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Personalized Nutrition Market Size, Share & Industry | 2031

Personalized Nutrition Market

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Segments - by Type (Standard Measurement and Active Measurement), Application (Disease-based and Standard Supplement), Dosage Form (Tablets, Capsules, Powders, and Liquids), Age group (Pediatric, Adults, and Geriatric), End-user (Wellness & Fitness Centers, Direct-to-consumer, Hospital & Clinics, and Others), Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, Retail Pharmacies, and E-commerce Sites), and Region (Asia Pacific, North America, Latin America, Europe, and Middle East & Africa) - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast 2023 – 2031

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Report Description

The global personalized nutrition market size was valued at nearly USD 11.3 Bn in 2022 and is anticipated to reach USD 39.7 Bn by 2031, expanding at a CAGR of 15% during the forecast period, 2023 – 2031. The growth of the market is attributed to the growing health consciousness, rising disposable incomes, and growing tendencies of spending on preventive healthcare.

Personalized nutrition is a recommendation offered for having the right dietary supplements. Monthly or annual subscription offers are provided by service providers. Information is sourced through a person’s lifestyle through genetics, food habits, drinking habits, and blood tests. Data tracked through digital wearables such as continuous glucose monitoring devices and smartwatches are segregated for client-specific analysis.

Personalized nutrition products range from at-home kits, to diet trackers to multifunctional stool or blood sample collectors. Dietitian-assisted coaching services help consumers in changing eating patterns and behaviors through the applications of personalized nutritional products.

Consumer preferences in regards to particular diets such as gluten-free, keto diets, and plant-based diets are assessed against intended health goals, such as improving sleep, boosting energy, weight loss, or mental alertness to provide personalized healthcare recommendations.

The market report finds that the COVID-19 pandemic propelled the personalized nutrition management market with lifestyle changes for boosting immunity and adopting healthy diets. With the shutting down of gyms and fitness arenas, fitness enthusiasts turned to personalized nutrition and gym training sessions through virtual meet apps during the pandemic.

Personalized Nutrition Market Dynamics

Drivers

Growing health consciousness and popularity of portable health monitoring devices are providing self-assessment options for weight management and controlling blood sugar & cholesterol, which is expected to drive the market. The availability of home blood tests and deoxyribonucleic acid (DNA) tests are anticipated to fuel demand for personalized nutrition & dietary supplements. Several people are adopting healthy lifestyles to obtain nutrition, which is expected to boost the market

Restraints

High costs for subscribing to personalized nutrition plans and personalized diet plans is expected to hamper the market. Long-duration personalized nutrition plans need to be opted for, which can be financially burdening for customers, thereby restraining the market.

Opportunities

Rising use of health-tracking wearables for tracking physical activities and transmission of real-time data are lucrative expansion opportunities for the personalized nutrition market. Growing inclusion of functional foods and nutraceuticals as preventive healthcare measures is a major opportunity in the market.

Increasing demand for customized nutrition products creates immense opportunities in the market. Therefore, several key players are focusing to develop innovative personalized nutrition solutions such as genetic tests. This solution is specifically designed for vegetarians and vegans, who prefer plant-based nutrition.

Scope of Personalized Nutrition Market Report

The market report includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.

Attributes	Details
Report Title	Personalized Nutrition Market - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast
Base Year	2022
Historic Data	2016 – 2021
Forecast Period	2023–2031
Segmentation	Type (Standard Measurement and Active Measurement), Application (Disease Based and Standard Supplement), Dosage Form (Tablets, Capsules, Powders, and Liquids), Age group (Pediatric, Adults, and Geriatric), End-user (Wellness & Fitness Centers, Direct-to-consumer, Hospital & Clinics, and Others), and Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, Retail Pharmacies, and E-commerce Sites)
Regional Scope	Asia Pacific, North America, Latin America, Europe, and Middle East & Africa
Report Coverage	Company Share, Personalized Nutrition Market Size and Analysis, Competitive Landscape, Growth Factors, and Trends, and Revenue Forecast
Key Players Covered in the Report	Nutrigenomix; Herbalife International of America, Inc.; BASF SE; Foodsmart; Atlas Biomed Group Limited; Bactolac Pharmaceutical, Inc.; DNAfit; Pfizer, Inc.; GLUCOVATION, INC.; BiogeniQ Inc.; Amway; DSM; GSK plc; Habit Food Personalized LLC; and Balchem Corporation

Personalized Nutrition Market Segment Insights

Based on type, the personalized nutrition market is divided into standard measurement and active measurement. The active measurement segment is expected to expand at a significant pace during the projection period, as it provides accurate and faster results as compared to individual measurements. Active measurement refers to the measurement tools such as programmes, testing kits, and apps. Increasing health awareness and rising trends of digital or virtual solutions in healthcare is boosting the segment in the market

On the basis of application, the global market is segregated into disease based and standard supplement. The standard supplement segment is projected to register a considerable CAGR during the forecast period. Standard supplements are either dietary or nutritional supplements that are available in the form of liquids, tablets, capsules, and powders to balance the diet.

