Global Houseware Market

Houseware Market

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Debadatta

Author :

Debadatta Patel

Partha

Fact-checked by :

PARTHA PAUL

Aman

Editor :

Aman Singh

The global houseware market size was valued at around USD 64.79 billion in 2022 and is estimated to reach USD 96.28 billion by 2031, expanding at a CAGR of around 4.5% during the forecast period, 2023 – 2031. The growth of the market is attributed to the economic development in developing and developed countries.

Houseware Market Outlook

Houseware refers to household articles such as kitchenware, kitchen tools & accessories, tableware and others. Kitchenware includes kitchen utensils, cookware, bakeware, and appliances. Kitchen tools & accessories include knives, peelers, whisks, measuring spoons, measuring cups, meat thermometer, spatulas, and others. Tableware includes variety of dishes, spoons, forks, knives, napkins, and others.

Houseware is considered as an expression of individual style and statement. Consumers tend to change houseware products to suit their current mood, season, social and economic status, and trends. Manufacturers cater to need of changing houseware by bringing innovative and technologically advanced houseware products in the market. Housewares come in various shapes, sizes, colors, patterns, materials, and price range to match requirement of consumers. Manufacturers are creating houseware products with smart and innovative designs and environment friendly materials to promote healthy lifestyles among consumers.

Market Trends, Drivers, Restraints, and Opportunities

  • Increasing usage of innovative designs and bright colors in houseware is expected to drive the market during the forecast period.
  • Rising demand for unique and stylish houseware products boosts the market.
  • Growing celebrity endorsements of household products are projected to fuel the market in the coming years.
  • Rising hospitality industry is anticipated to spur the market during the forecast period.
  • Growing disposable income, changing lifestyle, and increasing number of households are expected to drive the market in the coming years.
  • Rising investments in innovation and technology by houseware manufacturers boost the market.
  • Increasing number of non-branded and counterfeit products hamper the growth of the market.
  •  Rising trend of using different cookware for different cuisines offers growth opportunities to the key market players.

Scope of the Report

The report on the global houseware market includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.

Attributes

Details

Report Title

Houseware Market – Global Industry Analysis, Growth, Share, Size, Trends, and Forecast

Base Year

2022

Historic Data

2016–2021

Forecast Period

2023–2031

Segmentation

Types (Cookware, Bakeware, Kitchen Tools & Accessories, Tableware, and Others), Materials (Glass, Steel, Plastic, Ceramic, and Others), Distribution Channels (Online and Offline), and Applications (Personal and Commercial)

Regional Scope

Asia Pacific, North America, Latin America, Europe, and Middle East & Africa

Report Coverage

Company Share, Market Analysis and Size, Competitive Landscape, Growth Factors, and Trends, and Revenue Forecast

Key Players Covered in the Report

Tupperware; Breville Group Limited; KitchenAid; Samsung Electronics Co., Ltd.; Haier Group Corporation; Kenwood Limited; Boffi; TTK Prestige Limited; The Middleby Corporation; LG Corporation; Whirpool Corporation; Miele; International Cookware SAS; Inter IKEA Systems B.V.; Conair Corporation; and Others

Market Segment Insights

Cookware segment drives the market

On the basis of types, the market is divided into cookware, bakeware, kitchen tools & accessories, tableware, and others. The cookware segment is expected to boost the market during the forecast period, as consumers prefer to cook different types of cuisine in different types of cookware.

Shape, size, material, and heat distribution of a cookware determines its usage. Different types of cookware are used for different cooking needs, which drives the market. Increasing popularity of baked foods such as breads and cakes is estimated to aid in expansion of the bakeware segment in the coming years.

Houseware Market Types

Plastic segment boosts the market

In terms of materials, the market is segregated into glass, steel, plastic, ceramic, and others. The plastic segment is estimated to spur the market during the forecast period, due to durability, sustainability, versatility, cost-effectiveness, and lightweight of plastic houseware. Conversely, the rising awareness of negative effects of plastic waste on environment is anticipated aid in expansion of steel, glass, and ceramic segment.

Online Segment expands rapidly

Based on distribution channels, the market is bifurcated into online and offline. The online segment is projected to drive the market during the forecast period, owing to increasing penetration of internet across the globe and growing number of online retailers for houseware. Young working consumers incline towards online distribution channels, due to easy accessibility, door-step services, and replacement and return guarantees. Negative perception of consumers regarding effective delivery of fragile house ware items by online retailers and increasing aesthetically pleasing displays showcasing houseware products by offline retailers are anticipated to cause the offline segment development in the coming years.

