Europe, India, and Middle East & Africa (MEA) Fresh Blueberry Market by Natures (Organic and Conventional), Distribution Channels (Hypermarkets/ Supermarkets, Departmental Stores, Retail Stores, and Online Channel), End-uses (Business to Business (B2B) (Sauces and Dressings, Bakery & Confectionery, Snacks & Savory, Ice Creams & Shakes, and Others) and Business to Consumers (B2C))), and Regions (Europe, India, and Middle East & Africa (MEA)) - Europe, India, and Middle East & Africa (MEA) Industry Analysis, Growth, Share, Size, Trends, and Forecast 2023 - 2031
Europe, India, and Middle East & Africa (MEA) Fresh Blueberry Market Outlook 2031:
The Europe, India, and Middle East & Africa (MEA) fresh blueberry market size was valued at USD 1.31 Billion in 2022 and is projected to reach USD 2.43 Billion by 2031, expanding at a CAGR of 7.1% during the forecast period 2023 - 2031. Blueberries are known as king of antioxidant fruits. They are often labeled as superfoods, as they are rich in nutrients, low on calories, convenient, and are good for the health.
Furthermore, blueberries can be eaten fresh or incorporated into a variety of recipes, as they are sweet and impart a beautiful purple-blue hue to the food.
They can also be purchased frozen. Various benefits associated with blueberries include protection against cancer and heart diseases, helps maintain mental health, maintain blood pressure, and improves bone strength. Blueberries comprise of a plant compound known as anthocyanin, which give blueberries their color and several other health benefits. One cup of blueberries gives 24% of a person daily recommended allowance of vitamin C.
Fresh Blueberry Market Dynamics
Blueberries are rich in vitamin C & K, fiber, and manganese. The preference for blueberry food products is increasing owing to rising health consciousness, as blueberries reduces the risk of obesity, heart disease, diabetes, and overall mortality. Additionally, blueberries promote skin and hair health, weight loss, and increase energy, which in turn, is driving the demand for blueberry. Growing use of blueberry in healthy snacks is projected to boost the fresh blueberry market growth.
Blueberries have antioxidants such as anthocyanin, which helps in keeping memory sharp with age and of anti-cancer properties. Blueberries are a good sources of fiber, which is essential for a healthy digestive system. Consumers are moving toward soft fruit shelf owing to the increasing awareness about super fruits. These are some of the major factors that are expected to drive the consumption of fresh blueberries during the forecast period.
Rising health awareness and healthy lifestyle help prevent long-term illnesses and chronic diseases. Blueberries have several benefits such as protection against heart disease and cancer, maintaining mental health, bone strength, and healthful blood pressure. Increasing awareness about health-related concerns, rising awareness about blueberries as a natural functional food, and growing adoption of healthy lifestyle are projected to boost the market growth.
The geriatric population is increasing at an unprecedented rate and increasing healthcare costs, which in turn, is fueling consumption of blueberries, as they protect against oxidative inflammation and stress in aging. Additionally, blueberries exert their effects directly on the brain through changes in cellular signaling. Nutritional interferences containing polyphenolics in blueberries, which slow down the aging of the brain, and prevents the development of age-related neurodegenerative diseases.
Damages caused to fresh fruits and products lead to increased water loss and postharvest decay. Punctures, cuts, abrasions, bruising, and crushing cause substantial quality losses. Loss of fruit quality during postharvest handling is the result of physiological breakdown, decay, and dehydration. Fruits must be of high quality to maximize storage life. High quality of blueberries depends on factors including cultural practices, cultivar, rising environment, and harvest practices. Quality loss during postharvest handling is projected to hamper the market during the forecast period.
Prices of fresh blueberries are high owing to the high labor costs. The price of blueberries is higher in the Middle East & Africa as compared to other regions, as blueberry exports are being disrupted owing to limited air freight availability, and high air freighting rates, which in turn is expected to hamper the fresh blueberry market during the forecast period.
Shelf life of fresh vegetables and fruits is significantly influenced by environmental conditions. Rising temperature generally results in accelerated shelf-life reduction and loss of quality. Improvements in logistic and packaging by developing methods to use air temperature for highest shelf-life and to prevent them from damage, cuts, abrasions, bruising, and crushing, is projected to create opportunities for market players to increase their production and improve supply chain during the forecast period.
