Global Wireless Mouse Market Size, Share & Growth | Report 2031

Report Description

Wireless Mouse Market Outlook 2031

The global wireless mouse market size was valued at USD 1.60 Billion in 2022 and is expected to reach USD 2.22 Billion by 2031, expanding at a CAGR of 3.7% during the forecast period, 2023 - 2031. The growth of the market is attributed to the increasing product usage among video gamers and continuous technological and product innovations.

Increasing adoption of wireless technology is propelling the market. Growing demand for wireless mouse from users is boosting the market, owing to its convenient use. Wireless technology allows for high flexibility and mobility, which is important for users who work remotely or travel frequently.

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Rising demand for ergonomic and user-friendly devices is driving the wireless mouse market growth. People spend a considerable amount of time on their computers, which boosts the awareness of the importance of using devices that are comfortable and easy to use. Wireless mouse is often designed with ergonomic features, such as contoured shapes and soft-touch materials, which help to reduce strain and fatigue during extended use. This has led to an increase in demand for cordless mouse that are both comfortable and easy to use. For instance,

• In October 2023, Apple unveiled upgraded versions of its Magic Keyboard, Magic Mouse, and Magic Trackpad for Mac at the Scary Fast event. The Apple Magic Mouse has been notorious for its ergonomic design and user-friendly nature, including its comfortable shape and convenient charging port placement.

The research report finds that the COVID-19 pandemic had a positive impact on the wireless mouse market. The widespread adoption of remote work and online learning during the pandemic led to a surge in demand for computer peripherals, including cordless mouse. Many individuals and organizations need to equip themselves with suitable devices to enhance productivity in remote work.

Artificial Intelligence (AI) Impact on Wireless Mouse Market

Artificial intelligence has the potential to impact the wireless mouse market.  The emergence of AI is expected to improve the user experience of the cordless mouse. For example, AI algorithms are used to optimize cursor movement, predict user preferences, and personalize mouse settings based on individual usage patterns. This results in an intuitive and efficient interaction between the user and the mouse. Moreover, AI enables wireless mouse to have smart features and automation capabilities.

• On October 20, 2023, Microsoft unveiled AI-powered products, including Microsoft Copilot, to transform technology interaction and boost productivity. This innovative AI companion is integrated into Windows 11, Microsoft 365, Edge, and Bing for a seamless experience across devices and applications.

Wireless Mouse Market Dynamics

Major Drivers

Increasing number of video game players who have easy access to high-speed internet and compatible hardware is expected to propel the market. This led to the introduction of technologically advanced devices that meet application-specific requirements. Additionally, the growing popularity of gaming subscriptions is expected to further boost the  wireless mouse market growth. For instance,

• In September 2020, Turtle Beach, a key provider of video gaming accessories, introduced the Burst Pro PC gaming mouse under its ROCCAT brand. This mouse allows users to click up to 100 times faster as compared to a mechanical gaming mouse.

Rising demand for computers and cordless mouse, driven by the growing employment in the Information and Technology (IT) sector, is propelling the market. Furthermore, digital platforms are expected to spur the wireless mouse market growth in emerging economies in the coming years.

Existing Restraints

Availability of alternative input devices is expected to hamper the  wireless mouse market. Along with the cordless mouse, other input devices, such as touchpads, trackballs, and stylus pens, provide convenience and flexibility. Some users prefer these alternative input devices, which limit the demand for a wireless mouse. Additionally, this mouse often requires specific drivers or software to function properly with different operating systems or devices. These compatibility issues of this mouse are expected to deter potential buyers from choosing a cordless mouse.

Emerging Opportunities

Advancements in wireless technology are expected to create lucrative opportunities in the  wireless mouse market. The advancements in wireless technology have offered improved connectivity, longer battery life, and greater precision. This presents an opportunity for manufacturers to develop innovative wireless mouse that provide improved performance and user experience.

Increasing adoption of smart homes is expected to create opportunities in the market. Smart homes present a vision for manufacturers to develop wireless mouse that is integrated with smart home systems. This enables users to control their smart home devices using their mouse, providing a seamless and convenient user experience. For instance,

• As per a report published in June 2023, worldwide shipments of Bluetooth smart home devices reached approximately 620 million units in 2022. Yearly shipments are estimated to increase to 1.63 billion units by 2027. Major applications of Bluetooth device network solutions include control systems, monitoring systems, and automation systems.

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Scope of The Wireless Mouse Market Report

The report on the global wireless mouse market includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.

Global Wireless Mouse Market Segment Insights 

Product Connectivity Segment Analysis

Based on product connectivity, the global wireless mouse market share is bifurcated into radio frequency and Bluetooth. The radio frequency segment is expected to hold a major share of the market, owing to the rising focus of companies. The increasing focus of key players such as Logitech, Microsoft, and Anker on improving the design and battery life of wireless mouse is driving the market.

The Bluetooth segment is anticipated to expand significantly in the forecast period, owing to its durability and functionality. Products with Bluetooth connectivity are operated for a period of three months with a single charge. Additionally, Bluetooth products offer chargeable batteries, which are powered through a USB port by means of a cable.

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Distribution Channel Segment Analysis

On the basis of distribution channel, the globalwireless mouse market is divided into offline and online. The offline segment is anticipated to account for a large market share, owing to the rising number of retail stores. Moreover, increasing product visibility along with the strong presence of major international companies in the global market is expected to fuel the segment.

The online segment is anticipated to expand at a substantial CAGR during the forecast period. Increasing adoption of online shopping from retailers, such as Amazon, Flipkart, and eBay, and rising usage of smartphones are expected to stimulate the segment growth. Furthermore, the availability of a wide range of products on online portals and heavy discounts on products are some of the major factors that are driving the online segment.

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Regional Analysis

In terms of region, the global wireless mouse market is segmented into Asia Pacific, North America, Latin America, Europe, and Middle East & Africa. The market in North America is anticipated to register significant growth, owing to the increasing number of users playing online video games. Rising expenditure on video games and the growing number of professional video gamers in the region are fueling the wireless mouse market growth. For instance,

• As per a report published in September 2023, the total sales of video games exceeded USD 7.58 billion in December 2022. In August 2023, the sales of video games in the US amounted to USD 4.2 billion, which indicates a 3% year-over-year increase.

Asia Pacific is anticipated to hold a substantial share of the market during the projected period, owing to increasing product visibility and rising disposable income levels in this region. Growing number of retail stores in countries such as India and China is expected to spur the market growth. Additionally, the rapidly growing corporate sector in the region is expected to positively affect the growth of the market in the region. For instance,

• In June 2020, the Ministry of Electronics and Information Technology, Government of India (MEITY), introduced the Production Linked Incentive Scheme with a funding of USD 6,650 million. This initiative aims to enhance local electronics manufacturing in the country.

Furthermore, the increasing adoption of innovative electronic devices among the population is driving the market.

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