Herbal Tea Market by Types (Green Tea, Black Tea, and Yellow Tea), Flavors (Chamomile, Peppermint, Lemongrass, Ginger, Hibiscus, Fruits, Others), Functions (Cognitive Health, Gut & Digestive Health, Multifunctional, and Others), Forms (Tea Bags and Loose Leaf), Distribution Channels (Supermarket/Hypermarkets, Specialty Stores, Convenience Stores, Online Retail, and Others), and Regions (Asia Pacific, North America, Europe, Latin America, and Middle East & Africa) Forecast, 2023-2031
The global herbal tea market size was valued at USD 3.63 Billion in 2022 and is likely to reach USD 6.84 Billion by 2031, expanding at a CAGR of 7.3% during 2023 – 2031.Herbal tea is a brew of a variety of edible roots, fruits, leaves, and flowers of non-tea plants. It is usually referred as tisanes in Europe and few other counties around the world. Since, herbal tea is not derived from the Camellia sinensis plant; it is not essentially a true tea. Conversely, it is emerging as a new trend with the rise in health consciousness among people.
Market Trends, Drivers, Restraints, and Opportunities:
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In the past, herbal blends were used for their competence to raise spiritual awareness and enable consumers to gain physical benefits. However, consumers started drinking herbal tea merely for its taste and aroma. This, in turn, drives the market.
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Surge in population and rise in disposable income are some factors driving the herbal tea market.
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Higher cost of herbal tea than their substitutes such as normal tea, juices, and coffee hampers the growth of the market.
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The herbal tea market has been hampered due to the COVID-19, which has disturbed the supply chain and manufacturing activities.
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Fluctuations in prices of raw material of herbal tea are likely to impede the market.
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Rising awareness and health consciousness among people are expected to boost the market growth during the forecast period.
Scope of the report:
The report on the global herbal tea market includes an assessment of the market, size, share, trends, segments, and regional markets. Overview and dynamics have been included in the report.
Attributes |
Details |
Report Title | Herbal Tea Market - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast |
Base Year |
2022 |
Historic Data |
2016–2021 |
Forecast Period |
2023–2031 |
Regional Scope |
Asia Pacific, North America, Europe, Latin America, and Middle East & Africa |
Report Coverage |
Market scope, analysis, share, competitive analysis, growth facts, restraints, opportunities and revenue forecast |
Herbal Tea Market Segment Insights:
Green tea segment to account for dominant share of the market
On the basis of types, the market can be segregated into green tea, black tea, and yellow tea. The green tea segment accounts for a large share of the market, as it is the considered to be a healthy beverage. Green tea is rich in polyphenols that reduce inflammation and help fight cancer.
Lemongrass segment accounts for major market share
Based on flavors, the herbal tea market can be classified as chamomile, peppermint, lemongrass, ginger, hibiscus, fruits, and others. The lemongrass segment accounted for a large share of the market and is anticipated to expand during the forecast period.
Multifunctional segment to constitute a key share of the market
On the basis of functions, the market can be segmented into cognitive health, gut & digestive health, multifunctional, and others. The multifunctional segment accounts for a large share of the market. However, gut & digestive health segment is anticipated to grow at a rapid pace during the forecast period.
Tea bags segment accounts for a dominant share of the market
In terms of forms, the herbal tea market can be bifurcated into tea bags and loose leaf. The tea bags segment accounted a large share of the market and is anticipated to expand during the forecast period, as it is convenient and easy to use.
Online retail segment dominates the market
On the basis of distribution channels, the market can be fragmented into supermarket/hypermarkets, specialty stores, convenience stores, online retail, and others. The online retail segment accounts for a large share of the market and is anticipated to grow during the forecast period, as websites provide discounts and an array of flavors to choose from.
Asia Pacific constituted large share of the global market
Based on regions, the global herbal tea market can be split into North America, Europe, Latin America, Asia Pacific, and Middle East & Africa. Asia Pacific accounts for a large share of the market, as people are inclined toward herbal food &beverages. The market in Europe is anticipated to expand at a rapid pace during the in forecast period as there is increase in the health consciousness among people.
