Brick Carton Packaging Market Outlook 2032
The global brick carton packaging market size was USD 10.5 Billion in 2023 and is projected to reach USD 16.2 Billion by 2032, expanding at a CAGR of 5.1% during 2024–2032. The market growth is attributed to the increasing consumer demand for convenient and sustainable packaging solutions.
Brick carton packaging offers several advantages including lightweight, easy storage & transportation, eco-friendliness, and good protection against external elements. Additionally, brick cartons are able to be customized with various printing techniques to enhance branding and marketing efforts. Emerging trends in the brick carton packaging market include the development of innovative packaging designs, the introduction of plant-based and renewable packaging materials, and the incorporation of smart packaging technologies, such as QR codes and RFID tags, to improve traceability and consumer engagement.
Rising popularity of ready-to-drink beverages, the growing awareness of environmental issues, and technological advancements in packaging materials and manufacturing processes are fueling the market. Regulatory bodies often impose restrictions on the types of materials used in packaging, particularly for products intended for direct food contact. Materials such as paperboard, plastics, and coatings need to meet safety standards for use in food packaging.
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In September 2023, SIG Combibloc, a prominent provider of carton packaging and filling technology, introduced a novel brick carton packaging solution tailored for dairy products. This innovative packaging aims to safeguard dairy items from deterioration while preserving their freshness and taste. Furthermore, the packaging is recyclable, positioning it as a sustainable alternative to other packaging formats.
Impact of AI on the Brick Carton Packaging Market
Artificial intelligence (AI) is influencing various aspects of the packaging industry, from design and manufacturing to distribution and sustainability. AI-powered smart packaging solutions enhance functionality and interactivity in brick carton packaging. Integrated sensors, RFID tags, and NFC technology provide real-time product information, authentication, and tracking capabilities, enabling brands to engage with consumers, prevent counterfeiting, and improve the supply chain.
Brick Carton Packaging Market Dynamics
Major Drivers
Increasing usage of plant-based materials for brick carton packaging is expected to drive the market in the coming years. Paperboards derived from renewable sources such as bamboo, sugarcane, or recycled paper fibers are gaining traction in the packaging industry. Plant-based packaging offers biodegradability and reduces reliance on fossil fuels, contributing to a sustainable packaging ecosystem.
Consumers value convenience and functionality in packaging, which drives the demand for brick cartons with features such as resealable closures, easy-grip handles, and portion control options. Thus, packaging manufacturers are introducing new functionalities that enhance user experience and meet evolving consumer needs.
Existing Restraints
Availability of alternative packaging materials, such as plastics, glass, and metal, hinders the market. These materials offer enhanced properties or cost advantages, thereby restraining the brick carton packaging market. While brick carton packaging offers several advantages, including lightweight, renewable materials, and customizable designs, it is perceived as more expensive than alternative packaging formats in some cases. Furthermore, cost-sensitive industries prioritize cost-effective packaging solutions, which deters them from adopting brick carton packaging.
Emerging Opportunities
Rising innovation in brick carton packaging design, functionality, and material composition creates immense opportunities in the market. Packaging companies differentiate themselves by developing innovative packaging solutions that enhance consumer convenience, product freshness, and shelf appeal. These packaging solutions include resealable closures, portion control options, ergonomic designs, and smart packaging technologies.
The growing emphasis on health and wellness led to increased demand for natural, organic, and functional food & beverage products. Brick carton packaging positions itself as a preferred choice for health-conscious consumers by highlighting its association with wholesome, natural ingredients and its ability to preserve product freshness and nutritional value.
Scope of the Brick Carton Packaging Market Report
The market report includes an assessment of the market trends, segments, and regional markets. Overview and dynamics are included in the report.
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Attributes
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Details
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Report Title
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Brick Carton Packaging Market - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast
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Base Year
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2023
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Historic Data
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2017 -2022
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Forecast Period
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2024–2032
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Segmentation
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Material (Uncoated Paperboard, Low-density Polyethylene (LDPE), Aluminum, and Others), Packaging Type (Straw Hole, Cut, Clip, and King Twist), and End-user (Food & Beverages, Cosmetics, Pharmaceuticals, Nutraceuticals, Chemicals, and Others)
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Regional Scope
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Asia Pacific, North America, Latin America, Europe, and Middle East & Africa
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Report Coverage
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Company Share, Market Analysis and Size, Competitive Landscape, Growth Factors, Market Trends, and Revenue Forecast
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Key Players Covered in the Report
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Adam Pack S.A; Evergreen Packaging; Elopak; IPI Srl; Parksons Packaging Ltd; Reynolds Group Holdings Ltd; SIG Combibloc Group AG;Tetra Pack; and Visy Industries
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Brick Carton Packaging Market Segment Analysis
Material Analysis
Based on material, the market is divided into uncoated paperboard, low-density polyethylene (LDPE), aluminum, and others. The uncoated paperboard segment is anticipated to dominate the market in terms of revenue generation during the projection period. The segment growth is attributed to the increasing demand for packaging solutions manufactured from durable materials with extended shelf life to enhance the safety of food products.
