Global Fairtrade Chocolate Market by Sources (Organic Fairtrade chocolates, and Regular Fairtrade chocolates), Types (Bars, Chips & Chunks, and Others), Certifications (UTZ Certified, Fairtrade International Certified, Fairtrade USA Certified, Rainforest Alliance Certified, and Others), Sales Channels {Offline (Supermarkets, Convenience Stores, Department Stores, Specialty Stores, and Others), Online (Company-owned Websites, and E-commerce)}, and Regions (North America, Europe, Asia Pacific, Latin America, and Middle East & Africa) - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast 2020 – 2027
Fairtrade Chocolate Market Outlook
The global fairtrade chocolate market size was valued at USD 11,372.83 Million in 2019 and is projected to reach USD 34,137.23 Million by 2027, expanding at a CAGR of 15.2% during the forecast period, 2020-2027.
Demand for Fairtrade Chocolate is driven by the impulse purchasing behavior of consumers, increasing trend pertaining to fair trade chocolate consumption reducing child labor, increasing customer inclination towards organic Fairtrade chocolates, and increasing preference of consumers towards Fairtrade chocolate.
Fairtrade chocolate is made from cacao beans bought from farmers who are paid a fair price for their crop, instead of a low-price set by the market. The profit margins for farmers are high, which helps them to improve their standard of living and prevents exploitation. These farmers receive additional Fairtrade premiums for investing in community development.
Fairtrade standards ban forced labor and child labor and encourage environmentally-sustainable farming practices. Additionally, production of Fairtrade chocolate involves 100% organic chocolate, which prevents the use of harmful chemicals. Growth in chocolate industries, due to the increasing demand for Fairtrade chocolate, is anticipated to fuel the market during the forecast period.
Fairtrade Chocolate Market Dynamics
Rising income of consumers and their changing lifestyles are key factors increasing impulse purchase of Fairtrade chocolates. Color and packaging played an important role in the purchase of chocolates by consumers over the years. Hence, rising phenomenon of impulse buying is boosting the sales of Fairtrade chocolates worldwide, thus driving the market.
Implementation of stringent regulations pertaining to child labor in various countries is encouraging companies to shift their production unit and encourage farmers to produce Fairtrade chocolates instead of regular chocolates that involve child labor. Fairtrade practices in chocolate production help reduce the need for child labor, as workers earn fair wages, which result in a smaller number of children working to support their families.
Cocoa used in Fairtrade chocolate is not harvested by children. Rising awareness regarding Fairtrade practices is anticipated to drive the market. Consumers have shown an inclination towards organic chocolates in most countries. Organic chocolates are mostly purchased from supermarkets and hypermarkets, owing to the unique variety of attractive products being offered in such places, ready packaging of products, appealing in-store promotions, and consistent quality.
Additionally, consumers are willing to pay for high-end chocolates. Hence, manufacturers are increasingly turning towards organic chocolates which is anticipated to increase the demand for Fairtrade chocolates. The Fairtrade chocolate market is highly driven by the taste preferences of consumers. It is important that the companies focus on product development and marketing strategies such as packaging to gain a wider consumer base and capture new markets.
The market is expected to incline towards Fairtrade chocolates during the forecast period. The supply of Fairtrade chocolate drivers tends to be the stronger influencer of chocolate’s price instability. Many commodities are used to manufacture Fairtrade chocolates, but the main ingredient is cocoa. Supply fluctuations are a result of a number of factors, from political and civil unrest to labor issues and the effect of weather, diseases, and pests on crop yields.
For instance, long periods of dry weather are not conducive to cocoa bean growth, resulting in supply shortages. Hence, the limited supply of cocoa is hampering the Fairtrade chocolate market during the forecast period. Confectionery companies always count on consumers to boost the sale of Fairtrade chocolates at the time of Christmas and other holiday seasons.