2. Assumptions and Acronyms Used
3. Research Methodology
4. Herbal Tea Market Overview
4.1. Introduction
4.1.1. Market Taxonomy
4.1.2. Market Definition
4.2. Macro-Economic Factors
4.2.1. Industry Outlook
4.3. Herbal Tea Market Dynamics
4.3.1. Market Drivers
4.3.2. Market Restraints
4.3.3. Opportunity
4.3.4. Market Trends
4.4. Herbal Tea Market - Supply Chain
4.5. Global Herbal Tea Market Forecast
4.5.1. Herbal Tea Market Size (US$ Mn) and Y-o-Y Growth
4.5.2. Herbal Tea Market Size (000’ Units) and Y-o-Y Growth
4.5.3. Herbal Tea Market Absolute $ Opportunity
5. Global Herbal Tea Market Analysis and Forecast by Types
5.1. Market Trends
5.2. Introduction
5.2.1. Basis Point Share (BPS) Analysis by Types
5.2.2. Y-o-Y Growth Projections by Types
5.3. Herbal Tea Market Size and Volume Forecast by Types
5.3.1. Green Tea
5.3.2. Black Tea
5.3.3. Yellow Tea
5.4. Absolute $ Opportunity Assessment by Types
5.5. Market Attractiveness/Growth Potential Analysis by Types
6. Global Herbal Tea Market Analysis and Forecast by Region
6.1. Market Trends
6.2. Introduction
6.2.1. Basis Point Share (BPS) Analysis by Region
6.2.2. Y-o-Y Growth Projections by Region
6.3. Herbal Tea Market Size and Volume Forecast by Region
6.3.1. North America
6.3.2. Latin America
6.3.3. Europe
6.3.4. Asia Pacific
6.3.5. Middle East and Africa (MEA)
6.4. Absolute $ Opportunity Assessment by Region
6.5. Market Attractiveness/Growth Potential Analysis by Region
6.6. Global Herbal Tea Demand Share Forecast, 2019-2026
7. North America Herbal Tea Market Analysis and Forecast
7.1. Introduction
7.1.1. Basis Point Share (BPS) Analysis by Country
7.1.2. Y-o-Y Growth Projections by Country
7.2. North America Herbal Tea Market Size and Volume Forecast by Country
7.2.1. U.S.
7.2.2. Canada
7.3. Absolute $ Opportunity Assessment by Country
7.4. North America Herbal Tea Market Size and Volume Forecast by Types
7.4.1. Green Tea
7.4.2. Black Tea
7.4.3. Yellow Tea
7.5. Basis Point Share (BPS) Analysis by Types
7.6. Y-o-Y Growth Projections by Types
7.7. Market Attractiveness/Growth Potential Analysis
7.7.1. By Country
7.7.2. By Product Type
7.7.3. By Application
7.8. North America Herbal Tea Demand Share Forecast, 2019-2026
8. Latin America Herbal Tea Market Analysis and Forecast
8.1. Introduction
8.1.1. Basis Point Share (BPS) Analysis by Country
8.1.2. Y-o-Y Growth Projections by Country
8.1.3. Latin America Average Pricing Analysis
8.2. Latin America Herbal Tea Market Size and Volume Forecast by Country
8.2.1. Brazil
8.2.2. Mexico
8.2.3. Rest of Latin America
8.3. Absolute $ Opportunity Assessment by Country
8.4. Latin America Herbal Tea Market Size and Volume Forecast by Types
8.4.1. Green Tea
8.4.2. Black Tea
8.4.3. Yellow Tea
8.5. Basis Point Share (BPS) Analysis by Types
8.6. Y-o-Y Growth Projections by Types
8.7. Market Attractiveness/Growth Potential Analysis
8.7.1. By Country
8.7.2. By Product Type
8.7.3. By Application
8.8. Latin America Herbal Tea Demand Share Forecast, 2019-2026
9. Europe Herbal Tea Market Analysis and Forecast
