Smart Fitness Clothing Market Size & Share | Forecast 2031

Report Description

The global smart fitness clothing market size was valued at USD XX Billion in 2022 and is likely to reach USD XX Billion by 2031, expanding at a CAGR of XX% during the forecast period, 2023–2031. Increasing adoption of smart fitness wearables and gadgets for comfort and improved progress tracking is driving the market.

Smart fitness clothing offers added value to the wearer, as it accumulates energy from the surroundings by extracting vibrations, sound, or heat, and then responds accordingly for the wearer. Growing sports and leisure activity trends, the development of IoT-connected medical clothing, and the development of clothes that monitor every movement of the wearer are expected to drive the market of smart clothing in the coming years. For instance,

• On April 7, 2018, Hexoskin, a leader in wearable sensors, data science, AI services, and software, created a high-tech shirt that tracks a variety of data parameters, including heart rate, step counting, sleep, respiration, and activity level. It collects and transfers data from sensors into the shirt that are linked to the phone, computers, cycle, and other gadgets, allowing the user to get an update regarding their health.

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Smart fitness clothing is becoming the new interface between human beings and the digital world. Wearable technology is making fitness and clothing more interactive. Smart clothing has sensors or conductive woven fibers attached to the clothing material.

Like other smart fitness devices, smart clothing sends data to personal gadgets, where users evaluate the information and track fitness activities. By integrating digital sensors with textiles, fitness clothing reacts to the environment and even responds to user commands.

The research report finds that the COVID-19 pandemic has affected the market, due to lockdowns and other government-imposed limitations brought on by the global event. The production halts and supply chain obstructions caused by regulations reduced the demand for smart fitness clothing and gadgets. Lack of awareness of the product among consumers further restricted the market.

Artificial Intelligence Impact on Smart Fitness Clothing Market

Artificial Intelligence is projected to boost the market during the projection period, owing to its growing integration with smart gadgets. AI-enabled smart clothing has generated new possibilities for various applications from enhanced security to health monitoring. It is transforming the way fashion is designed and used to create virtual avatars.

AI is used to identify trends and develop designs that suit the customer’s tastes and analyze the data gathered from customers to create personalized clothing recommendations. As AI and clothing technology become dominant in smart fitness clothing, the exploration of new possibilities by market players is expected to continue and is likely to boost the market.

Smart Fitness Clothing Market Dynamics

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Major Drivers

Rising demand for body activity monitoring solutions is driving the market. AI-enabled clothing is used to provide personalized feedback on the wearer’s performance. It enhances the user's convenience and comfort by providing recommendations. Smart fitness clothing enables athletes to avoid potential injuries and optimizes their performance level.

They connect to apps or devices to provide real-time feedback and insights for users. This market's growth is further driven by increasing health and fitness awareness, alongside advancements in wearable technology.

Rising number of people moving towards home fitness is propelling the market growth. Home workout trend is becoming popular, owing to the growing availability of fitness applications and smart gadgets. Smart clothes and fitness devices are not only improving exercise sessions at home but also facilitating efficient tracking of exercise and individual performance.

Expanding applications of smart wearables and growing awareness about them among consumers is further boosting the market. For instance,

• The Levi’s Commuter X Jacquard by Google Trucker Jacket provides cyclists with a range of features to improve daily commutes. The jacket consists of gesture-sensitive fabric that allows the user to screen phone calls get directions and control music.

Existing Restraints

High cost of smart fitness clothing products is expected to hamper the market. Adoption of smart wearables for fitness tracking across the globe is anticipated to take time, owing to cost factors and lack of awareness. Rising concerns for data privacy are anticipated to restrain the market.

The technological difficulties in data collection of body changes with real-time results are creating obstacles to the adoption of smart fitness clothing technology. In addition, the durability of these products is another reason restraining their growth in the market.

Emerging Opportunities

Increasing research activities for gaining real-time insights into fitness, health, and other sectors is creating lucrative opportunities in the market. Rising penetration of the e-commerce industry and demand for information recording are advancing the use of smart sports fitness trackers. Smart clothing is likely to create a revolution in the healthcare sector, as it can detect health issues, which allows timely preventive steps.

