Action Camera Market Size, Share, and Industry Report [2030]

Segments - Action Camera Market by Resolutions (Ultra HD, Full HD, HD, and Standard Resolution), Distribution Channels (Online and Retail), Applications (Sports, Recreational Activities, Emergency Services, and Others), End-users (Personal and Professional), and Regions (Asia Pacific, North America, Latin America, Europe, and Middle East & Africa) - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast 2021 – 2028

Author : Debadatta Patel

Fact-checked by : PARTHA PAUL

Editor : Shruti Bhat

Report Description

The global action camera market size is expected to expand at a substantial CAGR during the forecast period, 2021 – 2028. The growth of the market is attributed to the rising popularity of extreme sporting activities, vacations, seasonal cycles, and music festivals.

An action camera can be referred to as a digital camera that is primarily designed to capture high-speed or fast-paced events. The action cameras are generally smaller in size and high durability as well as are made waterproof to resist from water damage. These devices are usually equipped with CMOS image sensors and can take burst and time-lapse images while also capturing high-definition footage.

As these cameras are meant to capture those extreme events, they are often fixed to helmets, surfboards, or handlebars, and are widely adopted for sport events such as bungee jumping and wingsuit riding. Different variance of cameras are used to catch specific viewpoints, such as a helmet camera that offers the actor’s viewpoint in tandem with a second camera mounted to the rider’s environment such as a board, wing, handlebar, or forearm.

Additionally, these cameras are designed to take footage from a first-person viewpoint and also giving audiences a unique perspective on sports events such as surfing, rock climbing, and skiing. Factors such as lightweight, portable, and smaller sizes and forms, which can be applicable for a variety of situations present key aspects for the wide adoption of the cameras across events. Besides having a long battery life, the devices can capture high resolution image and allow to film crystal-clear footage. With these reasons, the demand for action cameras are increasingly growing on the global market.

Market Trends, Drivers, Restraints, and Opportunities

Advancements of technology in consumer electronics such as the incorporation of artificial intelligence (AI) and virtual reality (VR) techniques in cameras are key drivers for the market expansion.
Wide adoption of action cameras from professional players engaging in extreme activities as well as outdoor event experiences are expected to boost the market.
Availability of Wi-Fi compatibility and smartphone app compatibility are two key features development that drive the demand for the cameras. This is projected to fuel the market expansion.
Complexity in the handling of the devices and high cost of the products are key challenges that can hamper the market growth during the forecast period.
Increasing number of organizing outdoor events globally and rising participation from a large number of population in various extreme actions are projected to create several opportunities for the market players.

Scope of Action Camera Market Report

The report on the global action camera market includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.

Attributes	Details
Report Title	Action Camera Market - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast
Base Year	2020
Historic Data	2018–2019
Forecast Period	2021–2028
Segmentation	Resolutions (Ultra HD, Full HD, HD, and Standard Resolution), Distribution Channels (Online and Retail), Applications (Sports, Recreational Activities, Emergency Services, and Others), and End-users (Personal and Professional)
Regional Scope	Asia Pacific, North America, Latin America, Europe, and Middle East & Africa
Report Coverage	Company Share, Market Analysis and Size, Competitive Landscape, Growth Factors, and Trends, and Revenue Forecast
Key Players Covered in the Report	GoPro, Inc., Sony Corporation, Nikon Corporation, Garmin Ltd., SJCAM, YI Technology, SZ DJI Technology Co., Ltd., and Drift Innovation

Action Camera Market Segment Insights

Ultra HD segment is expected to exhibit at a rapid pace

Based on resolutions, the global action camera market is divided into Ultra HD, Full HD, HD, and standard resolution. The Ultra HD segment is projected to exhibit a high CAGR during the forecast period due to rising demand for high definition and quality resolution image cameras for various outdoor events. Rising consumers’ preference for shooting videos or images in 4K/UHD over 1080p or 720p to capture a high-resolution footage is a key factor driving the segment growth.

