Wireless Mouse Market

Wireless Mouse Market by Product Connectivity (Radio Frequency and Bluetooth), Distribution Channels (Online and Offline), and Regions (North America, Latin America, Europe, Asia Pacific, and Middle East, and Africa) - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast 2021 - 2028

  • Report ID: CG-291
  • Author: Growth Market Reports
  • Rating: 4.8
  • Total Reviews: 2
  • No. Of Pages: 198
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The global wireless mouse market is estimated to expand at a CAGR of 3.7% during the forecast period, 2021 - 2028. The growth of the market is attributed to the increasing product usage among video gamers as they enable quicker movements than wired mouse. Additionally, continuous technological and product innovations, such as improvement in design and extension of battery life, by key manufacturers are expected to spur the market growth.
 

Wireless Mouse Market Key takeaways


Wireless mouse is connected to laptops and computers by eliminating the use of wire. It is connected through Bluetooth, Radio Frequency (RF), and infrared radio waves. The signals of the cordless mouse are received by plugging the USB receiver into computer or laptop. The wireless mouse includes optical tracking, sensor resolution, wireless connectivity with advanced support, and scroll wheel.

Flexibility to use the product and its hassle-free operations are favoring the use of wireless devices in commercial spaces. Increasing innovation in technology such as introduction of radiofrequency mouse is favoring the adoption of these devices across various industries. For instance, in May 2019, Logitech announced the launch of G502 light speed gaming mouse, which have the latest Hero 16K sensor. The internal structure of this device is redesigned from the existing G502 for the arrangement of wireless features.

Market Drivers, Restraints, Trends, and Opportunities

  • Increasing number of video game players owing to easy accessibility to high-speed internet and compatible hardware is anticipated to positively impact the market growth. Additionally, increasing gaming subscription has led to the introduction of technologically advanced devices to meet the application-specific requirements.
  • Digital platforms are expected to spur the market growth in the emerging economies in the coming years.
  • Growing employment in the Information and Technology (IT) sector has led to rising demand for computers and wireless mouse. This, in turn, is anticipated to drive the market growth during the forecast period.

Scope of the Report

The report on the global wireless market includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.
 

Attributes Details
Report Title Wireless Mouse Market – Global Industry Analysis, Size, Share, Growth, Trends, and Forecast
Base Year 2020
Historic Data 2018–2019
Forecast Period 2021–2028
Segmentation Product Connectivity (Radio Frequency and Bluetooth), Distribution Channels (Online and Offline)
Regional Scope Asia Pacific, North America, Latin America, Europe, and Middle East & Africa
Report Coverage Company Share, Market Analysis and Size, Competitive Landscape, Growth Factors, and Trends, and Revenue Forecast
Key Players Covered Logitech International S.A., Razer, Inc., Microsoft Corp., Hewlett-Packard Development Company, L.P., Apple, Inc., Dell Technologies, Inc., Anker Innovations Ltd., Lenovo Group Ltd., Samsung Group, and SteelSeries


Global Wireless Mouse Market Segment Insights

Radio Frequency segment anticipated to account for a large market share.
Based on product connectivity, the market is segmented into radio frequency and Bluetooth. The radio frequency segment is expected to witness a healthy growth rate owing to the rising focus of companies such as Logitech, Microsoft, and Anker on improving design and battery life.

The Bluetooth segment is anticipated to expand at a CAGR of 4.1% during the forecast period. The products with Bluetooth connectivity can be operated for a period of 3 months with a single charge. Additionally, recent technological advancements in this sector such as improved battery life are expected to spur the segment growth. Furthermore, Bluetooth products offer chargeable batteries, which are powered through a USB port by means of a cable.

Offline segment is expected to account for a large market share.
On the basis of distribution channels, the market is segmented into offline and online. The offline segment is anticipated to account for a large market share owing to the rising number of retail stores. Moreover, increasing product visibility along with strong presence of major international companies in the global market is expected to fuel the segment growth.
 

