Smoothies Market

The global smoothies market size was valued at USD 7.09 Billion in 2022 and is expected to surpass USD 15.78 Billion by 2031, expanding at a CAGR of 9.3% during the forecast period, 2023–2031. The growth of the market is attributed to the increasing awareness about health among the young population.

Smoothies are thick shake drinks made with yoghurt, milk, almond milk, coconut milk, and sherbet, among other ingredients. In both developed and developing countries, the smoothie business is booming. Dietary fiber may be found in smoothies. As a result, they are more nutritious than fruit liquids. They are the ideal substitute for junk food. Smoothies are commonly consumed by those who want to stay in shape and lose weight.

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A smoothie is a complete meal that comes with a slew of health advantages. Because it is high in fiber, it helps digestion. It boosts immunity and improves the appearance of the skin. Smoothies also aid in the detoxification of the body and the treatment of depression.

One of the main smoothies’ market trends is the growing customer concern about the origin and quality of fruits and vegetables used in smoothie manufacture. This is driving demand for organic and gluten-free goods. Another important element in growing sales of gluten-free smoothies is the simple availability of gluten-free food ingredients. The demand for organic and gluten-free smoothies is being driven by the rising incidence rate of celiac disease and the growing number of health-conscious consumers.

Market Trends, Drivers, Restraints, and Opportunities

• Increasing changing lifestyle and dietary habits, and health advantages are expected to fuel the market growth in the coming years.

• rising awareness of the benefits of smoothies in the weight-loss process and other health benefits is anticipated to push the market growth during the forecast period.

• Growing demand for ready-to-eat foods and drinks is projected to boost market growth in the coming years.

• Lack of understanding regarding the availability of smoothies is projected to hinder the market expansion.

Scope of Smoothies Market Report

The report on the global smoothies market includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.

Smoothies Market Segment Insights

Fruit-based segment is projected to account for a large market share

On the basis of product types, the smoothies market is segmented into fruit-based, dairy-based, and other product types. The fruit-based segment is expected to account for a key share of the market in the coming years owing to changing consumer preferences to adopting healthier eating habits.

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Smoothie bars segment is expected to expand at a rapid pace

In terms of distribution channels, the smoothies market is bifurcated into supermarkets/hypermarkets, smoothie bars, convenience stores, and other distribution channels. The smoothies bars segment is expected to account for a key share of the market during the forecast period due to the growing consumer consumption styles in cafes and bars.

North America is anticipated to account for key market share

On the basis of regions, the smoothie market is categorized as Asia Pacific, North America, Latin America, Europe, and Middle East & Africa. The market of North America is anticipated to dominate the market CAGR during the forecast period. The regional market growth can be attributed to the region’s hectic lifestyle and poor health issues. In North America, the United States and Canada are the most important markets for smoothies.

Furthermore, convenience food acceptance is being driven by growing health consciousness and a hectic lifestyle, particularly in nations like India and China. In addition, the Asia-Pacific smoothies industry is anticipated to develop steadily. In addition, demand for organic smoothies and high-fiber healthy smoothies with extra health advantages has increased significantly.

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Segments

The global smoothies market has been segmented on the basis of

Product Types

• Fruit-based
• Dairy-based
• Other Product Types

Distribution Channels

• Supermarkets/Hypermarkets
• Smoothie Bars
• Convenience Stores
• Other Distribution Channels

Regions

• Asia Pacific
• North America
• Latin America
• Europe
• Middle East & Africa

Key Players

• PepsiCo, Inc. (US)
• The Coca-Cola Company (US)
• Danone S.A. (France)
• Nestlé SA (Switzerland)
• Bolthouse Farms, Inc. (US)
• Barfresh Food Group (US)
• Innocent Drinks (UK)
• Suja Life, LLC (US)
• Smoothie King Franchises, Inc. (US)
• Savsé (UK)
• MTY Food Group (Canada)
• Crussh Juice Bars (UK)
• Ella's Kitchen (Brands) Limited (UK)
• Tropical Smoothie Café (US)

Competitive Landscape

Key players competing in the smoothies market include PepsiCo, Inc. (US), The Coca-Cola Company (US), Danone S.A. (France), Nestlé SA (Switzerland), Bolthouse Farms, Inc. (US), Barfresh Food Group (US), Innocent Drinks (UK), Suja Life, LLC (US), Smoothie King Franchises, Inc. (US), Savsé (UK), MTY Food Group (Canada), Crussh Juice Bars (UK), Ella's Kitchen (Brands) Limited (UK), and Tropical Smoothie Café (US).