Retail segment is anticipated to hold a key market share

On the basis of distribution channels, the market is bifurcated into online & retail. The retail segment held a major revenue share in 2020 and is anticipated to hold a key share of the market in the coming years. Customers’ inclination towards evaluating the device features and testing the devices in person before buying the products act as key drivers for the segment growth. Availability of a variety of different cameras and increasing enlisting of cameras in consumer electronic items section in retail shops are other major factors driving the segment.

Recreational segment is expected to exhibit a robust CAGR

Based on applications, the global action camera market is divided into sports, recreational activities, emergency services, and others. The recreational segment is expected to exhibit a robust CAGR during the forecast period owing to wide adoption of the camera for recreational activities. Increasing demand for the devices from cyclists, bikers, and skiing players indulging in extreme outdoor activities is a major driver boosting the segment growth.

Professional segment is projected to constitute a large share

On the basis of end-users, the market is segmented into personal and professional. The professional segment is projected to constitute a large share of the market in the coming years owing to rising number of professional players for extreme and daring outdoor sports and activities. On the other hand, the personal segment is anticipated to register a healthy growth rate during the forecast period owing to rising individuals adopting the action cameras for their recreational and leisure activities.

North America to account for a key market share

In terms of regions, the global action camera market is classified as North America, Asia Pacific, Europe, Latin America, and Middle East & Africa. North America is expected to account for a key market share in the coming years owing to high disposable income among a large number of the population and growing popularity of outdoor sports such as bungee jumping, skydiving, and paragliding.

Adventure sports media coverage is a booming industry in the US, which push to rise in the demand for advanced cameras with large storage capacities. In addition, the change in customer preferences from digital to action cameras especially in the US is a significant factor driving the regional market.

Segments

The global action camera market has been segmented on the basis of

Resolutions

Ultra HD
Full HD
HD
Standard Resolution

Distribution Channels

Online
Retail

End-users

Personal
Professional

Applications

Sports
Recreational Activities
Emergency Services
Others

Regions

Asia Pacific
North America
Latin America
Europe
Middle East & Africa

Key Players

GoPro, Inc.
Sony Corporation
Nikon Corporation
Garmin Ltd.
SJCAM
YI Technology
SZ DJI Technology Co., Ltd.
Drift Innovation

Competitive Landscape

Key companies that are competing in the global action cameras are GoPro, Inc., Sony Corporation, Nikon Corporation, Garmin Ltd., SJCAM, YI Technology, SZ DJI Technology Co., Ltd., and Drift Innovation. These companies are successfully developing new camera models at cheap prices to expand their portfolio products and customer base.