The aluminum segment is anticipated to register a significant growth rate in the coming years. Aluminum serves various purposes, such as a cooking tray, evenly distributing heat, withstanding temperatures ranging from -40°C to 350°C, and improving logistics due to its lighter weight compared to plastic. Besides the food industry, aluminum has been extensively utilized in the construction and transportation industries. Furthermore, metalized packaging, also referred to as metalized PET, emerged as a significant competitor to aluminum packaging in recent years.
Packaging Type Analysis
Based on packaging type, the market is fragmented into straw hole, cut, clip, and king twist.
The cut segment held a key share of the market in 2023 and is expected to expand at a rapid pace during the projected period. Cut packaging involves perforations or tear strips for easy opening, commonly found in packaging for snacks or individual servings. The increase in demand for brick carton packaging is attributed to the growing preference for various beverages.
The straw hole segment is expected to register a considerable CAGR during the forecast period. Straw hole packaging typically refers to packaging with a pre-made hole for inserting a straw, commonly used for beverages such as juice or milk. The rising consumption of ready-to-drink beverages and the rapid expansion of the beverage industry are propelling the segment.
End-user Analysis
Based on end-user, the market is segregated into food & beverages, cosmetics, pharmaceuticals, nutraceuticals, chemicals, and others.
The food & beverages segment accounted for 56% market share in 2023, due to the increase in the production of frozen food. Sustainable techniques such as water-based coatings enable paper alternatives to achieve the same strength, moisture resistance, and durability as plastic. Moreover, the food industry is transitioning away from plastic straws and cutlery, favoring substitutes made from paper and wood. Additionally, lifestyle changes are boosting the demand for packaged goods, thereby bolstering the segment.
The nutraceuticals segment is anticipated to grow rapidly during the forecast period, owing to the growing awareness of the importance of nutrition and preventive healthcare, which led to increased demand for nutraceutical products. Consumers are seeking natural and functional ingredients that offer health benefits, and brick carton packaging provides a convenient and sustainable solution for packaging these products.
Regional Outlook
In terms of region, the brick carton packaging market is classified as Asia Pacific, North America, Latin America, Europe, and Middle East & Africa.
North America held a 45% market share in 2023 and the market in the region is anticipated to grow rapidly during the assessment years. The rapid expansion of the food & beverages industry, increased consumption of consumer goods, and rising technological advancements in packaging solutions contribute to the regional market growth.
Asia Pacific is expected to hold a substantial market share during the forecast period. The market growth is attributed to the increasing consumption of packaged beverages among millennials, spanning dairy products, soft drinks, and juices, which drive the demand for liquid carton packaging. Moreover, favorable government initiatives targeting carbon footprint reduction and the promotion of sustainable packaging practices are bolstering the demand for brick carton packaging in the region.
Segments
The brick carton packaging market has been segmented on the basis of
Material
- Uncoated Paperboard
- Low-density Polyethylene (LDPE)
- Aluminum
- Others
Packaging Type
- Straw Hole
- Cut
- Clip
- King Twist
End-user
- Food & Beverages
- Cosmetics
- Pharmaceuticals
- Nutraceuticals
- Chemicals
- Others
Region
- Asia Pacific
- North America
- Latin America
- Europe
- Middle East & Africa
Key Players
Competitive Landscape
Key players competing in the global brick carton packaging market are Adam Pack S.A; Evergreen Packaging; Elopak; IPI Srl; Nippon Paper Industries Co. Ltd; Parksons Packaging Ltd; Reynolds Group Holdings Ltd; SIG Combibloc Group AG; Tetra Pack; and Visy Industries.
These players utilize several development strategies, including product launches, partnerships, acquisitions, and geographical expansion, to increase their global presence. For instance,
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