Houseware Market Distribution Channels

Personal Segment fuels the market

In terms of applications, the market is divided into personal and commercial. The personal segment is estimated to boost the market during the forecast period, due to rising disposable income among consumers. Consumers change houseware products to suit changing lifestyle, fashion, trends, seasons, needs, and preferences, which aid in expansion of the personal segment.

Europe dominates the market

On the basis of regions, the market is segmented into Asia Pacific, North America, Latin America, Europe, and Middle East & Africa. The market in Europe is expected to register a high CAGR during the forecast period, due to demographic, economic and technological growth in the region. The presence of high & elite income group and improved lifestyle are some of the key factors driving the market in Europe. The market in Asia Pacific is estimated to fuel the market during the forecast period, owing to increasing number of households due to rising population in the region. Changing lifestyle and increasing disposable income are factors boosting the market in Asia Pacific.

Houseware Market Regions

Segments

The global houseware market has been segmented on the basis of

Types

  • Cookware
  • Bakeware
  • Kitchen Tools & Accessories
  • Tableware
  • Others

Materials

  • Glass
  • Steel
  • Plastic
  • Ceramic
  • Others

Distribution Channels

  • Online
  • Offline

Regions

  • Asia Pacific
  • North America
  • Latin America
  • Europe
  • Middle East & Africa

Applications

  • Personal
  • Commercial

Key Players

  • Tupperware
  • Breville Group Limited
  • KitchenAid
  • Samsung Electronics Co., Ltd.
  • Haier Group Corporation
  • Kenwood Limited
  • Boffi
  • TTK Prestige Limited
  • The Middleby Corporation
  • LG Corporation
  • Whirpool Corporation
  • Miele
  • International Cookware SAS
  • Inter IKEA Systems B.V.
  • Conair Corporation
  • Others

Competitive Landscape

The global houseware market is highly competitive with the presence of key players such as Tupperware; Breville Group Limited; KitchenAid; Samsung Electronics Co., Ltd.; Haier Group Corporation; Kenwood Limited; Boffi; TTK Prestige Limited; The Middleby Corporation; LG Corporation; Whirpool Corporation; Miele; International Cookware SAS; Inter IKEA Systems B.V.; Conair Corporation; and others, who use strategies such as mergers, collaborations, partnerships, acquisitions, and product launches to strengthen their dominance over the market.

For example, in December 2021, Inter IKEA Systems B.V., a Swedish home furnishing retailer, opened its first city store in Worli, Mumbai, India. In May 2022, Boffi participated in the NYCxDESIGN festival to launch its collection of ceramics inspired by Samurai flowers.