Based on dosage form, the market is divided into tablets, capsules, powders, and liquids. The tablets segment is expected to account for a major share in the coming years, as they are easy to consume and cost-effective. Tablets are produced in several shapes and sizes. These tablets are made by compressing powdered ingredients to form a solid, hard, smooth-coated pill that easily breaks down in the digestive system.

The capsule segment is projected to hold a large market share in the coming years, as they are easier to swallow. Capsules are used by manufacturers when the drug cannot compact into solid tablets. The capsule's outer shell is made of gelatin containing the drug.

On the basis of age group, the global market is segmented into pediatric, adults, and geriatric. The adults segment is expected to register a robust growth rate during the forecast period, as it increases the risk of diet-related issues. High adoption of dietary supplements among adults is expected to boost the segment.

Based on end-user, the global market is divided into wellness & fitness centers, direct-to-consumer, hospital & clinics, and others. The direct-to-consumer (DTC) segment is expected to dominate the market during the forecast period, due to the easier availability of the customers to their required services. DTC is a retail model, where the company sells directly to final customers. The increasing trend of adopting vegan, keto, plant-based, and paleo diets, has led to the use of personalized nutrition services.

The wellness & fitness segment is projected to hold a large market share in the coming years, due to the increasing healthcare trends such as personal training, nutrition consulting, and others. Personalized nutrition and wellness help users to make better choices, reach goals, and stick with healthy eating habits.

On the basis of distribution channel, the personalized nutrition market is segmented into supermarkets/hypermarkets, specialty stores, retail pharmacies, and e-commerce sites. The supermarkets/hypermarkets segment is expected to expand at a significant growth rate during the projection period. consumers are specifically visiting supermarkets, as it is considered a one-stop destination. Several companies are collaborating with supermarkets to increase their sales.

In terms of region, the global personalized nutrition management market is classified as Asia Pacific, North America, Latin America, Europe, and Middle East & Africa. North America is expected to dominate the market during the projection period owing to the extensive development of personalized nutrition monitoring platforms backed by artificial intelligence. Enhancing web-based and mobile-apps-based nutritional health and data platforms by multinational companies is likely to propel the market in North America.

The market in Asia Pacific is projected to grow at a rapid pace in the coming years, owing to the rising preference for specialized dietary intake. Presence of well-established market players such as SUPP Nutrition, Andme.In, Zoe Nutrition, Snackible, and others with a focus on nutrition-rich product delivery are expected to drive the market in Asia Pacific. For instance, BhookaHaathi launched an Artificial Intelligence (AI)-based personalized nutrition service. This system pre-empts the user’s current and future health conditions and makes customized recommendations.

Segments

The global personalized nutrition market has been segmented on the basis of

Type

Standard Measurement
Active Measurement

Application

Disease Based
Standard Supplement

Dosage Form

Tablets
Capsules
Powders
Liquids

Age group

Pediatric
Adults
Geriatric

End-user

Wellness & Fitness Centers
Direct-to-consumer
Hospital & Clinics
Others

Distribution Channel

Supermarkets/Hypermarkets
Specialty Stores
Retail Pharmacies
E-commerce Sites

Region

Asia Pacific
North America
Latin America
Europe
Middle East & Africa

Key Players

Nutrigenomix
Herbalife International of America, Inc.
BASF SE
Foodsmart
Atlas Biomed Group Limited
Bactolac Pharmaceutical, Inc.
DNAfit; Pfizer, Inc.
GLUCOVATION, INC.
BiogeniQ Inc.
Amway
DSM
GSK plc
Habit Food Personalized LLC
Balchem Corporation

Competitive Landscape

Key players competing in the global personalized nutrition market are Nutrigenomix; Herbalife International of America, Inc.; BASF SE; Foodsmart; Atlas Biomed Group Limited; Bactolac Pharmaceutical, Inc.; DNAfit; Pfizer, Inc.; GLUCOVATION, INC.; BiogeniQ Inc.; Amway; DSM; GSK plc; Habit Food Personalized LLC; and Balchem Corporation

These key players adopt various strategies including mergers, acquisitions, collaboration, partnerships, product launches, and production expansion to expand their consumer base globally.

