The global lingerie market is projected to register a high CAGR during the forecast period, between 2021 and 2028. Lingerie is a type of women's clothing that includes items such as light dresses, innerwear, and sleepwear. Silk, Lycra, satin, cotton, and chiffon are among the elastic, soft, and light textiles used to make it. It comes in a wide range of styles, including body stockings, corsets & bustiers, and hosiery. It has been observed that women prefer to have a variety of sensual lingerie in their wardrobes due to an increase in their buying capacity and a proclivity to acquire lingerie as stylish clothes.
Market Trends, Drivers, Restraints, and Opportunities
- The importance of digitalization in the lingerie market has grown as a result of changes in consumer behavior and market trends.
- The shift in perception of underwear and lingerie from a necessity to fashion items to compliment a toned figure is a major factor driving demand for fashionable and trendy lingerie.
- Lingerie is being driven mostly by an increasing women's choice for premium brands.
- The rising availability of a diverse range of products in a variety of designs for various uses, such as sports, bridal wear, and every day wear, has further fueled the global market.
- Rising product awareness and a growing female population are important factors driving the market.
- High costs associated with lingerie are one of the issues that hamper the market.
- Due to difficulties such as discomfort, rashes, and inappropriate body contouring, poor quality clothing is one of the limitations in the lingerie market.
- The introduction of novel lingerie materials provides immense opportunities for market players.
Scope of the report:
The report on lingerie market includes an assessment of the market, size, share, trends, segments, and regional markets. Overview and dynamics have been included in the report.
| Attributes | Details |
| Report Title | Lingerie Market - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast |
| Base Year | 2020 |
| Historic Data | 2018 & 2019 |
| Forecast Period | 2021–2028 |
| Segmentation | Product Types (Brief, Bra, Camisole, Knickers, Shape Wear, Lounge Wear, and Others), Materials (Natural and Synthetic), Distribution Channels (Brand Outlets, E-commerce[Online], Hypermarket, Specialty Stores, and Supermarket), Pricing (Economic and Premium) |
| Regional Scope | Asia Pacific, North America, Europe, Latin America, and Middle East & Africa |
| Report Coverage | Market scope, analysis, share, competitive analysis, growth facts, restraints, opportunities, and revenue forecast |
| Key Players Covered | Jockey International, Inc.; AEO Management Co.; MAS Holdings; Triumph International; Victoria’s Secret; Zivame; Gap, Inc.; Hanesbrands Inc.; PARFAIT LINGERIE; and Calvin Klein Inc. |
Lingerie Market Segment Insights
The bra segment is projected to hold significant market share
Based on product types, lingerie market is fragmented into brief, bra, camisole, knickers, shape wear, lounge wear, and others. The bra segment is projected to hold significant market share. Bras are made for a variety of reasons, including beauty, increasing a woman's breast size, fashion, and more practical factors. The growing number of millennial and baby boomers around the world is responsible for the expansion of the bra market. Rise in active lifestyles, there is a increasing need for soft lines of triangle bras and padded bras. Padded bra sales have been expanding in recent years all around the world.
The natural segment is anticipated to account for a substantial share
In terms of materials, market is bifurcated into natural and synthetic. The natural segment is anticipated to account for a substantial share. Natural materials, such as cotton and semi-synthetic fabrics, are far superior to synthetics for a variety of reasons. Temperature regulation is a primary driving force. Natural fibers are far more effective temperature controllers. This implies that they keep you cool or warm as needed. Natural fabrics are substantially more absorbent than synthetic fabrics.
The e-commerce [Online] segment is projected to expand at a substantial rate
On the basis of distribution channels, lingerie market is segmented into brand outlets, e-commerce [online], hypermarkets, specialty stores, and supermarkets. The e-commerce [Online] segment is projected to expand at a substantial rate due to the surge in smartphone and internet service penetration. Online platforms provide many companies that offer consumers a variety of possibilities. Because of consumers' growing preference for online purchasing, the online sales channel is predicted to grow the fastest during the forecast period.
The economic pricing segment held the larger market share
Based on product pricing, the market is bifurcated into economic and synthetic. The economic segment held the larger market share. The economic pricing products are widely available in hypermarkets and supermarkets. The segment is projected to grow during the forecast period since consumers choose products that are sensibly priced. Rising product awareness and growing female population are key factors driving the market.
North America is expected to dominate the market
In terms of regions, the lingerie market is categorized as Asia Pacific, North America, Europe, Latin America, and Middle East & Africa. North America is expected to dominate the market. Padded bras are currently the most popular style in the market, notably in the United States. Launching brassiere in this size in various forms, such as push-up bras, bralettes, and other sorts, is likely to help regions participants achieve a competitive advantage. For women with large breasts, the brands offer a wide selection of bras in D-L cups.
Segments
By Product Types
- Brief
- Bra
- Camisole
- Knickers
- Shape Wear
- Lounge Wear
- Others
By Material
By Distribution Channels
- Brand outlets
- E-commerce [Online]
- Hypermarket
- Specialty stores
- Supermarket
By Pricing
By Regions
- Asia Pacific
- North America
- Latin America
- Europe
- Middle East & Africa
By Key Players
Competitive Landscape
Key players in the lingerie market include Jockey International, Inc.; AEO Management Co.; MAS Holdings; Triumph International; Victoria’s Secret; Zivame; Gap, Inc.; Hanesbrands Inc.; PARFAIT LINGERIE; and Calvin Klein Inc. These players are widely engaged in various market development activities including collaborations, agreements, mergers & acquisitions, production capacity expansion, new product launches, and partnerships to increase their market share.
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