Houseware Market Key Players

1. Executive Summary
2. Assumptions and Acronyms Used
3. Research Methodology
4. Houseware Market Overview
  4.1. Introduction
     4.1.1. Market Taxonomy
     4.1.2. Market Definition
  4.2. Macro-Economic Factors
     4.2.1. Industry Outlook
  4.3. Houseware Market Dynamics
     4.3.1. Market Drivers
     4.3.2. Market Restraints
     4.3.3. Opportunity
     4.3.4. Market Trends
  4.4. Houseware Market - Supply Chain
  4.5. Global Houseware Market Forecast
     4.5.1. Houseware Market Size (US$ Mn) and Y-o-Y Growth
     4.5.2. Houseware Market Size (000’ Units) and Y-o-Y Growth
     4.5.3. Houseware Market Absolute $ Opportunity
5. Global Houseware Market Analysis and Forecast by Types
  5.1. Market Trends
  5.2. Introduction
     5.2.1. Basis Point Share (BPS) Analysis by Types
     5.2.2. Y-o-Y Growth Projections by Types
  5.3. Houseware Market Size and Volume Forecast by Types
     5.3.1. Cookware
     5.3.2. Bakeware
     5.3.3. Kitchen Tools & Accessories
     5.3.4. Tableware
     5.3.5. Others
  5.4. Absolute $ Opportunity Assessment by Types
  5.5. Market Attractiveness/Growth Potential Analysis by Types
6. Global Houseware Market Analysis and Forecast by Applications
  6.1. Market Trends
  6.2. Introduction
     6.2.1. Basis Point Share (BPS) Analysis by Applications
     6.2.2. Y-o-Y Growth Projections by Applications
  6.3. Houseware Market Size and Volume Forecast by Applications
     6.3.1. Personal
     6.3.2. Commercial
  6.4. Absolute $ Opportunity Assessment by Applications
  6.5. Market Attractiveness/Growth Potential Analysis by Applications
7. Global Houseware Market Analysis and Forecast by Region
  7.1. Market Trends
  7.2. Introduction
     7.2.1. Basis Point Share (BPS) Analysis by Region
     7.2.2. Y-o-Y Growth Projections by Region
  7.3. Houseware Market Size and Volume Forecast by Region
     7.3.1. North America
     7.3.2. Latin America
     7.3.3. Europe
     7.3.4. Asia Pacific
     7.3.5. Middle East and Africa (MEA)
  7.4. Absolute $ Opportunity Assessment by Region
  7.5. Market Attractiveness/Growth Potential Analysis by Region
  7.6. Global Houseware Demand Share Forecast, 2019-2026
8. North America Houseware Market Analysis and Forecast
  8.1. Introduction
     8.1.1. Basis Point Share (BPS) Analysis by Country
     8.1.2. Y-o-Y Growth Projections by Country
  8.2. North America Houseware Market Size and Volume Forecast by Country
     8.2.1. U.S.
     8.2.2. Canada
  8.3. Absolute $ Opportunity Assessment by Country
  8.4. North America Houseware Market Size and Volume Forecast by Types
     8.4.1. Cookware
     8.4.2. Bakeware
     8.4.3. Kitchen Tools & Accessories
     8.4.4. Tableware
     8.4.5. Others
  8.5. Basis Point Share (BPS) Analysis by Types
  8.6. Y-o-Y Growth Projections by Types
  8.7. North America Houseware Market Size and Volume Forecast by Applications
     8.7.1. Personal
     8.7.2. Commercial
  8.8. Basis Point Share (BPS) Analysis by Applications
  8.9. Y-o-Y Growth Projections by Applications
  8.10. Market Attractiveness/Growth Potential Analysis
     8.10.1. By Country
     8.10.2. By Product Type
     8.10.3. By Application
  8.11. North America Houseware Demand Share Forecast, 2019-2026
9. Latin America Houseware Market Analysis and Forecast
  9.1. Introduction
     9.1.1. Basis Point Share (BPS) Analysis by Country
     9.1.2. Y-o-Y Growth Projections by Country
     9.1.3. Latin America Average Pricing Analysis
  9.2. Latin America Houseware Market Size and Volume Forecast by Country
      9.2.1. Brazil
      9.2.2. Mexico
      9.2.3. Rest of Latin America
   9.3. Absolute $ Opportunity Assessment by Country
  9.4. Latin America Houseware Market Size and Volume Forecast by Types
     9.4.1. Cookware
     9.4.2. Bakeware
     9.4.3. Kitchen Tools & Accessories
     9.4.4. Tableware
     9.4.5. Others
  9.5. Basis Point Share (BPS) Analysis by Types
  9.6. Y-o-Y Growth Projections by Types
  9.7. Latin America Houseware Market Size and Volume Forecast by Applications
     9.7.1. Personal
     9.7.2. Commercial
  9.8. Basis Point Share (BPS) Analysis by Applications
  9.9. Y-o-Y Growth Projections by Applications
  9.10. Market Attractiveness/Growth Potential Analysis
     9.10.1. By Country
     9.10.2. By Product Type
     9.10.3. By Application
  9.11. Latin America Houseware Demand Share Forecast, 2019-2026
10. Europe Houseware Market Analysis and Forecast
  10.1. Introduction
     10.1.1. Basis Point Share (BPS) Analysis by Country
     10.1.2. Y-o-Y Growth Projections by Country
     10.1.3. Europe Average Pricing Analysis
  10.2. Europe Houseware Market Size and Volume Forecast by Country
     10.2.1. Germany
     10.2.2. France