Blueberries are popular globally owing to the health benefits associated with the fruit. Cultivation of blueberries needs an annual chilling of 800 to 1,200 hours and acidic soils with a pH value of around 4.2 to 5; therefore, it can be cultivated in high hills. In India and China, blueberry farming is limited and emerging market players in these countries are expected to experience huge future potential due to its health benefits and antioxidant properties. Growing blueberries with correct cultivation practices in India and China is expected to create opportunities in the market during the forecast period.
Scope of Fresh Blueberry Market Report
The report on the global fresh blueberry market includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.
Attributes | Details |
Report Title | Fresh Blueberry Market - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast |
Base Year | 2022 |
Historic Data | 2016 – 2021 |
Forecast Period | 2023–2031 |
Segmentation | Natures ( Organic and Conventional), Distribution Channels ( Hypermarkets/ Supermarkets, Departmental Stores, Retail Stores, and Online Channel), and End-uses ( Business to Business (B2B) and Business to Consumers (B2C)) |
Regional Scope | Asia Pacific, North America, Latin America, Europe, and Middle East & Africa |
Report Coverage | Company Share, Market Analysis and Size, Competitive Landscape, Growth Factors, Market Trends, and Revenue Forecast |
Key Players Covered in the Report | AGRAL PROD S.R.L., Berry Plantation BETEC, BERRYNEST SAT H-0023, BlueBerry LLC, Blueberryfields bvba, Dealul cu Afine S.R.L., Family Garden LLC, Qualiprim, The Summer Berry Company, and Winterwood Farms Ltd. |
Fresh Blueberry Market Segment Insights
On the basis of nature, the Europe, India, and Middle East & Africa (MEA) fresh blueberry market is bifurcated into organic and conventional. The organic segment held 25.8% share of the market in 2019 owing to the increasing consumption of natural and minimally processed food.
The conventional segment is anticipated to expand at a CAGR of 6.8% during the forecast period owing to its low prices and more supply than organic blueberries.
Based on distribution channels, the Europe, India, and Middle East & Africa (MEA) fresh blueberry market is classified as hypermarkets/supermarkets, departmental stores, retail stores, and online channel. The hypermarkets/supermarket segment accounted for 47.2% share of the market in 2019 and is expected to expand at a substantial CAGR during the forecast period.
The online segment is anticipated to expand at a high CAGR during the forecast period owing to increasing online shopping to avoid crowded places and physical contact.
On the basis of end-uses, the market is classified as business-to-business (B2B) and business-to-consumers (B2C). The business-to-business (B2B) segment is further divided into sauces and dressings, bakery & confectionery, snacks & savory products, ice creams, and others.
The B2B segment accounted for 27.1% share of the market in 2019 and is expected to expand at a considerable CAGR during the forecast period, owing to the rising occurrence of health problems associated with food products, increasing vegan and flexitarian population, and high consumer preference for functional food. The B2C segment is projected to expand at a significant pace during the forecast period, as blueberry contains various vitamin and minerals, which are beneficial for hair, skin, and eyes.
Regional Outlook
In terms of geographies, the fresh blueberry market is fragmented into Europe, India, and Middle East & Africa (MEA). Europe is a promising region of the market. The region constituted 95.2% share in 2019. The market in this region is expected to grow due to increasing awareness regarding health among consumers. The market in the Middle East & Africa (MEA) is projected to expand at a CAGR of 7.4% during the forecast period owing to the increasing trend of healthy snacking.
The market in Europe is expected to grow at a substantial pace during the forecast period due to increasing preference for food products containing blueberries owing to rising awareness regarding health and benefits of consuming blueberries such as reduction in the risk of obesity, heart diseases, diabetes, and overall mortality.
