The global wireless mouse market is estimated to expand at a CAGR of 3.7% during the forecast period, 2021 - 2028. The growth of the market is attributed to the increasing product usage among video gamers as they enable quicker movements than wired mouse. Additionally, continuous technological and product innovations, such as improvement in design and extension of battery life, by key manufacturers are expected to spur the market growth.
Wireless mouse is connected to laptops and computers by eliminating the use of wire. It is connected through Bluetooth, Radio Frequency (RF), and infrared radio waves. The signals of the cordless mouse are received by plugging the USB receiver into computer or laptop. The wireless mouse includes optical tracking, sensor resolution, wireless connectivity with advanced support, and scroll wheel.
Flexibility to use the product and its hassle-free operations are favoring the use of wireless devices in commercial spaces. Increasing innovation in technology such as introduction of radiofrequency mouse is favoring the adoption of these devices across various industries. For instance, in May 2019, Logitech announced the launch of G502 light speed gaming mouse, which have the latest Hero 16K sensor. The internal structure of this device is redesigned from the existing G502 for the arrangement of wireless features.
The report on the global wireless market includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.
|Report Title||Wireless Mouse Market – Global Industry Analysis, Size, Share, Growth, Trends, and Forecast|
|Segmentation||Product Connectivity (Radio Frequency and Bluetooth), Distribution Channels (Online and Offline)|
|Regional Scope||Asia Pacific, North America, Latin America, Europe, and Middle East & Africa|
|Report Coverage||Company Share, Market Analysis and Size, Competitive Landscape, Growth Factors, and Trends, and Revenue Forecast|
|Key Players Covered||Logitech International S.A., Razer, Inc., Microsoft Corp., Hewlett-Packard Development Company, L.P., Apple, Inc., Dell Technologies, Inc., Anker Innovations Ltd., Lenovo Group Ltd., Samsung Group, and SteelSeries|
Radio Frequency segment anticipated to account for a large market share.
Based on product connectivity, the market is segmented into radio frequency and Bluetooth. The radio frequency segment is expected to witness a healthy growth rate owing to the rising focus of companies such as Logitech, Microsoft, and Anker on improving design and battery life.
The Bluetooth segment is anticipated to expand at a CAGR of 4.1% during the forecast period. The products with Bluetooth connectivity can be operated for a period of 3 months with a single charge. Additionally, recent technological advancements in this sector such as improved battery life are expected to spur the segment growth. Furthermore, Bluetooth products offer chargeable batteries, which are powered through a USB port by means of a cable.
Offline segment is expected to account for a large market share.
On the basis of distribution channels, the market is segmented into offline and online. The offline segment is anticipated to account for a large market share owing to the rising number of retail stores. Moreover, increasing product visibility along with strong presence of major international companies in the global market is expected to fuel the segment growth.
The online segment is anticipated to witness a substantial CAGR during the forecast period. Increasing adoption of online shopping from retailers such as Amazon, Flipkart, and eBay and rising usage of smartphones is expected to stimulate the segment growth. Furthermore, availability of wide range of products on online portals and heavy discounts on products are some of the major factors driving the segment growth.
North America is expected to account for a large market share.
In terms of regions, the market is segmented into Asia Pacific, North America, Latin America, Europe, and Middle East & Africa. The market in North America is anticipated to witness an impressive growth rate owing to the increasing number of video gamers and video streamers. Moreover, increasing demand for online video games in this region is expected fuel the market growth during the forecast period.
The market in Asia Pacific is anticipated to expand at a substantial CAGR owing to increasing product visibility and rising disposable income levels in this region. Additionally, growing number of retail stores in countries such as India and China are expected to spur the market growth. Furthermore, rapidly growing corporate sector in the region is expected to positively impact the growth of the market in the region.
Segments Covered in the Report
The global wireless mouse market has been segmented on the basis of
Major players in the global wireless mouse market are Logitech International S.A., Razer, Inc., Microsoft Corp., Hewlett-Packard Development Company, L.P., Apple, Inc., Dell Technologies, Inc., Anker Innovations Ltd., Lenovo Group Ltd., Samsung Group, and SteelSeries.
Companies are focusing on developing creative strategies and are engaging in mergers and acquisitions to increase their market share.
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