Wireless Mouse Market By Distribution Channels


The online segment is anticipated to witness a substantial CAGR during the forecast period. Increasing adoption of online shopping from retailers such as Amazon, Flipkart, and eBay and rising usage of smartphones is expected to stimulate the segment growth. Furthermore, availability of wide range of products on online portals and heavy discounts on products are some of the major factors driving the segment growth.

North America is expected to account for a large market share.
In terms of regions, the market is segmented into Asia Pacific, North America, Latin America, Europe, and Middle East & Africa. The market in North America is anticipated to witness an impressive growth rate owing to the increasing number of video gamers and video streamers. Moreover, increasing demand for online video games in this region is expected fuel the market growth during the forecast period.

The market in Asia Pacific is anticipated to expand at a substantial CAGR owing to increasing product visibility and rising disposable income levels in this region. Additionally, growing number of retail stores in countries such as India and China are expected to spur the market growth. Furthermore, rapidly growing corporate sector in the region is expected to positively impact the growth of the market in the region.
 

1. Executive Summary
2. Assumptions and Acronyms Used
3. Research Methodology
4. Wireless Mouse Market Overview
  4.1. Introduction
     4.1.1. Market Taxonomy
     4.1.2. Market Definition
  4.2. Macro-Economic Factors
     4.2.1. Industry Outlook
  4.3. Wireless Mouse Market Dynamics
     4.3.1. Market Drivers
     4.3.2. Market Restraints
     4.3.3. Opportunity
     4.3.4. Market Trends
  4.4. Wireless Mouse Market - Supply Chain
  4.5. Global Wireless Mouse Market Forecast
     4.5.1. Wireless Mouse Market Size (US$ Mn) and Y-o-Y Growth
     4.5.2. Wireless Mouse Market Size (000’ Units) and Y-o-Y Growth
     4.5.3. Wireless Mouse Market Absolute $ Opportunity
5. Global Wireless Mouse Market Analysis and Forecast by Region
  5.1. Market Trends
  5.2. Introduction
     5.2.1. Basis Point Share (BPS) Analysis by Region
     5.2.2. Y-o-Y Growth Projections by Region
  5.3. Wireless Mouse Market Size and Volume Forecast by Region
     5.3.1. North America
     5.3.2. Latin America
     5.3.3. Europe
     5.3.4. Asia Pacific
     5.3.5. Middle East and Africa (MEA)
  5.4. Absolute $ Opportunity Assessment by Region
  5.5. Market Attractiveness/Growth Potential Analysis by Region
  5.6. Global Wireless Mouse Demand Share Forecast, 2019-2026
6. North America Wireless Mouse Market Analysis and Forecast
  6.1. Introduction
     6.1.1. Basis Point Share (BPS) Analysis by Country
     6.1.2. Y-o-Y Growth Projections by Country
  6.2. North America Wireless Mouse Market Size and Volume Forecast by Country
     6.2.1. U.S.
     6.2.2. Canada
  6.3. Absolute $ Opportunity Assessment by Country
  6.4. Market Attractiveness/Growth Potential Analysis
     6.4.1. By Country
     6.4.2. By Product Type
     6.4.3. By Application
  6.5. North America Wireless Mouse Demand Share Forecast, 2019-2026
7. Latin America Wireless Mouse Market Analysis and Forecast
  7.1. Introduction
     7.1.1. Basis Point Share (BPS) Analysis by Country
     7.1.2. Y-o-Y Growth Projections by Country
     7.1.3. Latin America Average Pricing Analysis
  7.2. Latin America Wireless Mouse Market Size and Volume Forecast by Country
      7.2.1. Brazil
      7.2.2. Mexico
      7.2.3. Rest of Latin America
   7.3. Absolute $ Opportunity Assessment by Country
  7.4. Market Attractiveness/Growth Potential Analysis