9.1. Introduction
9.1.1. Basis Point Share (BPS) Analysis by Country
9.1.2. Y-o-Y Growth Projections by Country
9.1.3. Europe Average Pricing Analysis
9.2. Europe Herbal Tea Market Size and Volume Forecast by Country
9.2.1. Germany
9.2.2. France
9.2.3. Italy
9.2.4. U.K.
9.2.5. Spain
9.2.6. Russia
9.2.7. Rest of Europe
9.3. Absolute $ Opportunity Assessment by Country
9.4. Europe Herbal Tea Market Size and Volume Forecast by Types
9.4.1. Green Tea
9.4.2. Black Tea
9.4.3. Yellow Tea
9.5. Basis Point Share (BPS) Analysis by Types
9.6. Y-o-Y Growth Projections by Types
9.7. Market Attractiveness/Growth Potential Analysis
9.7.1. By Country
9.7.2. By Product Type
9.7.3. By Application
9.8. Europe Herbal Tea Demand Share Forecast, 2019-2026
10. Asia Pacific Herbal Tea Market Analysis and Forecast
10.1. Introduction
10.1.1. Basis Point Share (BPS) Analysis by Country
10.1.2. Y-o-Y Growth Projections by Country
10.1.3. Asia Pacific Average Pricing Analysis
10.2. Asia Pacific Herbal Tea Market Size and Volume Forecast by Country
10.2.1. China
10.2.2. Japan
10.2.3. South Korea
10.2.4. India
10.2.5. Australia
10.2.6. Rest of Asia Pacific (APAC)
10.3. Absolute $ Opportunity Assessment by Country
10.4. Asia Pacific Herbal Tea Market Size and Volume Forecast by Types
10.4.1. Green Tea
10.4.2. Black Tea
10.4.3. Yellow Tea
10.5. Basis Point Share (BPS) Analysis by Types
10.6. Y-o-Y Growth Projections by Types
10.7. Market Attractiveness/Growth Potential Analysis
10.7.1. By Country
10.7.2. By Product Type
10.7.3. By Application
10.8. Asia Pacific Herbal Tea Demand Share Forecast, 2019-2026
11. Middle East & Africa Herbal Tea Market Analysis and Forecast
11.1. Introduction
11.1.1. Basis Point Share (BPS) Analysis by Country
11.1.2. Y-o-Y Growth Projections by Country
11.1.3. Middle East & Africa Average Pricing Analysis
11.2. Middle East & Africa Herbal Tea Market Size and Volume Forecast by Country
11.2.1. Saudi Arabia
11.2.2. South Africa
11.2.3. UAE
11.2.4. Rest of Middle East & Africa (MEA)
11.3. Absolute $ Opportunity Assessment by Country
11.4. Middle East & Africa Herbal Tea Market Size and Volume Forecast by Types
11.4.1. Green Tea
11.4.2. Black Tea
11.4.3. Yellow Tea
11.5. Basis Point Share (BPS) Analysis by Types
11.6. Y-o-Y Growth Projections by Types
11.7. Market Attractiveness/Growth Potential Analysis
11.7.1. By Country
11.7.2. By Product Type
11.7.3. By Application
11.8. Middle East & Africa Herbal Tea Demand Share Forecast, 2019-2026
12. Competition Landscape
12.1. Global Herbal Tea Market: Market Share Analysis
12.2. Herbal Tea Distributors and Customers
12.3. Herbal Tea Market: Competitive Dashboard
12.4. Company Profiles (Details: Overview, Financials, Developments, Strategy)
12.4.1. Tata Global Beverages Limited
12.4.2. Unilever PLC
12.4.3. Organic India Pvt. Ltd.
12.4.4. The Hain Celestial Group Inc.
12.4.5. Associated British Foods PLC
12.4.6. Barry's Tea
12.4.7. Apeejay Surrendra Group,
12.4.8. Dilmah Ceylon Tea Company PLC
12.4.9. Harney &Sons
12.4.10. Adagio Tea.