Houseware Market by Types (Cookware, Bakeware, Kitchen Tools & Accessories, Tableware, and Others), Materials (Glass, Steel, Plastic, Ceramic, and Others), Distribution Channels (Online and Offline), Applications (Personal and Commercial), and Regions (Asia Pacific, North America, Latin America, Europe and Middle East & Africa) - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast 2023 – 2031
The global houseware market size was valued at around USD 64.79 billion in 2022 and is estimated to reach USD 96.28 billion by 2031, expanding at a CAGR of around 4.5% during the forecast period, 2023 – 2031. The growth of the market is attributed to the economic development in developing and developed countries.
Houseware refers to household articles such as kitchenware, kitchen tools & accessories, tableware and others. Kitchenware includes kitchen utensils, cookware, bakeware, and appliances. Kitchen tools & accessories include knives, peelers, whisks, measuring spoons, measuring cups, meat thermometer, spatulas, and others. Tableware includes variety of dishes, spoons, forks, knives, napkins, and others.
Houseware is considered as an expression of individual style and statement. Consumers tend to change houseware products to suit their current mood, season, social and economic status, and trends. Manufacturers cater to need of changing houseware by bringing innovative and technologically advanced houseware products in the market. Housewares come in various shapes, sizes, colors, patterns, materials, and price range to match requirement of consumers. Manufacturers are creating houseware products with smart and innovative designs and environment friendly materials to promote healthy lifestyles among consumers.
Market Trends, Drivers, Restraints, and Opportunities
- Increasing usage of innovative designs and bright colors in houseware is expected to drive the market during the forecast period.
- Rising demand for unique and stylish houseware products boosts the market.
- Growing celebrity endorsements of household products are projected to fuel the market in the coming years.
- Rising hospitality industry is anticipated to spur the market during the forecast period.
- Growing disposable income, changing lifestyle, and increasing number of households are expected to drive the market in the coming years.
- Rising investments in innovation and technology by houseware manufacturers boost the market.
- Increasing number of non-branded and counterfeit products hamper the growth of the market.
- Rising trend of using different cookware for different cuisines offers growth opportunities to the key market players.
Scope of the Report
The report on the global houseware market includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.
Attributes |
Details |
Report Title |
Houseware Market – Global Industry Analysis, Growth, Share, Size, Trends, and Forecast |
Base Year |
2022 |
Historic Data |
2016–2021 |
Forecast Period |
2023–2031 |
Segmentation |
Types (Cookware, Bakeware, Kitchen Tools & Accessories, Tableware, and Others), Materials (Glass, Steel, Plastic, Ceramic, and Others), Distribution Channels (Online and Offline), and Applications (Personal and Commercial) |
Regional Scope |
Asia Pacific, North America, Latin America, Europe, and Middle East & Africa |
Report Coverage |
Company Share, Market Analysis and Size, Competitive Landscape, Growth Factors, and Trends, and Revenue Forecast |
Key Players Covered in the Report |
Tupperware; Breville Group Limited; KitchenAid; Samsung Electronics Co., Ltd.; Haier Group Corporation; Kenwood Limited; Boffi; TTK Prestige Limited; The Middleby Corporation; LG Corporation; Whirpool Corporation; Miele; International Cookware SAS; Inter IKEA Systems B.V.; Conair Corporation; and Others |
Market Segment Insights
Cookware segment drives the market
On the basis of types, the market is divided into cookware, bakeware, kitchen tools & accessories, tableware, and others. The cookware segment is expected to boost the market during the forecast period, as consumers prefer to cook different types of cuisine in different types of cookware.
Shape, size, material, and heat distribution of a cookware determines its usage. Different types of cookware are used for different cooking needs, which drives the market. Increasing popularity of baked foods such as breads and cakes is estimated to aid in expansion of the bakeware segment in the coming years.
Plastic segment boosts the market
In terms of materials, the market is segregated into glass, steel, plastic, ceramic, and others. The plastic segment is estimated to spur the market during the forecast period, due to durability, sustainability, versatility, cost-effectiveness, and lightweight of plastic houseware. Conversely, the rising awareness of negative effects of plastic waste on environment is anticipated aid in expansion of steel, glass, and ceramic segment.
Online Segment expands rapidly
Based on distribution channels, the market is bifurcated into online and offline. The online segment is projected to drive the market during the forecast period, owing to increasing penetration of internet across the globe and growing number of online retailers for houseware. Young working consumers incline towards online distribution channels, due to easy accessibility, door-step services, and replacement and return guarantees. Negative perception of consumers regarding effective delivery of fragile house ware items by online retailers and increasing aesthetically pleasing displays showcasing houseware products by offline retailers are anticipated to cause the offline segment development in the coming years.
Personal Segment fuels the market
In terms of applications, the market is divided into personal and commercial. The personal segment is estimated to boost the market during the forecast period, due to rising disposable income among consumers. Consumers change houseware products to suit changing lifestyle, fashion, trends, seasons, needs, and preferences, which aid in expansion of the personal segment.
