North America Performance Apparel Market Outlook 2031
The North America Performance Apparel Market size was valued at USD 19,365.0 Million in 2022 and is expected to reach USD 34,577.6 Million in 2031, expanding at a CAGR of 6.7% during the forecast period. The overall incremental opportunity is estimated to be USD 14,065.62 Million from 2023 to 2031.
Performance apparel refers to clothing and garments specifically designed to enhance an individual's comfort, mobility, and performance during physical activities or demanding tasks. Performance apparel often incorporates features such as moisture-wicking, breathability, thermal regulation, and stretchability to optimize the wearer's comfort and enhance their overall performance.
These features help manage perspiration by pulling moisture away from the skin, promoting rapid evaporation, and keeping the wearer dry and comfortable. Fabrics with specific properties such as UV protection, antimicrobial properties, odor control, and abrasion resistance are used to produce performance apparel.
These properties provide additional benefits such as protecting against harmful UV rays, minimizing the growth of bacteria and odor-causing microbes, and ensuring the durability and longevity of the garment. Production of performance apparel involves a high focus on ergonomic design and fit, allowing for unrestricted movement and facilitating a full range of motion.
The garments have strategic seam placements, articulated panels, or stretch zones to provide flexibility and ease of movement. Performance apparel is made using materials such as synthetic fabrics (polyester, nylon, spandex) for their moisture-wicking and stretchability, merino wool for its moisture-wicking and thermal regulations properties, and various blends. These materials offer comfort, durability, and quick drying capabilities.
Performance Apparel Market Dynamics
- Social Media and Digital Commerce
Online browsing has a strong impact on the way consumers buy performance apparel. Through e-commerce platforms, consumers frequently make purchases based on what they see. Performance wear brands such as Nike are actively responding to these behavioral trends by investing heavily in their marketing spending and continuously working with athletes and influencers.
Brands are increasingly collaborating with social media influencers with less than 100,000 followers, who may have a strong voice in a particular community, like running, cycling, soccer, and more. These influences allow brands to target certain demographics instead of a larger audience through well-known celebrities.
After the COVID-19 pandemic, consumers have started to appreciate the ease of browsing and purchasing performance apparel without leaving their homes. When buying online, the majority of consumers look out for photos and videos from previous users as well.
Online consumers conduct extensive research and assess a variety of criteria before making a purchase. Getting input from people who have already purchased the product is an important component of consumer research. Performance apparel brands/manufacturers and retailers must put in more effort than ever to retain existing consumers and acquire new consumers.
- Technological Advancements
Innovations in textile engineering and manufacturing processes have led to the development of high-performance fabrics with enhanced properties such as moisture-wicking fabrics, temperature regulations, odor control, and UV protection.
Advancements in smart textiles, wearable sensors, and integrated technologies have enabled the creation of performance apparel that monitors and analyzes biometric data, enhances athletic performance, and provides real-time feedback, thus attracting a large consumer base seeking functional and technologically advanced apparel for various sports and fitness activities. These advancements contribute to the performance apparel market growth.
The fashion industry is known for its ever-evolving nature, as consumer preferences shift with each season. Performance apparel focuses on functionality and technical features and must meet the demands of current fashion trends to remain appealing to consumers.
This requirement to align with fashion trends limits the performance apparel market growth potential, as companies constantly need to update their product lines to stay relevant. Many consumers prioritize style and aesthetics over performance attributes, which leads to a decline in the demand for performance apparel.
Increasing costs of materials such as synthetic fibers, technical fabrics, natural fibers, and specialized textiles directly impact the production costs for performance apparel manufacturers. These high costs lead to reduced profit margins and a subsequent rise in the final product prices. As a result, consumers become price-sensitive, leading to decreased demand and potential market stagnation.
The increased cost of raw materials discourages new entrants in the market, hindering overall growth and innovation in the performance apparel market.
- Expansion of Women’s Performance Apparel
The expansion of women's performance apparel creates opportunities for companies to cater to the specific needs and preferences of female consumers in North America. The rising participation of women in sports, fitness, and active lifestyles is boosting the demand for performance apparel designed specifically for women.
Companies are developing and offering a wide range of products tailored to women's bodies, featuring improved fit, functional designs, and other specialized features that enhance performance and comfort. Companies capture a large share of the market & build brand loyalty among female consumers by recognizing the unique requirements of women athletes and fitness enthusiasts.
- Partnerships and Collaborations
Partnerships and collaborations in the North America performance apparel market offer companies the opportunity to expand their reach, enhance brand recognition, and drive growth. Companies leverage their credibility, social media reach, and expertise to tap into new customer segments by teaming up with fitness influencers, professional athletes, and wellness brands.
These partnerships enable companies to increase brand visibility and develop innovative products & marketing campaigns that cater to the evolving needs of consumers. These strategic alliances provide a platform for mutual benefits, thus creating synergies that strengthen the market position and drive business success.
Scope of Performance Apparel Market Report
The report on the North America Performance Apparel market includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.
Performance Apparel Market – North America Industry Analysis, Size, Share, Growth, Trends, and Forecast
By Material Type (Spandex, Polyester, Nylon, Others), By Application (Protective Clothing, Sportswear (Golf Apparel, Soccer Apparel, Basketball Apparel, Cycling Apparel, Tennis Apparel, Others)), By End User (Men, Women, Kids), By Sales Channel (Online, Offline), and By Country (U.S., Canada).