Global Action Camera Market Key Players

Table Of Content

1. Executive Summary
2. Assumptions and Acronyms Used
3. Research Methodology
4. Action Camera Market Overview
  4.1. Introduction
     4.1.1. Market Taxonomy
     4.1.2. Market Definition
  4.2. Macro-Economic Factors
     4.2.1. Industry Outlook
  4.3. Action Camera Market Dynamics
     4.3.1. Market Drivers
     4.3.2. Market Restraints
     4.3.3. Opportunity
     4.3.4. Market Trends
  4.4. Action Camera Market - Supply Chain
  4.5. Global Action Camera Market Forecast
     4.5.1. Action Camera Market Size (US$ Mn) and Y-o-Y Growth
     4.5.2. Action Camera Market Size (000â€™ Units) and Y-o-Y Growth
     4.5.3. Action Camera Market Absolute $ Opportunity
5. Global Action Camera Market Analysis and Forecast by Applications
  5.1. Market Trends
  5.2. Introduction
     5.2.1. Basis Point Share (BPS) Analysis by Applications
     5.2.2. Y-o-Y Growth Projections by Applications
  5.3. Action Camera Market Size and Volume Forecast by Applications
     5.3.1. Sports
     5.3.2. Recreational Activities
     5.3.3. Emergency Services
     5.3.4. Others
  5.4. Absolute $ Opportunity Assessment by Applications
  5.5. Market Attractiveness/Growth Potential Analysis by Applications
6. Global Action Camera Market Analysis and Forecast by End Users
  6.1. Market Trends
  6.2. Introduction
     6.2.1. Basis Point Share (BPS) Analysis by End Users
     6.2.2. Y-o-Y Growth Projections by End Users
  6.3. Action Camera Market Size and Volume Forecast by End Users
     6.3.1. Personal
     6.3.2. Professional
  6.4. Absolute $ Opportunity Assessment by End Users
  6.5. Market Attractiveness/Growth Potential Analysis by End Users
7. Global Action Camera Market Analysis and Forecast by Region
  7.1. Market Trends
  7.2. Introduction
     7.2.1. Basis Point Share (BPS) Analysis by Region
     7.2.2. Y-o-Y Growth Projections by Region
  7.3. Action Camera Market Size and Volume Forecast by Region
     7.3.1. North America
     7.3.2. Latin America
     7.3.3. Europe
     7.3.4. Asia Pacific
     7.3.5. Middle East and Africa (MEA)
  7.4. Absolute $ Opportunity Assessment by Region
  7.5. Market Attractiveness/Growth Potential Analysis by Region
  7.6. Global Action Camera Demand Share Forecast, 2019-2026
8. North America Action Camera Market Analysis and Forecast
  8.1. Introduction
     8.1.1. Basis Point Share (BPS) Analysis by Country
     8.1.2. Y-o-Y Growth Projections by Country
  8.2. North America Action Camera Market Size and Volume Forecast by Country
     8.2.1. U.S.
     8.2.2. Canada
  8.3. Absolute $ Opportunity Assessment by Country
  8.4. North America Action Camera Market Size and Volume Forecast by Applications
     8.4.1. Sports
     8.4.2. Recreational Activities
     8.4.3. Emergency Services
     8.4.4. Others
  8.5. Basis Point Share (BPS) Analysis by Applications
  8.6. Y-o-Y Growth Projections by Applications
  8.7. North America Action Camera Market Size and Volume Forecast by End Users
     8.7.1. Personal
     8.7.2. Professional
  8.8. Basis Point Share (BPS) Analysis by End Users
  8.9. Y-o-Y Growth Projections by End Users
  8.10. Market Attractiveness/Growth Potential Analysis
     8.10.1. By Country
     8.10.2. By Product Type
     8.10.3. By Application
  8.11. North America Action Camera Demand Share Forecast, 2019-2026
9. Latin America Action Camera Market Analysis and Forecast
  9.1. Introduction
     9.1.1. Basis Point Share (BPS) Analysis by Country
     9.1.2. Y-o-Y Growth Projections by Country
     9.1.3. Latin America Average Pricing Analysis
  9.2. Latin America Action Camera Market Size and Volume Forecast by Country
      9.2.1. Brazil
      9.2.2. Mexico
      9.2.3. Rest of Latin America
   9.3. Absolute $ Opportunity Assessment by Country
  9.4. Latin America Action Camera Market Size and Volume Forecast by Applications
     9.4.1. Sports
     9.4.2. Recreational Activities
     9.4.3. Emergency Services
     9.4.4. Others
  9.5. Basis Point Share (BPS) Analysis by Applications
  9.6. Y-o-Y Growth Projections by Applications
  9.7. Latin America Action Camera Market Size and Volume Forecast by End Users
     9.7.1. Personal
     9.7.2. Professional
  9.8. Basis Point Share (BPS) Analysis by End Users
  9.9. Y-o-Y Growth Projections by End Users
  9.10. Market Attractiveness/Growth Potential Analysis
