Internet Protocol Television Market by Subscription Types (Subscription-based IPTV and Subscription free IPTV) and Regions (Asia Pacific, North America, Latin America, Europe and Middle East & Africa) - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast 2021 – 2028
The global internet protocol television market is anticipated to expand at a CAGR of 6.8% during the forecast period, 2021-2028. The growth of the market is attributed to rising trend of watching online content the Internet. Moreover, continuous price reduction of bundled packages is expected to spur the market growth.
Internet protocol television (IPTV) is delivery of television content over internet protocol networks. The distribution of content is online unlike conventional TVs that use cable networks. Internet protocol television is widely by subscriber based telecommunications networks that provides channels to end-user premises through set top boxes or other equipment.
IPTV is also used for media distribution around corporate and private networks. It supports both live TV and video on-demand. An Internet protocol television is a secured and reliable delivery network for subscribers that consume entertaining content. It generally utilizes IP multicasting with Internet Group Management Protocol (IGMP) for live television broadcasts. The objective of IPTV is to curtail the cost of media broadcast solution integration, to boost the profitability, and to introduce services that are not limited to broadcasting technologies. IPTV does not require high investment in infrastructure, which does require in traditional cable TV.
Market Trends, Drivers, Restraints, and Opportunities:
- Rising trend of Internet usage in households due to the COVID-19 pandemic is driving the growth of the market.
- Improving quality of content due to the high-speed Internet is expected to propel during the forecast period.
- Increasing inclusion of high definition (HD) channels is speculated to spur the market growth.
- Lack of awareness about the Internet ecosystem can restraint the growth of the market.
- Rapid improvements in the data accessibility can act as an opportunity in the global Internet protocol television market.
Scope of the Report
The report on the Internet protocol television market includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.
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Attributes |
Details |
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Report Title |
Internet Protocol Television Market - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast |
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Base Year |
2020 |
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Historic Data |
2018–2019 |
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Forecast Period |
2021–2028 |
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Segmentation |
Subscription Types (Subscription-based IPTV and Subscription free IPTV) |
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Regional Scope |
Asia Pacific, North America, Latin America, Europe, and Middle East & Africa |
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Report Coverage |
Company Share, Market Analysis and Size, Competitive Landscape, Growth Factors, and Trends, and Revenue Forecast |
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Key Players Covered in the Report |
AT&T Inc., Ciscon System, Inc., Deutsche Telekom AG, Huawei Technologies Co., Ltd., Vodafone GmBH, Verizon Communications Inc., and Reliance jio. |
Internet Protocol Television Market Segment Insights:
Subscription based IPTV segment to account a large market share
On the basis of subscription types, the market is divided into subscription-based IPTV and subscription free IPTV. The subscription based IPTV segment accounted for over 50% of the market share in 2020, in terms of revenue. Rising demand for advertisement-free content and uninterrupted viewing experience is facilitating the adoption of subscription services. The service providers have started offering enticing offers to its paid subscribers as a part of the customer loyalty program. In 2020, The subscription free IPTV segment accounted for a significant share of the market owing to the ability of people to pay for selected services or events without paying for unwanted content. The cost-effective solution to users has facilitated wide scale adoption of the subscription free model across the globe.
North America to accounts a significant market share
Based on the regions, the market is divided into Asia Pacific, North America, Latin America, Europe, and Middle East & Africa. North America accounted for over 45% of the market share in 2020, in terms of revenue. High penetration of the Internet and rapid adoption of smart TVs are some of the key factors driving the regional market growth. The rapid shift from cable to wireless media delivery is further propelling the market growth in the region. In 2020, Asia Pacific held a large market share during forecast period owing to the rising investment in the R&D activities undertaken by telecom companies to offer cost-effective adoption of IPTV in emerging economies such as India and China.