Seasonal and festive sales of chocolate are projected to surge in the next few years. Gifting chocolate hampers and bouquets are popular consumer trends in the market, which are expected to strongly favor the market during the forecast period. Additionally, lucrative growth opportunities lie in organic and fair-trade chocolates, which are anticipated to completely change the market dynamics.
Fairtrade Chocolate Market Segment Insights
Source Segment Analysis
Based on sources, the Fairtrade chocolate market is segregated into organic Fairtrade chocolate and regular Fairtrade chocolate. Regular Fairtrade chocolate is expected to grow at a significant rate during the forecast period.
Non-organic chocolate involves cacao and sugar, which is grown with the help of chemical fertilizers, pesticides, and herbicides, which have a negative effect on the environment. The organic Fairtrade chocolate segment is projected to account for a substantial share of the market during the forecast period.
Rising health consciousness and increasing consumer awareness about the demerits of consuming chemical-containing products are anticipated to increase the sale of organic Fairtrade chocolates, thus fueling the global Fairtrade chocolate market.
Type Segment Analysis
In terms of types, the Fairtrade chocolate market is classified as bars, chips and chunks, and others. The bars segment is expected to grow at a rapid pace during the forecast period, owing to increasing demand for organic chocolate bars. The chips and chunks segment is anticipated to grow at a rapid pace during the forecast period. Chocolate chunks are available in irregular sizes, while chips are available in small teardrop shape. These are extensively used in baked products such as cookies or muffins.
Certification Segment Analysis
Based on certifications, the global Fairtrade chocolate is segregated into UTZ Certified, Fairtrade International Certified, Fairtrade USA Certified, and Others. The UTZ is committed to creating an efficient sustainability program with effective certification and traceability tools for socially and environmentally responsible cocoa production that meet the needs of producers and markets.
The Fair trade USA helps producers access high wages and create safe working conditions. This certification-authorizing body has grown into a leading market-based model of sustainable production, trade, and consumption of Fairtrade chocolates.
Sales Channel Segment Analysis
In terms of sales channels, the global Fairtrade chocolate is segmented into online and offline. The online segment is further segmented into company-owned websites and e-commerce. The offline segment is sub-segmented into supermarkets, convenience stores, department stores, and others.
The supermarket sub-segment is expected to expand at a rapid pace during the forecast period, due to availability of Fairtrade chocolates. Furthermore, supermarkets are placing premium Fairtrade chocolates, such as organic Fairtrade chocolate, around the point of sale for a high-priced impulse purchase.
The convenience stores sub-segment is projected to expand at a rapid pace during the forecast period, due to the sale of a limited range of Fairtrade chocolates. The e-commerce sub-segment is anticipated to grow at a significant rate during the forecast period due to rising number of online purchases of chocolates as gifts among consumers.
Regional Outlook
On the basis of regions, the global Fairtrade chocolate market is fragmented into North America, Europe, Latin America, Asia Pacific, and Middle East & Africa. North America accounted for a significant share of the market in 2019 due to the presence of a large number of companies offering Fairtrade chocolate in the US.
The market in Europe is expected to grow at a rapid pace during the forecast period, due to the presence of certified cocoa and Fairtrade chocolate market in UK and Germany. South Africa dominates the Fairtrade chocolate market in the Middle East & Africa, as around 30% of the total world’s cocoa is produced in Ghana.
China accounts for the largest share of the market in Asia Pacific, while the market in Japan is projected to expand at a rapid pace during the forecast period. The use of Fairtrade cocoa and chocolate is growing in developing economies such as India and China due to the growing consumption of cocoa.