     9.10.1. By Country
     9.10.2. By Product Type
     9.10.3. By Application
  9.11. Latin America Action Camera Demand Share Forecast, 2019-2026
10. Europe Action Camera Market Analysis and Forecast
  10.1. Introduction
     10.1.1. Basis Point Share (BPS) Analysis by Country
     10.1.2. Y-o-Y Growth Projections by Country
     10.1.3. Europe Average Pricing Analysis
  10.2. Europe Action Camera Market Size and Volume Forecast by Country
     10.2.1. Germany
     10.2.2. France
     10.2.3. Italy
     10.2.4. U.K.
     10.2.5. Spain
     10.2.6. Russia
     10.2.7. Rest of Europe
  10.3. Absolute $ Opportunity Assessment by Country
  10.4. Europe Action Camera Market Size and Volume Forecast by Applications
     10.4.1. Sports
     10.4.2. Recreational Activities
     10.4.3. Emergency Services
     10.4.4. Others
  10.5. Basis Point Share (BPS) Analysis by Applications
  10.6. Y-o-Y Growth Projections by Applications
  10.7. Europe Action Camera Market Size and Volume Forecast by End Users
     10.7.1. Personal
     10.7.2. Professional
  10.8. Basis Point Share (BPS) Analysis by End Users
  10.9. Y-o-Y Growth Projections by End Users
  10.10. Market Attractiveness/Growth Potential Analysis
     10.10.1. By Country
     10.10.2. By Product Type
     10.10.3. By Application
  10.11. Europe Action Camera Demand Share Forecast, 2019-2026
11. Asia Pacific Action Camera Market Analysis and Forecast
  11.1. Introduction
     11.1.1. Basis Point Share (BPS) Analysis by Country
     11.1.2. Y-o-Y Growth Projections by Country
     11.1.3. Asia Pacific Average Pricing Analysis
  11.2. Asia Pacific Action Camera Market Size and Volume Forecast by Country
     11.2.1. China
     11.2.2. Japan
     11.2.3. South Korea
     11.2.4. India
     11.2.5. Australia
     11.2.6. Rest of Asia Pacific (APAC)
  11.3. Absolute $ Opportunity Assessment by Country
  11.4. Asia Pacific Action Camera Market Size and Volume Forecast by Applications
     11.4.1. Sports
     11.4.2. Recreational Activities
     11.4.3. Emergency Services
     11.4.4. Others
  11.5. Basis Point Share (BPS) Analysis by Applications
  11.6. Y-o-Y Growth Projections by Applications
  11.7. Asia Pacific Action Camera Market Size and Volume Forecast by End Users
     11.7.1. Personal
     11.7.2. Professional
  11.8. Basis Point Share (BPS) Analysis by End Users
  11.9. Y-o-Y Growth Projections by End Users
  11.10. Market Attractiveness/Growth Potential Analysis
     11.10.1. By Country
     11.10.2. By Product Type
     11.10.3. By Application
  11.11. Asia Pacific Action Camera Demand Share Forecast, 2019-2026
12. Middle East & Africa Action Camera Market Analysis and Forecast
  12.1. Introduction
     12.1.1. Basis Point Share (BPS) Analysis by Country
     12.1.2. Y-o-Y Growth Projections by Country
     12.1.3. Middle East & Africa Average Pricing Analysis
  12.2. Middle East & Africa Action Camera Market Size and Volume Forecast by Country
     12.2.1. Saudi Arabia
     12.2.2. South Africa
     12.2.3. UAE
     12.2.4. Rest of Middle East & Africa (MEA)
  12.3. Absolute $ Opportunity Assessment by Country
  12.4. Middle East & Africa Action Camera Market Size and Volume Forecast by Applications
     12.4.1. Sports
     12.4.2. Recreational Activities
     12.4.3. Emergency Services
     12.4.4. Others
  12.5. Basis Point Share (BPS) Analysis by Applications
  12.6. Y-o-Y Growth Projections by Applications
  12.7. Middle East & Africa Action Camera Market Size and Volume Forecast by End Users
     12.7.1. Personal
     12.7.2. Professional
  12.8. Basis Point Share (BPS) Analysis by End Users
  12.9. Y-o-Y Growth Projections by End Users
  12.10. Market Attractiveness/Growth Potential Analysis
     12.10.1. By Country
     12.10.2. By Product Type
     12.10.3. By Application
  12.11. Middle East & Africa Action Camera Demand Share Forecast, 2019-2026
13. Competition Landscape
  13.1. Global Action Camera Market: Market Share Analysis
  13.2. Action Camera Distributors and Customers
  13.3. Action Camera Market: Competitive Dashboard
  13.4. Company Profiles (Details: Overview, Financials, Developments, Strategy)
     13.4.1. GoPro, Inc.
     13.4.2. Sony Corporation
     13.4.3. Nikon Corporation
     13.4.4. Garmin Ltd.
     13.4.5. SJCAM
     13.4.6. YI Technology
     13.4.7. SZ DJI Technology Co., Ltd.
     13.4.8. Drift Innovation