Key Benefits for Industry Participants & Stakeholders
- In-depth analysis of the Europe, India, and Middle East & Africa (MEA) fresh blueberry market
- Historical, current and projected market size in terms of value (USD million), volume (tons)
- Potential & niche segments and regions exhibiting promising growth covered
- Industry drivers, restraints and opportunities covered in the study
- Recent industry trends and developments
- Competitive landscape & strategies of key players
- Neutral perspective on Europe, India, and Middle East & Africa (MEA) fresh blueberry market performance
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Fresh Blueberry Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 Fresh Blueberry Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 Fresh Blueberry Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the Fresh Blueberry Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Europe, India and Middle East & Africa (MEA) Fresh Blueberry Market Size & Forecast, 2017-2027
4.5.1 Fresh Blueberry Market Size and Y-o-Y Growth
4.5.2 Fresh Blueberry Market Absolute $ Opportunity
4.6 Pricing Analysis & Forecast, by Natures, 2017-2027
4.7 Europe, India and Middle East & Africa (MEA) Fresh Blueberry Market: Impact Of Key Regulations
4.8 Total acreage (2016-2020)
4.9 Total current demand and demand potential next 5 years: Organic and conventional market trends: Overview
4.10 Organic blueberry market trends in Romania and potential CEE countries
4.11 Per Capita consumption trend for EU, CEE, Romania, ME, Dubai, Turkey, Italy, India (Delhi, Gurgaon, Mumbai, Bangalore)
4.12 Investors in Blueberry business
4.13 Business Acquisitions in Europe (Online business): Overview
Chapter 5 Europe, India and Middle East & Africa (MEA) Fresh Blueberry Market Analysis and Forecast by Natures
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Natures
5.1.2 Basis Point Share (BPS) Analysis by Natures
5.1.3 Absolute $ Opportunity Assessment by Natures
5.2 Fresh Blueberry Market Size Forecast by Natures
5.2.1 Organic
5.2.2 Conventional
5.3 Market Attractiveness Analysis by Natures
Chapter 6 Europe, India and Middle East & Africa (MEA) Fresh Blueberry Market Analysis and Forecast by Distribution Channels
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Distribution Channels
6.1.2 Basis Point Share (BPS) Analysis by Distribution Channels
6.1.3 Absolute $ Opportunity Assessment by Distribution Channels
6.2 Fresh Blueberry Market Size Forecast by Distribution Channels
6.2.1 Hypermarkets/Supermarkets
6.2.2 Departmental Stores
6.2.3 Retail Stores
6.2.4 Online Channel
6.3 Market Attractiveness Analysis by Distribution Channels
Chapter 7 Europe, India and Middle East & Africa (MEA) Fresh Blueberry Market Analysis and Forecast by End Uses
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by End Uses
7.1.2 Basis Point Share (BPS) Analysis by End Uses
7.1.3 Absolute $ Opportunity Assessment by End Uses
7.2 Fresh Blueberry Market Size Forecast by End Uses
7.2.1 Business to Business (B2B)
7.2.1.1 Sauces and Dressings
7.2.1.2 Bakery & Confectionery
7.2.1.3 Snacks & Savory
7.2.1.4 Ice Creams
7.2.1.5 Others
7.2.2 Business to Consumers (B2C)
7.3 Market Attractiveness Analysis by End Uses
Chapter 8 Europe, India and Middle East & Africa (MEA) Fresh Blueberry Market Analysis and Forecast by Region
8.1 Introduction
8.1.1 Key Market Trends & Growth Opportunities by Region
8.1.2 Basis Point Share (BPS) Analysis by Region
8.1.3 Absolute $ Opportunity Assessment by Region
8.2 Fresh Blueberry Market Size Forecast by Region
8.2.1 Europe
8.2.2 India
8.2.3 Middle East & Africa (MEA)
8.3 Market Attractiveness Analysis by Region
Chapter 9 Coronavirus Disease (COVID-19) Impact
9.1 Introduction
9.2 Current & Future Impact Analysis
9.3 Economic Impact Analysis
9.4 Government Policies
9.5 Investment Scenario
Chapter 10 Europe Fresh Blueberry Analysis and Forecast
10.1 Introduction
10.2 Europe Fresh Blueberry Market Size Forecast by Country
10.2.1 Romania
10.2.2 Spain
10.2.3 Poland