Key Benefits for Industry Participants & Stakeholders
- In-depth analysis of the global Fairtrade chocolate market
- Historical, current, and projected market size in terms of value (USD million) and volume (tons)
- Potential & niche segments and regions exhibiting promising growth covered
- Industry drivers, restraints, and opportunities covered in the study
- Recent industry trends and developments
- Competitive landscape & strategies of key players
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Fairtrade Chocolate Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 Fairtrade Chocolate Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 Fairtrade Chocolate Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the Fairtrade Chocolate Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global Fairtrade Chocolate Market Size & Forecast, 2017-2027
4.5.1 Fairtrade Chocolate Market Size and Y-o-Y Growth
4.5.2 Fairtrade Chocolate Market Absolute $ Opportunity
4.6 Global Chocolate & Cocoa Market Outlook
4.7 Global Fairtrade Chocolate Pricing Analysis, 2017-2027
4.8 Global Fairtrade Chocolate - Certification and Key Regulations Overview
4.9 The Global Organic Chocolate Market Overview
4.10 Fairtrade Chocolate Consumption Pattern/ Sentiment Analysis
4.11 Top of Mind Brands - Fairtrade Chocolate
4.12 Fairtrade Chocolate Market Overview & Growth Analysis - Japan
Chapter 5 Global Fairtrade Chocolate Market Analysis and Forecast By Source
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities By Source
5.1.2 Basis Point Share (BPS) Analysis By Source
5.1.3 Absolute $ Opportunity Assessment By Source
5.2 Fairtrade Chocolate Market Size Forecast By Source
5.2.1 Organic Fairtrade Chocolate
5.2.2 Regular Fairtrade Chocolate
5.3 Market Attractiveness Analysis By Source
Chapter 6 Global Fairtrade Chocolate Market Analysis and Forecast By Type
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities By Type
6.1.2 Basis Point Share (BPS) Analysis By Type
6.1.3 Absolute $ Opportunity Assessment By Type
6.2 Fairtrade Chocolate Market Size Forecast By Type
6.2.1 Plate
6.2.2 Chips & Crunches
6.2.3 Others
6.3 Market Attractiveness Analysis By Type
Chapter 7 Global Fairtrade Chocolate Market Analysis and Forecast By Certificates
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities By Certificates
7.1.2 Basis Point Share (BPS) Analysis By Certificates
7.1.3 Absolute $ Opportunity Assessment By Certificates
7.2 Fairtrade Chocolate Market Size Forecast By Certificates
7.2.1 UTZ Certified
7.2.2 Fairtrade International Certified
7.2.3 Fairtrade USA
7.2.4 Certified Rainforest Alliance Certified
7.2.5 Others
7.3 Market Attractiveness Analysis By Certificates
Chapter 8 Global Fairtrade Chocolate Market Analysis and Forecast By Sales Channel
