Video On Demand Market by Types (Internet Protocol Television, Over-The-Top, and Pay Television), Revenue Models (Subscription Video on Demand, Advertisement Based Video on Demand, and Transaction Video on Demand), Content Types (Sports, Music, TV Entertainment, Kids, Movies, and Others), and Regions (Asia Pacific, North America, Latin America, Europe, and Middle East & Africa) - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast 2021 – 2028
The global video on demand market is anticipated to expand at a robust CAGR during the forecast period, 2021-2028. The growth of the market is attributed to rising usage of mobile technology for watching content on several media channels. Moreover, high penetration of internet technology such as Wi-Fi 5, Wi-Fi 6, and 5G is propelling the market growth.
Video on demand (VoD) services offer various entertainment, movies, sports, and educational programs. Unlike traditional broadcasting method that requires television and set-up-box to access the programs, VoD platforms allow the user to access the program through consumer electronics such as laptops, smartphones, and tablets.
The rapid growth of the video on demand market is anticipated to create lucrative opportunities for content creators and cable operators across the globe. This is due to the fact that VoD allows the users to reach the preferable content through using multiple devices and watch it with a better experience. The major players of the video on demand market include cable providers, movie studios, over-the-top (OTT) providers, and retailers.
Market Trends, Drivers, Restraints, and Opportunities
- Rising penetration of smart TVs that enable easy accessibility to video content across various media channels is anticipated to propel the market growth during the forecast period.
- Growing adoption of artificial intelligence (AI) to improve the user’s feed and viewing experience is expected to boost the growth of the market.
- Major challenges such as compatibility issues with devices, complexity in format management, complex digital rights management (DRM), and lack of heavy investment for content curation can restrain the market growth.
- Increasing personalization of VoD services with the help of Big Data is expected to positively influence the market growth.
- COVID-19 pandemic had resulted in the emergency lockdown to mitigate the spread of virus across the globe. This, in turn, has encouraged people to sign up for VoD services. Moreover, players are focusing to develop innovative VoD platforms to improve their content and increase their market share.
- Increasing Internet consumption is expected to proliferate the market growth in the coming years.
Scope of the Report
The report on the global video on demand market includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.
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Attributes |
Details |
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Report Title |
Video On Demand Market - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast |
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Base Year |
2020 |
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Historic Data |
2018–2019 |
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Forecast Period |
2021–2028 |
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Segmentation |
Types (Internet Protocol Television, Over-The-Top, and Pay Television), Revenue Models (Subscription Video on Demand, Advertisement based Video on Demand, and Transaction Video on Demand), and Content Types (Sports, Music, TV Entertainment, Kids, Movies, and Others) |
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Regional Scope |
Asia Pacific, North America, Latin America, Europe, and Middle East & Africa |
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Report Coverage |
Company Share, Market Analysis and Size, Competitive Landscape, Growth Factors, and Trends, and Revenue Forecast |
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Key Players Covered in the Report |
Netflix, Inc., Amazon.com, Inc., Tencent Holdings Ltd., The Walt Disney Company, Apple Inc., Microsoft Corporation, Google LLC, , Rakuten, HBO, Zee, Viacom CBS, and Sony Corporation |
Video On Demand Market Segment Insights
IPTV segment to account for a significant market share
In terms of types, the market is divided into internet protocol television (IPTV), over-the-top (OTT), and pay television (Pay-TV). The IPTV segment is expected to account for a significant market share during the forecast period. IPTV allows the users to subscribe to video services in a secure way. Increasing penetration of Internet is driving the growth of the market segment. Massive investment on IPTVs from large telecom providers to create a replacement for digital cable in the future plays a key driver for the segment growth.
Subscription video on demand (SVoD) segment to grow at a healthy rate
Based on revenue models, the video on demand market is classified into subscription video on demand (SVoD), advertisement based video on demand (AVoD), and transaction video on demand (TVoD). In 2020, the SVoD segment dominated the market share and is anticipated to grow at a healthy rate during the forecast period. SVoD-based VoD services allow the users to viewers to pay for the content they want to watch. Major OTT players such as Amazon, Netflix, and Apple have adopted SVoD revenue model. On the other hand, the AVoD segment is anticipated to grow at a healthy rate due to increasing consumer preference for free content, especially in emerging economies such as India and China. Alphabet’s YouTube generate revenue through advertising, allowing the viewers to watch the content for free. Moreover, content creators prefer AVoD-based platforms as it enable viewers to watch content without any commitment to the platform. Meanwhile, the TVoD segment is expected to grow at a moderate rate during the period. TVoD allows the user to rent or buy the content. This allows the user to watch the content for unlimited time after paying for the content. YouTube, Amazon, and Apple are offering this type of revenue model for their entertainment platforms.