Company Share, Market Analysis and Size, Competitive
Landscape, Growth Factors, Trends, and Revenue Forecast.
Key Players Covered
Adidas AG, ASICS Corporation, Columbia Sportswear Company, FILA Holdings Corp., Gildan Activewear, lululemon athletica, Nike, Inc., PUMA SE, The North Face, and Under Armour, Inc.
Performance Apparel Market Segmental Outlook
The North America Performance Apparel market is segmented on the basis of By Material Type, By Application, By End User, By Sales Channel, and By Country.
By Material Type
Based on Material type, the North America Performance Apparel Market is segmented into Spandex, Polyester, Nylon, and Others. The Spandex segment is expected to grow, due to increasing interest in physical activities. Spandex offers stretch and flexibility providing athletes with unrestricted range of motion, thereby improving their overall performance.
Spandex contributes to the comfort and fit of performance apparel. Its ability to stretch and conform to the body shape offers a close and comfortable fit, reducing the risk of chafing and discomfort during workouts or intense physical activities.
The polyester segment is growing, owing to there is growing interest in activewear making it a popular choice because polyester offers excellent moisture-wicking properties. It has the ability to quickly absorb sweat and move it away from the body, keeping the wearer dry and comfortable during intense physical activities.
Based on application, the North America performance apparel market is segmented into protective clothing and sportswear (golf apparel, soccer apparel, basketball apparel, cycling apparel, tennis apparel, and others). The protective clothing segment is expected to grow, due to the increasing emphasis on safety and protection across various industries and activities.
Individuals engaged in professions or sports that involve potential hazards or risks such as construction, manufacturing, firefighting, and extreme sports require specialized protective clothing to mitigate the risks and ensure their safety. The sportswear segment is growing due to the interest in health and wellness.
Many individuals are adopting active lifestyles and engaging in various sports and fitness activities. The shift towards prioritizing physical fitness and well-being has increased the demand for performance sportswear that offers comfort, functionality, and style.
By End User
Based on end users, the North America performance apparel market is segmented into men, women, and kids. The men segment is anticipated to grow, due to the increasing awareness and emphasis on leading a healthy and active lifestyle among men in the region. Men are increasingly participating in various sports, fitness activities, and outdoor adventures, which has led to a surge in the demand for performance-oriented apparel.
The women segment is dominating the performance apparel market, due to the notable shift in women’s attitude towards fitness and overall well-being. Women actively participate in sports, fitness activities, and outdoor pursuits, leading to an increased demand for performance-oriented apparel supporting their active lifestyles.
By Sales Channel
Based on sales channels, the North America performance apparel market is segmented into online and offline The online segment is anticipated to grow rapidly, as the convenience and accessibility of online shopping have greatly influenced consumer behavior. The increasing penetration of smartphones and the Internet has encouraged people to shop online for their apparel needs, including performance apparel.
The offline segment is dominating the market, as the popularity of physical stores and shopping experiences cannot be fully replicated by online platforms. The hands-on experience is particularly important for performance apparel, as customers are able to assess the fabric quality, fit, and functionality in person.
In terms of countries, Performance apparel in North America is bifurcated into the US and Canada. The United States is the largest market for Performance apparel in North America, with a strong presence of domestic and international players such as Nike, Under Armour, and Adidas. The market offers a wide variety of performance apparel products, including activewear, athleisure wear, sports-specific apparel, and outdoor performance gear.
The Canadian market for Performance apparel is relatively small but growing, with a strong presence of local and international players such as Gildan Activewear S.R.L. and ASICS Asia Pte. Ltd. The market is primarily driven by activities such as hiking, skiing, snowboarding, camping, and cycling.
Key Benefits for Industry Participants & Stakeholders
- In-depth Analysis of the North America Performance Apparel Market
- Historical, Current, and Projected Market Size in terms of Value and Volume
- Potential & Niche Segments and Regions Exhibiting Promising Growth Covered
- Industry Drivers, Restraints, and Opportunities Covered in the Study
- Recent Industry Trends and Developments
- Competitive Landscape & Strategies of Key Players
- Neutral Perspective on North America Performance Apparel Market Performances
By Material Type
- Protective Clothing
- Golf Apparel
- Soccer Apparel
- Basketball Apparel
- Cycling Apparel
- Tennis Apparel
By End User
By Sales Channel
Key Market Players Profiled in the Report
- 3M Peltor
- Atlantic Signal
- Bose Corporation
- David Clark Company
- Safariland, LLC.
- Silynx Communications, Inc.
- SORDIN AB
- Television Equipment Associates, Inc. (TEA Headset)
- Titan Communication Systems
- Key players operating in the market are Adidas AG, ASICS Corporation, Columbia Sportswear Company, FILA Holdings Corp., Gildan Activewear, lululemon athletica, Nike, Inc., PUMA SE, The North Face, and Under Armour, Inc. These companies are considered key Performance Apparel manufacturers based on their revenue, research development (R&D) activities, product offerings, regional presence, and supply chain management system.
- The players are adopting key strategies such as acquisition, collaborations, and geographical expansion where potential opportunities for the Performance Apparel market.