     10.2.3. Italy
     10.2.4. U.K.
     10.2.5. Spain
     10.2.6. Russia
     10.2.7. Rest of Europe
  10.3. Absolute $ Opportunity Assessment by Country
  10.4. Europe Houseware Market Size and Volume Forecast by Types
     10.4.1. Cookware
     10.4.2. Bakeware
     10.4.3. Kitchen Tools & Accessories
     10.4.4. Tableware
     10.4.5. Others
  10.5. Basis Point Share (BPS) Analysis by Types
  10.6. Y-o-Y Growth Projections by Types
  10.7. Europe Houseware Market Size and Volume Forecast by Applications
     10.7.1. Personal
     10.7.2. Commercial
  10.8. Basis Point Share (BPS) Analysis by Applications
  10.9. Y-o-Y Growth Projections by Applications
  10.10. Market Attractiveness/Growth Potential Analysis
     10.10.1. By Country
     10.10.2. By Product Type
     10.10.3. By Application
  10.11. Europe Houseware Demand Share Forecast, 2019-2026
11. Asia Pacific Houseware Market Analysis and Forecast
  11.1. Introduction
     11.1.1. Basis Point Share (BPS) Analysis by Country
     11.1.2. Y-o-Y Growth Projections by Country
     11.1.3. Asia Pacific Average Pricing Analysis
  11.2. Asia Pacific Houseware Market Size and Volume Forecast by Country
     11.2.1. China
     11.2.2. Japan
     11.2.3. South Korea
     11.2.4. India
     11.2.5. Australia
     11.2.6. Rest of Asia Pacific (APAC)
  11.3. Absolute $ Opportunity Assessment by Country
  11.4. Asia Pacific Houseware Market Size and Volume Forecast by Types
     11.4.1. Cookware
     11.4.2. Bakeware
     11.4.3. Kitchen Tools & Accessories
     11.4.4. Tableware
     11.4.5. Others
  11.5. Basis Point Share (BPS) Analysis by Types
  11.6. Y-o-Y Growth Projections by Types
  11.7. Asia Pacific Houseware Market Size and Volume Forecast by Applications
     11.7.1. Personal
     11.7.2. Commercial
  11.8. Basis Point Share (BPS) Analysis by Applications
  11.9. Y-o-Y Growth Projections by Applications
  11.10. Market Attractiveness/Growth Potential Analysis
     11.10.1. By Country
     11.10.2. By Product Type
     11.10.3. By Application
  11.11. Asia Pacific Houseware Demand Share Forecast, 2019-2026
12. Middle East & Africa Houseware Market Analysis and Forecast
  12.1. Introduction
     12.1.1. Basis Point Share (BPS) Analysis by Country
     12.1.2. Y-o-Y Growth Projections by Country
     12.1.3. Middle East & Africa Average Pricing Analysis
  12.2. Middle East & Africa Houseware Market Size and Volume Forecast by Country
     12.2.1. Saudi Arabia
     12.2.2. South Africa
     12.2.3. UAE
     12.2.4. Rest of Middle East & Africa (MEA)
  12.3. Absolute $ Opportunity Assessment by Country
  12.4. Middle East & Africa Houseware Market Size and Volume Forecast by Types
     12.4.1. Cookware
     12.4.2. Bakeware
     12.4.3. Kitchen Tools & Accessories
     12.4.4. Tableware
     12.4.5. Others
  12.5. Basis Point Share (BPS) Analysis by Types
  12.6. Y-o-Y Growth Projections by Types
  12.7. Middle East & Africa Houseware Market Size and Volume Forecast by Applications
     12.7.1. Personal
     12.7.2. Commercial
  12.8. Basis Point Share (BPS) Analysis by Applications
  12.9. Y-o-Y Growth Projections by Applications
  12.10. Market Attractiveness/Growth Potential Analysis
     12.10.1. By Country
     12.10.2. By Product Type
     12.10.3. By Application
  12.11. Middle East & Africa Houseware Demand Share Forecast, 2019-2026
13. Competition Landscape
  13.1. Global Houseware Market: Market Share Analysis
  13.2. Houseware Distributors and Customers
  13.3. Houseware Market: Competitive Dashboard
  13.4. Company Profiles (Details: Overview, Financials, Developments, Strategy)
     13.4.1. Tupperware
     13.4.2. Breville Group Limited
     13.4.3. KitchenAid
     13.4.4. Samsung Electronics Co., Ltd.
     13.4.5. Haier Group Corporation
     13.4.6. Kenwood Limited
     13.4.7. Boffi
     13.4.8. TTK Prestige Limited
     13.4.9. The Middleby Corporation
     13.4.10. LG Corporation

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FAQ Section

Some frequently asked questions about this report!

The global houseware market is estimated to register CAGR of around 4.5% during the forecast period.

The global houseware market size was valued at around USD 64.79 billion in 2022..

Houseware refers to household articles such as kitchenware, kitchen tools & accessories, and tableware.

Economic developments, increasing disposable income, innovative designs, and celebrity endorsement are some of the factors driving the global houseware market.

Europe dominates the global houseware market.

Tupperware; Breville Group Limited; KitchenAid; Samsung Electronics Co., Ltd.; Haier Group Corporation; Kenwood Limited; Boffi; and TTK Prestige Limited are some of the key market players.