TV Entertainment segment to account for a large market share
On the basis of content types, the market is segmented into sports, music, TV entertainment, kids, movies, and others. The TV entertainment segment is expected to account for a large market share in the coming year owing to the rising demand for original content among users. Companies such as Amazon, Netflix, and Disney are investing millions of dollars for the curation of original series and movies. The development of the advanced internet infrastructure and cost-effectiveness of the same are driving the growth of the market segment. On the other hand, the sports segment is anticipated to exhibit a high CAGR owing to the growing interest of users to watch the live streaming of the sporting events.
Asia Pacific to exhibit a high CAGR
In terms of regions, the global video on demand market is categorized as North America, Europe, Asia Pacific, Middle East & Africa, and Latin America. North America accounted for a large market share in 2020 owing to the presence of major industry players, which led to the early adoption of the latest technologies in VoD platforms. On the other hand, the market in Asia Pacific is anticipated to exhibit a high CAGR owing to the increasing penetration of internet and rapid development of Internet infrastructure in emerging economies such as India and China.
2. Assumptions and Acronyms Used
3. Research Methodology
4. Video On Demand Market Overview
4.1. Introduction
4.1.1. Market Taxonomy
4.1.2. Market Definition
4.2. Macro-Economic Factors
4.2.1. Industry Outlook
4.3. Video On Demand Market Dynamics
4.3.1. Market Drivers
4.3.2. Market Restraints
4.3.3. Opportunity
4.3.4. Market Trends
4.4. Video On Demand Market - Supply Chain
4.5. Global Video On Demand Market Forecast
4.5.1. Video On Demand Market Size (US$ Mn) and Y-o-Y Growth
4.5.2. Video On Demand Market Size (000’ Units) and Y-o-Y Growth
4.5.3. Video On Demand Market Absolute $ Opportunity
5. Global Video On Demand Market Analysis and Forecast by Types
5.1. Market Trends
5.2. Introduction
5.2.1. Basis Point Share (BPS) Analysis by Types
5.2.2. Y-o-Y Growth Projections by Types
5.3. Video On Demand Market Size and Volume Forecast by Types
5.3.1. Internet Protocol Television (IPTV)
5.3.2. Over-The-Top (OTT)
5.3.3. Pay Television (Pay-TV)
5.4. Absolute $ Opportunity Assessment by Types
5.5. Market Attractiveness/Growth Potential Analysis by Types
6. Global Video On Demand Market Analysis and Forecast by Region
6.1. Market Trends
6.2. Introduction
6.2.1. Basis Point Share (BPS) Analysis by Region
6.2.2. Y-o-Y Growth Projections by Region
6.3. Video On Demand Market Size and Volume Forecast by Region
6.3.1. North America
6.3.2. Latin America
6.3.3. Europe
6.3.4. Asia Pacific
6.3.5. Middle East and Africa (MEA)
6.4. Absolute $ Opportunity Assessment by Region
6.5. Market Attractiveness/Growth Potential Analysis by Region
6.6. Global Video On Demand Demand Share Forecast, 2019-2026
7. North America Video On Demand Market Analysis and Forecast
7.1. Introduction
7.1.1. Basis Point Share (BPS) Analysis by Country
7.1.2. Y-o-Y Growth Projections by Country
7.2. North America Video On Demand Market Size and Volume Forecast by Country
7.2.1. U.S.
7.2.2. Canada
7.3. Absolute $ Opportunity Assessment by Country
7.4. North America Video On Demand Market Size and Volume Forecast by Types
7.4.1. Internet Protocol Television (IPTV)
7.4.2. Over-The-Top (OTT)
7.4.3. Pay Television (Pay-TV)
7.5. Basis Point Share (BPS) Analysis by Types
7.6. Y-o-Y Growth Projections by Types
7.7. Market Attractiveness/Growth Potential Analysis
7.7.1. By Country
7.7.2. By Product Type
7.7.3. By Application
7.8. North America Video On Demand Demand Share Forecast, 2019-2026
8. Latin America Video On Demand Market Analysis and Forecast
8.1. Introduction
8.1.1. Basis Point Share (BPS) Analysis by Country