Europe dominates the market
On the basis of regions, the market is segmented into Asia Pacific, North America, Latin America, Europe, and Middle East & Africa. The market in Europe is expected to register a high CAGR during the forecast period, due to demographic, economic and technological growth in the region. The presence of high & elite income group and improved lifestyle are some of the key factors driving the market in Europe. The market in Asia Pacific is estimated to fuel the market during the forecast period, owing to increasing number of households due to rising population in the region. Changing lifestyle and increasing disposable income are factors boosting the market in Asia Pacific.
2. Assumptions and Acronyms Used
3. Research Methodology
4. Houseware Market Overview
4.1. Introduction
4.1.1. Market Taxonomy
4.1.2. Market Definition
4.2. Macro-Economic Factors
4.2.1. Industry Outlook
4.3. Houseware Market Dynamics
4.3.1. Market Drivers
4.3.2. Market Restraints
4.3.3. Opportunity
4.3.4. Market Trends
4.4. Houseware Market - Supply Chain
4.5. Global Houseware Market Forecast
4.5.1. Houseware Market Size (US$ Mn) and Y-o-Y Growth
4.5.2. Houseware Market Size (000’ Units) and Y-o-Y Growth
4.5.3. Houseware Market Absolute $ Opportunity
5. Global Houseware Market Analysis and Forecast by Types
5.1. Market Trends
5.2. Introduction
5.2.1. Basis Point Share (BPS) Analysis by Types
5.2.2. Y-o-Y Growth Projections by Types
5.3. Houseware Market Size and Volume Forecast by Types
5.3.1. Cookware
5.3.2. Bakeware
5.3.3. Kitchen Tools & Accessories
5.3.4. Tableware
5.3.5. Others
5.4. Absolute $ Opportunity Assessment by Types
5.5. Market Attractiveness/Growth Potential Analysis by Types
6. Global Houseware Market Analysis and Forecast by Applications
6.1. Market Trends
6.2. Introduction
6.2.1. Basis Point Share (BPS) Analysis by Applications
6.2.2. Y-o-Y Growth Projections by Applications
6.3. Houseware Market Size and Volume Forecast by Applications
6.3.1. Personal
6.3.2. Commercial
6.4. Absolute $ Opportunity Assessment by Applications
6.5. Market Attractiveness/Growth Potential Analysis by Applications
7. Global Houseware Market Analysis and Forecast by Region
7.1. Market Trends
7.2. Introduction
7.2.1. Basis Point Share (BPS) Analysis by Region
7.2.2. Y-o-Y Growth Projections by Region
7.3. Houseware Market Size and Volume Forecast by Region
7.3.1. North America
7.3.2. Latin America
7.3.3. Europe
7.3.4. Asia Pacific
7.3.5. Middle East and Africa (MEA)
7.4. Absolute $ Opportunity Assessment by Region
7.5. Market Attractiveness/Growth Potential Analysis by Region
7.6. Global Houseware Demand Share Forecast, 2019-2026
8. North America Houseware Market Analysis and Forecast
8.1. Introduction
8.1.1. Basis Point Share (BPS) Analysis by Country
8.1.2. Y-o-Y Growth Projections by Country
8.2. North America Houseware Market Size and Volume Forecast by Country
8.2.1. U.S.
8.2.2. Canada
8.3. Absolute $ Opportunity Assessment by Country
8.4. North America Houseware Market Size and Volume Forecast by Types
8.4.1. Cookware
8.4.2. Bakeware
8.4.3. Kitchen Tools & Accessories
8.4.4. Tableware
8.4.5. Others
8.5. Basis Point Share (BPS) Analysis by Types
8.6. Y-o-Y Growth Projections by Types
8.7. North America Houseware Market Size and Volume Forecast by Applications
8.7.1. Personal
8.7.2. Commercial
8.8. Basis Point Share (BPS) Analysis by Applications
8.9. Y-o-Y Growth Projections by Applications
8.10. Market Attractiveness/Growth Potential Analysis
8.10.1. By Country
8.10.2. By Product Type
8.10.3. By Application
8.11. North America Houseware Demand Share Forecast, 2019-2026
9. Latin America Houseware Market Analysis and Forecast
9.1. Introduction
9.1.1. Basis Point Share (BPS) Analysis by Country
9.1.2. Y-o-Y Growth Projections by Country
9.1.3. Latin America Average Pricing Analysis
9.2. Latin America Houseware Market Size and Volume Forecast by Country
9.2.1. Brazil
9.2.2. Mexico
9.2.3. Rest of Latin America
9.3. Absolute $ Opportunity Assessment by Country
9.4. Latin America Houseware Market Size and Volume Forecast by Types
9.4.1. Cookware
9.4.2. Bakeware
9.4.3. Kitchen Tools & Accessories
9.4.4. Tableware
9.4.5. Others
9.5. Basis Point Share (BPS) Analysis by Types
9.6. Y-o-Y Growth Projections by Types
