The global cat litter market size was valued at USD 10.50 Billion in 2022 and is projected to reach USD 14.94 Billion by 2031, expanding at a CAGR of around 4% during the forecast period, 2023-2031. The growth of the market is attributed to increased cat ownership across the globe.
Clay, natural substances like corn, wheat, or pine, and artificial crystalline silica, and other minerals, are the most common ingredients in cat litter. Pet owners all over the world consider their animals to be family members and are looking for high-quality care solutions. Due to several factors such as human animosity and adverse weather conditions, most cat owners choose not to let their pets outside of the house.
Consumer purchasing habits have been influenced by the global Covid-19 outbreak. Demand for healthcare and home care items has increased significantly. During the pandemic, there has been a rise in demand for pet and human hygiene products. Sales of kitty litter products in the United States surged by 14.9% from March 2019 to March 2020, according to Information Resources Inc.
Firms are currently taking longer to deliver orders, especially in areas that have a stay-at-home policy and require the shutdown of non-essential businesses. Furthermore, the industry is experiencing supply chain disruptions across the globe. Enterprises are experiencing negative effects; for example, despite fulfilling rising consumer demand, companies are facing distribution and inventory challenges further down the supply chain.
Cat Litter Market Trends, Drivers, Restraints, and Opportunities
- Rising number of multi-cat households and increasing cat population are projected to drive the market.
- The shift to pet parenting from pet ownership has been significant, especially in developed countries, which is estimated to fuel the market during the forecast period.
- Factors such as human animosity and adverse weather conditions, force most cat owners not to let their pets outside of the house, which is expected to boost the demand for cat litter.
- Rising spending of pet owners on pet care items is anticipated to increase the demand for pet litter.
- Clay litter dust is inhaled or ingested by cats while licking their feet, which is projected to hamper the market growth.
Scope of Cat Litter Market Report
The report on the global cat litter market includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.
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Attributes
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Details
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Report Title
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Cat Litter Market - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast
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Base Year
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2022
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Historic Data
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2016 – 2021
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Forecast Period
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2023 – 2031
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Segmentation
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Material Types (Silica, Clay, and Others), Product Types (Conventional and Clumping), and Distribution Channels (Online Platform and Retail & Supermarkets)
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Regional Scope
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Asia Pacific, North America, Latin America, Europe, and Middle East & Africa
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Report Coverage
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Company Share, Market Analysis and Size, Competitive Landscape, Growth Factors, and Trends, and Revenue Forecast
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Key Players Covered in the Report
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Silgan Holdings, Inc.; Cereria Ronca Srl; Weihai Pearl Silica Gel Co., Ltd.; Sinchem Silica Gel Co., Ltd.; Intersand; Kent Corp.; H. von Gimborn GmbH; RETTENMAIER & SÖHNE GmbH + Co KG (JRS); Eco-Shell, Inc. (Naturally Fresh Cat Litter); Dr. Elsey's; Pettex Ltd.; Church & Dwight Co., Inc.; Oil-Dri Corporation of America; Nestlé S.A.; and The Clorox Company
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Cat Litter Market Segment Insights
Material Types Segment Analysis
Based on material types, the market is segregated into silica, clay, and others. The clay segment held around 80% of the total market share in 2021 and is projected to maintain its dominance during the forecast period. Increasing use of clay in the manufacturing of cat litter products, owing to its high absorbency and solid-formation capabilities, is fueling the segment.
Furthermore, clay-based products are less expensive than other materials, making them a popular alternative among multi-cat and middle-income homes. Furthermore, such goods are dust-free and odorless, reducing the risk of respiratory problems. The silica segment is estimated to expand at a robust CAGR during the forecast period.
Silica gel crystals are commonly employed as preservatives in pharmaceuticals, packaged foods, and other products that are quickly harmed by moisture. Furthermore, when compared to other raw materials, silica produces less waste. The others segment comprises of grass, coconut husk, walnut shells, corn, wood, and recycled paper. These ingredients are biodegradable and renewable, making them ideal for making natural kitty litter.
Product Types Segment Analysis
On the basis of product types, the market is bifurcated into conventional and clumping. The clumping segment held a key market share in 2021 owing to better scooping ability and odor control mechanism, consumers are expected to choose clumped litter to simplify the process of cleaning cat urine and feces.
The demand for various types of cat litters is being fueled by increased adoption of cats as pets and rising spending on pet care items. Owing to the fact that cat pee and feces can be quickly removed without emptying the litter box, clumping litter is gaining popularity.
Distribution Channels Segment Analysis
In terms of distribution channels, the market is fragmented into online platform and retail & supermarkets. The online platform segment is projected to expand at a high CAGR during the forecast period. Growth of the segment is attributed to growing popularity of online portals and technological advancements.
Furthermore, the availability of simple return policies, free delivery, steep discounts, and wide range of international brands, given by online platforms are driving the segment. The retail & supermarkets segment held major market share in 2021 owing to growing consumer desire for a one-stop buying experience. According to the Packaged Facts poll, supermarkets like Walmart are the most popular places for cat owners to buy cat litter.
Regional Analysis
On the basis of regions, the market is classified as Asia Pacific, North America, Latin America, Europe, and Middle East & Africa. North America accounted for a major market share in 2021 owing to increasing number of cat adoption in the region. Consumers are willing to spend more on their pets, which is fueling the market in the region. During the COVID-19 outbreak, social isolation became the norm, causing many Americans to consider pet adoption.
Segments
The global cat litter market has been segmented on the basis of
Material Types
Product Types
Distribution Channels
- Online Platform
- Retail & Supermarkets
Regions
- Asia Pacific
- North America
- Latin America
- Europe
- Middle East & Africa
Key Players
- Silgan Holdings, Inc.
- Cereria Ronca Srl
- Weihai Pearl Silica Gel Co., Ltd.
- Sinchem Silica Gel Co., Ltd.
- Intersand
- Kent Corp.
- H. von Gimborn GmbH
- RETTENMAIER & SÖHNE GmbH + Co KG (JRS)
- Eco-Shell, Inc. (Naturally Fresh Cat Litter)
- Dr. Elsey's
- Pettex Ltd.
- Church & Dwight Co., Inc.
- Oil-Dri Corporation of America
- Nestlé S.A.
- The Clorox Company
Competitive Landscape
Key players competing in the cat litter market include Silgan Holdings, Inc.; Cereria Ronca Srl; Weihai Pearl Silica Gel Co., Ltd.; Sinchem Silica Gel Co., Ltd.; Intersand; Kent Corp.; H. von Gimborn GmbH; RETTENMAIER & SÖHNE GmbH + Co KG (JRS); Eco-Shell, Inc. (Naturally Fresh Cat Litter); Dr. Elsey's; Pettex Ltd.; Church & Dwight Co., Inc.; Oil-Dri Corporation of America; Nestlé S.A.; and The Clorox Company.
Some of these players are using several market strategies such as acquisitions, collaborations, mergers, and product launches to enhance their market shares, generate revenue, and raise their production line of the business in the coming years. For instance,
- In January 2018, Clean Paws, an exclusive, low-tracking litter, was introduced by The Clorox Company's Fresh Step brand.
- In April 2018, Intersand has introduced 'Ecolife,' a revolutionary eco-friendly clumping litter manufactured from a unique blend of corn and wheat that is both biodegradable and natural.
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