Automation Testing Market

Automation Testing Market Outlook

The global automation testing market size was valued at USD 24.7 Billion in 2022 and is expected to reach USD 96.89 Billion by 2031, expanding at a CAGR of 16.4% during the forecast period, 2023 to 2031.

Automation testing is a sort of testing that compares the actual output to the predicted result. For the automation testing procedure, an automation testing tool is used that helps to eliminate the requirement for redundant or manual activities.

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It performs several tests that would be difficult to perform manually. Before releasing software into production, automated testing ensures that it functions properly and meets all criteria. This type of software testing consists of specified sequences executed by testing software, which is essential for creating an efficient test environment.

Automation Testing Market Trends, Drivers, Restraints, and Opportunities

• Rising acceptance of Machine Learning (ML) and Artificial Intelligence (AI) in automation testing as well as growing implementation of DevOps methodology are major factors driving market growth.
• Increasing usage of agile development environments for quality testing and assurance as well as growing consumption of mobile-based applications are estimated to propel market growth.
• Lack of skilled workers along with strict government rules and regulations regarding the automation testing is likely to hamper the market expansion in the coming years.
• High installation cost of manual testing over automation testing is projected to hinder the market growth.
• Rising digitization, growing acceptance of cloud-based automation tools, and usage of home automation devices are primary factors offering several growth opportunities of the market.

Scope of Automation Testing Market Report

The report on the global automation testing market includes an assessment of the market, size, share, trends, segments, and regional markets. Overview and dynamics have been included in the report.

Automation Testing Market Segment Insights

Testing Types Segment Analysis

Based on testing types, the automation testing market is bifurcated into dynamic testing and static testing. The dynamic testing segment is further divided into functional testing and non-functional testing. The functional testing segment is sub-categorized into integration testing, smoke testing, system testing, regression testing, unit testing, and others.

Furthermore, the non-functional testing segment is further classified as API testing, compatibility testing, compliance testing, performance testing, security testing, usability testing, and others. The functional testing segment is projected to hold significant market share due to the widespread use of these tools for testing software's functional requirements.

It is a sort of dynamic testing in which test cases are automated to ensure that numerous software capabilities comply with operational requirements. It guarantees safety and security besides improving the quality of the product.

Functional testing evaluates how existing software applications work and ensures that any new changes made during an upgrade do not interfere with the app's existing functionality.

Services Segment Analysis

On the basis of services, the market is segmented into advisory & consulting, documentation & training, implementation, managed services, planning & development, support & maintenance, and others. The implementation segment is anticipated to account for a substantial share of the market as it makes easier to incorporate automation into an existing software testing infrastructure.

When it comes to installing platforms with automation testing solutions, interoperability is a key challenge. As a result, combining the solutions with various hardware mechanisms and authenticating the overall system's functionality is critical for the proper execution of automated testing solutions.

These services combine various communication standards, diversified services, and device & data management technologies to create automation testing solutions for businesses. Furthermore, these services begin with gathering customer needs and then proceed to deploy, integrate, test, and roll out solutions.

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Endpoint Interfaces Segment Analysis

In terms of endpoint interfaces, the automation testing market is fragmented into cloud, desktop, embedded software, mobile, and web. The cloud segment is anticipated to expand at a substantial growth rate in the near future. Cloud-based automation testing has various benefits including cross-browser testing, parallel execution, lower infrastructure costs, and more scalability.

Furthermore, the cloud interface has centralized structure that provides a dependable platform for Continuous Integration (CI), Continuous Delivery (CD), and end-to-end automation testing. Participants in the market are focused on integrating sophisticated technologies such as AI and ML in order to develop extremely advanced cloud-based test automation tools. 

Organization Sizes Segment Analysis

Based on organization sizes, the market is bifurcated into small & medium-sized enterprises and large enterprises. The large enterprises segment is expected to register a robust growth pace during the forecast timeline. Large organizations require automation testing services to ensure the seamless operation of their company operations.

These automation services are also beneficial in terms of lowering operational expenses and increasing client satisfaction. With technological breakthroughs, large organizations have established a variety of cutting-edge technology-based solutions and applications.

These cutting-edge technological solutions and apps are required to be examined on a regular basis to ensure that they fulfill the specific business objectives and aims. Large organizations place the highest focus on software security because it gives security testing an advantage over other types of testing.

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Verticles Segment Analysis

On the basis of verticals, the automation testing market is fragmented into automotive, BFSI, defense & aerospace, energy & utilities, government & public sector, healthcare & life sciences, IT & telecom, manufacturing, media & entertainment, retail, smart consumer devices, transportation & logistics, and others.

The IT & telecom segment is estimated to hold major market share owing to an increase in demand for safe software testing services among IT and telecommunications firms.

These companies are heavily incorporating automated software solutions into their web-based platforms, billing update systems, and maintenance and operations platforms. These platforms require a highly secure and scalable interface, increasing market demand for automated software testing services.

Telecom companies are focusing on digital transformation through commercializing 5G services in emerging markets such as India, Brazil, Argentina, and South Africa. The widespread use of 5G technology is projected to accelerate the deployment of software and hardware infrastructure, resulting in a significant need for test automation services across the sector.

Automation Testing Market Regional Analysis

In terms of regions, the market is categorized as Asia Pacific, North America, Europe, Latin America, and Middle East & Africa.

North America is expected to dominate the market in the coming years due to the increasing penetration of smart consumer products in the United States such as smart home appliances, smart TVs, gaming consoles, and laptops.

Smart consumer gadgets are heavily connected with online apps, software, and operating systems (OS), which needs considerable adoption of software testing automation.

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Segments

Testing Types

• Dynamic Testing
  • Functional Testing
    • Integration Testing
    • Smoke Testing
    • System Testing
    • Regression Testing
    • Unit Testing
    • Others
  • Non-functional Testing
    • API Testing
    • Compatibility Testing
    • Compliance Testing
    • Performance Testing
    • Security Testing
    • Usability Testing
    • Others
• Static Testing

Services

• Advisory & Consulting
• Documentation & Training
• Implementation
• Managed Services
• Planning & Development
• Support & Maintenance
• Others

Endpoint Interfaces

• Cloud
• Desktop
• Embedded Software
• Mobile
• Web

Organization Sizes

• Small & Medium-sized Enterprises
• Large Enterprises

Verticals

• Automotive
• BFSI
• Defense & Aerospace
• Energy & Utilities
• Government & Public Sector
• Healthcare & Life Sciences
• IT & Telecom
• Manufacturing
• Media & Entertainment
• Retail
• Smart Consumer Devices
• Transportation & Logistics
• Others

Regions

• Asia Pacific
• North America
• Latin America
• Europe
• Middle East & Africa

Key Players

• Tricentis
• TCS
• Cygnet Infotech
• Micro Focus International plc
• Capgemini
• Wipro Limited
• SmartBear Software
• Qualitest
• Applitools
• Tech Mahindra Limited

Competitive Landscape

Key players in the global automation testing market are Tricentis; TCS; Cygnet Infotech; Micro Focus International plc; Capgemini; Wipro Limited; SmartBear Software; Qualitest; Applitools; and Tech Mahindra Limited.

These players have widely engaged in several market development activities including collaborations, agreements, mergers & acquisitions, production capacity expansion, new product launches, and partnerships to increase their market share.