8.1.2. Y-o-Y Growth Projections by Country
8.1.3. Latin America Average Pricing Analysis
8.2. Latin America Video On Demand Market Size and Volume Forecast by Country
8.2.1. Brazil
8.2.2. Mexico
8.2.3. Rest of Latin America
8.3. Absolute $ Opportunity Assessment by Country
8.4. Latin America Video On Demand Market Size and Volume Forecast by Types
8.4.1. Internet Protocol Television (IPTV)
8.4.2. Over-The-Top (OTT)
8.4.3. Pay Television (Pay-TV)
8.5. Basis Point Share (BPS) Analysis by Types
8.6. Y-o-Y Growth Projections by Types
8.7. Market Attractiveness/Growth Potential Analysis
8.7.1. By Country
8.7.2. By Product Type
8.7.3. By Application
8.8. Latin America Video On Demand Demand Share Forecast, 2019-2026
9. Europe Video On Demand Market Analysis and Forecast
9.1. Introduction
9.1.1. Basis Point Share (BPS) Analysis by Country
9.1.2. Y-o-Y Growth Projections by Country
9.1.3. Europe Average Pricing Analysis
9.2. Europe Video On Demand Market Size and Volume Forecast by Country
9.2.1. Germany
9.2.2. France
9.2.3. Italy
9.2.4. U.K.
9.2.5. Spain
9.2.6. Russia
9.2.7. Rest of Europe
9.3. Absolute $ Opportunity Assessment by Country
9.4. Europe Video On Demand Market Size and Volume Forecast by Types
9.4.1. Internet Protocol Television (IPTV)
9.4.2. Over-The-Top (OTT)
9.4.3. Pay Television (Pay-TV)
9.5. Basis Point Share (BPS) Analysis by Types
9.6. Y-o-Y Growth Projections by Types
9.7. Market Attractiveness/Growth Potential Analysis
9.7.1. By Country
9.7.2. By Product Type
9.7.3. By Application
9.8. Europe Video On Demand Demand Share Forecast, 2019-2026
10. Asia Pacific Video On Demand Market Analysis and Forecast
10.1. Introduction
10.1.1. Basis Point Share (BPS) Analysis by Country
10.1.2. Y-o-Y Growth Projections by Country
10.1.3. Asia Pacific Average Pricing Analysis
10.2. Asia Pacific Video On Demand Market Size and Volume Forecast by Country
10.2.1. China
10.2.2. Japan
10.2.3. South Korea
10.2.4. India
10.2.5. Australia
10.2.6. Rest of Asia Pacific (APAC)
10.3. Absolute $ Opportunity Assessment by Country
10.4. Asia Pacific Video On Demand Market Size and Volume Forecast by Types
10.4.1. Internet Protocol Television (IPTV)
10.4.2. Over-The-Top (OTT)
10.4.3. Pay Television (Pay-TV)
10.5. Basis Point Share (BPS) Analysis by Types
10.6. Y-o-Y Growth Projections by Types
10.7. Market Attractiveness/Growth Potential Analysis
10.7.1. By Country
10.7.2. By Product Type
10.7.3. By Application
10.8. Asia Pacific Video On Demand Demand Share Forecast, 2019-2026
11. Middle East & Africa Video On Demand Market Analysis and Forecast
11.1. Introduction
11.1.1. Basis Point Share (BPS) Analysis by Country
11.1.2. Y-o-Y Growth Projections by Country
11.1.3. Middle East & Africa Average Pricing Analysis
11.2. Middle East & Africa Video On Demand Market Size and Volume Forecast by Country
11.2.1. Saudi Arabia
11.2.2. South Africa
11.2.3. UAE
11.2.4. Rest of Middle East & Africa (MEA)
11.3. Absolute $ Opportunity Assessment by Country
11.4. Middle East & Africa Video On Demand Market Size and Volume Forecast by Types
11.4.1. Internet Protocol Television (IPTV)
11.4.2. Over-The-Top (OTT)
11.4.3. Pay Television (Pay-TV)
11.5. Basis Point Share (BPS) Analysis by Types
11.6. Y-o-Y Growth Projections by Types
11.7. Market Attractiveness/Growth Potential Analysis
11.7.1. By Country
11.7.2. By Product Type
11.7.3. By Application
11.8. Middle East & Africa Video On Demand Demand Share Forecast, 2019-2026
12. Competition Landscape
12.1. Global Video On Demand Market: Market Share Analysis
12.2. Video On Demand Distributors and Customers
12.3. Video On Demand Market: Competitive Dashboard
12.4. Company Profiles (Details: Overview, Financials, Developments, Strategy)
12.4.1. Netflix, Inc.
12.4.2. Amazon.com, Inc.
12.4.3. Tencent Holdings Ltd.
12.4.4. The Walt Disney Company
12.4.5. Apple Inc.
12.4.6. Microsoft Corporation