On August 11, 2022, Amway announced an investment with South Korea-based Holzapfel Effective Microbes (HEM). This partnership is to develop personalized probiotics to support wellness through health-related benefits such as weight management, immunity, skin health, brain health, and more.

In October 2022, GenoPalate, Inc., invested USD 5.6 Mn for expanding its product base catering to personalized nutrition. The funds raised through equity are aimed at providing nutrigenomics testing and analytical services for its consumers.

Personalized Nutrition Market Key Players

Table Of Content

1. Executive Summary
2. Assumptions and Acronyms Used
3. Research Methodology
4. Personalized Nutrition Market Overview
  4.1. Introduction
     4.1.1. Market Taxonomy
     4.1.2. Market Definition
  4.2. Macro-Economic Factors
     4.2.1. Industry Outlook
  4.3. Personalized Nutrition Market Dynamics
     4.3.1. Market Drivers
     4.3.2. Market Restraints
     4.3.3. Opportunity
     4.3.4. Market Trends
  4.4. Personalized Nutrition Market - Supply Chain
  4.5. Global Personalized Nutrition Market Forecast
     4.5.1. Personalized Nutrition Market Size (US$ Mn) and Y-o-Y Growth
     4.5.2. Personalized Nutrition Market Size (000â€™ Units) and Y-o-Y Growth
     4.5.3. Personalized Nutrition Market Absolute $ Opportunity
5. Global Personalized Nutrition Market Analysis and Forecast by Types
  5.1. Market Trends
  5.2. Introduction
     5.2.1. Basis Point Share (BPS) Analysis by Types
     5.2.2. Y-o-Y Growth Projections by Types
  5.3. Personalized Nutrition Market Size and Volume Forecast by Types
     5.3.1. Standard Measurement Active Measurement
  5.4. Absolute $ Opportunity Assessment by Types
  5.5. Market Attractiveness/Growth Potential Analysis by Types
6. Global Personalized Nutrition Market Analysis and Forecast by Applications
  6.1. Market Trends
  6.2. Introduction
     6.2.1. Basis Point Share (BPS) Analysis by Applications
     6.2.2. Y-o-Y Growth Projections by Applications
  6.3. Personalized Nutrition Market Size and Volume Forecast by Applications
     6.3.1. Disease Based Standard Supplement
  6.4. Absolute $ Opportunity Assessment by Applications
  6.5. Market Attractiveness/Growth Potential Analysis by Applications
7. Global Personalized Nutrition Market Analysis and Forecast by End Users
  7.1. Market Trends
  7.2. Introduction
     7.2.1. Basis Point Share (BPS) Analysis by End Users
     7.2.2. Y-o-Y Growth Projections by End Users
  7.3. Personalized Nutrition Market Size and Volume Forecast by End Users
     7.3.1. Wellness & Fitness Centers
     7.3.2. Direct-to-consumer
     7.3.3. Hospital & Clinics
     7.3.4. Other
  7.4. Absolute $ Opportunity Assessment by End Users
  7.5. Market Attractiveness/Growth Potential Analysis by End Users
8. Global Personalized Nutrition Market Analysis and Forecast by Region
  8.1. Market Trends
  8.2. Introduction
     8.2.1. Basis Point Share (BPS) Analysis by Region
     8.2.2. Y-o-Y Growth Projections by Region
  8.3. Personalized Nutrition Market Size and Volume Forecast by Region
     8.3.1. North America
     8.3.2. Latin America
     8.3.3. Europe
     8.3.4. Asia Pacific
     8.3.5. Middle East and Africa (MEA)
  8.4. Absolute $ Opportunity Assessment by Region
  8.5. Market Attractiveness/Growth Potential Analysis by Region
  8.6. Global Personalized Nutrition Demand Share Forecast, 2019-2026
9. North America Personalized Nutrition Market Analysis and Forecast
  9.1. Introduction
     9.1.1. Basis Point Share (BPS) Analysis by Country
     9.1.2. Y-o-Y Growth Projections by Country
  9.2. North America Personalized Nutrition Market Size and Volume Forecast by Country
     9.2.1. U.S.
     9.2.2. Canada
  9.3. Absolute $ Opportunity Assessment by Country
  9.4. North America Personalized Nutrition Market Size and Volume Forecast by Types