8.1 Introduction
8.1.1 Key Market Trends & Growth Opportunities By Sales Channel
8.1.2 Basis Point Share (BPS) Analysis By Sales Channel
8.1.3 Absolute $ Opportunity Assessment By Sales Channel
8.2 Fairtrade Chocolate Market Size Forecast By Sales Channel
8.2.1 Offline
8.2.1.1 Supermarket Convenience Stores
8.2.1.2 Department Stores
8.2.1.3 Specialty Stores
8.2.1.4 Others
8.2.2 Online
8.2.2.1 Company-owned Websites
8.2.2.2 E-commerce
8.3 Market Attractiveness Analysis By Sales Channel
Chapter 9 Global Fairtrade Chocolate Market Analysis and Forecast by Region
9.1 Introduction
9.1.1 Key Market Trends & Growth Opportunities by Region
9.1.2 Basis Point Share (BPS) Analysis by Region
9.1.3 Absolute $ Opportunity Assessment by Region
9.2 Fairtrade Chocolate Market Size Forecast by Region
9.2.1 North America
9.2.2 Europe
9.2.3 Asia Pacific
9.2.4 Latin America
9.2.5 Middle East & Africa (MEA)
9.3 Market Attractiveness Analysis by Region
Chapter 10 Coronavirus Disease (COVID-19) Impact
10.1 Introduction
10.2 Current & Future Impact Analysis
10.3 Economic Impact Analysis
10.4 Government Policies
10.5 Investment Scenario
Chapter 11 North America Fairtrade Chocolate Analysis and Forecast
11.1 Introduction
11.2 North America Fairtrade Chocolate Market Size Forecast by Country
11.2.1 U.S.
11.2.2 Canada
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 North America Fairtrade Chocolate Market Size Forecast By Source
11.6.1 Organic Fairtrade Chocolate
11.6.2 Regular Fairtrade Chocolate
11.7 Basis Point Share (BPS) Analysis By Source
11.8 Absolute $ Opportunity Assessment By Source
11.9 Market Attractiveness Analysis By Source
11.10 North America Fairtrade Chocolate Market Size Forecast By Type
11.10.1 Plate
11.10.2 Chips & Crunches
11.10.3 Others
11.11 Basis Point Share (BPS) Analysis By Type
11.12 Absolute $ Opportunity Assessment By Type
11.13 Market Attractiveness Analysis By Type
11.14 North America Fairtrade Chocolate Market Size Forecast By Certificates
11.14.1 UTZ Certified
11.14.2 Fairtrade International Certified
11.14.3 Fairtrade USA
11.14.4 Certified Rainforest Alliance Certified
11.14.5 Others
11.15 Basis Point Share (BPS) Analysis By Certificates
11.16 Absolute $ Opportunity Assessment By Certificates
11.17 Market Attractiveness Analysis By Certificates
11.18 North America Fairtrade Chocolate Market Size Forecast By Sales Channel
11.18.1 Offline
11.18.1.1 Supermarket Convenience Stores
11.18.1.2 Department Stores
11.18.1.3 Specialty Stores
11.18.1.4 Others
11.18.2 Online
11.18.2.1 Company-owned Websites
11.18.2.2 E-commerce
11.19 Basis Point Share (BPS) Analysis By Sales Channel
11.20 Absolute $ Opportunity Assessment By Sales Channel
11.21 Market Attractiveness Analysis By Sales Channel
Chapter 12 Europe Fairtrade Chocolate Analysis and Forecast
12.1 Introduction
12.2 Europe Fairtrade Chocolate Market Size Forecast by Country
12.2.1 Germany
12.2.2 France
12.2.3 Italy
12.2.4 U.K.
12.2.5 Spain
12.2.6 Russia
12.2.7 Rest of Europe
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Europe Fairtrade Chocolate Market Size Forecast By Source
12.6.1 Organic Fairtrade Chocolate
12.6.2 Regular Fairtrade Chocolate
12.7 Basis Point Share (BPS) Analysis By Source
12.8 Absolute $ Opportunity Assessment By Source
12.9 Market Attractiveness Analysis By Source
12.10 Europe Fairtrade Chocolate Market Size Forecast By Type
12.10.1 Plate
12.10.2 Chips & Crunches
12.10.3 Others
12.11 Basis Point Share (BPS) Analysis By Type