Scope of Smart Fitness Clothing Market Report

The market report includes an assessment of the market trends, segments, and regional markets. Overview and dynamics have also been included in the report.

Smart Fitness Clothing Market Segment Insights

Type Segment Analysis

On the basis of type, the smart fitness clothing market is segmented into smart shirts, smart jackets, smart glasses, smart pants, smart shoes, and others. The smart shirt segment is expected to hold a significant market share during the projected period, as it is able to track the data and improve comfort during fitness activities. Smart shirts consist of conductive fibers or sensors that are attached to the fabric and are able to track the data of the wearer's physical performance. For Instance,

• In April 2021, Massachusetts Institute of Technology (MIT), researchers incorporated electronic sensors in stretchy fabric and created garments that are able to monitor vital signs such as heart rate, respiration, and temperature.

The smart pants segment is expected to bring significant growth to the market in the coming years. These pants are integrated with sensors that detect the smallest changes in the user’s posture and alignment. It detects signs of fatigue, detects motion, and enables athletes to avoid potential injury. The steadily growing popularity of smart pants among fitness enthusiasts, sports players, and athletes is driving the demand for the segment. For instance,

• In May 2017, Wearable X, a fashion tech company, launched Nadi X smart pants that are designed to help yoga enthusiasts improve their yoga practices. It provides users with real-time feedback and guidance on techniques to improve posture and alignment.

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Distribution Channel Segment Analysis

On the basis of distribution channel, the smart fitness clothing market is bifurcated into online stores and offline stores. The offline stores segment is anticipated to hold significant growth in the market owing to the preference of purchase among customers. The availability of various products in one place and the facility of trials to wear and check a variety of smart clothes are resulting in propelling the segment in the market.

End-user Segment Analysis

Based on end-user, the smart fitness clothing market is divided into commercial sports & fitness centers, households, healthcare, and others. The commercial sport & fitness centers segment is expected to expand at a significant growth rate during the projection period. This growth is attributed to the rising adoption of smart wearables by professional athletes, as smart fitness clothes optimize performance levels and enable individuals to avoid potential injuries.

In addition, the availability of smart fitness products including clothes at fitness clubs, hot yoga studios, spa centers, high altitude workout spaces, and medical workout domains are fueling the growth of the market.

The households segment is anticipated to grow at a significant rate during the projection period, owing to the development of innovative fitness wearable apparel by market players. This is attracting individuals to monitor, track, and keep records of their health and fitness from the comfort of home.

The growing home workout trend is supporting the demand for various smart fitness gadgets among consumers. Smart fitness apps along with smart wearables are supporting in enhancing home workout sessions, enabling their user to get better outcomes.

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Regional Outlook

In terms of region, the global smart fitness clothing market is classified as Asia Pacific, North America, Latin America, Europe, and Middle East & Africa. North America is expected to dominate the market during the projection period, owing to the surging demand for smart clothing in sports & fitness, healthcare, and rising disposable income. The rising indoor fitness activity trend among the population having a high income is further propelling the market. For instance,

• On November 9, 2021, the Express Tribune newspaper revealed that scientists from Stanford University and Nanjing University developed a kind of silk that can reflect heat, specifically infrared and visible wavelengths. The embedded fibers from aluminum oxide nanoparticles reflect up to 95% of sunlight and keep the skin 12.5 Celsius cooler than cotton fabric.

The market in Asia Pacific is anticipated to expand rapidly during the forecast period, due to the growing expansion of retailers and prominent companies associated with smart fitness clothing in this region. In addition, the availability of low-cost labor and raw materials in emerging economies such as Japan, India, and China are further fueling the market. These countries are transforming into manufacturing hubs for the smart fitness clothing market, which is likely to support the market growth in the region. For Instance,

• On March 15, 2021, a press release by Fudan Education revealed that scientists at Fudan University in China created state-of-the-art electronic textiles with a large-area display having applications in navigation, communication, and healthcare.

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