     7.4.1. By Country
     7.4.2. By Product Type
     7.4.3. By Application
  7.5. Latin America Wireless Mouse Demand Share Forecast, 2019-2026
8. Europe Wireless Mouse Market Analysis and Forecast
  8.1. Introduction
     8.1.1. Basis Point Share (BPS) Analysis by Country
     8.1.2. Y-o-Y Growth Projections by Country
     8.1.3. Europe Average Pricing Analysis
  8.2. Europe Wireless Mouse Market Size and Volume Forecast by Country
     8.2.1. Germany
     8.2.2. France
     8.2.3. Italy
     8.2.4. U.K.
     8.2.5. Spain
     8.2.6. Russia
     8.2.7. Rest of Europe
  8.3. Absolute $ Opportunity Assessment by Country
  8.4. Market Attractiveness/Growth Potential Analysis
     8.4.1. By Country
     8.4.2. By Product Type
     8.4.3. By Application
  8.5. Europe Wireless Mouse Demand Share Forecast, 2019-2026
9. Asia Pacific Wireless Mouse Market Analysis and Forecast
  9.1. Introduction
     9.1.1. Basis Point Share (BPS) Analysis by Country
     9.1.2. Y-o-Y Growth Projections by Country
     9.1.3. Asia Pacific Average Pricing Analysis
  9.2. Asia Pacific Wireless Mouse Market Size and Volume Forecast by Country
     9.2.1. China
     9.2.2. Japan
     9.2.3. South Korea
     9.2.4. India
     9.2.5. Australia
     9.2.6. Rest of Asia Pacific (APAC)
  9.3. Absolute $ Opportunity Assessment by Country
  9.4. Market Attractiveness/Growth Potential Analysis
     9.4.1. By Country
     9.4.2. By Product Type
     9.4.3. By Application
  9.5. Asia Pacific Wireless Mouse Demand Share Forecast, 2019-2026
10. Middle East & Africa Wireless Mouse Market Analysis and Forecast
  10.1. Introduction
     10.1.1. Basis Point Share (BPS) Analysis by Country
     10.1.2. Y-o-Y Growth Projections by Country
     10.1.3. Middle East & Africa Average Pricing Analysis
  10.2. Middle East & Africa Wireless Mouse Market Size and Volume Forecast by Country
     10.2.1. Saudi Arabia
     10.2.2. South Africa
     10.2.3. UAE
     10.2.4. Rest of Middle East & Africa (MEA)
  10.3. Absolute $ Opportunity Assessment by Country
  10.4. Market Attractiveness/Growth Potential Analysis
     10.4.1. By Country
     10.4.2. By Product Type
     10.4.3. By Application
  10.5. Middle East & Africa Wireless Mouse Demand Share Forecast, 2019-2026
11. Competition Landscape
  11.1. Global Wireless Mouse Market: Market Share Analysis
  11.2. Wireless Mouse Distributors and Customers
  11.3. Wireless Mouse Market: Competitive Dashboard
  11.4. Company Profiles (Details: Overview, Financials, Developments, Strategy)
     11.4.1. Logitech International S.A.
     11.4.2. Razer, Inc.
     11.4.3. Microsoft Corp.
     11.4.4. Hewlett-Packard Development Company, L.P.
     11.4.5. Apple, Inc.
     11.4.6. Dell Technologies, Inc.
     11.4.7. Anker Innovations Ltd.
     11.4.8. Lenovo Group Ltd.
     11.4.9. Samsung Group
     11.4.10. SteelSeries.
     11.4.11.  

Segments Covered in the Report
The global wireless mouse market has been segmented on the basis of

Product Connectivity

  • Radio Frequency
  • Bluetooth

Distribution Channels

  • Online
  • Offline

Regions

  • North America
  • Latin America
  • Europe
  • Asia Pacific
  • Middle East and Africa

Major players in the global wireless mouse market are Logitech International S.A., Razer, Inc., Microsoft Corp., Hewlett-Packard Development Company, L.P., Apple, Inc., Dell Technologies, Inc., Anker Innovations Ltd., Lenovo Group Ltd., Samsung Group, and SteelSeries.

Companies are focusing on developing creative strategies and are engaging in mergers and acquisitions to increase their market share.

Wireless Mouse Market By key Players

 

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