     9.4.1. Standard Measurement Active Measurement
  9.5. Basis Point Share (BPS) Analysis by Types
  9.6. Y-o-Y Growth Projections by Types
  9.7. North America Personalized Nutrition Market Size and Volume Forecast by Applications
     9.7.1. Disease Based Standard Supplement
  9.8. Basis Point Share (BPS) Analysis by Applications
  9.9. Y-o-Y Growth Projections by Applications
  9.10. North America Personalized Nutrition Market Size and Volume Forecast by End Users
     9.10.1. Wellness & Fitness Centers
     9.10.2. Direct-to-consumer
     9.10.3. Hospital & Clinics
     9.10.4. Other
  9.11. Basis Point Share (BPS) Analysis by End Users
  9.12. Y-o-Y Growth Projections by End Users
  9.13. Market Attractiveness/Growth Potential Analysis
     9.13.1. By Country
     9.13.2. By Product Type
     9.13.3. By Application
  9.14. North America Personalized Nutrition Demand Share Forecast, 2019-2026
10. Latin America Personalized Nutrition Market Analysis and Forecast
  10.1. Introduction
     10.1.1. Basis Point Share (BPS) Analysis by Country
     10.1.2. Y-o-Y Growth Projections by Country
     10.1.3. Latin America Average Pricing Analysis
  10.2. Latin America Personalized Nutrition Market Size and Volume Forecast by Country
      10.2.1. Brazil
      10.2.2. Mexico
      10.2.3. Rest of Latin America
   10.3. Absolute $ Opportunity Assessment by Country
  10.4. Latin America Personalized Nutrition Market Size and Volume Forecast by Types
     10.4.1. Standard Measurement Active Measurement
  10.5. Basis Point Share (BPS) Analysis by Types
  10.6. Y-o-Y Growth Projections by Types
  10.7. Latin America Personalized Nutrition Market Size and Volume Forecast by Applications
     10.7.1. Disease Based Standard Supplement
  10.8. Basis Point Share (BPS) Analysis by Applications
  10.9. Y-o-Y Growth Projections by Applications
  10.10. Latin America Personalized Nutrition Market Size and Volume Forecast by End Users
     10.10.1. Wellness & Fitness Centers
     10.10.2. Direct-to-consumer
     10.10.3. Hospital & Clinics
     10.10.4. Other
  10.11. Basis Point Share (BPS) Analysis by End Users
  10.12. Y-o-Y Growth Projections by End Users
  10.13. Market Attractiveness/Growth Potential Analysis
     10.13.1. By Country
     10.13.2. By Product Type
     10.13.3. By Application
  10.14. Latin America Personalized Nutrition Demand Share Forecast, 2019-2026
11. Europe Personalized Nutrition Market Analysis and Forecast
  11.1. Introduction
     11.1.1. Basis Point Share (BPS) Analysis by Country
     11.1.2. Y-o-Y Growth Projections by Country
     11.1.3. Europe Average Pricing Analysis
  11.2. Europe Personalized Nutrition Market Size and Volume Forecast by Country
     11.2.1. Germany
     11.2.2. France
     11.2.3. Italy
     11.2.4. U.K.
     11.2.5. Spain
     11.2.6. Russia
     11.2.7. Rest of Europe
  11.3. Absolute $ Opportunity Assessment by Country
  11.4. Europe Personalized Nutrition Market Size and Volume Forecast by Types
     11.4.1. Standard Measurement Active Measurement
  11.5. Basis Point Share (BPS) Analysis by Types
  11.6. Y-o-Y Growth Projections by Types
  11.7. Europe Personalized Nutrition Market Size and Volume Forecast by Applications
     11.7.1. Disease Based Standard Supplement
  11.8. Basis Point Share (BPS) Analysis by Applications
  11.9. Y-o-Y Growth Projections by Applications
  11.10. Europe Personalized Nutrition Market Size and Volume Forecast by End Users
     11.10.1. Wellness & Fitness Centers
     11.10.2. Direct-to-consumer
     11.10.3. Hospital & Clinics
     11.10.4. Other
  11.11. Basis Point Share (BPS) Analysis by End Users
  11.12. Y-o-Y Growth Projections by End Users
  11.13. Market Attractiveness/Growth Potential Analysis
     11.13.1. By Country
     11.13.2. By Product Type