9.7. Latin America Houseware Market Size and Volume Forecast by Applications
9.7.1. Personal
9.7.2. Commercial
9.8. Basis Point Share (BPS) Analysis by Applications
9.9. Y-o-Y Growth Projections by Applications
9.10. Market Attractiveness/Growth Potential Analysis
9.10.1. By Country
9.10.2. By Product Type
9.10.3. By Application
9.11. Latin America Houseware Demand Share Forecast, 2019-2026
10. Europe Houseware Market Analysis and Forecast
10.1. Introduction
10.1.1. Basis Point Share (BPS) Analysis by Country
10.1.2. Y-o-Y Growth Projections by Country
10.1.3. Europe Average Pricing Analysis
10.2. Europe Houseware Market Size and Volume Forecast by Country
10.2.1. Germany
10.2.2. France
10.2.3. Italy
10.2.4. U.K.
10.2.5. Spain
10.2.6. Russia
10.2.7. Rest of Europe
10.3. Absolute $ Opportunity Assessment by Country
10.4. Europe Houseware Market Size and Volume Forecast by Types
10.4.1. Cookware
10.4.2. Bakeware
10.4.3. Kitchen Tools & Accessories
10.4.4. Tableware
10.4.5. Others
10.5. Basis Point Share (BPS) Analysis by Types
10.6. Y-o-Y Growth Projections by Types
10.7. Europe Houseware Market Size and Volume Forecast by Applications
10.7.1. Personal
10.7.2. Commercial
10.8. Basis Point Share (BPS) Analysis by Applications
10.9. Y-o-Y Growth Projections by Applications
10.10. Market Attractiveness/Growth Potential Analysis
10.10.1. By Country
10.10.2. By Product Type
10.10.3. By Application
10.11. Europe Houseware Demand Share Forecast, 2019-2026
11. Asia Pacific Houseware Market Analysis and Forecast
11.1. Introduction
11.1.1. Basis Point Share (BPS) Analysis by Country
11.1.2. Y-o-Y Growth Projections by Country
11.1.3. Asia Pacific Average Pricing Analysis
11.2. Asia Pacific Houseware Market Size and Volume Forecast by Country
11.2.1. China
11.2.2. Japan
11.2.3. South Korea
11.2.4. India
11.2.5. Australia
11.2.6. Rest of Asia Pacific (APAC)
11.3. Absolute $ Opportunity Assessment by Country
11.4. Asia Pacific Houseware Market Size and Volume Forecast by Types
11.4.1. Cookware
11.4.2. Bakeware
11.4.3. Kitchen Tools & Accessories
11.4.4. Tableware
11.4.5. Others
11.5. Basis Point Share (BPS) Analysis by Types
11.6. Y-o-Y Growth Projections by Types
11.7. Asia Pacific Houseware Market Size and Volume Forecast by Applications
11.7.1. Personal
11.7.2. Commercial
11.8. Basis Point Share (BPS) Analysis by Applications
11.9. Y-o-Y Growth Projections by Applications
11.10. Market Attractiveness/Growth Potential Analysis
11.10.1. By Country
11.10.2. By Product Type
11.10.3. By Application
11.11. Asia Pacific Houseware Demand Share Forecast, 2019-2026
12. Middle East & Africa Houseware Market Analysis and Forecast
12.1. Introduction
12.1.1. Basis Point Share (BPS) Analysis by Country
12.1.2. Y-o-Y Growth Projections by Country
12.1.3. Middle East & Africa Average Pricing Analysis
12.2. Middle East & Africa Houseware Market Size and Volume Forecast by Country
12.2.1. Saudi Arabia
12.2.2. South Africa
12.2.3. UAE
12.2.4. Rest of Middle East & Africa (MEA)
12.3. Absolute $ Opportunity Assessment by Country
12.4. Middle East & Africa Houseware Market Size and Volume Forecast by Types
12.4.1. Cookware
12.4.2. Bakeware
12.4.3. Kitchen Tools & Accessories
12.4.4. Tableware
12.4.5. Others
12.5. Basis Point Share (BPS) Analysis by Types
12.6. Y-o-Y Growth Projections by Types
12.7. Middle East & Africa Houseware Market Size and Volume Forecast by Applications
12.7.1. Personal
12.7.2. Commercial
12.8. Basis Point Share (BPS) Analysis by Applications
12.9. Y-o-Y Growth Projections by Applications
12.10. Market Attractiveness/Growth Potential Analysis
12.10.1. By Country
12.10.2. By Product Type
12.10.3. By Application
12.11. Middle East & Africa Houseware Demand Share Forecast, 2019-2026
13. Competition Landscape
13.1. Global Houseware Market: Market Share Analysis
13.2. Houseware Distributors and Customers
13.3. Houseware Market: Competitive Dashboard
13.4. Company Profiles (Details: Overview, Financials, Developments, Strategy)
13.4.1. Tupperware
13.4.2. Breville Group Limited
13.4.3. KitchenAid
13.4.4. Samsung Electronics Co., Ltd.
13.4.5. Haier Group Corporation
13.4.6. Kenwood Limited
13.4.7. Boffi
13.4.8. TTK Prestige Limited
13.4.9. The Middleby Corporation
13.4.10. LG Corporation