12.12 Absolute $ Opportunity Assessment By Type
12.13 Market Attractiveness Analysis By Type
12.14 Europe Fairtrade Chocolate Market Size Forecast By Certificates
12.14.1 UTZ Certified
12.14.2 Fairtrade International Certified
12.14.3 Fairtrade USA
12.14.4 Certified Rainforest Alliance Certified
12.14.5 Others
12.15 Basis Point Share (BPS) Analysis By Certificates
12.16 Absolute $ Opportunity Assessment By Certificates
12.17 Market Attractiveness Analysis By Certificates
12.18 Europe Fairtrade Chocolate Market Size Forecast By Sales Channel
12.18.1 Offline
12.18.1.1 Supermarket Convenience Stores
12.18.1.2 Department Stores
12.18.1.3 Specialty Stores
12.18.1.4 Others
12.18.2 Online
12.18.2.1 Company-owned Websites
12.18.2.2 E-commerce
12.19 Basis Point Share (BPS) Analysis By Sales Channel
12.20 Absolute $ Opportunity Assessment By Sales Channel
12.21 Market Attractiveness Analysis By Sales Channel
Chapter 13 Asia Pacific Fairtrade Chocolate Analysis and Forecast
13.1 Introduction
13.2 Asia Pacific Fairtrade Chocolate Market Size Forecast by Country
13.2.1 China
13.2.2 Japan
13.2.3 South Korea
13.2.4 India
13.2.5 Australia
13.2.6 South East Asia (SEA)
13.2.7 Rest of Asia Pacific (APAC)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Asia Pacific Fairtrade Chocolate Market Size Forecast By Source
13.6.1 Organic Fairtrade Chocolate
13.6.2 Regular Fairtrade Chocolate
13.7 Basis Point Share (BPS) Analysis By Source
13.8 Absolute $ Opportunity Assessment By Source
13.9 Market Attractiveness Analysis By Source
13.10 Asia Pacific Fairtrade Chocolate Market Size Forecast By Type
13.10.1 Plate
13.10.2 Chips & Crunches
13.10.3 Others
13.11 Basis Point Share (BPS) Analysis By Type
13.12 Absolute $ Opportunity Assessment By Type
13.13 Market Attractiveness Analysis By Type
13.14 Asia Pacific Fairtrade Chocolate Market Size Forecast By Certificates
13.14.1 UTZ Certified
13.14.2 Fairtrade International Certified
13.14.3 Fairtrade USA
13.14.4 Certified Rainforest Alliance Certified
13.14.5 Others
13.15 Basis Point Share (BPS) Analysis By Certificates
13.16 Absolute $ Opportunity Assessment By Certificates
13.17 Market Attractiveness Analysis By Certificates
13.18 Asia Pacific Fairtrade Chocolate Market Size Forecast By Sales Channel
13.18.1 Offline
13.18.1.1 Supermarket Convenience Stores
13.18.1.2 Department Stores
13.18.1.3 Specialty Stores
13.18.1.4 Others
13.18.2 Online
13.18.2.1 Company-owned Websites
13.18.2.2 E-commerce
13.19 Basis Point Share (BPS) Analysis By Sales Channel
13.20 Absolute $ Opportunity Assessment By Sales Channel
13.21 Market Attractiveness Analysis By Sales Channel
Chapter 14 Latin America Fairtrade Chocolate Analysis and Forecast
14.1 Introduction
14.2 Latin America Fairtrade Chocolate Market Size Forecast by Country
14.2.1 Brazil
14.2.2 Mexico
14.2.3 Rest of Latin America (LATAM)
14.3 Basis Point Share (BPS) Analysis by Country
14.4 Absolute $ Opportunity Assessment by Country
14.5 Market Attractiveness Analysis by Country
14.6 Latin America Fairtrade Chocolate Market Size Forecast By Source
14.6.1 Organic Fairtrade Chocolate
14.6.2 Regular Fairtrade Chocolate
14.7 Basis Point Share (BPS) Analysis By Source
14.8 Absolute $ Opportunity Assessment By Source
14.9 Market Attractiveness Analysis By Source
14.10 Latin America Fairtrade Chocolate Market Size Forecast By Type
14.10.1 Plate
14.10.2 Chips & Crunches
14.10.3 Others
14.11 Basis Point Share (BPS) Analysis By Type
