9. Y-o-Y Growth Projections by End Users
  12.10. Market Attractiveness/Growth Potential Analysis
     12.10.1. By Country
     12.10.2. By Product Type
     12.10.3. By Application
  12.11. Middle East & Africa Digital Signage Demand Share Forecast, 2019-2026
13. Competition Landscape
  13.1. Global Digital Signage Market: Market Share Analysis
  13.2. Digital Signage Distributors and Customers
  13.3. Digital Signage Market: Competitive Dashboard
  13.4. Company Profiles (Details: Overview, Financials, Developments, Strategy)
     13.4.1. Panasonic Corporation
     13.4.2. SAMSUNG Electronics Co. Ltd.
     13.4.3. 3M Corporation
     13.4.4. LG Display Co. Ltd.
     13.4.5. Sony Corporation