     11.13.3. By Application
  11.14. Europe Personalized Nutrition Demand Share Forecast, 2019-2026
12. Asia Pacific Personalized Nutrition Market Analysis and Forecast
  12.1. Introduction
     12.1.1. Basis Point Share (BPS) Analysis by Country
     12.1.2. Y-o-Y Growth Projections by Country
     12.1.3. Asia Pacific Average Pricing Analysis
  12.2. Asia Pacific Personalized Nutrition Market Size and Volume Forecast by Country
     12.2.1. China
     12.2.2. Japan
     12.2.3. South Korea
     12.2.4. India
     12.2.5. Australia
     12.2.6. Rest of Asia Pacific (APAC)
  12.3. Absolute $ Opportunity Assessment by Country
  12.4. Asia Pacific Personalized Nutrition Market Size and Volume Forecast by Types
     12.4.1. Standard Measurement Active Measurement
  12.5. Basis Point Share (BPS) Analysis by Types
  12.6. Y-o-Y Growth Projections by Types
  12.7. Asia Pacific Personalized Nutrition Market Size and Volume Forecast by Applications
     12.7.1. Disease Based Standard Supplement
  12.8. Basis Point Share (BPS) Analysis by Applications
  12.9. Y-o-Y Growth Projections by Applications
  12.10. Asia Pacific Personalized Nutrition Market Size and Volume Forecast by End Users
     12.10.1. Wellness & Fitness Centers
     12.10.2. Direct-to-consumer
     12.10.3. Hospital & Clinics
     12.10.4. Other
  12.11. Basis Point Share (BPS) Analysis by End Users
  12.12. Y-o-Y Growth Projections by End Users
  12.13. Market Attractiveness/Growth Potential Analysis
     12.13.1. By Country
     12.13.2. By Product Type
     12.13.3. By Application
  12.14. Asia Pacific Personalized Nutrition Demand Share Forecast, 2019-2026
13. Middle East & Africa Personalized Nutrition Market Analysis and Forecast
  13.1. Introduction
     13.1.1. Basis Point Share (BPS) Analysis by Country
     13.1.2. Y-o-Y Growth Projections by Country
     13.1.3. Middle East & Africa Average Pricing Analysis
  13.2. Middle East & Africa Personalized Nutrition Market Size and Volume Forecast by Country
     13.2.1. Saudi Arabia
     13.2.2. South Africa
     13.2.3. UAE
     13.2.4. Rest of Middle East & Africa (MEA)
  13.3. Absolute $ Opportunity Assessment by Country
  13.4. Middle East & Africa Personalized Nutrition Market Size and Volume Forecast by Types
     13.4.1. Standard Measurement Active Measurement
  13.5. Basis Point Share (BPS) Analysis by Types
  13.6. Y-o-Y Growth Projections by Types
  13.7. Middle East & Africa Personalized Nutrition Market Size and Volume Forecast by Applications
     13.7.1. Disease Based Standard Supplement
  13.8. Basis Point Share (BPS) Analysis by Applications
  13.9. Y-o-Y Growth Projections by Applications
  13.10. Middle East & Africa Personalized Nutrition Market Size and Volume Forecast by End Users
     13.10.1. Wellness & Fitness Centers
     13.10.2. Direct-to-consumer
     13.10.3. Hospital & Clinics
     13.10.4. Other
  13.11. Basis Point Share (BPS) Analysis by End Users
  13.12. Y-o-Y Growth Projections by End Users
  13.13. Market Attractiveness/Growth Potential Analysis
     13.13.1. By Country
     13.13.2. By Product Type
     13.13.3. By Application
  13.14. Middle East & Africa Personalized Nutrition Demand Share Forecast, 2019-2026
14. Competition Landscape
  14.1. Global Personalized Nutrition Market: Market Share Analysis
  14.2. Personalized Nutrition Distributors and Customers
  14.3. Personalized Nutrition Market: Competitive Dashboard
  14.4. Company Profiles (Details: Overview, Financials, Developments, Strategy)
     14.4.1. Nutrigenomix Herbalife International of America, Inc. BASF SE Foodsmart Atlas Biomed Group Limited Bactolac Pharmaceutical, Inc. DNAfit; Pfizer, Inc. GLUCOVATION, INC. BiogeniQ Inc. Amway DSM GSK plc Habit Food Personalized LLC Balchem Corporation

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