The global houseware market size was valued at around USD 64.79 billion in 2022 and is estimated to reach USD 96.28 billion by 2031, expanding at a CAGR of around 4.5% during the forecast period, 2023 – 2031. The growth of the market is attributed to the economic development in developing and developed countries.
Houseware refers to household articles such as kitchenware, kitchen tools & accessories, tableware and others. Kitchenware includes kitchen utensils, cookware, bakeware, and appliances. Kitchen tools & accessories include knives, peelers, whisks, measuring spoons, measuring cups, meat thermometer, spatulas, and others. Tableware includes variety of dishes, spoons, forks, knives, napkins, and others.
Houseware is considered as an expression of individual style and statement. Consumers tend to change houseware products to suit their current mood, season, social and economic status, and trends. Manufacturers cater to need of changing houseware by bringing innovative and technologically advanced houseware products in the market. Housewares come in various shapes, sizes, colors, patterns, materials, and price range to match requirement of consumers. Manufacturers are creating houseware products with smart and innovative designs and environment friendly materials to promote healthy lifestyles among consumers.
Market Trends, Drivers, Restraints, and Opportunities
- Increasing usage of innovative designs and bright colors in houseware is expected to drive the market during the forecast period.
- Rising demand for unique and stylish houseware products boosts the market.
- Growing celebrity endorsements of household products are projected to fuel the market in the coming years.
- Rising hospitality industry is anticipated to spur the market during the forecast period.
- Growing disposable income, changing lifestyle, and increasing number of households are expected to drive the market in the coming years.
- Rising investments in innovation and technology by houseware manufacturers boost the market.
- Increasing number of non-branded and counterfeit products hamper the growth of the market.
- Rising trend of using different cookware for different cuisines offers growth opportunities to the key market players.
Scope of the Report
The report on the global houseware market includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.
Attributes
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Details
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Report Title
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Houseware Market – Global Industry Analysis, Growth, Share, Size, Trends, and Forecast
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Base Year
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2022
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Historic Data
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2016–2021
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Forecast Period
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2023–2031
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Segmentation
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Types (Cookware, Bakeware, Kitchen Tools & Accessories, Tableware, and Others), Materials (Glass, Steel, Plastic, Ceramic, and Others), Distribution Channels (Online and Offline), and Applications (Personal and Commercial)
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Regional Scope
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Asia Pacific, North America, Latin America, Europe, and Middle East & Africa
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Report Coverage
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Company Share, Market Analysis and Size, Competitive Landscape, Growth Factors, and Trends, and Revenue Forecast
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Key Players Covered in the Report
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Tupperware; Breville Group Limited; KitchenAid; Samsung Electronics Co., Ltd.; Haier Group Corporation; Kenwood Limited; Boffi; TTK Prestige Limited; The Middleby Corporation; LG Corporation; Whirpool Corporation; Miele; International Cookware SAS; Inter IKEA Systems B.V.; Conair Corporation; and Others
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Market Segment Insights
Cookware segment drives the market
On the basis of types, the market is divided into cookware, bakeware, kitchen tools & accessories, tableware, and others. The cookware segment is expected to boost the market during the forecast period, as consumers prefer to cook different types of cuisine in different types of cookware.
Shape, size, material, and heat distribution of a cookware determines its usage. Different types of cookware are used for different cooking needs, which drives the market. Increasing popularity of baked foods such as breads and cakes is estimated to aid in expansion of the bakeware segment in the coming years.
Plastic segment boosts the market
In terms of materials, the market is segregated into glass, steel, plastic, ceramic, and others. The plastic segment is estimated to spur the market during the forecast period, due to durability, sustainability, versatility, cost-effectiveness, and lightweight of plastic houseware. Conversely, the rising awareness of negative effects of plastic waste on environment is anticipated aid in expansion of steel, glass, and ceramic segment.
Online Segment expands rapidly
Based on distribution channels, the market is bifurcated into online and offline. The online segment is projected to drive the market during the forecast period, owing to increasing penetration of internet across the globe and growing number of online retailers for houseware. Young working consumers incline towards online distribution channels, due to easy accessibility, door-step services, and replacement and return guarantees. Negative perception of consumers regarding effective delivery of fragile house ware items by online retailers and increasing aesthetically pleasing displays showcasing houseware products by offline retailers are anticipated to cause the offline segment development in the coming years.
Personal Segment fuels the market
In terms of applications, the market is divided into personal and commercial. The personal segment is estimated to boost the market during the forecast period, due to rising disposable income among consumers. Consumers change houseware products to suit changing lifestyle, fashion, trends, seasons, needs, and preferences, which aid in expansion of the personal segment.
Europe dominates the market
On the basis of regions, the market is segmented into Asia Pacific, North America, Latin America, Europe, and Middle East & Africa. The market in Europe is expected to register a high CAGR during the forecast period, due to demographic, economic and technological growth in the region. The presence of high & elite income group and improved lifestyle are some of the key factors driving the market in Europe. The market in Asia Pacific is estimated to fuel the market during the forecast period, owing to increasing number of households due to rising population in the region. Changing lifestyle and increasing disposable income are factors boosting the market in Asia Pacific.
Segments
The global houseware market has been segmented on the basis of
Types
- Cookware
- Bakeware
- Kitchen Tools & Accessories
- Tableware
- Others
Materials
- Glass
- Steel
- Plastic
- Ceramic
- Others
Distribution Channels
Regions
- Asia Pacific
- North America
- Latin America
- Europe
- Middle East & Africa
Applications
Key Players
- Tupperware
- Breville Group Limited
- KitchenAid
- Samsung Electronics Co., Ltd.
- Haier Group Corporation
- Kenwood Limited
- Boffi
- TTK Prestige Limited
- The Middleby Corporation
- LG Corporation
- Whirpool Corporation
- Miele
- International Cookware SAS
- Inter IKEA Systems B.V.
- Conair Corporation
- Others
Competitive Landscape
The global houseware market is highly competitive with the presence of key players such as Tupperware; Breville Group Limited; KitchenAid; Samsung Electronics Co., Ltd.; Haier Group Corporation; Kenwood Limited; Boffi; TTK Prestige Limited; The Middleby Corporation; LG Corporation; Whirpool Corporation; Miele; International Cookware SAS; Inter IKEA Systems B.V.; Conair Corporation; and others, who use strategies such as mergers, collaborations, partnerships, acquisitions, and product launches to strengthen their dominance over the market.
For example, in December 2021, Inter IKEA Systems B.V., a Swedish home furnishing retailer, opened its first city store in Worli, Mumbai, India. In May 2022, Boffi participated in the NYCxDESIGN festival to launch its collection of ceramics inspired by Samurai flowers.