10.2.4 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Fresh Blueberry Market Size Forecast by Natures
10.6.1 Organic
10.6.2 Conventional
10.7 Basis Point Share (BPS) Analysis by Natures
10.8 Absolute $ Opportunity Assessment by Natures
10.9 Market Attractiveness Analysis by Natures
10.10 Europe Fresh Blueberry Market Size Forecast by Distribution Channels
10.10.1 Hypermarkets/Supermarkets
10.10.2 Departmental Stores
10.10.3 Retail Stores
10.10.4 Online Channel
10.11 Basis Point Share (BPS) Analysis by Distribution Channels
10.12 Absolute $ Opportunity Assessment by Distribution Channels
10.13 Market Attractiveness Analysis by Distribution Channels
10.14 Europe Fresh Blueberry Market Size Forecast by End Uses
10.14.1 Business to Business (B2B)
10.14.1.1 Sauces and Dressings
10.14.1.2 Bakery & Confectionery
10.14.1.3 Snacks & Savory
10.14.1.4 Ice Creams
10.14.1.5 Others
10.14.2 Business to Consumers (B2C)
10.15 Basis Point Share (BPS) Analysis by End Uses
10.16 Absolute $ Opportunity Assessment by End Uses
10.17 Market Attractiveness Analysis by End Uses
Chapter 11 India Fresh Blueberry Analysis and Forecast
11.1 Introduction
11.2 India Fresh Blueberry Market Size Forecast by Natures
11.2.1 Organic
11.2.2 Conventional
11.3 Basis Point Share (BPS) Analysis by Natures
11.4 Absolute $ Opportunity Assessment by Natures
11.5 Market Attractiveness Analysis by Natures
11.6 India Fresh Blueberry Market Size Forecast by Distribution Channels
11.6.1 Hypermarkets/Supermarkets
11.6.2 Departmental Stores
11.6.3 Retail Stores
11.6.4 Online Channel
11.7 Basis Point Share (BPS) Analysis by Distribution Channels
11.8 Absolute $ Opportunity Assessment by Distribution Channels
11.9 Market Attractiveness Analysis by Distribution Channels
11.10 India Fresh Blueberry Market Size Forecast by End Uses
11.10.1 Business to Business (B2B)
11.10.1.1 Sauces and Dressings
11.10.1.2 Bakery & Confectionery
11.10.1.3 Snacks & Savory
11.10.1.4 Ice Creams
11.10.1.5 Others
11.10.2 Business to Consumers (B2C)
11.11 Basis Point Share (BPS) Analysis by End Uses
11.12 Absolute $ Opportunity Assessment by End Uses
11.13 Market Attractiveness Analysis by End Uses
Chapter 12 Middle East & Africa (MEA) Fresh Blueberry Analysis and Forecast
12.1 Introduction
12.2 Middle East & Africa (MEA) Fresh Blueberry Market Size Forecast by Country
12.2.1 UAE
12.2.2 Morroco
12.2.3 Rest of Middle East & Africa (MEA)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Middle East & Africa (MEA) Fresh Blueberry Market Size Forecast by Natures
12.6.1 Organic
12.6.2 Conventional
12.7 Basis Point Share (BPS) Analysis by Natures
12.8 Absolute $ Opportunity Assessment by Natures
12.9 Market Attractiveness Analysis by Natures
12.10 Middle East & Africa (MEA) Fresh Blueberry Market Size Forecast by Distribution Channels
12.10.1 Hypermarkets/Supermarkets
12.10.2 Departmental Stores
12.10.3 Retail Stores
12.10.4 Online Channel
12.11 Basis Point Share (BPS) Analysis by Distribution Channels
12.12 Absolute $ Opportunity Assessment by Distribution Channels
12.13 Market Attractiveness Analysis by Distribution Channels
12.14 Middle East & Africa (MEA) Fresh Blueberry Market Size Forecast by End Uses
12.14.1 Business to Business (B2B)
12.14.1.1 Sauces and Dressings
12.14.1.2 Bakery & Confectionery
12.14.1.3 Snacks & Savory
12.14.1.4 Ice Creams
12.14.1.5 Others
12.14.2 Business to Consumers (B2C)
12.15 Basis Point Share (BPS) Analysis by End Uses
12.16 Absolute $ Opportunity Assessment by End Uses
12.17 Market Attractiveness Analysis by End Uses
Chapter 13 Competition Landscape
13.1 Fresh Blueberry Market: Competitive Dashboard
13.2 Europe, India and Middle East & Africa (MEA) Fresh Blueberry Market: Market Share Analysis, 2019
13.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
13.3.1 AGRAL PROD S.R.L.
13.3.2 Berry Plantation BETEC
13.3.3 BERRYNEST SAT H-0023
13.3.4 BlueBerry LLC
13.3.5 Blueberryfields bvba
13.3.6 Dealul cu Afine S.R.L.
13.3.7 Family Garden LLC
13.3.8 Qualiprim
13.3.9 Winterwood Farms Ltd.
13.3.10 The Summer Berry Company