14.12 Absolute $ Opportunity Assessment By Type
14.13 Market Attractiveness Analysis By Type
14.14 Latin America Fairtrade Chocolate Market Size Forecast By Certificates
14.14.1 UTZ Certified
14.14.2 Fairtrade International Certified
14.14.3 Fairtrade USA
14.14.4 Certified Rainforest Alliance Certified
14.14.5 Others
14.15 Basis Point Share (BPS) Analysis By Certificates
14.16 Absolute $ Opportunity Assessment By Certificates
14.17 Market Attractiveness Analysis By Certificates
14.18 Latin America Fairtrade Chocolate Market Size Forecast By Sales Channel
14.18.1 Offline
14.18.1.1 Supermarket Convenience Stores
14.18.1.2 Department Stores
14.18.1.3 Specialty Stores
14.18.1.4 Others
14.18.2 Online
14.18.2.1 Company-owned Websites
14.18.2.2 E-commerce
14.19 Basis Point Share (BPS) Analysis By Sales Channel
14.20 Absolute $ Opportunity Assessment By Sales Channel
14.21 Market Attractiveness Analysis By Sales Channel
Chapter 15 Middle East & Africa (MEA) Fairtrade Chocolate Analysis and Forecast
15.1 Introduction
15.2 Middle East & Africa (MEA) Fairtrade Chocolate Market Size Forecast by Country
15.2.1 Saudi Arabia
15.2.2 South Africa
15.2.3 UAE
15.2.4 Rest of Middle East & Africa (MEA)
15.3 Basis Point Share (BPS) Analysis by Country
15.4 Absolute $ Opportunity Assessment by Country
15.5 Market Attractiveness Analysis by Country
15.6 Middle East & Africa (MEA) Fairtrade Chocolate Market Size Forecast By Source
15.6.1 Organic Fairtrade Chocolate
15.6.2 Regular Fairtrade Chocolate
15.7 Basis Point Share (BPS) Analysis By Source
15.8 Absolute $ Opportunity Assessment By Source
15.9 Market Attractiveness Analysis By Source
15.10 Middle East & Africa (MEA) Fairtrade Chocolate Market Size Forecast By Type
15.10.1 Plate
15.10.2 Chips & Crunches
15.10.3 Others
15.11 Basis Point Share (BPS) Analysis By Type
15.12 Absolute $ Opportunity Assessment By Type
15.13 Market Attractiveness Analysis By Type
15.14 Middle East & Africa (MEA) Fairtrade Chocolate Market Size Forecast By Certificates
15.14.1 UTZ Certified
15.14.2 Fairtrade International Certified
15.14.3 Fairtrade USA
15.14.4 Certified Rainforest Alliance Certified
15.14.5 Others
15.15 Basis Point Share (BPS) Analysis By Certificates
15.16 Absolute $ Opportunity Assessment By Certificates
15.17 Market Attractiveness Analysis By Certificates
15.18 Middle East & Africa (MEA) Fairtrade Chocolate Market Size Forecast By Sales Channel
15.18.1 Offline
15.18.1.1 Supermarket Convenience Stores
15.18.1.2 Department Stores
15.18.1.3 Specialty Stores
15.18.1.4 Others
15.18.2 Online
15.18.2.1 Company-owned Websites
15.18.2.2 E-commerce
15.19 Basis Point Share (BPS) Analysis By Sales Channel
15.20 Absolute $ Opportunity Assessment By Sales Channel
15.21 Market Attractiveness Analysis By Sales Channel
Chapter 16 Competition Landscape
16.1 Fairtrade Chocolate Market: Competitive Dashboard
16.2 Global Fairtrade Chocolate Market: Market Share Analysis, 2019
16.3 Company Profiles (Details - Overview, Financials, Developments, Strategy)
16.3.1 Divine Chocolate Limited
16.3.2 Barry Callebaut Japan Ltd.
16.3.3 Chocolate and Love
16.3.4 Belvas
16.3.5 Chocolat Bernrain AG / Chocolat Stella SA
16.3.6 EMVI Chocolate
16.3.7 Endangered Species Chocolate, LLC.
16.3.8 Fran's Chocolates, Ltd.
16.3.9 LILY'S SWEETS
16.3.10 CHOCOLATE DESIGN COMPANY
16.3.11 Alter Eco
16.3.12 Tony’s Chocolonely
16.3.13 Whitakers Chocolates
16.3.14 People Tree
16.3.15 Minimal
16.3.16 Lotus Concept Co., Ltd.
16.3.17 Meji Co., Ltd.