2. Assumptions and Acronyms Used
3. Research Methodology
4. Internet Protocol Television Market Overview
4.1. Introduction
4.1.1. Market Taxonomy
4.1.2. Market Definition
4.2. Macro-Economic Factors
4.2.1. Industry Outlook
4.3. Internet Protocol Television Market Dynamics
4.3.1. Market Drivers
4.3.2. Market Restraints
4.3.3. Opportunity
4.3.4. Market Trends
4.4. Internet Protocol Television Market - Supply Chain
4.5. Global Internet Protocol Television Market Forecast
4.5.1. Internet Protocol Television Market Size (US$ Mn) and Y-o-Y Growth
4.5.2. Internet Protocol Television Market Size (000’ Units) and Y-o-Y Growth
4.5.3. Internet Protocol Television Market Absolute $ Opportunity
5. Global Internet Protocol Television Market Analysis and Forecast by Region
5.1. Market Trends
5.2. Introduction
5.2.1. Basis Point Share (BPS) Analysis by Region
5.2.2. Y-o-Y Growth Projections by Region
5.3. Internet Protocol Television Market Size and Volume Forecast by Region
5.3.1. North America
5.3.2. Latin America
5.3.3. Europe
5.3.4. Asia Pacific
5.3.5. Middle East and Africa (MEA)
5.4. Absolute $ Opportunity Assessment by Region
5.5. Market Attractiveness/Growth Potential Analysis by Region
5.6. Global Internet Protocol Television Demand Share Forecast, 2019-2026
6. North America Internet Protocol Television Market Analysis and Forecast
6.1. Introduction
6.1.1. Basis Point Share (BPS) Analysis by Country
6.1.2. Y-o-Y Growth Projections by Country
6.2. North America Internet Protocol Television Market Size and Volume Forecast by Country
6.2.1. U.S.
6.2.2. Canada
6.3. Absolute $ Opportunity Assessment by Country
6.4. Market Attractiveness/Growth Potential Analysis
6.4.1. By Country
6.4.2. By Product Type
6.4.3. By Application
6.5. North America Internet Protocol Television Demand Share Forecast, 2019-2026
7. Latin America Internet Protocol Television Market Analysis and Forecast
7.1. Introduction
7.1.1. Basis Point Share (BPS) Analysis by Country
7.1.2. Y-o-Y Growth Projections by Country
7.1.3. Latin America Average Pricing Analysis
7.2. Latin America Internet Protocol Television Market Size and Volume Forecast by Country
7.2.1. Brazil
7.2.2. Mexico
7.2.3. Rest of Latin America
7.3. Absolute $ Opportunity Assessment by Country
7.4. Market Attractiveness/Growth Potential Analysis
7.4.1. By Country
7.4.2. By Product Type
7.4.3. By Application
7.5. Latin America Internet Protocol Television Demand Share Forecast, 2019-2026
8. Europe Internet Protocol Television Market Analysis and Forecast
8.1. Introduction
8.1.1. Basis Point Share (BPS) Analysis by Country
8.1.2. Y-o-Y Growth Projections by Country
8.1.3. Europe Average Pricing Analysis
8.2. Europe Internet Protocol Television Market Size and Volume Forecast by Country
8.2.1. Germany
8.2.2. France
8.2.3. Italy
8.2.4. U.K.
8.2.5. Spain
8.2.6. Russia
8.2.7. Rest of Europe
8.3. Absolute $ Opportunity Assessment by Country
8.4. Market Attractiveness/Growth Potential Analysis
8.4.1. By Country
8.4.2. By Product Type
8.4.3. By Application
8.5. Europe Internet Protocol Television Demand Share Forecast, 2019-2026
9. Asia Pacific Internet Protocol Television Market Analysis and Forecast
9.1. Introduction
9.1.1. Basis Point Share (BPS) Analysis by Country
9.1.2. Y-o-Y Growth Projections by Country
9.1.3. Asia Pacific Average Pricing Analysis
9.2. Asia Pacific Internet Protocol Television Market Size and Volume Forecast by Country
9.2.1. China
9.2.2. Japan
9.2.3. South Korea
9.2.4. India
9.2.5. Australia
9.2.6. Rest of Asia Pacific (APAC)
9.3. Absolute $ Opportunity Assessment by Country
9.4. Market Attractiveness/Growth Potential Analysis
9.4.1. By Country
9.4.2. By Product Type
9.4.3. By Application
9.5. Asia Pacific Internet Protocol Television Demand Share Forecast, 2019-2026
10. Middle East & Africa Internet Protocol Television Market Analysis and Forecast
10.1. Introduction
10.1.1. Basis Point Share (BPS) Analysis by Country
10.1.2. Y-o-Y Growth Projections by Country
10.1.3. Middle East & Africa Average Pricing Analysis
10.2. Middle East & Africa Internet Protocol Television Market Size and Volume Forecast by Country
10.2.1. Saudi Arabia
10.2.2. South Africa
10.2.3. UAE
10.2.4. Rest of Middle East & Africa (MEA)
10.3. Absolute $ Opportunity Assessment by Country
10.4. Market Attractiveness/Growth Potential Analysis
10.4.1. By Country
10.4.2. By Product Type
10.4.3. By Application
10.5. Middle East & Africa Internet Protocol Television Demand Share Forecast, 2019-2026
11. Competition Landscape
11.1. Global Internet Protocol Television Market: Market Share Analysis
11.2. Internet Protocol Television Distributors and Customers
11.3. Internet Protocol Television Market: Competitive Dashboard
11.4. Company Profiles (Details: Overview, Financials, Developments, Strategy)
11.4.1. AT&T Inc.
11.4.2. Cisco Systems, Inc.
11.4.3. Deutsche Telekom AG
11.4.4. Huawei Technologies Co., Ltd.
11.4.5. Vodafone GmbH
11.4.6. Verizon Communications Inc.
11.4.7. Reliance Jio
The internet protocol television market has been segmented on the basis of
Subscription Types
- Subscription-based IPTV
- Subscription free IPTV
- Asia Pacific
- North America
- Latin America
- Europe
- Middle East & Africa
- AT&T Inc.
- Cisco Systems, Inc.
- Deutsche Telekom AG
- Huawei Technologies Co., Ltd.
- Vodafone GmbH
- Verizon Communications Inc.
- Reliance Jio
Major players of the internet protocol television market are AT&T Inc., Cisco Systems, Inc., Deutsche Telekom AG, Huawei Technologies Co., Ltd., Vodafone GmbH, Verizon Communications Inc., and Reliance Jio.
Companies are engaging in partnership, collaboration, and merges. Moreover, the companies are focusing on expanding their product portfolio to expand their expand share.
In 2019, Reliance Jio planned to launch of its Jio GigaFiber FTTH service which is expected to offer data, calling, and IPTV benefits under a single plan. The company has claimed that the plan will offer 100GB high-speed data, unlimited voice calling, Jio Home TV subscription, and access to all Jio applications.
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